Roadmax Products
Roadmax Products is a US manufacturer of road marking materials — traffic paint, thermoplastic, glass beads, and pavement markers — operating plants in California, Nevada, and Texas. It sells direct to road-striping contractors across the western and southwestern United States.
- Company typePrivate
- Founded2017
- HeadquartersChino, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Roadmax Products does
Roadmax Products (legal entity Roadmax Inc., doing business as Road Max and Roadmax) is a US-based manufacturer of pavement and road marking products founded in 2017. The company produces traffic paint meeting Caltrans and Federal specifications in multiple colors, thermoplastic road marking materials (including preformed thermoplastic) compliant with Caltrans and AASHTO City/County specifications, and ancillary items such as glass beads, raised pavement markers, stencil guard, bituminous materials, and thermoplastic primer. Its technology is conventional specialty chemical manufacturing rather than software or data-driven; differentiation is positioned on product quality meeting public-works specifications and on operational flexibility to fulfill orders ranging from a single pallet to a full truckload.
The company runs three manufacturing facilities — Chino, California (the headquarters, shared with Svevia USA Inc.); Las Vegas, Nevada; and Fort Worth, Texas — and serves road-striping contractors and pavement-marking professionals across California, Nevada, Texas, and Arizona. Its go-to-market is direct sales through an in-house team that includes a CEO/COO (Jason Martyn), President (Jason Uhrinyak), Vice President of Sales (Glen Martyn), two Regional Sales Managers, a Technical Director, and a Phoenix-based sales representative; pricing is quote-based and not publicly disclosed. The customer base is described as the road striping industry as a whole, with no named end customers or disclosed contract data, and the company is privately held with no disclosed institutional investors or funding history.
Roadmax Products firmographics
Firmographics- Name
- Roadmax Products
- Legal name
- Roadmax Inc.
- Website
- https://roadmaxproducts.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Roadmax Products is a US manufacturer of road marking materials — traffic paint, thermoplastic, glass beads, and pavement markers — operating plants in California, Nevada, and Texas. It sells direct to road-striping contractors across the western and southwestern United States.
- Ownership category
- akta.pro rank
Roadmax Products industry classification
Industry- Product category
- Road Marking Materials
- NAICS
- Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412)
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Bulk Plasticizers & Additives (Commodity Grade) (IMAEAAAJ)
- akta.pro secondary industry
- Pavers & Road Construction Equipment (IMAHAAAI)
Keywords
Where Roadmax Products is headquartered
LocationHeadquarters
- HQ city
- Chino
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Roadmax Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Road Marking Materials Sales: Manufactures and sells road marking products including traffic paint, thermoplastic materials, glass beads, and pavement markers. Products sold in varying quantities from full truckloads to single pallets.
Distribution channels1 record
Marketing channels1 record
Roadmax Products product offering
Product offeringCore offering
Roadmax Products manufactures road marking materials for professional striping contractors, producing traffic paint (Caltrans and Federal Specification grades in multiple colors), thermoplastic road marking material (Caltrans and AASHTO grades, including preformed), and supplementary items such as glass beads, raised pavement markers, stencil guard, bituminous, and thermoplastic primer. Products are sold in quantities ranging from single pallets to full truckloads and shipped directly from plants in Chino (CA), Las Vegas (NV), and Fort Worth (TX).
Product overview
Roadmax Products is a manufacturer of road marking materials offering a focused product portfolio centered on traffic paint and thermoplastic road marking solutions, supplemented with miscellaneous marking products. The core offerings include Traffic Paint (available in multiple specifications including Caltrans and Federal) and Thermoplastic materials (including preformed variants), complemented by supporting products such as Glass Beads, Raised Pavement Markers, Stencil Guard, Bituminous, and Thermoplastic Primer. The company serves the striping industry with materials for various applications including roads, parking lots, crosswalks, and curbs.
Differentiator
Problem solved
Functional benefit
Products and services
- Traffic Paint Road marking paint available in Caltrans Specification (White, Yellow, Black), Federal Specification (White, Yellow, Black, Red, Blue, Green), and custom colors for traffic marking applications such as roads, parking lots, crosswalks, lanes, and curbs. Sold to professional road striping contractors.
- Thermoplastic Thermoplastic road marking material available in White and Yellow meeting Caltrans and AASHTO City/County specifications, including preformed thermoplastic products. Used by professional striping contractors for durable pavement markings.
- Miscellaneous Road Marking Products Supplementary road marking products including Glass Beads (for reflectivity), Raised Pavement Markers, Stencil Guard, Bituminous materials, and Thermoplastic Primer. Sold alongside paint and thermoplastic to professional striping contractors.
Companies that use Roadmax Products
Customer profileSegments1 record
Ideal customer profiles1 record
Roadmax Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Roadmax Products partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Svevia USA Inc.minorSvevia USA Inc. is listed as the company at the Chino, CA address of Road Max. The relationship appears to be that Road Max operates under or is associated with Svevia USA Inc. at their primary facility location.
Recent moves5 records
Expansion highlights4 records
Roadmax Products competitors and assessment
Company assessmentDirect peers
- Geveko Markings: Geveko Markings is a European-headquartered specialist in road marking materials including thermoplastic, MMA, and traffic paint with US operations. Direct competitor in spec-compliant road marking materials with overlapping municipal and contractor customers.
- Aexcel Corporation: Aexcel manufactures specialty industrial coatings including traffic and zone marking paints. Comparable mid-size specialty-coatings manufacturer serving striping contractors and infrastructure customers with similar product economics.
- SealMaster: SealMaster produces pavement maintenance products including traffic paints, crack sealants, and pavement marking materials. Sells to a similar contractor base through direct and dealer channels, making it a direct comparable for Roadmax's contractor-focused sales motion.
- Swarco: Swarco is a global manufacturer of road marking materials (thermoplastic, cold plastic, paints) and intelligent transportation systems. It is a direct head-to-head competitor in traffic paint and thermoplastic, with established North American distribution that Roadmax competes against in its Southwest footprint.
- Brite-Line Industries: Brite-Line Industries manufactures traffic paints, thermoplastics, and preformed markings in the US. Closely comparable to Roadmax in product mix (paint, thermoplastic, preformed) and customer base (striping contractors, DOTs) at a similar small-to-mid manufacturer scale.
Emerging players
- Crafco (Pavement Preservation): Crafco specializes in pavement preservation products including crack sealants and pavement marking materials, selling to DOTs and contractors. Partial product overlap (markings) with a similar specialty manufacturer channel model.
Broad incumbents
- PPG Industries (PPG Traffic Solutions, formerly Ennis-Flint): PPG's traffic solutions business (built on its acquisition of Ennis-Flint) is the dominant North American manufacturer of traffic paint, thermoplastic, and reflective road marking materials. Overlaps with Roadmax across the full product line but operates at vastly greater scale and serves DOTs nationally.
- 3M (Road Safety Solutions): 3M's road safety portfolio includes reflective sheeting, pavement marking tapes, and glass beads used in conjunction with paint/thermoplastic systems. A broad incumbent that competes with Roadmax primarily in reflective markings and adjacent products rather than bulk paint.
Market position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roadmax Products social profiles
Digital presenceRoadmax Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roadmax Products leadership team
Management profileNumber of profiles
Profiles11 records
Roadmax Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roadmax Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roadmax Products
What does Roadmax Products do?
Roadmax Products manufactures road marking materials for professional striping contractors, producing traffic paint (Caltrans and Federal Specification grades in multiple colors), thermoplastic road marking material (Caltrans and AASHTO grades, including preformed), and supplementary items such as glass beads, raised pavement markers, stencil guard, bituminous, and thermoplastic primer. Products are sold in quantities ranging from single pallets to full truckloads and shipped directly from plants in Chino (CA), Las Vegas (NV), and Fort Worth (TX).
Is Roadmax Products a public or private company?
Roadmax Products is a private company. It is classified as family owned and is currently operating.
When was Roadmax Products founded?
Roadmax Products was founded in 2017. It employs 1 to 10 people.
Where is Roadmax Products based?
Roadmax Products is headquartered in Chino, United States, in the North America region.
How does Roadmax Products make money?
One revenue line is on record: road Marking Materials Sales.
Who are Roadmax Products's main competitors?
Direct peers on record are Geveko Markings, Aexcel Corporation, SealMaster, Swarco and Brite-Line Industries. Crafco (Pavement Preservation) is listed as an emerging player. Broad incumbents are PPG Industries (PPG Traffic Solutions, formerly Ennis-Flint) and 3M (Road Safety Solutions).
Does Roadmax Products have an API?
No public API is recorded for Roadmax Products.
What industry is Roadmax Products in?
Roadmax Products's product category is Road Marking Materials. Its primary akta.pro industry code is IMAEAAAJ, Bulk Plasticizers & Additives (Commodity Grade), with a secondary code of IMAHAAAI, Pavers & Road Construction Equipment. Its NAICS code is 32412 and its SIC code is 3080.