SafwayAtlantic by BrandSafway

What SafwayAtlantic by BrandSafway does

SafwayAtlantic by BrandSafway is a U.S. specialty construction services provider focused on hoisting, access, and scaffolding solutions for urban construction, maintenance, and renovation projects. The company was formed by combining Atlantic Hoisting & Scaffolding (founded 2006) with BrandSafway (operating for 100-plus years) and operates as a subsidiary of Brand Industrial Services, serving six metropolitan markets — New York/New Jersey, Chicago, Northern California, Southern California, and the Pacific Northwest — through five regional offices.

The company's product portfolio spans motorized vertical access equipment (SafRise mast climbers, SafCar personnel hoists, SafTran transport platforms, material hoists, and building maintenance units), suspended access systems (QuikDeck, QuikShield, Spider powered suspended access, and swing stages), and a broad range of modular and traditional scaffolding (Systems Scaffold, CupLok, SafMax, Flex-Deck, Tube & Clamp, sectional, and netting/pipe). Underlying capabilities include in-house engineering using 3-D CAD, structural analysis software, and laser scanning imaging for project-specific access design. Complementary service lines include OSHA-compliant safety training, specialty labor (carpenters, painters, welders, on-site fabricators), and project management from pre-job through completion.

The business model combines equipment rental and direct equipment sales (quote-based, project-specific pricing) with professional services revenue from engineering, training, labor, and project management. GTM is enterprise field sales targeting general contractors, facility managers, and owners of large commercial, infrastructure, entertainment, transportation, telecom, and education assets. Notable project track record includes 432 Park Avenue (the tallest residential tower in the Western Hemisphere), Madison Square Garden renovations, Chicago Union Station restoration (22,000 sq ft of QuikDeck), and 900 North Michigan (460 trusses spanning over a mile). The company expanded its West Coast motorized capabilities through the acquisitions of Cabrillo Hoist (December 2018) and Sheedy Hoist (2019).

Name

SafwayAtlantic by BrandSafway

Legal name

SafwayAtlantic

Website

https://safwayatlantic.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

SafwayAtlantic by BrandSafway provides hoisting, access, and scaffolding solutions — including motorized, suspended, and modular systems — for urban construction, maintenance, and renovation projects across six U.S. metropolitan markets, serving enterprise contractors with equipment rental, sales, engineering, and labor services.

Ownership category

akta.pro rank

Product category

Scaffolding and Access Solutions

NAICS

Building Equipment Contractors (2382)

SIC

Construction Machinery & Equip (3531), Construction - Special Trade Contractors (1700), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Specialty Access & Scaffolding Rental/Leasing (TLABAFAL)

akta.pro secondary industry

Insulation, Scaffolding & Access Services (ISA) (IMAIACAF)

Keywords

• Scaffolding solutions
• Hoisting equipment
• Access systems
• Construction equipment rental
• Building maintenance units

Headquarters

HQ city

Carlstadt

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Scaffolding, hoisting, and access equipment available for rent to construction and maintenance projects
2. Equipment Sales: Direct purchase of scaffolding and access equipment
3. Engineering and Design Services: Custom engineering and design solutions for complex access challenges including CAD design, structural analysis, and laser scanning
4. Training Services: OSHA-compliant safety programs and training delivered at customer locations, branches, or select company locations
5. Labor Services: Provision of management and specialty-trained crews including carpenters, painters, welders, and on-site fabricators
6. Project Management: Professional management of labor and inventory from pre-job conferences through delivery and completion

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

SafwayAtlantic by BrandSafway provides scaffolding, hoisting, and exterior access equipment for sale and rental, along with turnkey access services for urban construction, renovation, maintenance, and restoration projects. The company delivers engineered access solutions, including mast climbers, transport platforms, personnel and material hoists, building maintenance units, suspended access systems, and modular scaffold systems, supported by in-house engineering, project management, labor installation, and certified safety training. It serves contractors, owners, and facility managers working on high-rise buildings, stadiums, bridges, industrial facilities, and transportation infrastructure across metropolitan markets in the U.S. and Canada.

Product overview

SafwayAtlantic by BrandSafway provides comprehensive hoisting, access, and scaffolding solutions for construction, maintenance, and renovation projects in urban metropolitan areas. The portfolio includes motorized access equipment (SafRise® Mast Climbers, SafCar® Personnel Hoists, SafTran® Transport Platforms, material hoists, and building maintenance units), suspended access systems (Spider® Powered Suspended Access, QuikDeck® and QuikShield® Suspended Access Systems, swing stages), and supported scaffolding solutions (Systems™ Scaffold, Sectional Scaffold, Tube & Clamp, CupLok®, SafMax® Frame, and Flex-Deck™). The offering also includes HAKI® weather and roof protection, plus complementary services spanning engineering and design, OSHA-compliant training, specialty labor services, and project management. The company expanded through acquisitions of Cabrillo Hoist (2018) and Sheedy Hoist (2019) to strengthen West Coast motorized capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• SafRise® Mast Climber: Mast climber product for motorized access solutions
• SafCar® Personnel Hoists
• SafTran® Transport Platforms
• Systems™ Scaffold
• QuikDeck® Suspended Access System
• Spider® Powered Suspended Access Solutions
• SafMax® Frame System
• CupLok® Scaffold
• Flex-Deck™ System
• QuikShield® Suspended Access System

Products and services

• SafRise Mast Climbing Work Platforms Proprietary mast climbing work platforms used as exterior access and material hoisting on multi-story construction, restoration, and maintenance projects; offered to general contractors and specialty subcontractors.
• SafCar Personnel Hoists Personnel and material hoists that transport workers and materials vertically on high-rise construction and renovation projects; available for rental and sale.
• SafTran Transport Platforms Transport platforms for moving large volumes of materials to upper floors of construction and restoration projects; offered to contractors working on multi-story buildings.
• Material Hoists Vertical material-lifting equipment supplied for construction, renovation, and industrial projects where ground-to-floor transport of heavy materials is required.
• Building Maintenance Units (BMUs) Roof-mounted permanent or semi-permanent equipment that gives building owners and facility managers controlled access to facades, windows, and rooftops for routine maintenance on high-rise buildings.
• Swing Stages Suspended two-point and multi-point swing stage platforms used for window cleaning, facade restoration, painting, and exterior maintenance on commercial buildings.
• Spider HEK Mobile Work Platforms Compact mobile elevated work platforms designed to access tight interior and exterior spaces in commercial buildings, arenas, and industrial facilities; offered to contractors and facility owners.
• Spider Powered Suspended Access Solutions Powered suspended access platform systems for high-rise maintenance, restoration, and inspection work where traditional scaffolding is not practical.
• QuikDeck Suspended Access System Modular suspended access system used to create large working platforms hanging from a structure, typically for ceiling, soffit, and overhead work in stadiums, arenas, and large interior spaces.
• QuikShield Suspended Access System Suspended access system used to enclose and protect workers and the public during facade restoration, exterior repair, and overhead work; deployed on historic and high-traffic buildings.
• Sectional Scaffold Pre-engineered sectional scaffolding system for general construction, maintenance, and renovation projects; offered for rental and sale to contractors.
• Systems Scaffold (Safway Systems) Modular ringlock-style systems scaffolding used for complex commercial, industrial, and infrastructure projects requiring rapid assembly and high load capacity.
• Tube & Clamp Scaffold Traditional tube-and-clamp scaffolding for irregular structures and complex geometries on industrial and commercial sites; offered for rental and installation.
• CupLok Scaffold Proprietary cup-lock modular scaffolding system used for general construction and shoring applications; available for rental, sale, and installation.
• SafMax Frame System Proprietary frame scaffolding system designed for fast assembly on residential, commercial, and renovation projects; available for rent and purchase.
• Flex-Deck System Modular work platform system used to create safe, elevated working surfaces on bridges, industrial tanks, and large commercial projects; offered to contractors and industrial owners.
• HAKI Scaffolding, Weather and Roof Protection HAKI-branded scaffolding and modular roof/weather protection systems for commercial construction and renovation; available for rent and sale through SafwayAtlantic's network.
• Netting and Pipe Scaffolding Netting-supported pipe scaffolding for masonry, plastering, and exterior wall work on commercial and residential structures; supplied with installation labor.
• Shoring Engineered shoring systems that support structures, floors, and formwork during construction, repair, and industrial turnaround projects.
• Sidewalk Bridges and Bridging Overhead sidewalk bridges and pedestrian bridging structures that protect the public during facade work, demolition, and exterior construction in dense urban environments.
• Enclosures and Weather Protection Containment enclosures and weather protection systems that allow exterior construction, restoration, and repair work to continue in cold, windy, or uncontrolled environments.
• Cabrillo Hoist Personnel and material hoist used on construction projects for vertical transport of workers and supplies; offered for rent and sale.
• Sheedy Hoist Personnel and material hoist for vertical transport on construction and renovation sites; supplied as part of SafwayAtlantic's hoist fleet.
• Tornborgs Hoists Material and personnel hoists used on construction projects; part of SafwayAtlantic's hoisting equipment lineup available for rental and purchase.
• Engineering and Design Services In-house engineering and design services that produce stamped drawings, 3D CAD/BIM models, and laser-scanned as-built surveys for scaffolding, shoring, and access projects; provided to contractors, owners, and EPC firms.
• Project Management Services Turnkey project management of scaffolding and access scope, including planning, scheduling, on-site supervision, and coordination with other trades; delivered as a standalone service or bundled with equipment rental.
• Labor and Installation Services Certified installation, modification, and dismantle labor for scaffolding, hoists, suspended access, and shoring; supplied to contractors and industrial clients.
• Safety and Access Training Certified safety training programs for scaffold erection, inspection, hoist operation, and fall protection; delivered to construction and industrial workers through SafwayAtlantic's branch network.

Quantifiable outcome

• Deployed 22,000 square feet of QuikDeck Suspended Access System at Union Station project
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Layher: German-based modular scaffolding specialist with strong North American presence through distributors. Directly comparable in modular system scaffolding (Allround/Systems-equivalent products) and weather protection offerings.
• Alimak Group: Global leader in vertical access with mast climbing work platforms, construction hoists, and industrial elevators — direct line of competition to SafwayAtlantic's SafRise, SafCar, and SafTran product families.
• PERI Group: Global formwork and scaffolding manufacturer with comparable Systems Scaffold-type modular products. Targets similar high-rise construction and infrastructure customers with engineered access solutions.
• BrandSafway: Parent operating brand offering the same scaffolding, hoisting, and access solutions nationally and globally. Same product portfolio (Systems Scaffold, QuikDeck, Spider, SafRise), same proprietary technology, and same customer base; effectively the broader platform of which SafwayAtlantic is the metro-focused arm.

Broad incumbents

• United Rentals: National equipment rental leader with adjacent aerial and material handling offerings. Overlaps with SafwayAtlantic on aerial work platforms and scaffolding-adjacent equipment sold to large contractors, but as a broad-line rental incumbent rather than a specialist.
• Sunbelt Rentals: Largest US equipment rental company with a growing scaffolding and aerial work platform division. Competes with SafwayAtlantic on access equipment rental and serves many of the same enterprise construction customers, but operates a much broader portfolio.

Emerging players

• Fraco Products: Mast climbing work platform specialist focused on North American commercial construction. Competes directly with SafwayAtlantic's SafRise mast climber line for mid- and high-rise vertical access projects.
• Titan Scaffolding: Regional scaffolding and access solutions provider competing for similar commercial and infrastructure projects; comparable product lines including supported scaffolding and suspended access but with narrower geographic reach.

Regional players

• Mills Equipment: US-based specialty hoisting and rigging provider for commercial construction; comparable offerings in personnel/material hoists but smaller geographic footprint than SafwayAtlantic.
• XERVON (Remondis Group): Industrial scaffolding and access services provider operating primarily in Europe; comparable engineered access solutions for industrial and commercial customers but does not directly compete in SafwayAtlantic's US metros.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UClqRMGjU7JsySTQLgsH-o4g
• Facebookfacebook.com/BrandSafway
• LinkedInlinkedin.com/company/safway-atlantic-by-brandsafway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SafwayAtlantic by BrandSafway