FoundMyFitness
FoundMyFitness is a science-focused health and longevity platform founded by Dr. Rhonda Patrick, producing a podcast, the premium "Aliquot" newsletter, and a personalized Genetics Report tool that integrates with 10+ DNA testing providers for health-conscious consumers seeking evidence-based wellness content.
- Company typePrivate
- Founded-
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What FoundMyFitness does
FoundMyFitness is a science-focused health and longevity media and tools platform founded by Dr. Rhonda Patrick and based in San Diego, USA. The company operates a podcast, a premium paid newsletter called "The Aliquot," a free "Science Digest" newsletter, recurring live Q&A sessions, and a Genetics Report product that ingests DNA data from more than 10 third-party testing providers to generate personalized health and longevity insights grounded in peer-reviewed research. Its core audience is health-conscious consumers seeking evidence-based information on nutrition, sleep, supplementation, and genetics.
The company's primary technology asset is the Genetics Report tool, which integrates user-supplied genetic data across multiple providers and overlays curated scientific literature to produce variant-level interpretations. Content distribution leverages YouTube, Apple Podcasts, and Spotify as the principal acquisition and engagement channels. The organization operates with a small team (estimated 1–10 employees), reflecting a creator-led operating model.
FoundMyFitness generates revenue primarily through premium membership subscriptions with flexible pricing tiers of $15 to $250 per month, plus a one-time Genetics Report purchase priced at $25 or $15/month as part of a subscription. The business model is B2C, subscription-driven, with a distributed consumer base exceeding 200,000 free newsletter and podcast subscribers. There is no disclosed institutional funding, acquisition activity, or enterprise channel, indicating an organically financed, founder-led growth profile.
FoundMyFitness firmographics
Firmographics- Name
- FoundMyFitness
- Website
- https://foundmyfitness.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FoundMyFitness is a science-focused health and longevity platform founded by Dr. Rhonda Patrick, producing a podcast, the premium "Aliquot" newsletter, and a personalized Genetics Report tool that integrates with 10+ DNA testing providers for health-conscious consumers seeking evidence-based wellness content.
- Ownership category
- akta.pro rank
FoundMyFitness industry classification
Industry- Product category
- Health and Longevity Educational Content
- NAICS
- Web Search Portals, Libraries, Archives, and Other Information Services (5192), Educational Support Services (61171), Scientific Research and Development Services (5417)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Clinical & Translational Informatics (Clinical Data Integration/Real-World Data for R&D) (HLAGAJAF)
- akta.pro secondary industries
- Podcast Discovery & Recommendation Apps (MPACAKAF), Real-World Data (RWD) / Real-World Evidence (RWE) & Observational Research Platforms (HLACAOAM), Healthcare Outcomes & Real-World Evidence (RWE) Analytics (BPAHALAN)
Keywords
Where FoundMyFitness is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
FoundMyFitness business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Premium Membership Subscriptions: Monthly or annual subscription providing access to exclusive content including The Aliquot private podcast, monthly live Q&A sessions with Dr. Rhonda Patrick, bi-weekly Science Digest newsletter, member's library with research summaries and presentation slides, and free genetic reports.
- Genetic Reports: One-time purchase ($25) or subscription-based ($15/month) access to comprehensive genetic reports analyzing user DNA data for healthspan-relevant genetic variants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Flexible monthly subscription at any eligible amount |
| Subscription | Annual | Annual subscription with 20% discount |
| One time/ perpetual license | Pay-as-you-go | One-time genetic report purchase |
| Subscription | Monthly | Subscription genetic reports with lifetime updates |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
FoundMyFitness product offering
Product offeringCore offering
FoundMyFitness is a science-based educational content platform that translates primary research on healthspan, longevity, nutrition, and disease prevention into podcasts, newsletters, live Q&A sessions, and personalized genetic reports. Its core deliverable is a premium membership that bundles The Aliquot private podcast, the bi-weekly Science Digest newsletter, monthly Q&A access to Dr. Rhonda Patrick, and a DNA-analysis tool that generates healthspan-focused genetic reports from raw data uploaded by consumers.
Product overview
FoundMyFitness is an educational health and longevity platform centered on Dr. Rhonda Patrick's podcast and science communication. The core offering includes the main podcast with expert interviews on aging, nutrition, and healthspan; The Aliquot premium podcast with focused thematic episodes; and a genetics report tool that analyzes user DNA data from providers like 23andMe and AncestryDNA to generate personalized health insights. Premium membership ($15-250/month) bundles The Aliquot, bi-weekly Science Digest newsletters, monthly live Q&A sessions, genetic reports, and a members-only library with research summaries and presentation slides.
Differentiator
Problem solved
Functional benefit
Brands
- The Aliquot: Members-only podcast featuring short-form episodes on single topics, curated from the best of FoundMyFitness content
- Science Digest
Products and services
- FoundMyFitness Podcast The main free podcast hosted by Dr. Rhonda Patrick, featuring in-depth interviews with scientists and experts on health, longevity, disease prevention, nutrition, exercise, and stress resilience. Episodes include full-length interviews, Q&A sessions, and clips distributed via YouTube, Apple Podcasts, and Spotify. Intended for individual consumers interested in evidence-based healthspan science.
- The Aliquot (Premium Podcast) Members-only podcast feed featuring short-form thematic episodes (20–60 minutes called "aliquots") that distill concentrated knowledge from Dr. Patrick's interviews and Q&A sessions into actionable insights on topics like nutrition, supplements, exercise, and longevity interventions. Available to premium members.
- Science Digest Bi-weekly curated newsletter sent to premium members containing research summaries of recent scientific studies with Dr. Patrick's notes, comments, and related links. Covers metabolic health, cardiovascular disease, nutrition, and longevity science.
- Live Q&A Sessions with Dr. Rhonda Patrick Monthly live chat sessions where premium members can submit questions and receive answers directly from Dr. Rhonda Patrick. Sessions are recorded and made available to members via the private podcast feed.
- FoundMyFitness Genetics Report DNA analysis tool that processes raw genetic data uploaded from 23andMe, AncestryDNA, and other DNA testing providers to generate personalized healthspan reports. Reports cover SNPs related to longevity, metabolism, fitness, micronutrients, circadian rhythm, cholesterol, telomere length, APOE, addiction, and viral defense. Available as a one-time $25 PDF purchase or $15/month subscription with lifetime updates.
- Premium Membership Premium subscription providing access to The Aliquot podcast, monthly live Q&A sessions with Dr. Rhonda Patrick, bi-weekly Science Digest newsletter, free genetic reports, and a members-only library with research summaries and presentation slides. Priced at flexible amounts or tiered ($15/month, $25/month, $50/month, $125/month, $250/month with monthly Google Hangout), with annual plans offering a 20% discount.
Quantifiable outcome
- Over 200,000 newsletter subscribers trust the science-driven health content
Companies that use FoundMyFitness
Customer profileSegments2 records
Ideal customer profiles1 record
FoundMyFitness technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability2 records
Feature1 record
FoundMyFitness partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
FoundMyFitness competitors and assessment
Company assessmentDirect peers
- SelfDecode: SelfDecode is a DNA analysis platform that generates health and wellness reports from uploaded raw genetic data, directly competing with the FoundMyFitness Genetics Report across similar SNP-based longevity and wellness topics.
- InsideTracker: InsideTracker offers personalized healthspan and longevity insights by analyzing blood biomarkers, DNA, and other inputs. It is a direct competitor to FoundMyFitness's genetic report product, serving the same health-optimization consumer segment with similar science-backed positioning.
- Sequencing.com: Sequencing.com offers an app marketplace for DNA-based health, wellness, and longevity reports from uploaded genetic data. It competes head-to-head with FoundMyFitness Genetics Report in the third-party DNA report space.
- Huberman Lab: Huberman Lab is a science-based podcast hosted by Stanford neuroscientist Andrew Huberman covering neuroscience, healthspan, sleep, and performance. It competes directly with the FoundMyFitness podcast for the same longevity-obsessed listener audience and ad/sponsorship wallet.
- The Drive (Peter Attia): Peter Attia's The Drive podcast covers longevity, healthspan, and disease prevention with deep-dive expert interviews. It directly competes with FoundMyFitness for the high-engagement longevity consumer willing to pay for premium content.
Broad incumbents
- 23andMe: 23andMe is the dominant direct-to-consumer genetic testing brand, providing health and ancestry reports at scale. FoundMyFitness integrates with 23andMe uploads but competes for the same consumer DNA-health wallet with vastly greater brand reach.
Emerging players
- Wellness Mama: Wellness Mama is a content-led health and wellness platform with a podcast and newsletter targeting women interested in nutrition and natural health. It competes for a partially overlapping health-conscious consumer audience with a similar content-plus-product monetization model.
- Levels Health: Levels offers continuous metabolic health monitoring (CGM) with a content and education layer aimed at health-optimizers. It addresses an adjacent but overlapping healthspan/longevity consumer segment with similar science-translation brand positioning.
Others
- Thorne: Thorne is a premium supplements brand with a growing science-education content layer aimed at the longevity consumer. It is adjacent rather than directly competing, but targets the same high-spend healthspan buyer FoundMyFitness cultivates.
- Rupa Health: Rupa Health is a digital health platform enabling practitioners to order specialty lab tests, including genetic panels. It is an adjacent infrastructure player rather than a direct competitor but operates in the same evidence-based personalized health ecosystem.
Market position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FoundMyFitness social profiles
Digital presenceFoundMyFitness financial estimates
Financial estimateRevenue estimate
Valuation estimate
FoundMyFitness leadership team
Management profileNumber of profiles
Profiles1 record
FoundMyFitness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FoundMyFitness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FoundMyFitness
What does FoundMyFitness do?
FoundMyFitness is a science-based educational content platform that translates primary research on healthspan, longevity, nutrition, and disease prevention into podcasts, newsletters, live Q&A sessions, and personalized genetic reports. Its core deliverable is a premium membership that bundles The Aliquot private podcast, the bi-weekly Science Digest newsletter, monthly Q&A access to Dr. Rhonda Patrick, and a DNA-analysis tool that generates healthspan-focused genetic reports from raw data uploaded by consumers.
Is FoundMyFitness a public or private company?
FoundMyFitness is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FoundMyFitness founded?
FoundMyFitness was founded in -1. It employs 1 to 10 people.
Where is FoundMyFitness based?
FoundMyFitness is headquartered in San Diego, United States, in the North America region.
How does FoundMyFitness make money?
Two revenue lines are on record. Premium Membership Subscriptions are the primary driver. The others are genetic Reports.
Who are FoundMyFitness's main competitors?
Direct peers on record are SelfDecode, InsideTracker, Sequencing.com, Huberman Lab and The Drive (Peter Attia). 23andMe is listed as a broad incumbent. Emerging players are Wellness Mama and Levels Health. Others are Thorne and Rupa Health.
Does FoundMyFitness have an API?
No public API is recorded for FoundMyFitness.
What industry is FoundMyFitness in?
FoundMyFitness's product category is Health and Longevity Educational Content. Its primary akta.pro industry code is HLAGAJAF, Clinical & Translational Informatics (Clinical Data Integration/Real-World Data for R&D), with a secondary code of MPACAKAF, Podcast Discovery & Recommendation Apps. Its NAICS code is 5192 and its SIC code is 7372.