What Charles Tyrwhitt does

Charles Tyrwhitt is a privately held British menswear retailer founded in 1986 by Nick Wheeler in London. The company specializes in formal and business-casual clothing, with shirts (dress, casual, linen, non-iron, and custom) as its flagship category, supported by suits, polos, trousers, knitwear, outerwear, shoes, and accessories. It serves professional men seeking quality formal attire, with secondary segments in custom-made clothing buyers and golf and sports enthusiasts. Core technology is built on the Salesforce Commerce Cloud (Demandware) e-commerce platform, with a custom shirt design tool that lets buyers configure collar, cuff, fit, and fabric from $129, plus proprietary non-iron shirt finishing. The product portfolio also includes licensed co-branded collections with England Rugby, British & Irish Lions, New York Yankees, and Fulham FC, and a golf collection featuring Global Sports Ambassador Luke Donald.

The business operates a direct-to-consumer model through its global e-commerce storefront (charlestyrwhitt.com), a network of physical retail stores in the US and UK (including the newest Belmont Park Village location), and a wholesale partnerships programme. Revenue is generated entirely through one-time product sales with multibuy discounts (e.g., 4 shirts/polos for $299, Buy 2 custom shirts save 10%). Supporting initiatives include the Tyrwhitt Takeback clothing donation scheme with the British Heart Foundation (over £4M raised and 80+ tonnes diverted from landfill since August 2021), Planet Mark sustainability certification, and a 6-month refund guarantee.

Operations span the United Kingdom and the United States via Charles Tyrwhitt Shirts Inc., with the founder (Nick Wheeler) still serving as Chairman. The company has 1,001-5,000 employees and has remained founder-led and privately held with no disclosed external investment or public listing. Recent strategic emphasis has been on sports-driven brand building (Luke Donald ambassador appointment March 2026, multi-team licensed merchandise), international brand visibility (UKFT Discover British Brands at Pitti Uomo 2026), US retail expansion, and operational technology adoption (LoweConex Conex OS for retail asset management).

Name

Charles Tyrwhitt

Legal name

Charles Tyrwhitt Shirts Inc.

Website

https://ctshirts.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Men's formal and business casual apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525)

SIC

Retail-Apparel & Accessory Stores (5600), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Luxury Menswear (CRAAAFAF), Tops & Shirts Cut & Sew (T-Shirts/Shirts/Blouses) (IMAOAEAE)

Keywords

• Men's formal shirts
• Custom dress shirts
• Men's suits
• Business casual menswear
• Men's knitwear accessories

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Direct sales of men's clothing including shirts, suits, trousers, knitwear, outerwear, shoes, and accessories through e-commerce and retail stores. Revenue generated from one-time product purchases with no subscription component.
2. Custom Shirt Orders: Bespoke/custom shirt orders through the custom shirt design tool, priced from $129 with Buy 2 Save 10% discounts
3. Wholesale: Wholesale partnerships program mentioned on website for retailers interested in carrying Charles Tyrwhitt products

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Charles Tyrwhitt designs, manufactures and sells men's formal and business casual clothing — most notably dress shirts (including bespoke/custom shirts built to customer specifications), suits, polos, trousers, knitwear, blazers and coats, shoes, and accessories — directly to consumers through its own e-commerce site (charlestyrwhitt.com) and a network of owned physical retail stores in the UK and US. The brand positions itself on British heritage, quality materials (e.g., Egyptian cotton, linen, cashmere), proprietary non-iron shirt technology, a custom shirt design tool, and a 6-month quality guarantee.

Product overview

Charles Tyrwhitt is a British menswear retailer offering a comprehensive range of formal and casual clothing. The product portfolio centers on its core offerings: dress shirts (including custom/bespoke shirts), suits, and ties, supplemented by polos, pants, sweaters, blazers & coats, shoes, and accessories. The company also operates licensed partnership collections with England Rugby, British & Irish Lions, New York Yankees, and Fulham FC, as well as a golf-specific collection featuring global ambassador Luke Donald. Sustainability initiatives include the Tyrwhitt Takeback clothing donation program with the British Heart Foundation. The brand emphasizes British heritage, quality craftsmanship, and a '6-month promise' refund policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Dress Shirts and Casual Shirts Core dress and casual shirt range offered in multiple fits (Classic, Slim, Extra Slim) and collar styles (Classic, Spread, Semi Spread, Button Down, Point, Collarless), targeted at men needing formal and business-casual shirting.
• Custom Shirts Bespoke custom shirt design service letting customers choose fabric, collar, cuff and fit through an online configurator, priced from $129 with a Buy 2 Save 10% multibuy discount.
• Polo Shirts Polo shirts in pique, smart, linen, cotton, knitted, long sleeve, performance, golf and zip neck styles, for smart-casual and sport-casual wear.
• Suits Suits spanning entry-level business suits to premium Italian suits, in 2-piece, 3-piece, double breasted, wedding, tuxedo, morning and races styles, with linen suits at $749.
• Trousers and Pants Men's trousers, chinos, linen pants, shorts, dress pants, casual pants and corduroy pants available in Classic, Slim and Extra Slim fits.
• Knitwear and Sweaters Men's sweaters and knitwear — quarter-zip, V-neck, crew-neck, chunky knits, cardigans and turtlenecks — in merino wool, cotton and cashmere.
• Blazers and Outerwear Men's blazers and outerwear including cotton, linen and wool jackets, raincoats, casual jackets, overcoats, wool coats and velvet jackets.
• Men's Shoes Men's footwear covering dress shoes, casual shoes, loafers, sneakers, summer shoes and boots, with socks and shoe care accessories.
• Men's Accessories Men's accessories such as ties, bow ties, belts and braces, cufflinks, pocket squares, evening and wedding accessories, collar accessories and tie clips, underwear, gloves and scarves, bags, wallets and umbrellas.
• Linen Collection Seasonal collection of 100% linen shirts, suits, jackets and pants in around 20 colours and 3 fits, targeted at warm-weather formal and smart-casual wear.
• Golf Collection Performance golf apparel including golf polo shirts and other golf-specific clothing designed to transition from the course to casual settings.
• England Rugby Collection Licensed England Rugby branded apparel and merchandise including shirts, polos and accessories for fans of the team.
• British & Irish Lions Collection Licensed British & Irish Lions branded apparel and merchandise sold under official partnership with the touring rugby team.
• New York Yankees Collection Licensed New York Yankees branded apparel and accessories sold as part of the team's official partnership with Charles Tyrwhitt.
• Fulham FC Collection Licensed Fulham FC branded shirts and accessories sold under the club's official partnership with Charles Tyrwhitt.
• Luke Donald Collection Golf apparel collection built around global sports ambassador Luke Donald, featuring golf polos and performance sportswear for course-to-casual wear.
• Tyrwhitt Takeback Scheme Clothing donation and recycling service operated with the British Heart Foundation, accepting men's clothing, footwear and accessories from any brand in exchange for discount codes and diverting items from landfill.

Quantifiable outcome

• Over £4 million raised for British Heart Foundation through clothing donation program
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• UK Fashion & Textile Association (UKFT)flagshipStrategic or Co-development Partner · 1 June 2026UKFT Discover British Brands campaign promoting UK menswear at international trade events. Charles Tyrwhitt featured among 45 UK brands at Pitti Immagine Uomo trade show in Florence (16-19 June 2026), supported by Department for Business & Trade.
• Luke DonaldflagshipGTM or Marketing Partner · 30 March 2026Professional golfer Luke Donald appointed as Charles Tyrwhitt Global Sports Ambassador. Represents the brand's expansion into golf and premium sports apparel market segment.
• British Heart Foundation (BHF)coreStrategic or Co-development Partner · 1 August 2021Charitable partnership through Tyrwhitt Takeback clothing donation scheme. Since August 2021, the program has raised over £4 million for BHF and diverted more than 80 tonnes of clothing from landfill. Expanded in January 2026 to accept any men's clothing from any brand online nationwide.
• Fulham FCcoreGTM or Marketing PartnerOfficial partnership with Fulham Football Club for branded clothing and official attire. Part of broader sports sponsorship strategy.
• England RugbycoreGTM or Marketing PartnerEngland Rugby official partnership providing team apparel and formal wear for rugby players and staff. England Rugby Collection available for purchase.
• New York YankeescoreGTM or Marketing PartnerPartnership with New York Yankees baseball team for official branded merchandise. Anthony Volpe featured as brand ambassador representing the partnership.
• British & Irish LionsminorGTM or Marketing PartnerOfficial partnership with British & Irish Lions rugby touring team. British & Irish Lions Collection available for purchase.
• The Prince's TrustminorStrategic or Co-development PartnerCharitable partnership supporting the Prince's Trust youth charity organization. Part of company's corporate social responsibility initiatives.
• Planet MarkminorStrategic or Co-development PartnerSustainability certification partnership for carbon emission reduction and environmental accountability. Company proudly working with Planet Mark to reduce carbon emissions year-on-year.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TM Lewin: British heritage shirt and formal menswear specialist founded in 1898, with overlapping product range (dress shirts, suits, knitwear) and similar UK-centric customer base; the closest direct comparable to Charles Tyrwhitt's formalwear core.
• Eton Shirts: Swedish premium dress shirt specialist known for finishing, fabric quality and made-to-measure service; comparable in custom shirt capability and premium dress-shirt positioning for the executive customer.
• Hawes & Curtis: London-based formal shirtmaker with comparable heritage positioning, custom shirt service, and product breadth across dress shirts, suits and accessories—competing head-to-head in the British professional menswear segment.
• Moss Bros: UK formalwear retailer specializing in suits, shirt hire and occasion wear with a multi-channel store network; directly comparable in target customer (professional men, weddings, formal occasions) and product mix.
• Indochino: North American made-to-measure menswear DTC brand offering custom suits and shirts at competitive price points; direct competitor in the custom/made-to-measure segment Charles Tyrwhitt pursues with its Custom Shirt Builder.
• Suitsupply: Dutch DTC-disruptor in tailored menswear with strong e-commerce custom configurator and global store footprint; competes directly on suits, shirts, and made-to-measure at accessible price points.
• Turnbull & Asser: British Jermyn Street heritage shirtmaker with bespoke shirt service, formalwear and accessories; highly comparable luxury-British-heritage positioning and custom shirt offering at higher price points.

Broad incumbents

• Hugo Boss: Global premium menswear and womenswear brand with overlapping suit, shirt and formalwear offerings; broader luxury positioning but competes for the same professional male customer cohort.
• Brooks Brothers: Iconic American heritage formal menswear brand offering dress shirts, suits, and ties with comparable classic British/American aesthetic; broader portfolio but overlapping product and target customer in dress shirts and tailored clothing.

Emerging players

• Bonobos: US-based digitally-native menswear brand focused on better-fitting pants, shirts, suits and casual wear; overlapping menswear customer base with stronger digital-first acquisition model and broader casual category presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ctshirts
• Facebookfacebook.com/charlestyrwhitt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charles Tyrwhitt