Taste of Atlanta

What Taste of Atlanta does

Taste of Atlanta is a privately-held, for-profit event production company founded in 2001 by Dale DeSena, who continues to serve as Founder & CEO. The company produces culinary events and tasting festivals that showcase restaurants, chefs, and beverage artisans in the Atlanta metropolitan area. Headquartered in Marietta, Georgia, the firm operates with a small core team of 1-10 employees, consistent with a boutique regional event organizer model.

The company's core product is its flagship tasting festival format, which aggregates multiple restaurants, chefs, and beverage artisans into a single consumer-facing event. Revenue mechanics are not disclosed in the available source data, but based on the event-festival business archetype, income is typically generated through a combination of consumer ticket sales, vendor participation/booth fees charged to restaurants and artisans, and brand sponsorship deals. No technology platform, proprietary software, mobile application, or digital product was disclosed in the available sources; the company appears to operate as a traditional in-person event business.

Available source material is thin — the company's primary web presence (tasteofatlanta.com) displayed only a verification/waiting page at the time of capture, and most structured fields such as revenue, headcount detail, partnerships, technology stack, and pricing remain undisclosed. No funding rounds, acquisitions, partnerships, awards, certifications, or M&A activity are documented in the input data. As such, the description above reflects only what is explicitly supported by the provided sources.

Name

Taste of Atlanta

Website

https://tasteofatlanta.com

Company type

Private

Founded year

2001

Headcount range

1–10 employees

Short description

Taste of Atlanta is a privately-held event production company founded in 2001 that produces culinary tasting festivals showcasing restaurants, chefs, and beverage artisans in the Atlanta metro area, operating with a small core team under founder and CEO Dale DeSena.

Ownership category

akta.pro rank

Product category

Culinary Event Production / Food Festivals

NAICS

Food Services and Drinking Places (722), Special Food Services (7223)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Food, Wine & Beverage Festivals/Expos (MPAGAFAE)

akta.pro secondary industries

Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF), Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

Keywords

• Culinary event production
• Food tasting festivals
• Restaurant showcase events
• Food and beverage festivals
• Local food festivals

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Supply Chain

Core offering

Taste of Atlanta produces culinary events and tasting festivals that showcase restaurants, chefs, and beverage artisans. The company organizes consumer-facing food and beverage experiences in the Atlanta market, bringing together local food and drink vendors for ticketed festival events.

Differentiator

Problem solved

Functional benefit

Products and services

• Taste of Atlanta Food & Beverage Festival A consumer-facing culinary tasting festival that brings together local restaurants, chefs, and beverage artisans in a single event format, allowing attendees to sample offerings from multiple vendors in one experience.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• Food & Wine Classic in Aspen: Flagship culinary festival operated by the Food & Wine media brand (People Inc.). Larger incumbent with established IP, media amplification, and premium pricing that sets the category benchmark.

Direct peers

• New York Wine & Food Festival: Multi-day food and beverage tasting festival in NYC featuring renowned chefs and culinary personalities. Closely aligned format — ticketed tastings, chef demos, sponsor activations.
• Feast Portland: Oregon-based food and beverage festival with curated tastings and chef-driven programming. Same festival format and chef/restaurant-talent model, but geographically separate (regional peer).
• South Beach Wine & Food Festival: Large-scale ticketed culinary tasting event featuring restaurants and beverage brands. Closest comparable in format (multi-day tasting festival) at a national scale.
• Atlanta Food & Wine Festival: Atlanta-based culinary festival showcasing chefs, restaurants, and beverage artisans. Directly competes for the same Atlanta audience, sponsors, and chef talent as Taste of Atlanta.
• Cochon 555: Touring culinary event series featuring chef-driven tasting competitions with beverage pairings. Comparable in ticketed tasting/competition format but with a more thematic, touring model.

Emerging players

• Time Out Market: Curated food hall format aggregating chefs/restaurants under one venue with ticketed events. Different delivery model (permanent venue vs. annual festival) but overlapping chef/restaurant curation thesis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/tasteofatlanta
• Facebookfacebook.com/tasteofatlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taste of Atlanta