Tot Heil des Volks

What Tot Heil des Volks does

Tot Heil des Volks (THDV), founded in 1855 in Amsterdam's Jordaan neighborhood by Dominee Jan de Liefde, is a Dutch nonprofit charitable foundation (Stichting) with ANBI public-benefit status that supports people facing homelessness, prostitution and trafficking, addiction, and child poverty. It operates a portfolio of named programs: Scharlaken Koord (street outreach, field work, and psychosocial coaching for people in prostitution, with zorgpunten care points across multiple Dutch provinces), WAL-125 (Amsterdam drop-in center serving homeless individuals with 300+ meals weekly), Waypoint (addiction recovery in Urk and Bunschoten paired with a thrift store and a woodworking workshop), Het Passion (residential addiction time-out facility in Hummelo), Het Fort (child poverty program), and the Shelter City hostel (reopened after renovation in 2025). The organization does not build or sell technology products; its service stack is operational and human-delivered.

THDV's revenue model is donation-led rather than commercial. Streams include individual gifts (€7-€40 standard tiers plus custom amounts on monthly, quarterly, or annual cadences), church partnerships, foundation and grant funding, and the THDV Bedrijven corporate network (€750-€3,000 annual tiers). Supplementary income comes from social enterprises: Crafted Stories retail concept store, Waypoint thrift store, Waypoint woodworking, and Shelter City hostel accommodation. Fundraising events combine awareness and revenue: the Muskathlon endurance partnership with 4M produces ~€10,000 per participant for Scharlaken Koord; walking tours (€7.50-€12.50) and church speaker fees (€200/event) round out the engagement mix. Distribution is multi-channel and national, operating from a two-person executive board (Joël Voordewind, algemeen directeur since 1 July 2023; Eva Schuring, directeur bedrijfsvoering from 1 March) with a Supervisory Board (Raad van Toezicht) and approximately 80 employees supported by ~250 volunteers. Customer/beneficiary relationships are not transactional; the underlying 'paying' counterparties are donors, corporates, foundations, and program participants, with program beneficiaries receiving services at no charge.

Name

Tot Heil des Volks

Legal name

Stichting Tot Heil des Volks

Website

https://thdv.nl

Company type

Private

Founded year

1855

Operating status

Operating

Headcount range

51–100 employees

Short description

Tot Heil des Volks (THDV) is a 170-year-old Amsterdam-based Dutch nonprofit foundation (ANBI-certified) that supports people facing prostitution, homelessness, addiction, and child poverty through programs (Scharlaken Koord, WAL-125, Waypoint, Het Passion, Het Fort, Shelter City) funded primarily by donations, supplemented by social enterprises and fundraising events.

Ownership category

akta.pro rank

Product category

Nonprofit Human Services

NAICS

Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

Keywords

• Social support services
• Homeless outreach programs
• Addiction recovery services
• Prostitution support
• Charitable foundation services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters, with options for monthly, quarterly, or annual contributions. Standard donation amounts of €7, €15, €25, €40, or custom amounts.
2. Church Partnerships: Financial support from churches through dedicated church programs, inspiration evenings, and project sponsorships.
3. Foundation and Grant Funding: Support from philanthropic foundations and grant-making organizations for specific projects.
4. Social Enterprises: Revenue from social enterprises including Crafted Stories (social concept store in Amsterdam), Waypoint (thrift store on Urk), woodworking business in Bunschoten, and Shelter City hostel.
5. Corporate Partnerships: THDV Bedrijven network with annual donations from €750 to €3,000+ tiers, including business network events and project sponsorships.
6. Event Revenue: Speaker fees for church events (€200 per event) and ticket sales for walking tours (€7.50-€12.50).

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Tot Heil des Volks is a Dutch charitable foundation that provides social support, shelter, counseling, and reintegration services to people affected by prostitution, homelessness, addiction, and child poverty. It operates drop-in centers, residential facilities, thrift stores, woodworking workshops, a hostel, and a social concept store across the Netherlands, supported by donations, volunteers, and partner churches.

Product overview

Tot Heil des Volks (THDV) is a charitable social organization — not a technology company — offering a portfolio of humanitarian programs and social enterprises. Its core services are organized around several named projects: Scharlaken Koord (assistance for women in prostitution), WAL-125 (homeless drop-in), Waypoint (addiction recovery with woodworking and thrift enterprises), Het Passion (residential addiction care), and Het Fort (child poverty). These programs are supported by social enterprises including Crafted Stories (retail store in Amsterdam) and Waypoint thrift shops. THDV also operates a digital engagement layer through the Zien. online platform and magazine, a podcast series, guided walking tours (Samen Mens Zijn Wandeling and Betekeniswandeling), and the Muskathlon fundraising challenge. The organization does not offer a technology product in the traditional sense; its offerings are social programs, experiential events, publications, and fundraising campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• Scharlaken Koord: Project providing support to women in prostitution, helping them exit the sex industry through assistance with work, housing, and dignity.
• WAL-125
• Waypoint
• Het Passion
• Shelter City
• Het Fort
• Zien.
• Muskathlon

Products and services

• Scharlaken Koord Street outreach, digital field work, and psychosocial and pastoral coaching for women working in or exiting prostitution and victims of trafficking.
• WAL-125 Drop-in Center Day shelter and meal program for homeless and roofless people in Amsterdam.
• Waypoint (Urk & Bunschoten) Addiction prevention, outpatient care, aftercare, and work-based reintegration for people with addiction issues, supported by a woodworking workshop and thrift store.
• Het Passion Residential time-out and care coordination facility for people with addiction issues in Hummelo, Gelderland.
• Het Fort Program supporting children growing up in poverty, including the Het Fort project for child poverty alleviation across the Netherlands.
• Shelter City Hostel Hostel in Amsterdam offering paid accommodation with 28-person dormitory (€52-€79/night) and 8-person room (€68-€89/night).
• Crafted Stories (Social Concept Store) Social concept retail store in Amsterdam where target-group participants build work experience and new lives through retail operations.
• Waypoint Thrift Store (Urk) Thrift store on Urk providing day opportunities and addiction support services.
• Waypoint Woodworking Workshop (Bunschoten) Woodworking workshop in Bunschoten providing employment, structure, and rehabilitation for people with addiction.
• Samen Mens Zijn Walking Tours Guided (€12.50/adult) and self-guided audio (€7.50/person) walking tours through Amsterdam sharing stories of vulnerable populations served by THDV.
• Muskathlon Fundraising Challenge Endurance fundraising event in partnership with 4M where participants commit to raising €10,000 for Scharlaken Koord while training for athletic challenges.

Quantifiable outcome

• 300+ meals prepared weekly at Wal-125
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• 4M (4M Muskathlon)coreStrategic or Co-development Partner · 1 January 2020Since 2020, Tot Heil des Volks and 4M work together in the fight against forced prostitution and human trafficking in the Netherlands through the Muskathlon endurance events. Participants commit to raising €10,000 while training for athletic challenges, with funds supporting Scharlaken Koord project.
• Churches (Kerken)coreGTM or Marketing PartnerTHDV maintains extensive partnerships with churches across the Netherlands through dedicated church programs, inspiration evenings, and project sponsorships. Churches serve as both donors and distribution channels for THDV's mission and stories.
• THDV Bedrijven NetworkcoreGTM or Marketing PartnerBusiness network of entrepreneurs who support THDV through annual donations (€750-€3,000 tiers), regional events, and Betekeniswandeling walking tours. Contact: Mieke Wijnhout, relatiebeheerder.
• ZOAminorOthersZOA is mentioned in supporter stories as a Christian international development organization. THDV supporters have connections to ZOA from Thailand operations.
• Trans World RadiominorOthersTrans World Radio (TWR) in Barneveld is mentioned as employer of THDV supporter Tijmen. Connection reflects THDV's Christian organizational network.
• MAF (Missionary Aviation Fellowship)minorOthersMAF is mentioned in supporter stories as Christian aviation organization that THDV supporter Tijmen aspired to join. Illustrates THDV's connection to broader Christian charity ecosystem.
• Scharlaken Koord HaarlemcoreStrategic or Co-development PartnerScharlaken Koord Haarlem operates from the premises of Frits Nieuwstraten's Baptist congregation. The church provides free space for the office, creating a collaborative relationship between church community and prostitution outreach services.
• De HoopminorStrategic or Co-development PartnerMentioned alongside THDV as a Christian organization that supporters trust and contribute to, indicating parallel mission organizations in the Dutch Christian charity sector.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ZOA: Dutch Christian NGO focused on relief and recovery in conflict zones. Comparable as a faith-based Dutch charity with overlapping donor networks; THDV supporters explicitly cited ZOA connections.
• Kerk in Actie: Dutch Protestant relief and development organization with a broad portfolio including poverty, homelessness, and social support. Comparable as a faith-based Dutch charity competing for the same church and individual donor pools as THDV.
• Leger des Heils Nederland: Dutch arm of the Salvation Army, providing shelter, addiction care, and social reintegration. Larger, broader portfolio overlaps with THDV's WAL-125, Het Passion, and Waypoint programs across most target groups.
• Dorcas: Dutch Christian relief organization combining thrift stores with international development. Comparable in hybrid social-enterprise model (Waypoint/Crafted Stories) and faith-aligned fundraising approach.

Direct peers

• Emmaus Nederland: Dutch arm of Emmaus movement combining thrift stores with reintegration programs for marginalized people. Comparable hybrid social-enterprise/thrift-store model serving vulnerable populations in the Netherlands.
• Stichting De Hoop: Dutch Christian addiction-recovery organization operating residential and outpatient programs. Directly comparable to THDV's Waypoint and Het Passion addiction services, with shared faith-based positioning and donor overlap.
• Stichting Fier: Dutch organization supporting victims of prostitution, trafficking, and sexual violence. Directly comparable to THDV's Scharlaken Koord program, with similar street outreach and psychosocial service models.
• Stichting De Regenboog: Amsterdam-based organization supporting homeless and marginalized people through day centers and outreach. Directly comparable to THDV's WAL-125 drop-in center and homeless-cooking operations in the same city.

Others

• Stichting Het Juridisch Loket (pro bono legal aid arm): Government-funded Dutch legal aid organization; relevant as an adjacent ecosystem partner serving THDV's target groups but not a direct competitor. Useful for cross-referral comparison.

Emerging players

• Stichting Present: Dutch nonprofit mobilizing volunteer engagement for poverty and social-support programs. Comparable in volunteer-led service delivery and church-based GTM motion; smaller and more focused than THDV's full portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubesoundcloud.com/user-55739980
• Facebookfacebook.com/TotHeildesVolks
• Instagraminstagram.com/totheildesvolks
• LinkedInlinkedin.com/company/totheildesvolks

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tot Heil des Volks