Team Dynamics
Team Dynamics is a South African boutique consulting firm founded in 2014 by Ann Baret that provides team development, coaching, and performance improvement services to executives and growing organizations using proprietary methodologies including We-Scan and Contribution Compass.
- Company typePrivate
- Founded2014
- HeadquartersSomerset West, South Africa
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Team Dynamics does
Team Dynamics is a South African boutique consulting firm founded in 2014 by Ann Baret and registered as Ann Baret Coaching (Pty) Ltd. The company provides team motivation, leadership development, and performance improvement services to business leaders, founders, executives, and growing organizations primarily in South Africa. Its practice combines proprietary assessment methodologies — including the We-Scan team diagnostic, Contribution Compass profiling, Leadership Landscape framework, and Demartini Value Determination — with established third-party frameworks such as Scaling Up (Verne Harnish) and the Compassionate Leadership philosophy.
The firm is delivered by a small team of one founder plus four named delivery partners, each with prior corporate backgrounds (Big 4 audit directorship, financial services, education/psychology). Core offerings include We-Scan Assessment, Contribution Compass profiling, Strategy Development using Scaling Up, Team Coaching, Theme-Focused Workshops, and Recruitment and Onboarding support. Supporting IP includes productized assessment tools (Contribution Compass Identifier, Co-Elevation Assessment, Behaviour Code Assessment), a 15-part Compassionate Leadership Insights content series, and video-based learning journeys on team flow and organizational core. The technology stack is limited to Google Analytics, PayFast payments, and HubSpot CRM — there is no proprietary software platform; assessments are survey-based, followed by one-on-one interviews and debrief sessions.
Team Dynamics operates a sales-led, founder-driven go-to-market. Ann Baret handles direct outreach via phone, WhatsApp, email, and a Calendly booking system, targeting C-suite and senior executives. The funnel uses complimentary discovery calls, free We-Scan pre-scans, and free diagnostic calls as freemium entry points that convert into paid bespoke engagements. Pricing is quote-based in South African Rands for custom coaching, workshops, and consulting. Marketing relies on an active blog, social presence across LinkedIn, Instagram, and Facebook, and referrals from satisfied clients. Geographic focus is South Africa with LinkedIn positioning indicating broader African market capability, though actual delivery is domestic.
Team Dynamics firmographics
Firmographics- Name
- Team Dynamics
- Legal name
- Ann Baret Coaching (Pty) Ltd
- Website
- https://teamdynamics.co.za
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Team Dynamics is a South African boutique consulting firm founded in 2014 by Ann Baret that provides team development, coaching, and performance improvement services to executives and growing organizations using proprietary methodologies including We-Scan and Contribution Compass.
- Ownership category
- akta.pro rank
Team Dynamics industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Human Resources Consulting Services (541612), Other Management Consulting Services (541618), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Team Leadership & High-Performance Teams (EDABAAAH)
- akta.pro secondary industries
- Leadership Development & Executive Coaching (BPAHAGAD), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM), Organizational Change & Transformation Coaching (EDABANAG), Remote/Hybrid Leadership & Distributed Team Management (EDABAAAN), Conflict Resolution, Negotiation & Stakeholder Management Coaching (EDABANAK)
Keywords
Where Team Dynamics is headquartered
LocationHeadquarters
- HQ city
- Somerset West
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Team Dynamics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Professional Services - Coaching and Consulting: Revenue primarily from team coaching, executive coaching, and consulting engagements. Services are priced in South African Rands and sold directly to business leaders and executives. Engagement typically begins with complimentary discovery calls and We-Scan assessments, leading to longer-term coaching and consulting engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Complimentary Services |
| Other | Multi-year contract | Custom Professional Engagements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Team Dynamics product offering
Product offeringCore offering
Team Dynamics sells business coaching and consulting services focused on team motivation, leadership development, and performance improvement for executives and growing companies. Core engagements combine proprietary diagnostics (We-Scan team assessment, Contribution Compass profiling, Leadership Landscape) with executive and team coaching, Scaling Up strategy implementation, theme-focused workshops, and recruitment/onboarding support, anchored on a Compassionate Leadership philosophy.
Product overview
Team Dynamics offers a consulting and coaching services practice focused on team motivation and performance improvement. Their core offerings include the We-Scan Assessment (team diagnostic), Contribution Compass (individual/team profiling), Strategy Development (using Scaling Up methodology), Team Coaching, Theme-Focused Workshops, and Recruitment and Onboarding services. Supporting these are proprietary methodologies like the Leadership Landscape and frameworks such as the Compassionate Leadership Series (15-part content series). The practice is led by Ann Baret and operates primarily in South Africa, serving executives and managers seeking to develop people and teams.
Differentiator
Problem solved
Functional benefit
Brands
- We-Scan: A team diagnostic assessment tool that reveals what drives or drains team motivation and performance across four key areas: Focus, Connection, Competence, and Flow.
- Contribution Compass
Products and services
- We-Scan Team Assessment
Quantifiable outcome
- 23% higher productivity for teams with high motivation and engagement
- +3 more outcomes
Companies that use Team Dynamics
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Team Dynamics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Team Dynamics partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights4 records
Team Dynamics competitors and assessment
Company assessmentBroad incumbents
- Dale Carnegie & Associates: Dale Carnegie is a global training and consulting firm delivering leadership and team development programs, directly comparable to Team Dynamics' leadership and team coaching workshops with a much broader geographic and brand footprint.
- FranklinCovey: FranklinCovey is a global leadership and organizational performance consultancy built around proprietary frameworks and content (e.g., The 7 Habits), directly comparable to Team Dynamics' use of Scaling Up and Compassionate Leadership frameworks for leadership development.
- Heidrick & Struggles: Heidrick & Struggles is a global executive search and leadership consulting firm with a meaningful coaching and leadership development practice, comparable to Team Dynamics' executive coaching and leadership assessment niche.
- Korn Ferry: Korn Ferry is a global organizational consulting firm with a substantial leadership development, executive coaching, and talent assessment practice—comparable to Team Dynamics' executive coaching and team assessment offerings, but operating at enterprise scale.
- Gallup: Gallup provides employee engagement research and Q12-based consulting services to improve workplace performance, directly comparable to Team Dynamics' engagement-centric team diagnostics and motivation improvement services.
Emerging players
- NeuroLeadership Institute: The NeuroLeadership Institute specializes in brain-science-based leadership and team performance consulting, comparable in focus to Team Dynamics' performance and motivation work, with more formalized research and IP assets.
Direct peers
- BetterUp: BetterUp is a global coaching and leadership development platform combining AI-driven assessments with 1:1 coaching, directly comparable to Team Dynamics' coaching and assessment-led team development model, though at vastly larger scale.
- Center for Creative Leadership: CCL is a research-driven leadership development and executive coaching provider offering assessments and team programs, comparable to Team Dynamics' executive team assessment and coaching using tools like We-Scan and Leadership Landscape.
Regional players
- Mindset Consulting: Mindset Consulting is a South African organizational development and team coaching firm serving similar SME and corporate clients in Southern Africa, directly comparable to Team Dynamics as a domestic boutique competitor in the same ZAF market.
- GIBS (Gordon Institute of Business Science): GIBS is a leading South African business school offering executive education, leadership development, and team coaching programs, comparable to Team Dynamics as a regional provider of leadership and team development services in ZAF.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Team Dynamics social profiles
Digital presenceTeam Dynamics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Dynamics leadership team
Management profileNumber of profiles
Profiles5 records
Team Dynamics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Dynamics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Dynamics
What does Team Dynamics do?
Team Dynamics sells business coaching and consulting services focused on team motivation, leadership development, and performance improvement for executives and growing companies. Core engagements combine proprietary diagnostics (We-Scan team assessment, Contribution Compass profiling, Leadership Landscape) with executive and team coaching, Scaling Up strategy implementation, theme-focused workshops, and recruitment/onboarding support, anchored on a Compassionate Leadership philosophy.
Is Team Dynamics a public or private company?
Team Dynamics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Team Dynamics founded?
Team Dynamics was founded in 2014. It employs 1 to 10 people.
Where is Team Dynamics based?
Team Dynamics is headquartered in Somerset West, South Africa, in the Africa region.
How does Team Dynamics make money?
One revenue line is on record: professional Services - Coaching and Consulting.
Who are Team Dynamics's main competitors?
Broad incumbents on record are Dale Carnegie & Associates, FranklinCovey, Heidrick & Struggles, Korn Ferry and Gallup. NeuroLeadership Institute is listed as an emerging player. Direct peers are BetterUp and Center for Creative Leadership. Regional players are Mindset Consulting and GIBS (Gordon Institute of Business Science).
Does Team Dynamics have an API?
No public API is recorded for Team Dynamics.
What industry is Team Dynamics in?
Team Dynamics's product category is Management Consulting. Its primary akta.pro industry code is EDABAAAH, Team Leadership & High-Performance Teams, with a secondary code of BPAHAGAD, Leadership Development & Executive Coaching. Its NAICS code is 54161 and its SIC code is 8742.