WellFest
WellFest is an Irish events company that operates Europe's self-described largest outdoor health, fitness, and wellness festivals, serving over 12,000 attendees annually across two-day Dublin (May) and Belfast (September) editions.
- Company typePrivate
- Founded2015
- HeadquartersDublin, Ireland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What WellFest does
WellFest is a privately held Irish events business that operates large-scale outdoor health, fitness, and wellness festivals. Founded in 2015 by Helena Ryan, Katie Ryan, Fionnualla Cleary, and Anthony Kelly in Dublin, the company runs a two-day festival at IMMA (Royal Hospital Kilmainham) every May, attracting over 12,000 attendees annually across 15 themed stages featuring more than 150 fitness, yoga, mindfulness, food, and family-activity presenters. The company expanded its footprint in 2026 with a first Belfast edition at Ormeau Park (12-13 September), creating a multi-city format on the island of Ireland.
The core product is the live festival experience itself. Supporting technology is limited to a dedicated mobile application (iOS and Android) providing interactive timetabling, festival maps, presenter information, and push notifications, alongside a direct ticketing integration via See Tickets and a content-marketing website/blog. The company does not operate a proprietary technology platform beyond these standard event-tech components. Revenue is generated primarily through consumer ticket sales (weekend and day tickets, with freemium access for children under 12 and a new WellTeen ticket category for 2026), exhibitor and brand-partner fees via the WellVillage marketplace, and limited merchandise collaborations (e.g., the WellFest x Flowstate 10-year anniversary mat). Run Club upgrades are donation-based with proceeds passing through to charity partner Women's Aid. Distribution is direct-to-consumer via wellfest.ie, wellfestni.com, and the mobile app, with ticketing fulfilled by See Tickets and exhibitor sales handled via direct field sales. Customer segments are diversified across families, fitness enthusiasts, mindfulness seekers, and targeted health communities (WellFem women's health, WellMan men's health). Experience-and-entertainment company FUEL became a co-owner in late 2022/2023, and Irish Life Health is a named core stage partner.
WellFest firmographics
Firmographics- Name
- WellFest
- Legal name
- WellFest (WF) UK Ltd
- Website
- https://wellfest.ie
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WellFest is an Irish events company that operates Europe's self-described largest outdoor health, fitness, and wellness festivals, serving over 12,000 attendees annually across two-day Dublin (May) and Belfast (September) editions.
- Ownership category
- akta.pro rank
WellFest industry classification
Industry- Product category
- Wellness Festival Events
- NAICS
- Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)
- akta.pro secondary industry
- Regional Multi-Sport Games & Festival Organizers (MPAKADAK)
Keywords
Where WellFest is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
WellFest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Festival Ticket Sales: Weekend and day tickets sold to festival attendees. Weekend tickets have historically sold out (2026 sold out; 2025 was the biggest sell-out year to date). Day tickets also available. Children under 12 admitted free (up to 2 per adult ticket). WellTeen tickets introduced in 2026.
- Exhibitor and Trader Fees: WellFest generates revenue by allowing health and wellness brands to exhibit at the festival (WellVillage marketplace, food traders). The exhibit with us page invites brands to engage with health and wellness enthusiasts on-site.
- Run Club Upgrades: Donation-based run club upgrades where proceeds go to the official charity partner (Women's Aid in 2026). Minimum donation of €5 required on top of valid festival ticket.
- Merchandise Collaboration: Limited edition merchandise collaborations with wellness brands, such as the WellFest x Flowstate limited edition yoga mat created with Irish artist Decoy to mark 10 years of WellFest.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Weekend Tickets - Full festival access both days |
| One time/ perpetual license | Pay-as-you-go | Day Tickets - Single day access |
| Freemium | Pay-as-you-go | Children Under 12 |
| One time/ perpetual license | Pay-as-you-go | WellTeen Tickets - New for 2026 |
| Usage-based | Pay-as-you-go | Run Club Upgrade |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
WellFest product offering
Product offeringCore offering
WellFest runs Europe's largest outdoor health, fitness and wellness festivals featuring 150+ expert presenters across 15 themed stages including workouts, yoga, pilates, food demos, seminars, meditation, and family activities. The core experience is delivered across two city editions: WellFest Dublin (May 9-10, 2026 at IMMA, Royal Hospital Kilmainham) and the inaugural WellFest Belfast (September 12-13, 2026 at Ormeau Park). Supporting the on-site event is a companion mobile app providing interactive timetables, festival maps, and presenter information.
Product overview
WellFest is Europe's largest outdoor health, fitness, and wellness festival, operating as a two-day multi-location event (Dublin in May and Belfast in September 2026). The core offering is the festival experience itself, featuring over 150 health and fitness experts across 15 themed stages including workouts, yoga, pilates, food demos, seminars, meditation, and the WellKids family area. Supporting the physical event, WellFest offers a companion mobile app (iOS/Android) for interactive timetabling, festival navigation, and real-time updates. The product portfolio also includes the WellFest Run Club (a donation-based running experience across both festival days benefiting Women's Aid), a limited edition WellFest x Flowstate yoga mat collaboration (artist Decoy, celebrating 10 years), WellTeen ticket access (new 2026), the WellMan men's health stage (new 2026), the WellFem women's health space (partnered with Irish Life Health), and the WellEnergy relaxation zone. WellFest generates revenue primarily through ticketing (weekend and day tickets) and branded merchandise/partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- WellFest Dublin Europe's largest outdoor health, fitness and wellness festival held annually at IMMA, Royal Hospital Kilmainham, Dublin, typically over two days in May. Features over 150 health and fitness experts across 15 stages including workouts, yoga, pilates, food demos, seminars, WellKids activities, and meditation.
- WellFest Belfast WellFest's inaugural Belfast edition, taking place at Ormeau Park on September 12-13, 2026. Brings the full WellFest experience including fitness classes, wellness talks, cooking demos, and family activities to Northern Ireland for the first time.
- WellFest Mobile App
Quantifiable outcome
- 2026 weekend tickets sold out — described as the biggest sell-out year to date
- +1 more outcomes
Companies that use WellFest
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
WellFest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
WellFest partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- FlowstateminorFlowstate, an Irish wellness brand, collaborated with WellFest to create a limited edition yoga mat to mark WellFest's 10-year anniversary. The mat features original artwork by Dublin-based artist Decoy and is designed to capture the spirit of WellFest and the energy of the community. Sold as a limited edition through Flowstate's storefront.
- Irish Life HealthcoreIrish Life Health partners with WellFest for the WellFem women's health space, which provides dedicated programming around women's health topics. This is a continuing partnership from previous years (Irish Life Health co-sponsored the WellMind Stage at WellFest 2024 as noted in community content). Irish Life Health serves as a named partner for a key stage/section of the festival.
- Women's AidminorWomen's Aid is WellFest's official charity partner for 2026. All proceeds from Run Club upgrades (donation-based, minimum €5) go to Women's Aid. This charitable partnership supports the festival's community-focused ethos.
- FUELcoreFUEL is an experience and entertainment company that became WellFest's co-owners in late 2022/2023. Brian McDermott, Director of FUEL, is involved in festival direction and strategy. The partnership brought new co-ownership capital and expertise to scale the festival, contributing to its growth and Belfast expansion plans.
- BarretstownminorBarretstown served as the WellKids area partner at WellFest 2023. Their camp leaders provided dance classes for children as part of the WellKids programming.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
WellFest competitors and assessment
Company assessmentBroad incumbents
- Glastonbury Festival: Glastonbury is the UK's largest greenfield music and performing arts festival. Comparable in scale, outdoor parkland venue, multi-stage format, and reliance on community and ticket-loyalty dynamics, but its music-first focus and not-for-profit structure are materially different from WellFest's commercial wellness model.
- Tough Mudder: Tough Mudder runs mass-participation obstacle and fitness events globally. Comparable in scaling a fitness-as-festival event brand, but the obstacle-race format is narrower and more endurance-focused than WellFest's broad wellness, yoga, family and food programming.
- Decathlon Outdoor Fitness Events: Decathlon operates branded outdoor fitness events, classes and community activations in Ireland and across Europe. Comparable in delivering large-scale outdoor group fitness experiences to mass-market wellness consumers, but events are marketing activations for Decathlon's retail business rather than a stand-alone festival brand.
- Lululemon (SeaWheeze & Sweat Life festivals): Lululemon runs branded fitness festivals such as SeaWheeze (Vancouver) and a network of 'Sweat Life' events. Compares to WellFest in audience (premium wellness consumers) and event-based community model, but operates as a brand-led activation within a much larger apparel retailer rather than a stand-alone festival business.
Others
- SoulCycle: SoulCycle is a US-based indoor cycling brand that has expanded into branded events, retreats and instructor-led experiences. Comparable in the wellness-fitness audience and the use of star instructors to drive demand, but the recurring-studio business model is fundamentally different from WellFest's annual-festival model.
- mindbodygreen (Summits): mindbodygreen runs the 'revitalization' wellness summit and associated content platforms. Comparable in targeting a wellness-minded consumer with expert-led content, but mindbodygreen is primarily a digital content and media business with a single annual event, whereas WellFest is event-first.
Emerging players
- Hyrox: Hyrox organises standardised indoor fitness racing events in 70+ countries and has become one of the fastest-growing participation fitness brands. Comparable in mass-market fitness event audience, but its competitive-race format differs from WellFest's wellness-festival experience.
Direct peers
- Wanderlust: Wanderlust is the global leader in yoga, wellness and mindfulness festivals (including Wanderlust 108 city events). Directly comparable to WellFest in format, audience, and category — the only meaningful difference is Wanderlust's broader North American and international footprint versus WellFest's Irish focus.
- Body & Soul Festival: Body & Soul is an Irish arts, wellness and music festival held annually at Ballinlough Castle. Direct peer in geography, audience, and wellness-led positioning, though it blends more music programming with wellness content than WellFest's fitness-first format.
Regional players
- Electric Picnic: Electric Picnic is Ireland's largest music and arts festival, held annually in Stradbally. Comparable as a flagship Irish festival targeting a similar mass-market leisure audience, but the music-first format and broader arts positioning are fundamentally different from WellFest's wellness focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WellFest social profiles
Digital presenceWellFest financial estimates
Financial estimateRevenue estimate
Valuation estimate
WellFest leadership team
Management profileNumber of profiles
Profiles5 records
WellFest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WellFest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WellFest
What does WellFest do?
WellFest runs Europe's largest outdoor health, fitness and wellness festivals featuring 150+ expert presenters across 15 themed stages including workouts, yoga, pilates, food demos, seminars, meditation, and family activities. The core experience is delivered across two city editions: WellFest Dublin (May 9-10, 2026 at IMMA, Royal Hospital Kilmainham) and the inaugural WellFest Belfast (September 12-13, 2026 at Ormeau Park). Supporting the on-site event is a companion mobile app providing interactive timetables, festival maps, and presenter information.
Is WellFest a public or private company?
WellFest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WellFest founded?
WellFest was founded in 2015. It employs 1 to 10 people.
Where is WellFest based?
WellFest is headquartered in Dublin, Ireland, in the Europe region.
How does WellFest make money?
Four revenue lines are on record. Festival Ticket Sales are the primary driver. The others are exhibitor and Trader Fees, run Club Upgrades and merchandise Collaboration.
Who are WellFest's main competitors?
Broad incumbents on record are Glastonbury Festival, Tough Mudder, Decathlon Outdoor Fitness Events and Lululemon (SeaWheeze & Sweat Life festivals). Others are SoulCycle and mindbodygreen (Summits). Hyrox is listed as an emerging player. Direct peers are Wanderlust and Body & Soul Festival. Electric Picnic is listed as a regional player.
Does WellFest have an API?
No public API is recorded for WellFest.
What industry is WellFest in?
WellFest's product category is Wellness Festival Events. Its primary akta.pro industry code is MPAGAEAF, Food, Drink & Culinary Community Festivals (Community-Led), with a secondary code of MPAKADAK, Regional Multi-Sport Games & Festival Organizers. Its NAICS code is 7131 and its SIC code is 7900.