Shadow Springs Vineyard

What Shadow Springs Vineyard does

Shadow Springs Vineyard is a family-owned winery founded in 2005 in Hamptonville, North Carolina, on former tobacco land in the Yadkin Valley AVA, producing more than 20 wines across dry and sweet styles (Chardonnay, Seyval Blanc, Petit Manseng, Cabernet Franc, Cabernet Sauvignon, Chambourcin, Petit Verdot, Meritage Bordeaux blend, rosés, fortified ports, and specialty dessert wines such as Shortcake strawberry wine and the chocolate-infused Opulence). Technical capabilities center on traditional and adapted-to-North-Carolina winemaking: carbonic maceration for Nouveau-style releases, hybrid stainless-steel and oak fermentation, extended 18-24 month barrel aging (with once-used barrels sourced from Opus One), an OenoFoss infrared spectroscopy analyzer from Foss Analytics for harvest and quality decisions, and an innovative fruit-zone netting system that the company states materially reduces labor costs relative to full-canopy netting. Production capacity spans nearly 11 acres of estate vineyards and a 15,000 sq ft shared winemaking facility, Windsor Run Cellars, which the company acquired in 2011 and operates as a wholly owned subsidiary serving both Shadow Springs and six external client wineries.

The business operates an integrated, three-property destination on the Swan Creek Wine Trail — Shadow Springs Vineyard, Windsor Run Cellars, and WRC Distillery (a craft distillery established in 2015 after NC House Bill 909 legalized direct-to-consumer spirit sales, producing White Widow, Killer Bee, and Shadow Hawk brandy). Revenue is generated almost entirely through direct-to-consumer channels: on-site tasting room sales (wine flights at $16, Cellar Select tastings at $30, bottles at $22-$39), e-commerce through Vinoshipper shipping to 38 US states, a three-tier wine club (Custom Case $99, Mixed Case $290, Dry Case $325 annually) with quarterly pickup events, and a premium $95+tax Grand Tasting Experience traversing all three properties. Additional revenue comes from custom-crush winemaking services to six regional winery clients and private event bookings. Customer segments are predominantly individual wine enthusiasts and wine-club members in the Hamptonville/Winston-Salem region, with online buyers distributed nationally across 38 states.

Name

Shadow Springs Vineyard

Legal name

Shadow Springs Vineyard

Website

https://shadowspringsvineyard.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Shadow Springs Vineyard is a family-owned North Carolina winery producing 20+ wines from dry to sweet styles, selling directly through its Hamptonville tasting room, a 38-state Vinoshipper online store, and a three-tier wine club, with adjacent custom winemaking (Windsor Run Cellars) and craft distilling (WRC Distillery) operations on the Swan Creek Wine Trail.

Ownership category

akta.pro rank

Product category

Estate Winery

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Vineyard Frost, Heat & Climate Risk Mitigation (Frost Fans, Netting, Shade, Smoke) (AFAGAJAM), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate winery
• Wine club membership
• Craft distillery spirits
• Custom winemaking services
• Tasting room experiences

Headquarters

HQ city

Hamptonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tasting Room Wine Sales: On-site wine sales through guided tastings (wine flights and cellar select tastings) and bottle purchases. Revenue generated from per-pour tastings ($16-$30) and retail bottle sales ($22-$39).
2. Direct-to-Consumer Online Wine Sales: E-commerce platform for shipping wines to customers in approximately 38 states. One-time bottle purchases at retail prices with volume discounts for cases.
3. Wine Club Memberships: Annual subscription programs (Custom Case Club $99, Dry Case Club $325, Mixed Case Club $290) providing recurring revenue through preset quarterly pickup events with member discounts (10-20% off bottles).
4. Grand Tasting Experience: Premium paid experience at $95+ tax per person, limited to 4-8 people on weekends, combining tastings across three properties with tours and charcuterie.
5. Private Event Hosting: Private events and murder mystery experiences booked for groups, contact via phone or email to [email protected].
6. Custom Crushing Services: 15,000 square foot winemaking facility provides custom winemaking services to other wineries (Brandon Hills, Divine Llama, Sanders Ridge, Medaloni Cellars, Point Lookout, Roaring River) generating service revenue.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels8 records

Core offering

Shadow Springs Vineyard is a family-owned estate winery in Hamptonville, North Carolina that produces and sells over 20 wines (dry whites, dry reds, rosés, sweet blends, sparkling, fortified and dessert wines) from approximately eleven acres of vines. Revenue is generated through an on-site tasting room, direct-to-consumer online sales via Vinoshipper (shipping to 38 states), three wine club subscription tiers, premium tasting experiences, private events, and custom winemaking services provided to other wineries through the affiliated Windsor Run Cellars facility.

Product overview

Shadow Springs Vineyard is a family-owned winery located in Hamptonville, North Carolina, established in 2005 on former tobacco land in the Yadkin Valley. The company operates as a multi-property wine and spirits business consisting of Shadow Springs Vineyard (nearly 11 acres of grapes, tasting room opened 2008), Windsor Run Cellars (15,000 sq ft winemaking facility serving multiple client wineries), and WRC Distillery (craft distillery with Double-Dragon still). The core product offering comprises over 20 distinct wines ranging from dry to sweet styles, including varietals such as Cabernet Franc, Cabernet Sauvignon, Chardonnay, Petit Manseng, Seyval Blanc, Chambourcin, Petit Verdot, and Meritage (Bordeaux blend), plus specialty wines like Mistelle de Petit Manseng, chocolate-infused wines (Dark Shadow, Opulence), fruit wines (Shortcake, Shadow-Rita), and port-style wines. The company generates revenue through direct-to-consumer tasting room sales, online wine purchases via Vinoshipper, wine club memberships (Custom Case Club, Dry Case Club, Mixed Case Club), and premium experiences including the Grand Tasting Experience ($95/person) and standard wine tastings. Additional offerings include virtual tastings on YouTube and recipes featuring their wines.

Differentiator

Problem solved

Functional benefit

Brands

• Shadow Springs Wine: Wine products including Chardonnay, Cabernet Franc, Chambourcin, Petit Manseng, and various blends sold under the Shadow Springs label

Products and services

• Wine Flight Tasting On-site tasting experience featuring a choice of four wines with 2 oz pours each, including a stemless glass, priced at $16 per person. Open to walk-ins for groups of 6 or fewer.
• Cellar Select Tasting Premium on-site guided tasting with pours of four best wines (two reds, one white, and a Blanc de Blanc sparkling) and a Riedel glass, priced at $30 per person.
• Grand Tasting Experience Reservation-only guided tasting journey across three properties - Shadow Springs Vineyard, Windsor Run Cellars, and WRC Distillery - including curated flights, behind-the-scenes tour, locally sourced charcuterie, keepsake Riedel glasses, and 20% off wine plus 10% off merchandise for the day, priced at $95 plus tax per person.
• Custom Case Club (Wine Club) Annual subscription wine club tier where members pick 12 bottles per year at February pickup event with 20% off bottles/cases year-round, 10% off merchandise, 4 complimentary glasses, 3 exclusive pickup parties, and 10% off at affiliated Windsor Run. Annual cost: $99 plus tax plus wine cost.
• Dry Case Club (Wine Club) Annual subscription tier delivering 12 bottles per year (4 in February, 4 in June, 4 in September) of dry wines curated by owners and winemakers with 10% off bottles and merchandise and 15% off case purchases. Annual cost: $325 plus tax.
• Mixed Case Club (Wine Club) Annual subscription tier delivering 12 bottles per year of a curated mix of dry and sweet wines with same pickup schedule as Dry Case Club. Annual cost: $290 plus tax.
• Tangled Oak Blanc Wine Estate white wine blend made from Chardonnay and Chardonel, started in French oak and finished in brandy barrels, offering a creamy flavor profile.
• Stainless Chardonnay Wine Estate stainless steel fermented Chardonnay with crisp, clean mouthfeel and notes of green apple, pear, and lemon.
• Petit Manseng Wine Estate white wine blend of stainless steel and barrel fermented Petit Manseng with aromas of honeysuckle, orange creamsicle, and vanilla.
• Seyval Blanc Wine Estate stainless steel fermented off-dry Seyval Blanc with highlights of peach, mango, and grapefruit.
• Rosé Wine Estate dry rosé blend with aromas of fruit cocktail, raspberries, and soft florals featuring mouthwatering acidity.
• Cabernet Franc Wine Estate medium bodied red with cherry and oak aromas, lively acidity, and fruity finish.
• Chambourcin Wine Estate red wine aged in oak for 18 months with silky tannins, long finish, and notes of black raspberry, dark sugars, and blackberry.
• Cabernet Sauvignon Wine Estate smooth and approachable Cabernet Sauvignon bursting with plum and cherry flavors from extended oak aging.
• Meritage Wine Estate Bordeaux blend of Cabernet Franc, Cabernet Sauvignon, Merlot, and Petit Verdot with nearly two years in barrel producing complex flavors.
• Petit Verdot Wine Estate full bodied red wine with plum and cherry flavors aged in premium oak barrels.
• Tangled Oak Select Wine Estate bold red blend of Cabernet Franc, Chambourcin, Cabernet Sauvignon, Merlot, and Petit Verdot aged in Shadow Hawk brandy barrels.
• Midnight Run Grand Reserve Port-Style Wine Estate port-style wine made from Petit Verdot and Chambourcin fortified with in-house Shadow Hawk brandy and aged approximately 8 years; won Best in Show at NC Fine Wines Competition for 2010 and 2012 vintages.
• Mistelle de Petit Manseng Estate mistelle made from 100% Petit Manseng, lightly fermented then fortified with brandy to 12% ABV and naturally sweet.
• Opulence Chocolate Port-Style Wine Estate chocolate port-style dessert wine created in conjunction with Black Mountain Chocolate of Winston-Salem.
• Sunlight Sweet White Wine Estate semi-sweet white blend of Petit Manseng and Seyval Blanc, easy drinking style.
• Rouge Sweet Red Wine Estate sweet red blend wine with a Parisian feel.
• Dark Shadow Chocolate-Infused Red Wine Estate red blend with a touch of Seyval Blanc infused with dark chocolate for warm chocolate and cherry flavors.
• Shadow-Rita Margarita-Style Wine Estate white wine blend with citrus juice, sweetness, and brandy designed for blending with ice on summer days.
• Shortcake Strawberry Wine Estate fruit wine made from 100% strawberries, light and refreshing sweet summer wine.
• Sparkles Sparkling Wine

Quantifiable outcome

• Third consecutive Governor's Cup win at NC Wine Competition with '22 Seyval Blanc out of 300+ wines submitted
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, secondary and minor.

• WRC DistillerycoreStrategic or Co-development Partner · 1 January 2015After NC passed House Bill 909 in 2015 allowing craft distilleries to sell directly to customers, the company built WRC Distillery producing spirits (White Widow, Killer Bee, Shadow Hawk) using the on-site still. The distillery complements wine operations and provides spirits for fortified wines.
• Windsor Run CellarscoreStrategic or Co-development Partner · 1 January 2011Purchased old Buck Shoals Vineyard & Winery property in 2011 to expand wine operations with a new tasting room and 15,000 square foot winemaking facility. Windsor Run Cellars is now a separate but affiliated brand operating from the same property, serving Shadow Springs and multiple client wineries with custom winemaking services.
• Brandon Hills Vineyard, Divine Llama Vineyards, Sanders Ridge, Medaloni Cellars, Point Lookout Vineyards, Roaring River VineyardssecondaryOthersSix additional North Carolina wineries use the 15,000 square foot Windsor Run winemaking facility for their production, demonstrating the company's role as a service provider in the regional wine industry ecosystem.
• Black Mountain Chocolate of Winston-SalemminorStrategic or Co-development PartnerCollaboration with Black Mountain Chocolate to create Opulence, a chocolate port-style wine. This specialty dessert wine was developed in conjunction with the Winston-Salem chocolatier for chocoholics.
• Opus One Winery (Napa Valley)minorOthersPurchased once-used barrels from Opus One Winery in Napa Valley to supplement their oak barrel collection. These used barrels provide subtle oak influence for barrel aging red wines.
• Swan Creek Wine Trail Wineries (Dobbins Creek, Laurel Gray, Windsor Run)secondaryGTM or Marketing PartnerParticipating member of Swan Creek Wine Trail, collaborating on annual Herb Festival where each winery features a different herb with food and wine pairings. Also part of Yadkin Valley wine region marketing collective.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Regional players

• Hanover Winery: Family-owned Virginia winery with estate-grown wines and tasting room. Comparable in size, family ownership structure, and DTC-tourism model — though in a different state.

Broad incumbents

• Willamette Valley Vineyards: Publicly traded Oregon winery with broad DTC, tasting room, and wine club model. Useful public-market comparable for the DTC-winery subscription economics Shadow Springs operates at smaller scale.

Others

• WRC Distillery: Sister operation housed in the same Windsor Run facility, producing craft spirits from the on-site still. Not a competitor but a closely related affiliate that shares production assets and revenue complementarity.

Direct peers

• Dobbins Creek Vineyards: Swan Creek Wine Trail partner winery offering tasting room and DTC sales. Comparable for regional small-winery competition and co-marketing alliances.
• Childress Vineyards: Large NC winery (Yadkin Valley) with extensive tasting room, restaurant, event hosting, and broad wine portfolio. Comparable as a Yadkin Valley producer with overlapping DTC and event-driven GTM, though at larger scale.
• Jones von Drehle Vineyards: Boutique Yadkin Valley winery with tasting room and award-winning portfolio. Direct competitor for NC wine awards, regional DTC customers, and Swan Creek-style tourism traffic.
• Shelton Vineyards: One of the largest NC wineries, located in the Yadkin Valley, with broad varietal portfolio and tasting room. Comparable in geography and DTC focus, though materially larger scale.
• Laurel Gray Vineyards: Swan Creek Wine Trail partner winery co-hosting the annual Herb Festival with Shadow Springs. Highly comparable for estate-grown Yadkin Valley production and wine-club DTC model.
• Dennis Vineyards: Family-owned NC winery producing estate-grown wines with tasting room. Direct comparable for family-owned NC small-premium producer competing for the same regional audience.
• Raffaldini Vineyards: Family-owned Yadkin Valley winery producing Italian-varietal wines with on-site tasting room and wine club. Directly comparable as a NC small-premium winery competing in the same regional tourism and DTC channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL3qXUmtufBZ8Hsmn8okhtEcc-R8Gy7txi
• Instagraminstagram.com/shadowspringsvineyard
• Facebookfacebook.com/shadowspringswine
• LinkedInlinkedin.com/company/shadowspringsvineyard

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shadow Springs Vineyard