Sure Medical

What Sure Medical does

Sure Medical (Pty) Ltd is a South African SAHPRA-licensed medical device distributor and B-BBEE Level 2 contributor that imports specialized surgical and medical devices from manufacturers in the United States, United Kingdom, Belgium, Ireland, and Germany, and distributes them to hospitals, specialist departments, and medical practitioners across South Africa. The portfolio spans six verticals: urology (Combat HIVEC bladder cancer system, VICTO artificial urinary sphincter, Optilume urethral balloon, MACROPLASTIQUE bulking agent, Wellspect catheters), gynaecology (Thermablate endometrial ablation, STEEMA/OPHIRA/UNITAPE sling systems, CALISTAR POP repair, GUBBINI resectoscope, Sure Office Hysteroscopy), general surgery (Combat HIPEC PRS+, Mediflex laparoscopic instruments and retractors), paediatric (Vantris for VUR), labour and delivery (MedGyn Post Partum Balloon, Nadal PROM/Strep B tests, Fetal Pillow, GynCS contraceptive), wound care/NPWT (Woundprep NPWT Kit, COLDEX foam), and wellness (NewGel+ scar management, Caress Flow).

Name

Sure Medical

Legal name

Sure Medical Pty Ltd

Website

https://suremedical.co.za

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sure Medical (Pty) Ltd is a South African SAHPRA-licensed medical device distributor importing surgical and specialty devices from US, UK, Belgium, Ireland, and Germany for hospitals and specialists in urology, gynaecology, general surgery, paediatric, labour and delivery, and wound care.

Ownership category

akta.pro rank

Product category

Medical Device Distribution

NAICS

Medical Equipment and Supplies Manufacturing (33911), Medical Equipment and Supplies Manufacturing (3391), Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Medical Devices & Diagnostics (TLAIALAD)

Keywords

• Medical device distribution
• Surgical device imports
• Urology supplies
• Gynaecology equipment
• Wound care solutions

Headquarters

HQ city

Pretoria

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Device Distribution: Sure Medical operates as a South African medical device distributor, importing products from international manufacturers (US, UK, Belgium, Ireland, Germany) and distributing to healthcare facilities and practitioners. Revenue is generated through the sale and distribution of medical devices across surgical specialties.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Sure Medical is a South African medical device distributor that imports and distributes specialised surgical and medical devices for urology, gynaecology, general surgery, paediatric, labour & delivery, wound care/NPWT, and wellness applications. The company sources products from manufacturers in the US, UK, Belgium, Ireland, and Germany, and sells these directly to hospitals, specialists, and healthcare facilities across South Africa.

Product overview

Sure Medical is a SAHPRA-licensed South African medical device distributor and B-BBEE Level 2 contributor specializing in surgical products across urology, gynaecology, general surgery, and paediatric specialties, as well as labour and delivery and woundcare/NPWT solutions. The company imports medical devices from the United States, United Kingdom, Belgium, Ireland, and Germany, representing multiple international suppliers including CooperSurgical, Combat Medical, Laborie, Promedon, Thermablate, Tontarra, Mediflex, and MedGyn. The product portfolio includes treatment devices for bladder cancer (Combat BRS/HIVEC, Optilume), urinary incontinence management (VICTO sphincters, MACROPLASTIQUE, sling systems including STEEMA, OPHIRA, CALISTAR), endometrial ablation (Thermablate), contraception (GynCS), labour and delivery (Post Partum Balloon, fetal monitoring devices), and wound care (Woundprep NPWT, COLDEX). The company also distributes scar management products (NewGel+) and wellness treatments (Caress Flow). Products are organized by surgical specialty with a focus on high-quality patient care.

Differentiator

Problem solved

Functional benefit

Brands

• NewGel+: Advanced medical grade silicone gel for scar management, launched in South Africa.
• Caress Flow
• Woundprep
• COLDEX Extra

Products and services

• Optilume Urethral Dilating Balloon
• Combat BRS (HIVEC) System
• VICTO/VICTO+ Artificial Urinary Sphincter
• MACROPLASTIQUE Bulking Agent
• PrimeSight Flexible Cystoscopy
• Wellspect Origo Male Catheter
• Wellspect as Sense Female Catheter
• TUBE Malleable Penile Prosthesis
• N&S Testicular Implants
• Mediflex CystoAssist
• SURE Office Cystoscopy System
• Thermablate Endometrial Ablation System
• STEEMA T Plus / STEEMA VS Sling Systems
• UNITAPE Sling Solution
• OPHIRA Mini Sling System
• CALISTAR S/P POP Repair Systems
• SPLENTIS Universal POP Tissue Anchoring System
• ANCORIS Meshless Transvaginal POP Treatment
• GUBBINI Bipolar Mini Hysteroresectoscope
• SURE Office Hysteroscopy System
• LEEP/LLETZ Electrodes
• GALAXY Self-Retaining Retractors
• Uterine Manipulators/Injectors
• Miller Advance HS Catheter
• MedGyn Post Partum Balloon
• Nadal PROM Amniotic Fluid Test
• Nadal Strep B Test
• Sure Omnicup Vacuum Extraction
• Fetal Pillow
• GynCS Contraceptive Device
• NewGel+ Scar Management
• Caress Flow
• Woundprep NPWT Kit
• COLDEX Extra Hydrophilic Foam
• Vantris Paediatric VUR
• Combat HIPEC PRS+ System
• Mediflex Retractors
• Mediflex Laparoscopic Instruments

Quantifiable outcome

• OPHIRA mini sling: 96.1% efficacy at 12-month follow-up (FDA approved)
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered minor and core.

• CoopersurgicalminorOthersInternational medical device manufacturer supplying reproductive health and surgical products distributed by Sure Medical in South Africa.
• Combat MedicalcoreOthersUK-based manufacturer of Combat HIPEC and Combat BRS systems for heated intraperitoneal chemotherapy and HIVEC bladder cancer treatment. Key strategic supplier for oncology surgical devices.
• LaborieminorOthersMedical device manufacturer supplying urology diagnostic and treatment products distributed by Sure Medical in South Africa.
• PromedoncoreOthersManufacturer of pelvic health products including STEEMA sling systems and UNITAPE. Partner since 2016 (IUGA congress introduction). Key supplier for urinary incontinence treatments.
• ThermablatecoreOthersSupplier of the Thermablate endometrial ablation system - fully automated thermal balloon ablation device for treatment of heavy menstrual bleeding. Primary product for gynaecology portfolio.
• TontarraminorOthersGerman manufacturer of surgical instruments with over 40 years experience, including the GUBBINI mini hysteroresectoscope and cystoscopy equipment.
• MondomedminorOthersBelgian manufacturer supplying COLDEX Extra hydrophilic foam for wound management and NPWT applications.
• MediflexcoreOthersSupplier of Mediflex laparoscopic instruments, retractors, and CystoAssist stabilization platform. Key products for general surgery and urology procedures.
• MedgynminorOthersManufacturer supplying the Medgyn Post Partum Balloon for postpartum hemorrhage control, part of labour and delivery product portfolio.
• WellspectminorOthersPremium supplier of intermittent catheters including Origo Male Catheter and as Sense Female Catheter for urology patient care.
• GalaxyminorOthersSupplier of Galaxy self-retaining retractor system used in both gynaecology and paediatric surgical procedures.
• Evelyn Moshokoa FoundationcoreStrategic or Co-development PartnerPartnership for reconstructive urology workshop and outreach programs. Supports training and education initiatives in South Africa.
• NewGel+ (US-based)coreOthersUS market-leading scar management product range now launching in South Africa. Advanced medical grade silicone gel products for scar treatment. Distributed by Sure Medical.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Multimed (PTY) Ltd: South African medical device distributor serving hospitals and specialists across multiple surgical disciplines. Most directly comparable domestic peer operating a similar multi-specialty distribution model.
• Medhold Medical: South African medical device and consumables distributor with a similar focus on imported surgical products for hospitals and specialists across multiple specialties.
• Surgical & Medical Supplies (Pty) Ltd: Established South African distributor of surgical instruments, devices and consumables to hospitals and clinics, with overlapping customer base in urology, gynaecology, and general surgery.

Broad incumbents

• Adcock Ingram Critical Care: South African healthcare company distributing medical devices, hospital supplies, and surgical products domestically. Provides a comparable local distribution platform with broader portfolio breadth.
• Smith & Nephew South Africa: International medical device company with South African operations in wound care, orthopaedics, and surgical devices, competing with Sure Medical's wound care and general surgery lines.
• Medtronic South Africa: Global medical device manufacturer with direct South African sales operation covering urology, surgical, and patient monitoring. Competes with Sure Medical's portfolio at the manufacturer-direct level for large hospital contracts.
• Boston Scientific South Africa: Global medical device manufacturer with a South African presence focused on urology, pelvic health, and endoscopy — categories directly overlapping Sure Medical's strongest verticals.
• Stryker South Africa: Global medical technology company with South African operations in surgical equipment and endoscopy, competing for hospital contracts in the same specialties Sure Medical serves.
• B. Braun South Africa: German-headquartered medical device and consumables manufacturer with South African distribution, overlapping with Sure Medical's surgical instruments and gynaecology portfolio.
• Johnson & Johnson Medical South Africa: Major multinational medical device company with direct sales into South African hospitals across surgical specialties, gynaecology, and wound management, overlapping with Sure Medical's portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SureMedicalSouthAfrica
• LinkedInlinkedin.com/company/sure-medical-pty-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sure Medical