Noguchi Kanko Management
- Company typePrivate
- Founded-
- HeadquartersSapporo, Japan
- Headcount—
- GTM typeB2C
- OfferingServices
Noguchi Kanko Management firmographics
Firmographics- Name
- Noguchi Kanko Management
- Legal name
- 野口観光株式会社
- Website
- https://noguchi-g.com
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
Noguchi Kanko Management industry classification
Industry- Product category
- Hot Spring Ryokan Services
- NAICS
- Traveler Accommodation (7211), Accommodation (721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD), Sauna & Steam Bath Facilities (HSADAKAC)
Keywords
Where Noguchi Kanko Management is headquartered
LocationHeadquarters
- HQ city
- Sapporo
- HQ country
- Japan
- HQ region
- Asia
Offices9 records
Markets served
Noguchi Kanko Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Accommodation Services: Primary revenue from hotel stays across 25+ properties. Includes various room types from standard to luxury suites. Pricing varies by property tier (High-class, Upper-middle-class, Reasonable) and season.
- Day-use Hot Spring Bathing: Day visitors can use hot spring facilities at multiple properties. Some locations offer meal-inclusive day-use plans. Subscription passport option available for unlimited monthly access.
- Dining Services: Revenue from on-site restaurants, cafes, and lounge services. Includes infusion (soaked alcohol) service, beer towers, and craft gin offerings at various properties.
- Merchandise and Souvenirs: Proprietary brand 'の' (No) featuring local Hokkaido products including sauna hats, craft gin, room sprays, and coffee-stained mini towels sold at hotel shops.
- Hot Spring Subscription Passport: Monthly subscription for unlimited day-use bathing across 8 facilities. Offered at 11,260 yen/month, 22,000 yen/2 months, or 33,000 yen/3 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Day-use hot spring bathing at standard properties |
| Subscription | Monthly | Unlimited monthly hot spring subscription passport |
| Hybrid | Pay-as-you-go | Day-use with meal plans at select properties |
| Usage-based | Pay-as-you-go | Private rental bath (rockan-yoku) experiences |
Distribution channels4 records
Marketing channels8 records
Noguchi Kanko Management product offering
Product offeringCore offering
Noguchi Kanko Management operates a portfolio of approximately 20+ hot spring hotels and ryokans across Hokkaido (Noboribetsu, Lake Toya, Kitayuzawa, Jozankei, Sounkyo, Hakodate, Tomakomai, Muroran) and Kanagawa Prefecture (Hakone, Yugawara). The group offers accommodation services across three price tiers (High-class, Upper-middle-class, Reasonable), complemented by on-site dining, day-use hot spring bathing, wellness facilities (saunas, stone baths, private baths), and original souvenir merchandise under the 'の' (No) brand.
Product overview
Noguchi Kanko Group operates approximately 20 hot spring hotels and ryokan properties across Hokkaido (including Noboribetsu, Lake Toya, Kitayuzawa, Jozankei, Sounkyo, Hakodate, Tomakomai, Muroran) and Kanagawa (Hakone, Yugawara). The portfolio spans multiple tiers from high-class luxury properties like 望楼NOGUCHI to affordable options, offering core hot spring accommodations along with diverse amenities including day-use bathing, stone saunas (ganbanyoku), Finnish-style kamakura saunas, family/private baths, pet-friendly rooms, universal accessible rooms, and seasonal event packages. The group also operates a loyalty program (N Point), day-use subscription services, and sells original souvenir products under the 'の' brand.
Differentiator
Problem solved
Functional benefit
Brands
- の (No): New souvenir brand launched in April 2025 featuring Hokkaido-sourced products including sauna hats (¥6,490), craft gin from Kitayuzawa (¥1,760), room spray using Dodatsu essential oil from Hokkaido (¥2,200), and coffee-stained mini towels (¥2,200).
- Nポイント (N Point)
- 野口観光プロフェッショナル学院
Products and services
- Noguchi Kanko Group Hotels & Ryokan Portfolio A portfolio of approximately 20 hot spring hotels and ryokan properties across Hokkaido and Kanagawa Prefecture, ranging from luxury (High-class) to affordable (Reasonable) tiers.
- Day-use Hot Spring Bath Service Day-use hot spring bathing services available at multiple group properties, with some facilities offering meal-inclusive day-use plans. Adults 1,200 yen per visit, elementary school students 600 yen.
- Day-use Hot Spring Subscription Passport Monthly subscription service for unlimited day-use hot spring access across 8 group facilities, including sauna access. Available at 11,260 yen/month, 22,000 yen/2 months, or 33,000 yen/3 months (tax included).
- N-Point Loyalty Program Group-wide loyalty point system with benefits including member-only 5% discount, special plans, and birthday point rewards of 1,000 points. Points usable across all group hotels.
- KAMAKURA Sauna Experience Finnish-style sauna experience at Kitayuzawa Mori no Soraniwa, featuring family saunas, kids time events, Aufguss sessions, and ice relaxation rooms.
- Souvenir Brand 'の' (No) Original souvenir brand featuring Hokkaido-themed products including sauna hats, craft gin from Kitayuzawa, room sprays using local cedar oil, and coffee-stained mini towels, sold at hotel shops.
- Pet-friendly Accommodations Dog and pet-friendly hotels including The Lake View TOYA No no Kaze Resort with dedicated pet floors, dog run, pet shop, and restaurant, and Horohoro Sanso with pet-welcome rooms and outdoor dog runs.
- Noguchi Kanko Hotel Professional Academy Hotel professional training school located in Tomakomai, offering education in hotel operations, culinary arts, and hospitality services for new graduates and career changers.
- Ganbanyoku (Stone Bath) Facilities Stone sauna/bath facilities using natural hot stones available at multiple properties including 望楼NOGUCHI登別, The Lake View TOYA 乃の風リゾート, 層雲峡朝陽リゾートホテル, 望楼NOGUCHI函館, and きたの風茶寮.
- Hurusato Contribution Vending Machine
Quantifiable outcome
- Day-use hot spring subscription provides value at 10+ visits per month (11,260 yen ÷ 1,200 yen/visit = 9.4 visits break-even)
Companies that use Noguchi Kanko Management
Customer profileSegments7 records
Ideal customer profiles7 records
Noguchi Kanko Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Noguchi Kanko Management partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- 北海道日本ハムファイターズ (Hokkaido Nippon-Ham Fighters)coreOfficial sponsor and supporter of the Hokkaido Nippon-Ham Fighters baseball team. Offers exclusive supporter plans across group properties with prizes including game tickets and player autographed merchandise. Partnership targets sports fans as hotel guests.
- レバンガ北海道 (Levanga Hokkaido)minorOfficial supporter of Levanga Hokkaido basketball team. Offers exclusive supporter plans with prizes including autographed merchandise from players.
- コンサドーレ (Consadole Sapporo)minorOfficial supporter of Consadole Sapporo soccer team.
- 洞爺湖マンガ・アニメフェスタ実行委員会 (TMAF Executive Committee)corePartnership for Toyako Manga Anime Festa event. Properties offer exclusive TMAF participant plans with special amenities including official pamphlets and merchandise. Event draws anime/manga enthusiasts to the region.
- 洞爺湖ロングラン花火大会実行委員会corePartnership for the 45th annual Lake Toya Long-Run Fireworks Display (April 28 - October 31). Properties offer special viewing plans and event packages. Event is a major regional attraction running approximately 6 months.
- 登別市 (Noboribetsu City Government)minorPartnership with city government for 'hometown tax donation' (ふるさと納税) vending machine initiative at 石水亭. First such installation in Hokkaido, allowing tourists to make tax-deductible donations to the city directly at the hotel.
- FMとまこまい (FM Tomakomai)minorSponsored radio program 'いい夢 旅気分' on local FM station. Features Noguchi Kanko Professional Academy students and hotel attractions. Extends marketing reach to local Tomakomai community.
- 伊達市・伊達商工会議所 (Date City & Date Chamber of Commerce)minorAcceptance of local 'だてのまち応援券2026' discount coupons at Kitayuzawa properties. Initiative supports local economy and encourages local residents to use hot spring facilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Noguchi Kanko Management competitors and assessment
Company assessmentDirect peers
- Resorttrust: Resorttrust operates member-based resort clubs (XIV, Sanille) and hotels including popular onsen resorts, directly comparable to Noguchi's premium ryokan segment and recurring membership models.
- Hoshino Resorts: Hoshino Resorts operates luxury ryokan brand Hoshinoya and resort hotels across Japan, targeting similar onsen/ryokan and experiential hospitality customers as Noguchi Kanko with comparable multi-tier offerings.
- Tokyu Resorts & Stays: Tokyu Resorts & Stays operates Tokyu Harvest Club resorts and other onsen/resort properties, positioning it as a direct peer in Japanese resort and onsen hospitality.
- Kyoritsu Maintenance (Dormy Inn): Kyoritsu Maintenance's Dormy Inn chain is a leading onsen hotel business across Japan, directly comparable to Noguchi's day-use hot spring and overnight accommodation model.
Broad incumbents
- Mitsui Garden Hotels: Mitsui Garden Hotels is a major Japanese hotel operator with multiple brand tiers, comparable to Noguchi Kanko's multi-tier strategy (high-class to reasonable) and broad customer base.
- JR East Hotels: JR East Hotels operates Hotel Metropolitan, METS, and other hotel brands across Japan, comparable to Noguchi's full-service hotel operations with similar tiered offerings.
- Kintetsu Hotel & Resorts: Kintetsu Hotel & Resorts operates a national hotel chain with onsen properties under brands like Kintetsu Hotel and Hotel Osaka, serving similar leisure and business travelers.
- Solare Hotels & Resorts: Solare Hotels operates Chisun, Loft, and Royalmore brands across Japan, including onsen-focused properties, making it broadly comparable to Noguchi Kanko's full-service hotel portfolio.
- Fujita Kanko (WHG): Fujita Kanko operates WHG hotels plus resort properties including Washington Hotel and Hotel Gracery, offering Japanese onsen-focused resorts comparable to Noguchi Kanko's portfolio.
Emerging players
- Kuretake Inn: Kuretake Inn operates a budget hotel chain with natural hot spring baths at most properties, comparable to Noguchi's reasonable tier and day-use hot spring offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Noguchi Kanko Management social profiles
Digital presenceNoguchi Kanko Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noguchi Kanko Management leadership team
Management profileNumber of profiles
Noguchi Kanko Management subsidiaries and ownership
Company hierarchySubsidiaries24 records
Noguchi Kanko Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noguchi Kanko Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noguchi Kanko Management
What does Noguchi Kanko Management do?
Noguchi Kanko Management operates a portfolio of approximately 20+ hot spring hotels and ryokans across Hokkaido (Noboribetsu, Lake Toya, Kitayuzawa, Jozankei, Sounkyo, Hakodate, Tomakomai, Muroran) and Kanagawa Prefecture (Hakone, Yugawara). The group offers accommodation services across three price tiers (High-class, Upper-middle-class, Reasonable), complemented by on-site dining, day-use hot spring bathing, wellness facilities (saunas, stone baths, private baths), and original souvenir merchandise under the 'の' (No) brand.
Is Noguchi Kanko Management a public or private company?
Noguchi Kanko Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Noguchi Kanko Management founded?
Noguchi Kanko Management was founded in -1.
Where is Noguchi Kanko Management based?
Noguchi Kanko Management is headquartered in Sapporo, Japan, in the Asia region.
How does Noguchi Kanko Management make money?
Five revenue lines are on record. Accommodation Services are the primary driver. The others are day-use Hot Spring Bathing, dining Services, merchandise and Souvenirs and hot Spring Subscription Passport.
Who are Noguchi Kanko Management's main competitors?
Direct peers on record are Resorttrust, Hoshino Resorts, Tokyu Resorts & Stays and Kyoritsu Maintenance (Dormy Inn). Broad incumbents are Mitsui Garden Hotels, JR East Hotels, Kintetsu Hotel & Resorts, Solare Hotels & Resorts and Fujita Kanko (WHG). Kuretake Inn is listed as an emerging player.
Does Noguchi Kanko Management have an API?
No public API is recorded for Noguchi Kanko Management.
What industry is Noguchi Kanko Management in?
Noguchi Kanko Management's product category is Hot Spring Ryokan Services. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAJAHAD, Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds). Its NAICS code is 7211 and its SIC code is 7000.