TMV
TMV Studios is a Mumbai-based creative studio (founded 2018) providing animation, video production, VFX, and post-production services to brand advertisers and OTT platforms including Netflix, Prime Video, and Disney+ Hotstar, while operating owned original IPs such as the 3.6M-subscriber Khooni Monday YouTube channel.
- Company typePrivate
- Founded2018
- HeadquartersMumbai, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What TMV does
TMV Studios (brand name: TMV) is a Mumbai-based creative studio founded in 2018 that provides animation, video production, VFX, and post-production services. The studio operates with 11-50 employees and delivers a full-service production portfolio that spans 2D animation, 3D animation, cell animation, storyboarding, animatics, rigging, character modelling, live-action shoots, TVCs, corporate videos, product videos, digital ad films, explainer videos, photoshoots, VFX, CGI, and multi-language dubbing and translation. By consolidating the entire creative pipeline under one studio, TMV positions itself as a single-vendor alternative to coordinating multiple specialist production vendors.
TMV generates revenue through project-based creative services fees from brand advertisers and OTT streaming platforms, plus advertising and licensing revenue from its owned original IP portfolio. The studio's original content properties include the "Khooni Monday" horror YouTube channel (3.6 million subscribers, India's top horror genre creator), the "The Horror Show by Khooni Monday" Spotify-exclusive podcast (one of India's most trending podcasts), and "Bloody Monday" and "Animated Indian" under the TMV Originals umbrella. TMV's named enterprise clients include Prime Video, Disney+ Hotstar, and Netflix, for whom it produces branded content.
The studio is privately held with no disclosed institutional investors, funding rounds, M&A activity, or named leadership beyond the contact email [email protected]. Go-to-market is direct sales and portfolio-based client acquisition, with showreels, the company website, and LinkedIn serving as primary marketing channels. Operating geography is concentrated in India (South Asia), with multi-language dubbing infrastructure providing the technical capability to serve international markets.
TMV firmographics
Firmographics- Name
- TMV
- Legal name
- TMV Studios
- Website
- https://themadvirus.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TMV Studios is a Mumbai-based creative studio (founded 2018) providing animation, video production, VFX, and post-production services to brand advertisers and OTT platforms including Netflix, Prime Video, and Disney+ Hotstar, while operating owned original IPs such as the 3.6M-subscriber Khooni Monday YouTube channel.
- Ownership category
- akta.pro rank
TMV industry classification
Industry- Product category
- Video Production Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- VFX Review, QC & Delivery (Client Review, Conform, Final Outputs) (MPAHABAL)
- akta.pro secondary industry
- Localization Technology & Workflow Services (TMS, CMS, Automation) (MPAAANAI)
Keywords
Where TMV is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
TMV business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Animation Services: Creation of 2D and 3D animated content including brand ads, explainer videos, and animated series. Revenue generated through project-based fees for custom animation work.
- Videography and Live Action Production: Production of TVCs, corporate videos, product videos, digital ad films, influencer advertisements, and photoshoots. Revenue model based on production fees per project.
- VFX and Post-Production Services: Visual effects work and CGI post-production services for external productions and in-house projects.
- Original IP Content: Creation and ownership of original content IPs including Khooni Monday YouTube channel (3.6M subscribers) and Bloody Monday animated series. Revenue generated through ad revenue, brand partnerships, and content licensing to OTT platforms.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
TMV product offering
Product offeringCore offering
TMV Studios is a Mumbai-based creative production studio that provides animation, videography, live action shoots, VFX/CGI post-production, and multi-language dubbing services to OTT streaming platforms and brand advertisers. It also develops and owns original content IPs (e.g., Khooni Monday, Animated Indian, Bloody Monday, The Horror Show Podcast) that it distributes on streaming and digital channels.
Product overview
TMV Studios is a creative studio that specializes in animation and video production. The company operates as a services-based creative agency offering a unified portfolio of interconnected offerings: Videography Services (TVCs, corporate videos, product videos, digital ad films, explainer videos, photoshoots), Animation Services (2D/3D animation, cell animation, storyboarding, VFX, animatics, rigging, character modelling), Live Action Shoots (TVCs, corporate AVs, product videos, influencer advertisements), and VFX/CGI Post Production. Additionally, TMV produces original intellectual properties including Khooni Monday (3.6M subscriber horror YouTube channel), The Horror Show podcast (Spotify exclusive), Animated Indian, and Bloody Monday. The company also provides multi-language dubbing and translations. TMV creates branded content for major OTT platforms including Prime Video, Disney+ Hotstar, and Netflix.
Differentiator
Problem solved
Functional benefit
Products and services
- Videography Services
- Animation Services
- Live Action Shoots
- VFX and CGI Post-Production
- Multi-Language Dubbing and Translations
- Khooni Monday
- Animated Indian
- Bloody Monday
- The Horror Show Podcast
Quantifiable outcome
- 3.6 Million YouTube Subscribers for Khooni Monday horror channel
- +1 more outcomes
Companies that use TMV
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
TMV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TMV partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
TMV competitors and assessment
Company assessmentBroad incumbents
- Framestore: Major VFX, animation, and immersive content studio; comparable to TMV's VFX, CGI, and animation service lines serving brand and entertainment clients, but with a much larger global production capacity.
- DNEG (Double Negative): Global VFX and post-production house with major film/streaming credits; comparable because TMV competes in the same VFX/CGI services category for OTT and film clients, though at a vastly larger scale and global footprint.
- Technicolor Creative Studios: Large VFX and post-production network serving film, episodic, and advertising clients; comparable to TMV's VFX/post-production services for streaming and brand customers, with broader global resources.
Direct peers
- 88 Pictures: India-based animation and VFX studio serving global streaming and brand clients; comparable to TMV's animation, VFX/CGI, and post-production offerings, with similar India-headquartered delivery model.
- Prime Focus Limited: Indian-listed media services company providing VFX, post-production, and content services to film and OTT clients; directly comparable to TMV on geography, service mix (VFX/post), and enterprise entertainment customers.
- Assemblage Entertainment: India-based animation production studio serving global entertainment and brand clients; comparable to TMV's 2D/3D animation, character modelling, and content creation capabilities, with similar scale.
- Toonz Animation: Animation and IP production house with India operations serving global OTT and brand clients; comparable to TMV's animation and original-IP services, including kids' and entertainment content production.
- Tata Elxsi: India-headquartered design, VFX, and content services company serving media, OTT, and brand clients; one of the closest direct competitors to TMV given shared geography, customer overlap (OTT/streaming), and full-stack animation/VFX offering.
Regional players
- Wysiwyg Studios: India-based creative studio offering video production, animation, and VFX for brands and platforms; comparable to TMV's full-service animation + live-action offering for OTT and advertisers, operating in the same Indian market.
Emerging players
- Dhara Productions / Small Indian Production Houses: Small Mumbai-based production boutiques producing branded and OTT content; comparable to TMV as regional peers competing for similar enterprise branded-content budgets in India.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TMV social profiles
Digital presenceTMV financial estimates
Financial estimateRevenue estimate
Valuation estimate
TMV leadership team
Management profileNumber of profiles
Profiles1 record
TMV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TMV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TMV
What does TMV do?
TMV Studios is a Mumbai-based creative production studio that provides animation, videography, live action shoots, VFX/CGI post-production, and multi-language dubbing services to OTT streaming platforms and brand advertisers. It also develops and owns original content IPs (e.g., Khooni Monday, Animated Indian, Bloody Monday, The Horror Show Podcast) that it distributes on streaming and digital channels.
Is TMV a public or private company?
TMV is a private company. It is classified as unknown and is currently operating.
When was TMV founded?
TMV was founded in 2018. It employs 11 to 50 people.
Where is TMV based?
TMV is headquartered in Mumbai, India, in the Asia region.
How does TMV make money?
Four revenue lines are on record. Animation Services are the primary driver. The others are videography and Live Action Production, VFX and Post-Production Services and original IP Content.
Who are TMV's main competitors?
Broad incumbents on record are Framestore, DNEG (Double Negative) and Technicolor Creative Studios. Direct peers are 88 Pictures, Prime Focus Limited, Assemblage Entertainment, Toonz Animation and Tata Elxsi. Wysiwyg Studios is listed as a regional player. Dhara Productions / Small Indian Production Houses is listed as an emerging player.
Does TMV have an API?
No public API is recorded for TMV.
What industry is TMV in?
TMV's product category is Video Production Services. Its primary akta.pro industry code is MPAHABAL, VFX Review, QC & Delivery (Client Review, Conform, Final Outputs), with a secondary code of MPAAANAI, Localization Technology & Workflow Services (TMS, CMS, Automation). Its NAICS code is 51219 and its SIC code is 7812.