Tattle
Tattle is an India-based civic technology organization that builds open-source tools, datasets, and research infrastructure to detect and respond to online misinformation, deepfakes, and gender-based violence, serving researchers, fact-checkers, journalists, and civil-society organizations.
- Company typePrivate
- Founded2018
- HeadquartersHaryana, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Tattle does
Tattle (legally Tattle Civic Technologies Pvt. Ltd., CIN: U72900HR2019PTC079285, incorporated in Haryana, India in 2019 with work beginning in 2018) is a civic technology organization that builds open-source tools, datasets, and research infrastructure to understand and respond to online misinformation, deepfakes, and online gender-based violence (OGBV) in India. Its core product portfolio includes Uli (a browser extension and community platform for participatory OGBV content moderation backed by crowdsourced slur lists in Indian languages), the Deepfakes Analysis Unit or DAU (a WhatsApp tipline operated in partnership with the Misinformation Combat Alliance, supporting expert collaborative assessment of manipulated audio, image, and video submissions across seven languages), Khoj (a fact-check search engine scraping IFCN-certified sites), Feluda (a Python-packaged developer toolkit for scraping, archiving, and analyzing content), and Viral Spiral (a media-literacy card game). Recent additions include Kaapi Guardrails (AI safety guardrails for social-sector deployments) and Anno-Milli (an open-source archival annotation platform co-developed with Archives at NCBS). The technology stack combines NLP for multilingual Indic-language abuse and misinformation detection, computer vision for image and video similarity/duplicate search, and anomaly detection for synthetic-media assessment, supported by open datasets such as an MLCommons-accepted Hindi safety corpus.
Tattle serves a non-commercial user base: academic researchers, IFCN-certified fact-checkers, journalists, civil-society organizations, and individual users of its free tools. Customers and partners named in the input include researchers using fact-checking datasets for COVID-era misinformation analysis, fact-checking groups using Khoj, RATI Foundation (co-author of the 'Make it Real' AI-facilitated gendered harm report and operator of the Meri Trustline helpline), and the Misinformation Combat Alliance (DAU partnership). Distribution is fully self-serve and open-source via GitHub (tattle-made), a Chrome extension, a WhatsApp tipline, a Telegram bot, a REST API for Khoj, and direct downloads.
The business model is not a commercial SaaS: revenue (or more accurately operating inflows) comes from project grants (founding grant of USD 100,000 from the AI Ethics Initiative in 2019) and paid contracts for data analysis and tool customization, with the company stating a goal to cover ~60% of operating costs through contract work. Tools themselves are free and open source (GPL code, ODbL data, Creative Commons 4.0 content).
Tattle firmographics
Firmographics- Name
- Tattle
- Legal name
- Tattle
- Website
- https://tattle.co.in
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tattle is an India-based civic technology organization that builds open-source tools, datasets, and research infrastructure to detect and respond to online misinformation, deepfakes, and gender-based violence, serving researchers, fact-checkers, journalists, and civil-society organizations.
- Ownership category
- akta.pro rank
Tattle industry classification
Industry- Product category
- Civic Technology / Online Safety Software
- NAICS
- Social Advocacy Organizations (8133), Human Rights Organizations (813311), Research and Development in the Social Sciences and Humanities (541720)
- SIC
- Services-Computer Programming Services (7371), Services-Social Services (8300)
- akta.pro primary industry
- Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN)
- akta.pro secondary industries
- Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good) (BPAGALAK), Spam, Fake Engagement & Content Abuse Prevention (HDADALAG), Digital Rights, Privacy & Free Expression Advocacy (BPAGAFAL)
Keywords
Where Tattle is headquartered
LocationHeadquarters
- HQ city
- Haryana
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Tattle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Project Grants: Tattle raises money for specific projects that fit their mandate of creating common resources for research and response to inaccurate and harmful content in India. Initial funding came from AI Ethics Initiative 100K USD grant in 2019.
- Paid Contracts: Tattle takes paid contracts supporting researchers and organizations in analyzing data, managing personal data while centering openness, and customizing open source tools for their applications. Goal is to cover 60% of project operating costs through paid contracts.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Tattle product offering
Product offeringCore offering
Tattle builds open source civic technology tools, datasets, and APIs that help researchers, fact-checkers, journalists, and civil society in India understand and respond to misinformation, deepfakes, and online gender-based violence. Its offerings include browser extensions, WhatsApp tiplines, fact-check search engines, developer libraries, archival annotation platforms, and AI safety guardrails, supported by a community-led open source model with grants and paid contracts.
Product overview
Tattle is a civic technology organization building open tools and datasets to understand and respond to inaccurate and harmful content online in India. Its product portfolio centers on four core offerings: Uli (a browser plugin for participatory online gender-based violence moderation), the Deepfakes Analysis Unit (a collaborative media manipulation assessment tipline), Viral Spiral (a media literacy card game), and Khoj (a fact-check search engine). These are supported by Feluda (a developer-focused CLI/API for content scraping and archiving), the TattleJod Telegram bot (for crowdsourced data submission), and Anno-Milli (an archival annotation platform). The company also maintains a research archive and publishes datasets on misinformation, abuse, and synthetic media.
Differentiator
Problem solved
Functional benefit
Brands
- Uli: Empowering users to respond to Online Gender Based Violence (OGBV) via localized content moderation.
- Deepfakes Analysis Unit (DAU)
- Viral Spiral
- Khoj
- Feluda
Products and services
- Uli A browser plugin and community platform that empowers users to respond to online gender-based violence (OGBV) via localized content moderation, crowdsourced slur word lists, and participatory annotation in Hindi, Tamil, and Indian English.
- Deepfakes Analysis Unit (DAU) A collaborative WhatsApp tipline and expert platform operated in partnership with the Misinformation Combat Alliance that assesses the manipulation level of audio, image, and video media submitted by users and produces assessment reports, currently supporting 7 Indian languages.
- Viral Spiral
Quantifiable outcome
- DAU tipline supports 7 Indian languages for deepfake detection
- +2 more outcomes
Companies that use Tattle
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Tattle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature7 records
Tattle partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- RATI FoundationcoreCo-authored 'Make it Real: Mapping AI-facilitated gendered harm' report examining how deepfakes impact online harassment. Tattle provides technical expertise while RATI Foundation provides survivor insights through Meri Trustline helpline. Report featured in The Guardian and cited by Internet Freedom Foundation.
- UN Women and SVRIminorSpoke on 'safety by design' at TFGBV Policy Dialogue Series. Advocating for embedding protective features into digital services from the outset using participatory approaches from Uli experience.
- Archives at NCBScoreCollaboration on Anno-Milli, an archival annotation platform for EAD 2002 catalogues. NCBS Milli Archival Space integration allows users to search and explore digital archival files with annotation capabilities.
- MLCommonsminorAnalysis of Indic Language Capabilities in LLMs report as part of MLCommons work. Tattle created Hindi-language safety dataset on hate speech and sex-related crimes for MLCommons benchmark dataset v1.
- UNDP AI Trust and Safety Reimagination ProgramminorParticipating in UNDP's AI Trust and Safety Reimagination Lab as cohort member, engaging with multiple organizations worldwide working to improve AI safety.
- Digital Public Goods AllianceminorTattle tools (Uli, Feluda) recognized as Digital Public Goods. Featured at IGF 2025 DPGA booth.
- Misinformation Combat AlliancecoreTattle is the technical partner for the Deepfakes Analysis Unit (DAU), collaborating on a WhatsApp tipline for querying media manipulation levels. DAU provides collaborative platform for expert assessment of manipulated media.
- Mozilla Foundation (Data Futures Lab)minorUli project being supported by Mozilla's Data Futures Lab to develop crowdsourced datasets for public good. Featured on Github Open Source Friday.
- Coalition for Independent Technology Research (CITR)minorTattle accepted into CITR coalition of academics, journalists, civil society researchers, and community scientists advancing right to ethically study technology's impact on society.
- Agami (OpenNyAI Labs)minorTattle's induction into Agami's OpenNyAI Labs cohort for utilizing LLMs to build AI products for social good.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Tattle competitors and assessment
Company assessmentRegional players
- Boom Live: IFCN-certified India-focused fact-checking organization that also produces media literacy content. Comparable to Tattle as an India-based misinformation response organization, though operating more as a newsroom than a tooling developer.
- AltNews: India's leading IFCN-certified fact-checking organization, frequently cited as a target dataset source for Tattle's Khoj. Comparable as a regional peer addressing the same India misinformation ecosystem but as a journalism outlet rather than tooling provider.
- Internet Freedom Foundation: India-based digital rights organization that has cited Tattle's 'Make it Real' report and works on adjacent issues like intermediary rules and online harms. Comparable as a regional civic tech/advocacy peer working on Indian internet policy.
Direct peers
- Meedan: Open-source civic tech organization building shared technology and datasets for journalists and fact-checkers. Directly comparable to Tattle's open-source, community-led approach to verification and content moderation tooling.
- Chequeado: Argentine fact-checking organization building open civic tech for misinformation response. Comparable to Tattle in combining fact-checking with technology development for the information ecosystem, though focused on Latin America.
- Full Fact: UK-based fact-checking charity that builds AI tools (e.g., automated fact-checking claim detection) for fact-checkers globally. Comparable to Tattle in combining fact-checking tooling with a non-profit/research mission and developer-facing infrastructure.
- Maldita.es: Spanish fact-checking platform that combines journalism with civic tech tooling (e.g., Maldita Hemeroteca for archived fact-checks). Similar to Tattle's Khoj in providing searchable archives of fact-checked content as a public good.
- Logically: Tech company building AI-driven tools for misinformation detection, narrative tracking, and fact-checking. Comparable to Tattle in providing fact-checking infrastructure and synthetic media detection for institutional and government clients.
Others
- Samagra (Civic Innovation Foundation): India-based civic tech organization working on open data and digital public infrastructure. Comparable to Tattle as a fellow Indian civic tech organization focused on building open tools for social impact.
Broad incumbents
- Google Jigsaw: Alphabet's civic innovation unit that builds scalable tools for online safety (e.g., Perspective API for toxicity). Comparable as a broad incumbent working on trust & safety and content moderation tooling with vastly greater resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Tattle social profiles
Digital presenceTattle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tattle leadership team
Management profileNumber of profiles
Profiles2 records
Tattle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tattle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tattle
What does Tattle do?
Tattle builds open source civic technology tools, datasets, and APIs that help researchers, fact-checkers, journalists, and civil society in India understand and respond to misinformation, deepfakes, and online gender-based violence. Its offerings include browser extensions, WhatsApp tiplines, fact-check search engines, developer libraries, archival annotation platforms, and AI safety guardrails, supported by a community-led open source model with grants and paid contracts.
Is Tattle a public or private company?
Tattle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tattle founded?
Tattle was founded in 2018. It employs 1 to 10 people.
Where is Tattle based?
Tattle is headquartered in Haryana, India, in the Asia region.
How does Tattle make money?
Two revenue lines are on record. Project Grants are the primary driver. The others are paid Contracts.
Who are Tattle's main competitors?
Regional players on record are Boom Live, AltNews and Internet Freedom Foundation. Direct peers are Meedan, Chequeado, Full Fact, Maldita.es and Logically. Samagra (Civic Innovation Foundation) is listed as an others. Google Jigsaw is listed as a broad incumbent.
Does Tattle have an API?
Yes. Khoj is exposed via a REST API for third-party app developers to build on top of, as announced in March 2020.
What industry is Tattle in?
Tattle's product category is Civic Technology / Online Safety Software. Its primary akta.pro industry code is BPAAALAN, Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse), with a secondary code of BPAGALAK, Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good). Its NAICS code is 8133 and its SIC code is 7371.