TMV

Video Production Servicesthemadvirus.com

TMV Studios is a Mumbai-based creative studio (founded 2018) providing animation, video production, VFX, and post-production services to brand advertisers and OTT platforms including Netflix, Prime Video, and Disney+ Hotstar, while operating owned original IPs such as the 3.6M-subscriber Khooni Monday YouTube channel.

Company typePrivate
Founded2018
HeadquartersMumbai, India
Headcount11–50
GTM typeB2B
OfferingServices

What TMV does

TMV Studios (brand name: TMV) is a Mumbai-based creative studio founded in 2018 that provides animation, video production, VFX, and post-production services. The studio operates with 11-50 employees and delivers a full-service production portfolio that spans 2D animation, 3D animation, cell animation, storyboarding, animatics, rigging, character modelling, live-action shoots, TVCs, corporate videos, product videos, digital ad films, explainer videos, photoshoots, VFX, CGI, and multi-language dubbing and translation. By consolidating the entire creative pipeline under one studio, TMV positions itself as a single-vendor alternative to coordinating multiple specialist production vendors.

TMV generates revenue through project-based creative services fees from brand advertisers and OTT streaming platforms, plus advertising and licensing revenue from its owned original IP portfolio. The studio's original content properties include the "Khooni Monday" horror YouTube channel (3.6 million subscribers, India's top horror genre creator), the "The Horror Show by Khooni Monday" Spotify-exclusive podcast (one of India's most trending podcasts), and "Bloody Monday" and "Animated Indian" under the TMV Originals umbrella. TMV's named enterprise clients include Prime Video, Disney+ Hotstar, and Netflix, for whom it produces branded content.

The studio is privately held with no disclosed institutional investors, funding rounds, M&A activity, or named leadership beyond the contact email [email protected]. Go-to-market is direct sales and portfolio-based client acquisition, with showreels, the company website, and LinkedIn serving as primary marketing channels. Operating geography is concentrated in India (South Asia), with multi-language dubbing infrastructure providing the technical capability to serve international markets.

TMV firmographics

Firmographics

Name: TMV
Legal name: TMV Studios
Website: https://themadvirus.com
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 11–50 employees
Short description: TMV Studios is a Mumbai-based creative studio (founded 2018) providing animation, video production, VFX, and post-production services to brand advertisers and OTT platforms including Netflix, Prime Video, and Disney+ Hotstar, while operating owned original IPs such as the 3.6M-subscriber Khooni Monday YouTube channel.
Ownership category
akta.pro rank

TMV industry classification

Industry

Product category: Video Production Services
NAICS: Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (51211)
SIC: Services-Motion Picture & Video Tape Production (7812)
akta.pro primary industry: VFX Review, QC & Delivery (Client Review, Conform, Final Outputs) (MPAHABAL)
akta.pro secondary industry: Localization Technology & Workflow Services (TMS, CMS, Automation) (MPAAANAI)

Keywords

Video production services
Animation services
VFX post-production
Branded content creation
Multi-language dubbing

Where TMV is headquartered

Location

Headquarters

HQ city: Mumbai
HQ country: India
HQ region: Asia

Offices1 record

Markets served

TMV business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

Animation Services: Creation of 2D and 3D animated content including brand ads, explainer videos, and animated series. Revenue generated through project-based fees for custom animation work.
Videography and Live Action Production: Production of TVCs, corporate videos, product videos, digital ad films, influencer advertisements, and photoshoots. Revenue model based on production fees per project.
VFX and Post-Production Services: Visual effects work and CGI post-production services for external productions and in-house projects.
Original IP Content: Creation and ownership of original content IPs including Khooni Monday YouTube channel (3.6M subscribers) and Bloody Monday animated series. Revenue generated through ad revenue, brand partnerships, and content licensing to OTT platforms.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

TMV product offering

Product offering

Core offering

TMV Studios is a Mumbai-based creative production studio that provides animation, videography, live action shoots, VFX/CGI post-production, and multi-language dubbing services to OTT streaming platforms and brand advertisers. It also develops and owns original content IPs (e.g., Khooni Monday, Animated Indian, Bloody Monday, The Horror Show Podcast) that it distributes on streaming and digital channels.

Product overview

TMV Studios is a creative studio that specializes in animation and video production. The company operates as a services-based creative agency offering a unified portfolio of interconnected offerings: Videography Services (TVCs, corporate videos, product videos, digital ad films, explainer videos, photoshoots), Animation Services (2D/3D animation, cell animation, storyboarding, VFX, animatics, rigging, character modelling), Live Action Shoots (TVCs, corporate AVs, product videos, influencer advertisements), and VFX/CGI Post Production. Additionally, TMV produces original intellectual properties including Khooni Monday (3.6M subscriber horror YouTube channel), The Horror Show podcast (Spotify exclusive), Animated Indian, and Bloody Monday. The company also provides multi-language dubbing and translations. TMV creates branded content for major OTT platforms including Prime Video, Disney+ Hotstar, and Netflix.

Differentiator

Problem solved

Functional benefit

Products and services

Videography Services
Animation Services
Live Action Shoots
VFX and CGI Post-Production
Multi-Language Dubbing and Translations
Khooni Monday
Animated Indian
Bloody Monday
The Horror Show Podcast

Quantifiable outcome

3.6 Million YouTube Subscribers for Khooni Monday horror channel
+1 more outcomes

Companies that use TMV

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles2 records

TMV technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

TMV partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

TMV competitors and assessment

Company assessment

Broad incumbents

Framestore: Major VFX, animation, and immersive content studio; comparable to TMV's VFX, CGI, and animation service lines serving brand and entertainment clients, but with a much larger global production capacity.
DNEG (Double Negative): Global VFX and post-production house with major film/streaming credits; comparable because TMV competes in the same VFX/CGI services category for OTT and film clients, though at a vastly larger scale and global footprint.
Technicolor Creative Studios: Large VFX and post-production network serving film, episodic, and advertising clients; comparable to TMV's VFX/post-production services for streaming and brand customers, with broader global resources.

Direct peers

88 Pictures: India-based animation and VFX studio serving global streaming and brand clients; comparable to TMV's animation, VFX/CGI, and post-production offerings, with similar India-headquartered delivery model.
Prime Focus Limited: Indian-listed media services company providing VFX, post-production, and content services to film and OTT clients; directly comparable to TMV on geography, service mix (VFX/post), and enterprise entertainment customers.
Assemblage Entertainment: India-based animation production studio serving global entertainment and brand clients; comparable to TMV's 2D/3D animation, character modelling, and content creation capabilities, with similar scale.
Toonz Animation: Animation and IP production house with India operations serving global OTT and brand clients; comparable to TMV's animation and original-IP services, including kids' and entertainment content production.
Tata Elxsi: India-headquartered design, VFX, and content services company serving media, OTT, and brand clients; one of the closest direct competitors to TMV given shared geography, customer overlap (OTT/streaming), and full-stack animation/VFX offering.

Regional players

Wysiwyg Studios: India-based creative studio offering video production, animation, and VFX for brands and platforms; comparable to TMV's full-service animation + live-action offering for OTT and advertisers, operating in the same Indian market.

Emerging players

Dhara Productions / Small Indian Production Houses: Small Mumbai-based production boutiques producing branded and OTT content; comparable to TMV as regional peers competing for similar enterprise branded-content budgets in India.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

TMV financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TMV leadership team

Management profile

Number of profiles

Profiles1 record

TMV funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TMV M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TMV

What does TMV do?

Is TMV a public or private company?

TMV is a private company. It is classified as unknown and is currently operating.

When was TMV founded?

TMV was founded in 2018. It employs 11 to 50 people.

Where is TMV based?

TMV is headquartered in Mumbai, India, in the Asia region.

How does TMV make money?

Four revenue lines are on record. Animation Services are the primary driver. The others are videography and Live Action Production, VFX and Post-Production Services and original IP Content.

Who are TMV's main competitors?

Broad incumbents on record are Framestore, DNEG (Double Negative) and Technicolor Creative Studios. Direct peers are 88 Pictures, Prime Focus Limited, Assemblage Entertainment, Toonz Animation and Tata Elxsi. Wysiwyg Studios is listed as a regional player. Dhara Productions / Small Indian Production Houses is listed as an emerging player.

Does TMV have an API?

No public API is recorded for TMV.

What industry is TMV in?

TMV's product category is Video Production Services. Its primary akta.pro industry code is MPAHABAL, VFX Review, QC & Delivery (Client Review, Conform, Final Outputs), with a secondary code of MPAAANAI, Localization Technology & Workflow Services (TMS, CMS, Automation). Its NAICS code is 51219 and its SIC code is 7812.