Tasty Lemon

What Tasty Lemon does

Tasty Lemon is a privately held Dutch creative marketing agency founded in 2017 and headquartered in Oosterhout, with a secondary office in Rotterdam. Operating as Tasty Lemon B.V. under the Beyond Taste Group corporate umbrella (alongside sister company Taste More, a culinary caterer), the firm provides full-service experiential marketing, brand activation, event production, concept development, and design services to large multinational consumer brands. The company reports 10-20 employees and is privately held with no disclosed venture or private equity backing.

The agency's portfolio spans food and beverage (Magnum since 2017, Albert Heijn, Unilever, Alpro, FrieslandCampina, PepsiCo, OLA, Debic), beauty and personal care (L'Oréal, Rituals), retail (Etos), alcohol (Glenfiddich via Maxxium), automotive (Porsche, Cupra), consumer electronics (Samsung), and sports/lifestyle (Björn Borg). Notable productions include the annual Magnum Festival, Glenfiddich Time Reimagined multi-sensory dinners, the Samsung x Van Gogh phone-booth experience, the PepsiCo+ sustainable modular exhibition stand, and Amsterdam 750 Jaar activations. Beyond agency work, Tasty Lemon operates Restaurant Blossem, a sustainable restaurant concept in a renovated boiler house in Breda.

Revenue is generated through project-based professional services engagements delivered via direct B2B sales to brand managers and marketing departments of enterprise clients; pricing is quote-based and not publicly disclosed. No proprietary technology platform, API, or AI/ML capability is disclosed. The go-to-market is enterprise field sales, with marketing presence limited to organic social (Instagram and Facebook), and the operating geography is primarily the Netherlands, with select international brand activations in Western Europe.

Name

Tasty Lemon

Legal name

Tasty Lemon B.V.

Website

https://tastylemon.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Tasty Lemon is a privately held Dutch full-service creative marketing agency (founded 2017, ~10-20 employees) that delivers brand activations, event production, and experiential marketing campaigns for large multinational CPG and consumer brands including Magnum, Unilever, L'Oréal, Porsche, and Samsung.

Ownership category

akta.pro rank

Headquarters

HQ city

Oosterhout

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Marketing Agency Services: Full service marketing agency providing brand experiences, event activations, concept development, design, and production services for A-brands. Revenue generated through project-based professional services engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Tasty Lemon is a full-service creative marketing agency that creates brand experiences for large multinational A-brands through concept development, graphic design, event production, and on-site activation. The agency delivers end-to-end experiential marketing campaigns, festivals, influencer events, and brand activations, with in-house logistics supported by a warehouse facility in Oosterhout. Its portfolio spans food and beverage, beauty, automotive, electronics, retail, and lifestyle clients such as Magnum, Albert Heijn, Glenfiddich, Porsche, L'Oréal, Samsung, PepsiCo, and Unilever.

Product overview

Tasty Lemon is a full-service creative marketing agency that brings brands to life through experiential marketing, events, and activations. Their core offering encompasses concept development, design, event production, and brand activation services. The portfolio includes diverse client projects spanning food and beverage brands (Magnum, Glenfiddich, Fruuji, PepsiCo), luxury brands (Porsche, L'Oréal), retail (Albert Heijn), lifestyle (Rituals, Björn Borg), technology (Samsung), and hospitality (Restaurant Blossem). Projects range from large-scale festivals and influencer events to targeted brand activations, photography campaigns, and immersive experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Experience and Activation Services Full-service marketing agency offering concept development, design, activation, and event management for large multinational A-brands seeking distinctive brand experiences and campaigns.
• Event Production End-to-end event execution from concepting and graphic design to on-site production, including large-scale festivals and influencer events, with logistics handled from the Oosterhout warehouse.

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Taste MorecoreStrategic or Co-development PartnerPart of the Beyond Taste Group, Tasty Lemon works closely with Taste More which provides high-level culinary catering experiences. Both companies collaborate on projects requiring both brand activation and premium food service.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cheil Worldwide: Global marketing services network with experiential and activation capabilities. Overlaps with Tasty Lemon on Samsung-type consumer brand activations at global scale.
• Sparks: Global experiential agency with brand experience and event production capabilities for major consumer brands. Comparable service profile to Tasty Lemon's full-service model.
• Jack Morton Worldwide: Global experiential marketing agency under the IPG network with multinational brand activation capabilities. Competes for the same enterprise briefs as Tasty Lemon but at significantly greater scale.
• MKG Experience: US-based experiential marketing agency with brand activation and event production services. Similar offering model targeting large consumer brands, though with broader geographic reach.
• Wasserman: Global sports, music and experiential marketing agency. Comparable through brand experience and event activation offerings for consumer-facing enterprise clients.

Others

• Proactive International: Brand activation and consumer engagement agency offering event execution and field marketing across global markets. Comparable in execution capabilities though focused outside Europe.
• Taste More: Sister company under the Beyond Taste Group umbrella, providing high-end culinary catering services. Not a competitor but an integrated capability partner that supports Tasty Lemon's food-forward activations.

Direct peers

• D&B Event Design: Dutch full-service event and brand experience agency serving enterprise and consumer clients. Highly comparable in geography, scale and full-service experiential delivery model.
• Gielissen Interiors | Exhibitions | Events: Netherlands-based events, exhibitions and brand activation specialist with similar end-to-end production capabilities for enterprise clients in adjacent verticals.
• Fountainhead Events: Dutch experiential marketing and event production agency with comparable full-service offerings and shared enterprise/CPG client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hellotastylemon
• Instagraminstagram.com/hellotastylemon/?hl=nl
• LinkedInlinkedin.com/company/tasty-lemon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tasty Lemon