Synergy Films

What Synergy Films does

Synergy Films is a privately held, Atlanta-based film and media production company founded in 1993 by George Watkins and Lynne Toll, operating as a custom-curated creative production house for enterprise clients. The company delivers three core service lines: Promo (sports and network promotional content for clients such as NBC Sports, Turner Sports, and TNT/TBS), Commercial (brand advertising spots for advertisers including State Farm, Geico, The Home Depot, Coca-Cola, Microsoft, Capital One, Discover, Chevrolet, Buick, and Disney Channel), and Social/Doc (social media and documentary-style content). Production work spans major live-event campaigns (Tokyo 2020 and Beijing 2022 Olympics, NBA on TNT, NHL on TNT, March Madness, Atlanta Hawks media day) and scripted entertainment marketing (The Alienist, Heaven Inc., CLAWS), with field-production reach extending internationally to locations such as Tokyo and Lake Placid. The company also invested in motion-capture work for the Atlanta Hawks 2022/23 arena intro reel, demonstrating incremental capability expansion.

The business operates on a project-based professional services model. Pricing is bespoke per engagement, with quotes varying by scope, talent, locations, and production requirements rather than publicly disclosed standard rates. Revenue is generated from individual production fees paid by enterprise clients, primarily acquired through direct, relationship-led sales driven by President and Executive Producer Chad Watkins, his inherited client network, and repeat engagements with returning sports networks and brands. The company derives a structural cost advantage from its Atlanta domicile, which qualifies productions for Georgia's Entertainment Industry Investment Act tax credit of up to 30% on approved expenditures. GTM channels remain primarily organic social (Instagram, Twitter) and an email newsletter (Synergy Files), with no evidence of paid acquisition, marketplace presence, or intermediary distribution.

The company is family-controlled, with no external institutional investment, parent company, or M&A activity in the record. Chad Watkins assumed leadership around 2000 after prior roles at the International Olympic Museum in Lausanne and Atlanta Olympic Broadcaster (AOB) during the 1996 Atlanta Olympics. Headcount is reported in the 51-100 range, and the firm has earned industry recognition including three 2021 Gold ProMax Awards (Best Use of Music, Program Promo, and Editing within Sports) and four additional ProMax Global Excellence nominations for its Turner Sports NBA League Pass App 'Enough Is Never Enough' campaign. No AI/ML capabilities, software products, APIs, patents, or proprietary technology platforms are evidenced in the available data; technology consists of standard film and video production tooling.

Name

Synergy Films

Legal name

Synergy Films

Website

https://synergyfilms.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Synergy Films is an Atlanta-based film and media production company founded in 1993 that delivers project-based promo, commercial, and social/documentary content for enterprise clients including NBC Sports, Turner Sports, Warner Bros. Discovery, State Farm, and The Home Depot.

Ownership category

akta.pro rank

Product category

Film and Video Production Services

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

Keywords

• Film production services
• Commercial production
• Sports promo content
• Branded video content
• Documentary video production

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Production Services: Synergy Films generates revenue by producing commercials, promos, social content, and documentary-style videos for major brands and sports networks. They operate on a project-based fee model, with each production custom-curated for the client's needs. Revenue comes from creating content for clients such as NBC Sports, Turner Sports, Warner Bros. Discovery, State Farm, The Home Depot, and other major advertisers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Synergy Films is a film and video production company that produces commercials, promos, social media content, and documentary-style videos on a custom-curated, project-by-project basis. Its work is anchored in sports promotion and branded content for major sports networks and consumer brands such as NBC Sports, Turner Sports, Warner Bros. Discovery, State Farm, The Home Depot, Geico, Coca-Cola, and Microsoft. Each engagement is delivered as a bespoke creative partnership, with production executed on-location in the U.S. and internationally (e.g., Tokyo Olympics, Lake Placid).

Product overview

Synergy Films is a film production company that operates three distinct service offerings: Promo (promotional content for sports networks and events), Commercial (brand advertising spots), and Social/Doc (social media and documentary content). The company serves major clients including Turner Sports, NBC Sports, TNT, TBS, State Farm, Geico, The Home Depot, and Coca-Cola, producing content across professional sports (NBA, NHL, Olympics), entertainment, and consumer brand sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Promo Promotional content production including sports promos, event promos, and network promotional materials for clients such as Turner Sports, NBC Sports, and TBS. Delivered as custom project-based engagements for sports broadcasters and event organizers.
• Commercial Commercial production for brand advertising campaigns, including spots for State Farm, Geico, The Home Depot, Microsoft Teams, Coca-Cola, Buick, and Capital One. Delivered as bespoke project-based engagements for major consumer brands and advertisers.
• Social/Doc Social media content and documentary-style productions including behind-the-scenes content, athlete features, and entertainment marketing pieces. Aimed at brands and broadcasters seeking longer-form narrative content for digital and social platforms.
• Featured Work Portfolio Curated showcase of Synergy Films' project work spanning promo, commercial, and social documentary categories, serving as a portfolio of capabilities for prospective enterprise clients evaluating the company.

Quantifiable outcome

• 3 Gold ProMax Awards won (Best Use of Music, Program Promo, and Editing within Sports category)

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered strategic, major and core.

• Elite Edge MediastrategicStrategic or Co-development Partner · 20 October 2022Collaboration with Elite Edge Media on Atlanta Hawks media day production. Synergy Films provided strategic production support while Elite Edge led creative direction for the 2022 NBA season promotional materials.
• Warner Bros. DiscoverymajorStrategic or Co-development Partner · 13 May 2022Partnership with Warner Bros. Discovery to produce State Farm commercials starring Reggie Miller, including 'Clutch' and 'Closer' spots. Collaboration facilitated through Coordinating Producer/Director Chris Perkins who has an established relationship with Synergy Films.
• NBC SportscoreStrategic or Co-development Partner · 20 April 2022Ongoing collaboration with NBC Sports on multiple high-profile projects including Olympic content. Worked on 2020 Tokyo Olympics Team USA entrance featuring Dwayne Johnson, 2022 Beijing Winter Olympics 'I Dare You' campaign narrated by The Rock, Chevy Silverado ZR2 commercial, Beck collaboration, and Thanksgiving Day Opening content.
• Turner SportscoreStrategic or Co-development Partner · 21 October 2021Long-standing partnership with Turner Sports producing NBA on TNT promos, CSSU content, brand creative for TNT/TBS including The Alienist campaigns. Won 3 Gold ProMax Awards for work on NBA League Pass App promo. Ongoing collaboration on sports marketing and promotional content.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prettybird: Prettybird is a creative production company spanning commercials, music videos, and branded content - comparable to Synergy Films in offering integrated commercial and social/documentary production for major advertisers.
• Radical Media: Radical Media is a production company spanning commercials, branded content, and long-form documentary - similar in service mix to Synergy Films' Promo, Commercial, and Social/Doc triumvirate, with strong sports and entertainment credentials.
• NFL Films: NFL Films is the in-house sports content production arm of the NFL, producing promos, documentaries, and broadcast-grade sports content for leagues and networks - the closest direct analog to Synergy Films' NBA on TNT, NHL on TNT, and Olympic promo work.
• Smuggler: Smuggler is a global commercial and content production company producing high-profile brand campaigns and promos - comparable to Synergy Films in delivering premium commercial and broadcast promo work for major advertisers and networks.
• Anonymous Content: Anonymous Content is a leading production company with divisions spanning commercials, feature films, and documentaries - comparable to Synergy Films in delivering high-end brand creative (parallel to spots for Microsoft, Coca-Cola, Chevrolet) alongside narrative content.
• NBA Entertainment: NBA Entertainment is the in-house production division of the NBA responsible for league promos, broadcast content, and digital originals - directly comparable to Synergy Films' work with Turner Sports on NBA on TNT and NBA League Pass creative.
• MJZ: MJZ is one of the largest commercial production companies globally, producing spots for major brands and agencies - directly comparable to Synergy Films in scale of brand advertising work, including financial services and automotive categories where both compete.
• Biscuit Filmworks: Biscuit Filmworks is a commercial production company serving global brands and agencies with high-end spots - directly comparable to Synergy Films' commercial production work for brands such as Buick, Coca-Cola, and Discover Card.
• Tool of North America: Tool of North America is a commercial and branded content production company serving major advertisers and agencies - comparable to Synergy Films' commercial and social/documentary production services for Fortune 500 brands like State Farm, Geico, and Microsoft.

Broad incumbents

• Endeavor (IMG / WME) Original Content: Endeavor, through IMG, is a dominant global sports and entertainment content producer with vastly broader portfolio and resources - serves as the broader incumbent in the sports-content production space where Synergy Films competes for league and network work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/synergyfilms
• LinkedInlinkedin.com/company/synergy-films

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synergy Films