Tarallucci e Vino
Tarallucci e Vino is a New York-based Italian restaurant and wine bar group operating five Manhattan locations plus six event spaces, serving handmade pasta, in-house pastries, and curated Italian wines to dine-in guests, private event clients, and delivery customers.
- Company typePrivate
- Founded2001
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Tarallucci e Vino does
Tarallucci e Vino is a privately held, founder-owned Italian restaurant and wine bar group operating five locations across Manhattan: a Union Square flagship (15 East 18th Street), NoMad (44 East 28th Street), Upper West Side (475 Columbus Avenue), Manhattan West (620 West 42nd Street), and the Cooper Hewitt Smithsonian Design Museum cafe (9 East 90th Street). Founded in 2001 by Luca Di Pietro, originally from Abruzzo, Italy, while he was running the US subsidiary of an Italian coffee company, the group offers all-day Italian dining (breakfast through dinner) centered on handmade pasta prepared fresh daily (spaghetti alla chitarra, tonnarelli, mezzemaniche, rigatoni), house-baked pastries produced at the Union Square location under Head Pastry Chef Alessandro Fortini, and signature cocktails developed by Beverage Director Lorenzo Baricca. The wine program is curated around family-run Italian wineries, including reserve selections not available elsewhere in the US.
The company runs a hybrid revenue model across four streams: dine-in restaurant service across five Manhattan locations, private events and catering at six dedicated event spaces at 873 Broadway plus Cooper Hewitt museum venues (priced at $95-150 per guest), third-party delivery through GrubHub, DoorDash, and UberEats plus direct phone and BentoBox takeout orders, and digital and physical gift card sales through the inKind platform. A la carte dinner pricing spans $19-22 appetizers, $23-36 pasta, and $29-54 secondi, with prix fixe options ($30-65 per person) for groups and happy hour programs at three locations. The technology footprint is limited to standard restaurant SaaS: OpenTable for reservations, BentoBox for takeout, Tripleseat for event bookings, inKind for gift cards, and Squarespace for the website, with no disclosed AI/ML, proprietary software, or technology platform.
Tarallucci e Vino operates with 51-100 employees, is privately held with no disclosed institutional investors or parent company, and serves a fragmented base of local diners, tourists, private event clients (corporate, weddings, brand launches), and delivery users. The company has not raised any funding rounds and has remained founder-led since inception, with the most notable non-routine operational event being the March 2020 COVID-19 pivot that led to the founding of the Feed the Frontlines NYC community initiative (over 140,000 meals delivered across 63 hospitals). Brand recognition is anchored by Gambero Rosso's designation of the NoMad location as best Italian restaurant in NYC, plus earned media in the New York Times, Eater NY, Vanity Fair, Vogue, and CBS News.
Tarallucci e Vino firmographics
Firmographics- Name
- Tarallucci e Vino
- Legal name
- Tarallucci e Vino
- Website
- https://taralluccievino.net
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tarallucci e Vino is a New York-based Italian restaurant and wine bar group operating five Manhattan locations plus six event spaces, serving handmade pasta, in-house pastries, and curated Italian wines to dine-in guests, private event clients, and delivery customers.
- Ownership category
- akta.pro rank
Tarallucci e Vino industry classification
Industry- Product category
- Italian Restaurant
- NAICS
- Full-Service Restaurants (722511), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industry
- Fine Dining Restaurants (THAFACAA)
Keywords
Where Tarallucci e Vino is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Tarallucci e Vino business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Restaurant Dining: Revenue from food and beverage sales at four Manhattan restaurant locations and Cooper Hewitt museum cafe. All-day dining model covering breakfast, lunch, brunch, and dinner service with varying hours per location.
- Private Events and Catering: Revenue from hosting private events including corporate dinners, celebrations, brand launches, and weddings at multiple event spaces. Pricing ranges $95-$150 per guest depending on format.
- Delivery and Takeout: Third-party delivery orders through GrubHub, DoorDash, and UberEats at all locations. Takeout orders placed by phone or through BentoBox platform.
- Gift Cards: Digital and physical gift card sales through inKind platform and physical locations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dinner menu with appetizers, pasta, secondi, contorni, and dolci |
| Subscription | Multi-year contract | Prix fixe brunch for groups of 8+ |
| Subscription | Multi-year contract | Prix fixe lunch for groups of 6+ |
| Subscription | Multi-year contract | Prix fixe dinner for groups of 6+ |
| Unit Pricing | Pay-as-you-go | Private event catering |
| Unit Pricing | Pay-as-you-go | Happy Hour at NoMad |
| Unit Pricing | Pay-as-you-go | Happy Hour at Union Square |
| Unit Pricing | Pay-as-you-go | Breakfast pastry items |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Tarallucci e Vino product offering
Product offeringCore offering
Tarallucci e Vino operates a multi-location Italian bistro and wine bar group across Manhattan, serving breakfast through dinner with house-made fresh pasta, daily-baked pastries, and regional Italian dishes. The group also operates a café at the Cooper Hewitt Smithsonian Design Museum and hosts private events across multiple dedicated event spaces, complemented by a curated Italian wine program featuring selections from family-run wineries.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Over 140,000 nourishing meals delivered to New Yorkers in need during COVID-19 pandemic through Feed the Frontlines NYC initiative
- +2 more outcomes
Companies that use Tarallucci e Vino
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Tarallucci e Vino technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Tarallucci e Vino partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major and minor.
- Feed the Frontlines NYCmajorInitiative founded by Tarallucci e Vino founder Luca Di Pietro in response to COVID-19 pandemic. Initially launched when friend Adair Roberts ordered 40 dinners to be delivered to NYU Langone ER staff. Evolved into a city-wide initiative enabling New Yorkers to buy meals from local restaurants for healthcare workers and food-insecure residents. Has delivered over 140,000 meals and supported 30+ restaurants.
- Gambero RossominorItalian food and wine authority that named Tarallucci e Vino NoMad as the best Italian restaurant in NYC
- inKindminorGift card platform partnership for digital gift card sales with promotional campaign integration
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Tarallucci e Vino competitors and assessment
Company assessmentDirect peers
- Lilia: Chef Missy Robbins' Williamsburg Italian restaurant, comparable as a craft pasta-focused Italian concept with strong brand reputation and press coverage in NYC.
- Il Buco / Il Buco Alimentari: Bond Street Italian restaurant and adjacent alimentari, comparable for its handcrafted Italian cuisine, curated Italian wine list, and house-made provisions.
- Frankies Spuntino: Italian restaurant group with multiple NYC locations, comparable as a multi-unit casual-elegant Italian concept focused on handmade pasta and Italian hospitality.
- Babbo Ristorante: Mario Batali–era Greenwich Village Italian fine-dining landmark with handmade pasta and Italian wine program, comparable price points and craft positioning.
- Eataly: Italian marketplace-restaurant hybrid founded by Oscar Farinetti, with a flagship in NYC's Flatiron. Directly comparable as an authentic Italian dining and curated Italian wine/food retail concept targeting a similar NYC foodie demographic.
- Quality Italian: Modern Italian steakhouse-style concept in NYC offering handmade pastas and Italian wine in a similar upscale-casual segment.
- Carbone (Major Food Group): High-end Italian restaurant in Greenwich Village by Major Food Group, comparable as a premium NYC Italian dining concept with strong press positioning and similar price points.
- Sant Ambroeus: Long-standing Italian restaurant and pasticceria in NYC with multiple Manhattan locations, offering similar all-day dining, house-made pastries, and Italian coffee/wine bar positioning.
- Felice (Hospitality Holdings): Multi-location Italian restaurant group in NYC with all-day format, extensive Italian wine list, and Tuscan/Sicilian sourcing—closely aligned with Tarallucci's positioning.
Others
- Gambero Rosso (media/recognition body): Italian food and wine authority that recognized Tarallucci e Vino's NoMad as best Italian restaurant in NYC. Industry counterpart rather than competitor; comparable as a benchmarking body.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Tarallucci e Vino social profiles
Digital presenceTarallucci e Vino financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tarallucci e Vino leadership team
Management profileNumber of profiles
Profiles4 records
Tarallucci e Vino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tarallucci e Vino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tarallucci e Vino
What does Tarallucci e Vino do?
Tarallucci e Vino operates a multi-location Italian bistro and wine bar group across Manhattan, serving breakfast through dinner with house-made fresh pasta, daily-baked pastries, and regional Italian dishes. The group also operates a café at the Cooper Hewitt Smithsonian Design Museum and hosts private events across multiple dedicated event spaces, complemented by a curated Italian wine program featuring selections from family-run wineries.
Is Tarallucci e Vino a public or private company?
Tarallucci e Vino is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tarallucci e Vino founded?
Tarallucci e Vino was founded in 2001. It employs 51 to 100 people.
Where is Tarallucci e Vino based?
Tarallucci e Vino is headquartered in New York, United States, in the North America region.
How does Tarallucci e Vino make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are private Events and Catering, delivery and Takeout and gift Cards.
Who are Tarallucci e Vino's main competitors?
Direct peers on record are Lilia, Il Buco / Il Buco Alimentari, Frankies Spuntino, Babbo Ristorante, Eataly, Quality Italian, Carbone (Major Food Group), Sant Ambroeus and Felice (Hospitality Holdings). Gambero Rosso (media/recognition body) is listed as an others.
Does Tarallucci e Vino have an API?
No public API is recorded for Tarallucci e Vino.
What industry is Tarallucci e Vino in?
Tarallucci e Vino's product category is Italian Restaurant. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAA, Fine Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.