Tournament of Champions

What Tournament of Champions does

The Tournament of Champions (ToC) is a private sports event organization operated by Squash Engine that produces the oldest annual squash tournament in the world, held continuously since 1930. The event has been hosted at Grand Central Terminal's Vanderbilt Hall in New York City since 1995, spanning 23 sessions over 8 days and featuring elite professional players competing for what is positioned as the sport's most prestigious title.

Revenue is generated through a multi-tiered model comprising ticket sales starting at $20 per session, premium patron packages (Platinum $3,500, Gold $2,100, Silver $1,300), and corporate sponsorships structured across multiple tiers. Title sponsorship is held by Sprott, with Crowd Street serving as presenting sponsor, supported by an ecosystem of blue-chip financial and media partners including Lexington Partners, Financial Times, Oracle NetSuite, and others. The organization is staffed by 11-50 employees supplemented by 40+ volunteers.

The ToC platform integrates Macabacus live scoring technology for real-time match results and broadcasts globally via SquashTV. The organization has expanded its digital footprint through the ToC World content platform and runs community-facing programs including the Options Group Squash & Learn initiative (now in its third year) and a Women's Leadership Program, in partnership with the Squash and Education Alliance (SEA) and US Squash. The exclusive venue arrangement at Grand Central Terminal provides structural access to one of the world's most iconic indoor event spaces.

Name

Tournament of Champions

Legal name

Squash Engine

Website

https://tocsquash.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

The Tournament of Champions, operated by Squash Engine, is the oldest annual squash tournament (since 1930), held at Grand Central Terminal's Vanderbilt Hall. Revenue derives from session tickets, tiered patron packages, and multi-tier corporate sponsorships across financial services and media.

Ownership category

akta.pro rank

Product category

Professional Squash Tournament Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Other Spectator Sports (711219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Championship & Cup Organizers (MPAKADAB)

akta.pro secondary industries

Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Individual Sports Events (Tennis, Golf, Boxing/MMA, Athletics) (MPAGAMAC)

Keywords

• Professional squash tournament
• Squash championship events
• Sports entertainment experiences
• VIP hospitality packages
• Corporate sports sponsorships

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Ticket Sales: Individual ticket sales starting at $20 for general sessions, with digital ticketing through tickets.com platform. Group discounts available for 6+ tickets.
2. Patron Packages: VIP experience packages including Platinum ($3,500), Gold ($2,100), and Silver ($1,300) tiers offering premium seating across all 23 sessions, Champions Club access, and tournament program listings.
3. Corporate Sponsorship: Multi-tiered sponsorship program including Title Sponsor (Sprott), Presenting Sponsor (Crowd Street), Gold, Diamond, Silver, and Bronze tiers, plus official partners and suppliers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Tournament of Champions is an annual professional squash championship held at Grand Central Terminal in New York City, featuring men's and women's PSA Platinum-level World Tour competitions. The organization sells individual session tickets starting at $20 and tiered VIP patron packages ($1,300-$3,500) offering premium seating across all 23 sessions with Champions Club hospitality access. Revenue is also generated through multi-tiered corporate sponsorships including Title (Sprott), Presenting (Crowd Street), Gold, Diamond, Silver, and Bronze levels.

Product overview

The Sprott Tournament of Champions is an annual professional squash championship held at Grand Central Terminal in New York City. The organization operates the men's and women's Platinum-level PSA squash tournaments, supported by the Squash Engine platform for live scoring. Revenue streams include individual ticket sales and patron packages (Platinum, Gold, Silver tiers) offering premium seating and hospitality experiences. The organization also operates ToC World as a digital content platform and runs community programs like the Options Group Squash & Learn mentorship initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Sprott Tournament of Champions Squash Championship Annual professional squash tournament featuring men's and women's PSA Platinum-level competitions held at Grand Central Terminal in New York City, dating back to 1930 — the oldest annual professional squash competition in the world.
• Patron Packages (Platinum, Gold, Silver)
• Individual Session Tickets General admission digital tickets for individual tournament sessions, starting at $20 plus taxes and service fees.
• Group Sales Discounted ticket packages for groups of 6 or more for sessions prior to the quarterfinals.
• Corporate Sponsorship Program Multi-tiered corporate sponsorship including Title (Sprott), Presenting (Crowd Street), Gold, Diamond, Silver, and Bronze tiers providing brand exposure at an iconic NYC venue.
• Options Group Squash & Learn Community Program Community mentorship initiative pairing executive search firm professionals with squash students from the Squash and Education Alliance for career development and leadership training during the annual tournament week.

Quantifiable outcome

• First time American finalist since 2016 (Olivia Weaver 2026)
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• SprottcoreGTM or Marketing PartnerTitle Sponsor of the Sprott Tournament of Champions. Sprott is a global asset management firm providing the primary naming rights sponsorship for the annual event.
• Crowd StreetcoreGTM or Marketing PartnerPresenting Sponsor of the Tournament of Champions. Crowd Street is a real estate investment platform providing the presenting sponsorship and co-branding for the event.
• Lexington PartnerscoreGTM or Marketing PartnerGold Sponsor and endorsed supporter of the Women's Championship. Lexington Partners is a leading global alternative investment firm specializing in secondary market transactions.
• Financial TimesminorGTM or Marketing PartnerDiamond Sponsor providing global media exposure through the Financial Times brand partnership.
• Oracle NetSuiteminorGTM or Marketing PartnerDiamond Sponsor providing enterprise software company branding and potential operational support.
• Options GroupcoreGTM or Marketing PartnerSilver Sponsor and host of the Squash & Learn community program. Options Group is a leading global executive search firm that has partnered with SEA for mentorship programs at the ToC for three years.
• NBCUniversalminorGTM or Marketing PartnerSilver Sponsor providing media and broadcasting company partnership.
• Charles TyrwhittminorGTM or Marketing PartnerSilver Sponsor - premium menswear brand providing clothing/sponsorship support.
• LinedataminorGTM or Marketing PartnerSilver Sponsor - financial software and services company.
• Dassault Falcon JetminorGTM or Marketing PartnerSilver Sponsor - business aviation company.
• Squash and Education Alliance (SEA)coreStrategic or Co-development PartnerOfficial Nonprofit Partner. SEA is a global nonprofit network supporting 2,500 students with squash, academics, mentoring, and professional growth. Partners with Options Group for Squash & Learn program at ToC.
• US SquashcoreStrategic or Co-development PartnerOfficial Nonprofit Partner. The governing body for squash in the United States, co-organizing the event and presenting awards like the W. Stewart Brauns, Jr. Award.
• Squash EnginecoreStrategic or Co-development PartnerOfficial Partner and organizer. Squash Engine is the tournament production company run by John Nimick, handling all operational aspects of the Tournament of Champions.
• Hyatt Grand Central New YorkminorOthersBronze Sponsor and official tournament hotel. Located at 109 East 42nd Street adjacent to Grand Central Terminal.
• SquashTVcoreGTM or Marketing PartnerBroadcast Partner - official PSA streaming platform for live match coverage globally.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• USGA (United States Golf Association): Organizer of the US Open (golf) and other US national golf championships. Comparable as a single-sport governing body that runs annual flagship championship events with tiered sponsorship and ticketed spectator experiences.
• The R&A: Organizer of The Open Championship (golf). Comparable as a heritage individual-sport championship organizer with deep sponsor relationships and a globally recognized brand built over more than a century.
• LPGA: Operates the women's professional golf tour and its championship events. Comparable to the ToC's women's draw in scaling a women's individual-sport championship product with sponsor tiers, hospitality, and broadcast distribution.
• The All England Lawn Tennis & Croquet Club (Wimbledon): Organizes The Championships, Wimbledon—the benchmark heritage individual-sport championship at a globally iconic venue. Relevant as a model for how long-running championships at prestigious venues sustain premium pricing and sponsorship rates.
• Professional Squash Association (PSA): The governing body of the men's and women's professional squash tours. The ToC is sanctioned as a PSA Platinum event; PSA sets tour-wide player, ranking, and broadcast standards and operates the SquashTV platform that broadcasts the ToC globally.
• USTA (United States Tennis Association): Operates the US Open Tennis Championships and the broader US tennis ecosystem. Closely comparable as a US national championship organizer for an individual racquet sport, with similar sponsorship-tier architecture and ticketing model.

Others

• WTA (Women's Tennis Association): Governing body of women's professional tennis. Relevant as a comparable women's individual-sport championship ecosystem that has built commercial scale around a parallel women's draw—an instructive model for the ToC women's championship growth.
• Hurlingham Club: Historic private members' club that hosts prestigious polo and other sporting events. Comparable to the ToC in operating a niche, heritage individual-sport event at an iconic London venue with a similar premium hospitality and sponsorship model.
• World Squash Federation: The international federation governing squash and the Olympic bid. Provides sport-wide governance, anti-doping, and rules frameworks that shape how events like the ToC are structured and presented.

Direct peers

• US Squash: The US national governing body for squash and organizer of the US Squash Championships. Runs a parallel annual national championship ecosystem and shares player, sponsor, and broadcast relationships directly with the ToC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tocsquash
• Facebookfacebook.com/tocsquash
• LinkedInlinkedin.com/company/tournament-of-champions

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tournament of Champions