What Super Age does

Super Age is a U.S.-based digital media platform operating in the consumer longevity and healthy-aging category. Founded in 2024 by David Harry Stewart and Heather Hurlock, the company is headquartered in Newport Beach, California (with a Denver, Colorado legal address) and operates as part of the Optimism Platform, a parent media company that also owns the All Healthy and AGEIST brands. Super Age publishes editorial content (articles, a glossary, a longevity quiz) and runs The Mindset, a weekly newsletter reporting a subscriber base of approximately 777,802 as of late 2024.

The company's product surface centers on free content and community, augmented by paid experiential offerings. Core products include The Mindset newsletter, the Super Age Games (an annual longevity fitness competition held in New York City, scheduled for November 2026), Immersions (curated travel experiences in Italy, the Canadian Rockies, Baja Mexico, Japan, and Canyon Ranch Tucson), branded merchandise, and a Scientific Advisory Board composed of clinicians and performance experts including Dr. Michael F. Roizen (Cleveland Clinic), Dr. Jen Wagner (Canyon Ranch), and Dr. Andy Walshe (Red Bull). Buck Institute for Research on Aging is a research partner for the Super Age Games, and Canyon Ranch and AdventureWomen are co-development partners for the LONGEVITY8 cohort and adventure-travel immersions, respectively.

Super Age's business model is multi-stream: advertising and sponsorships (working with partners such as LiveIntent, LiveRamp, Google, Raptive, Berkeley Life, and Timeline Urolithin A), ticketed event registrations for the Super Age Games and immersions, and affiliate-referral commerce on supplement and merch products. Distribution is community-led, with content marketing, SEO-driven articles, and social media presence (Instagram, YouTube, TikTok, Facebook) feeding newsletter sign-ups and event conversions. The company is privately held with no disclosed institutional funding rounds and operates with a 1–10 employee headcount.

Name

Super Age

Legal name

Super Age LLC

Website

https://superage.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Super Age is a U.S.-based longevity and wellness media brand serving health-conscious adults 35+ with a flagship newsletter, editorial content, a Scientific Advisory Board, and experiential offerings including the Super Age Games and curated immersions.

Ownership category

akta.pro rank

Product category

Longevity and Wellness Media

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

akta.pro secondary industries

Health, Wellness & Healthy Aging Education (Chronic disease, mobility, nutrition) (EDAAAMAG), Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI)

Keywords

• Longevity media
• Wellness content
• Health newsletter
• Fitness events
• Wellness retreats

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising & Sponsorships: Super Age generates revenue through display advertising, sponsored content, and affiliate partnerships. The site displays third-party advertisements and sponsored spots (e.g., Berkeley Life supplement sponsorships in the glossary). The Privacy Policy mentions working with advertising partners including LiveIntent, LiveRamp, Google, and Raptive for ad delivery.
2. Event Registrations: Revenue from paid registrations for the Super Age Games (longevity fitness competition) and immersive travel experiences (Piedmont, Canadian Rockies, Baja, Japan trips, Canyon Ranch retreats). These are ticketed experiences requiring participant fees.
3. Affiliate & Commerce: The site promotes products (Superfood, Merch, Store) and likely earns affiliate commissions. The glossary references affiliate links (e.g., Timeline Urolithin A supplement).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Super Age operates a longevity and wellness media brand built around The Mindset weekly newsletter (~777,000 subscribers), editorial articles on healthspan science, and ticketed in-person experiences including the Super Age Games fitness competition and science-backed travel Immersions. The brand monetizes via advertising/sponsored content, event fees, and branded merchandise, while a Scientific Advisory Board and a research partnership with the Buck Institute for Research on Aging lend medical and scientific credibility.

Product overview

Super Age is a new media brand at the intersection of longevity science, culture, and mindset, offering a platform of interconnected products centered on helping people live longer, healthier lives. The core offerings include: The Mindset (flagship weekly newsletter), Articles/Journalism (editorial content), Super Age Games (longevity fitness competition), Immersions (travel experiences), Longevity Quiz (personalized assessment), Glossary (educational resource), Games/Quizzes (interactive content), and Merch (branded products). The Scientific Advisory Board provides expert credibility. The brand operates as part of the Optimism Platform alongside All Healthy and AGEIST brands.

Differentiator

Problem solved

Functional benefit

Brands

• The Mindset: The company's flagship weekly newsletter delivering insights and resources on longevity, health, and living longer.
• Super Age Games
• Immersions

Products and services

• The Mindset Newsletter Flagship weekly email newsletter delivering science-backed insights and resources on longevity, health, and modern living to subscribers' inboxes every Monday.
• Articles and Editorial Journalism Editorial content including articles, features, and stories covering longevity, fitness, nutrition, focus, and wealthspan topics, optimized for SEO and organic discovery.
• Super Age Games The first longevity fitness competition designed to extend how long participants will live well, measuring biomarkers of aging including physical prowess and whole-person wellness. Held in New York City.
• Immersions
• Super Age Longevity Quiz
• Longevity Glossary
• Games and Quizzes
• Super Age Merch Store

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• AdventureWomencoreStrategic or Co-development PartnerCo-branded immersive travel experiences targeting women-focused longevity adventure travel. Adventures include Piedmont Italy (7 days), Canadian Rockies (7 days), Baja Mexico, and Japan hiking (11 days). AdventureWomen handles logistics while Super Age provides the longevity wellness framework.
• Canyon RanchcoreStrategic or Co-development PartnerPartnership for LONGEVITY8 Super Age Cohort - a 4-day science-driven program at Canyon Ranch, Tucson (Aug. 9-13, 2026). Combines Canyon Ranch's wellness facility with Super Age's longevity content framework. Dr. Jen Wagner serves as Chief Health Officer at Canyon Ranch.
• Optimism PlatformflagshipOthersSuper Age is part of the Optimism Platform, a media company developing and curating trusted well-being expertise through inbox brands (All Healthy, Super Age, AGEIST) and Optimism Live programs. Well-being expertise from web to real life.
• Buck Institute for Research on AgingcoreStrategic or Co-development PartnerResearch partnership for the Super Age Games. Researchers from the Buck Institute gather data from participants to advance the science of healthy aging, building recommendations and studies to help Super Agers live longer, healthier lives.
• Red BullminorOthersDr. Andy Walshe serves as Director of High Performance at Red Bull and is a member of the Super Age Scientific Advisory Board. No formal partnership, but key advisor connection.
• Berkeley LifeminorGTM or Marketing PartnerSupplement brand advertised in Super Age's glossary as a sponsor. Berkeley Life's nitric oxide-boosting supplements are featured with affiliate/sponsor links in longevity-related content (glossary terms for blood flow, cognitive health, heart health, longevity).
• Timeline (Urolithin A)minorGTM or Marketing PartnerSupplement brand featured as sponsor for Urolithin A glossary term. Timeline is described as 'the only clinically tested Urolithin A supplement' with affiliate link from Super Age.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Drive (Peter Attia): Direct peer — premium longevity content brand combining podcast, newsletter, and membership offering centered on healthspan and biomarker optimization. Comparable audience of high-engagement longevity enthusiasts.
• FoundMyFitness: Direct peer — longevity science media brand producing deep-dive articles, podcasts, and a paid membership program. Closely comparable content focus on evidence-based longevity, supplements, and biomarkers.
• AGEIST: Direct peer and sibling brand — also part of the Optimism Platform, AGEIST publishes editorial content on longevity, health, and lifestyle for the 50+ demographic. Same parent, overlapping mission and audience with Super Age.
• mindbodygreen: Direct peer — wellness/longevity media brand producing editorial content, newsletters, and premium content experiences targeting health-conscious adults. Closely comparable business model (ad + commerce + content) and audience overlap with Super Age.
• Well+Good: Direct peer — established wellness media platform producing editorial content and newsletters on fitness, nutrition, and healthy living. Comparable audience (health-conscious adults) and ad-supported business model.
• All Healthy: Direct peer and sibling brand — also under the Optimism Platform, All Healthy publishes wellness editorial and a newsletter for health-conscious adults. Same parent entity, near-identical business model and audience profile.

Emerging players

• Levels Health: Emerging player — metabolic health and longevity technology company producing significant editorial and podcast content aimed at the same health-optimization audience. Partial overlap: longevity content + biomarker product rather than pure media.
• InsideTracker: Emerging player — biomarker testing and longevity content platform with overlapping audience of health-optimizers. Comparable biomarker-driven longevity narrative but monetizes through testing services rather than primarily media.

Broad incumbents

• Goop: Broad incumbent — large wellness media and commerce brand producing editorial content, newsletters, and products. Overlapping wellness audience but broader scope (not longevity-specialized) and significantly larger scale.
• Dr. Mark Hyman: Broad incumbent — established functional medicine and longevity media brand producing newsletter, podcast, and content for health-optimization audiences. Overlapping longevity messaging and well-developed premium content and supplement monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@JoinSuperAge
• Facebookfacebook.com/joinsuperage
• Instagraminstagram.com/joinsuperage
• TikToktiktok.com/@joinsuperage?lang=en
• LinkedInlinkedin.com/company/super-age

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Super Age