Texas Boat World

What Texas Boat World does

Texas Boat World is a privately held, single-location marine dealership founded in 2006 and headquartered at 303 W Central Texas Expy in Harker Heights, Texas. The company sells new and pre-owned boats from a portfolio of approximately 13 brands — including Caymas, Skeeter, Bass Cat, Avid, Charger, Stingray, Hurricane, Godfrey, Bentley, and Vexus — alongside Mercury, Yamaha, and Suzuki outboard motors ranging from 3.5hp to 300hp, with new boat prices spanning roughly $32,000 to $150,000+. Operations span the full dealership stack: showroom sales, factory-authorized service, a parts and accessories department carrying Lowrance, Garmin, Humminbird electronics and Minn Kota, Motorguide, and Power Pole products, an in-house financing department, and a referral partnership with Global Marine Insurance for boat insurance. The dealership also operates a Shopify-based online store for parts and accessories and runs the Texas Boat World Team Trail tournament series as a community engagement platform.

The business is structured around four revenue streams: new boat unit sales, pre-owned boat sales, parts and accessories, and service and repair, supplemented by financing facilitation and insurance referral. Go-to-market is predominantly sales-led through the physical showroom combined with an event-driven component via tournament sponsorships and the SDG Fishing Team, which features elite Bassmaster-affiliated anglers including Gary Klein, Frank Talley, Stetson Blaylock, and Yusuke Miyazaki. Underlying technology consists of the Dealer Spike dealer management platform for inventory, website, and customer management, plus Mercury SmartCraft Connect for engine telemetry. Operational leadership is held by Joshua Brown (Operations Manager), Brittany McGill (Finance Manager), Danny Volz (Service Manager), and Ken Drake (Parts Manager), with oversight from Kensaku Kashiwagi and Yusuke Miyazaki of affiliated entities SDG Marine and Showa Denki Co LTD.

The company serves a geographically concentrated Central Texas customer base across Killeen, Fort Hood, Belton, Temple, Copperas Cove, Waco, Salado, Round Rock, and Austin, with marketing reach extended into the Greater Austin and Greater San Antonio areas. Customer segments are primarily individual recreational boaters and competitive bass fishing enthusiasts, served through both direct showroom transactions and an online accessories channel. Headcount is approximately 20 staff, and the dealership differentiates through multi-brand factory certifications (including the only Master Certified Yamaha Technician in central Texas) and a Mercury Repower Program that targets the aftermarket upgrade market.

Name

Texas Boat World

Legal name

Texas Boat World

Website

https://texasboatworld.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Boat World is a privately held, single-location boat dealership in Harker Heights, Texas, selling new and pre-owned boats from 13 brands, outboard motors, parts, service, financing, and insurance referral to recreational and bass fishing customers across Central Texas.

Ownership category

akta.pro rank

Headquarters

HQ city

Harker Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Sale of new boats from brands including Caymas, Skeeter, Avid, Charger, Stingray, Hurricane, Godfrey, Bass Cat, Vexus, and others. Prices range from approximately $32,000 to $150,000+.
2. Pre-Owned Boat Sales: Sale of certified pre-owned and used boats. Inventory includes boats from 2006-2026 model years.
3. Outboard Motor Sales: Sales of Mercury and Yamaha outboard motors ranging from 3.5hp to 300hp.
4. Parts & Accessories: Parts department stocks parts for Mercury, Yamaha, Evinrude, Caymas, Skeeter, Charger, Hurricane, Godfrey Pontoon, and Stingray boats. Also carries Lowrance, Garmin, Humminbird electronics and Minnkota, Motorguide trolling motors.
5. Service & Repair: Factory-authorized service for Caymas, Skeeter, Stingray, Avid, Hurricane, Godfrey, Charger boats. Factory-trained technicians for Mercury, Evinrude, Mercruiser, Motorguide, Minn Kota. Services include engine tune-ups, maintenance, fiberglass repair, shrink wrapping.
6. Financing: In-house financing department helps customers secure loans for boats, outboards, parts, accessories, and extended service plans.
7. Insurance Partnership: Partnership with Global Marine Insurance to provide boat insurance quotes to customers through dedicated agent Maggie Drake.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Texas Boat World is a full-service boat dealership that sells new and pre-owned boats from multiple premium manufacturers (Skeeter, Caymas, Bass Cat, Vexus, Avid, Charger, Hurricane, Godfrey Pontoon, Stingray, Bentley Pontoons) along with Mercury and Suzuki outboard motors. It operates an on-site parts department, a factory-authorized service and repair facility, in-house boat financing, and a Shopify-based online accessories store, plus Mercury Repower engine upgrade services.

Product overview

Texas Boat World is a boat dealership offering a comprehensive marine retail experience. The core offering consists of new and pre-owned boats from multiple manufacturers including Skeeter, Caymas, Bass Cat, Godfrey Pontoons, Hurricane, Stingray, Avid, Charger, and Vexus, along with outboard motors from Mercury Marine and Suzuki. The company operates a full-service department providing boat and outboard repair, a parts and accessories department stocking electronics (Lowrance, Garmin, Humminbird) and trolling motors (Minn Kota, Motorguide), and offers financing services. They also provide Mercury repower services and operate an online Shopify store for parts and accessories purchases. The dealership serves Central Texas areas including Austin, Killeen, Waco, and Belton.

Differentiator

Problem solved

Functional benefit

Brands

• Texas Boat World Team Trail: Fishing tournament series organized by the dealership for the Texas Boat World Team

Products and services

• New Boat Sales Sale of new boats from approximately 13 manufacturers including bass boats (Skeeter, Caymas, Bass Cat, Vexus, Avid, Charger), pontoons (Godfrey, Bentley), and deck/bowriders/center consoles (Hurricane, Stingray). Prices range from roughly $32,000 entry-level pontoons to over $150,000 for premium bass boats like the Caymas 26 HB ($149,995) and Skeeter FXE20 Limited ($104,500), with most bass boats between $54,000 and $130,000. Customers visit the Harker Heights showroom or browse the online inventory to configure and purchase.
• Pre-Owned Boat Sales Sale of certified pre-owned and used boats ranging from approximately $10,995 (2006 Tracker) to $79,995 (certified pre-owned 2026 Skeeter ZXE21). Inventory spans 2006–2026 model years and is sold through the Harker Heights dealership.
• Outboard Motor Sales Sale of new Mercury Marine and Suzuki Marine outboard motors ranging from 3.5hp (Mercury FourStroke 3.5MH at $1,275) to 300hp (Mercury Pro XS at $25,995), plus mid-range FourStroke, ME, and Yamaha-compatible options.
• Boat Service & Repair Full-service boat and outboard repair facility offering engine tune-ups, oil changes, electrical checks, hydraulic control systems, fiberglass/gelcoat repair, trolling motor repairs, trailer service, and shrink wrap. Pricing is quote-based; 20-hour, 50-hour, and 100-hour engine service intervals are supported. Technicians are factory-trained and brand-authorized across Caymas, Skeeter, Stingray, Avid, Hurricane, Godfrey, Charger, Mercury, Evinrude, Mercruiser, Motorguide, and Minn Kota.
• Parts & Accessories Parts department stocking OEM parts for Mercury, Yamaha, Evinrude, Caymas, Skeeter, Charger, Hurricane, Godfrey Pontoon, and Stingray boats, plus marine electronics (Lowrance, Garmin, Humminbird), trolling motors (Motorguide, Minn Kota), and shallow water anchors (Power Pole). Sold through the Harker Heights parts counter and online at the Shopify storefront.
• Boat, Outboard & Accessory Financing In-house financing services that assist customers in securing loans for boats, outboards, parts, accessories, and extended service plans. Offers monthly payment options with online pre-qualification and a payment calculator, supported by the in-house Finance Manager and Title Clerk.
• Mercury Repower Program Specialized repower service that lets existing boat owners upgrade their Mercury outboard engine while retaining their current hull, with dealership staff guiding the customer through engine selection and installation.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

One partnership is on record.

• Global Marine InsuranceminorChannel Partner/ Reseller/ DistributorTexas Boat World has partnered with Global Marine Insurance to provide customers with marine insurance coverage. Contact: Maggie Drake at (254) 699-9151. Insurance is offered during the boat buying process to protect customer investments.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skipper Bud's: Multi-location freshwater boat dealer in the Midwest selling new and used boats, motors, parts, and service. Comparable multi-brand boat retail model to Texas Boat World, with similar freshwater/rec base focus across the Great Lakes region.
• West Marine: Marine specialty retailer focused on parts, accessories, electronics, and safety gear for recreational boaters. Comparable retail marine channel to Texas Boat World's parts/accessories store, but lighter on new boat sales and OEM service.
• MarineMax: Largest US boat retailer with multi-brand new/used boat sales, service, parts, financing, and insurance across 100+ locations. Directly comparable to Texas Boat World in business model and offerings, but operating at national scale rather than single-region.
• Galati Yacht Sales: Multi-brand yacht and boat dealer in Florida offering new/pre-owned sales, brokerage, service, and financing. Operates the same full-service dealership model as Texas Boat World, but in the coastal/yacht segment rather than inland bass/fishing.
• OneWater Marine: Publicly traded boat dealer consolidator operating a multi-brand network of new and pre-owned boat dealerships, parts, and service. Direct competitor business model to Texas Boat World, with regional dealer clusters across the US.

Broad incumbents

• Bass Pro Shops: Largest US outdoor recreation retailer selling boats (including Tracker, Nitro, and Sun Tracker house brands), motors, parts, and accessories alongside fishing/hunting gear. Overlaps with Texas Boat World's fishing-focused customer base but operates at massive national scale across non-marine categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BoatTexas
• YouTubeyoutube.com/channel/UCQrNT0Q7jEov26RWxfBHU_g
• Facebookfacebook.com/Texasboat
• Instagraminstagram.com/texas_boat_world/?hl=en
• TikToktiktok.com/@texas.boat.world
• LinkedInlinkedin.com/company/texas-boat-world

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Boat World