Lycon

What Lycon does

Lycon is a professional depilatory wax brand founded in Australia in 1978 by Lydia Jordane. The company formulates and sells hard waxes, soft/cartridge waxes, and ancillary skincare products built around proprietary natural-ingredient formulations — most notably 40+ years of expertise with pine resin (kampol) combined with pure Australian beeswax, essential oils, and aromatherapy oils. Technical differentiators include low-temperature wax formulations capable of removing hair as short as 1mm, the LYCOJET titanium-dioxide formulation for stubborn hair, the LYCOtec synthetic-resin hybrid for smooth application, and EXO-P marine-extract blue-biotechnology actives used in the LYCON Skin skincare line. The product portfolio spans core wax categories plus dedicated sub-brands: PINKINI (Brazilian/intimate), MANifico (men's grooming), LYCON Skin (facial care), LYCON Spa (body care), INGROWN-X-IT (ingrown-hair prevention), LYCOCIL (eyelash/eyebrow tints), and LYCO'PEDI (pedicure).

The business operates a hybrid B2B2C model. Revenue is generated primarily through one-time wholesale of professional products to beauty salons and SPAs, supplemented by direct-to-consumer e-commerce sales, paid professional training programs (base, Brazilian, and combined courses), and salon services. Distribution is handled through an authorized-distributor network covering 90+ countries globally; the Estonian market is served by OÜ Soulin (registry code 12841874), which operates the e-commerce storefront soulin.eu, manages B2B sales to 25+ partner salons across Estonian cities, runs training programs, and operates its own depilation salon at Poska 9, Tallinn. Pricing is not publicly disclosed and follows a quote-based B2B model with salon registration required for trade accounts. The go-to-motion relies heavily on distributor partnerships, professional training as a customer-acquisition and retention lever, and salon-finder directories that drive consumer traffic back to authorized partners.

Name

Lycon

Legal name

OÜ Soulin

Website

https://soulin.eu

Company type

Private

Founded year

1978

Operating status

Operating

Short description

Lycon is an Australian-founded professional depilatory wax brand (est. 1978) selling hard waxes, skincare, and training to beauty salons in 90+ countries, with OÜ Soulin serving as its Estonian distributor operating wholesale, e-commerce, training, and salon services in Tallinn.

Ownership category

akta.pro rank

Product category

Professional Depilation Products

NAICS

Toilet Preparation Manufacturing (325620)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Waxing & Depilatory Professional Products (CRABALAH)

akta.pro secondary industry

Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)

Keywords

• Professional depilation waxes
• Hair removal products
• Beauty salon supplies
• Professional waxing training
• Pre and post depilation care

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Wax Products B2B: Sale of hard waxes, soft pot/patron waxes, and accessories to professional beauty salons and SPAs. Products include various wax types (LYCOJET, LYCOtec, hybrid, traditional), pre/post depilation care products, and essential tools.
2. Consumer Products B2C: Direct sales of depilation products for home use through e-commerce platform (soulin.eu), including waxes, accessories, and skincare products.
3. Professional Training Services: Training programs for salon professionals on wax application, removal techniques, and pre/post depilation care. Training covers basic techniques, Brazilian waxing methods, and product-specific applications.
4. Salon Services: Soulin OÜ operates its own beauty salon at Poska 9, Tallinn, providing professional depilation services using Lycon products.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Lycon manufactures and sells professional depilatory waxes (traditional hard waxes, LYCOJET, LYCOtec, hybrid, and pot/cartridge waxes), pre- and post-depilation skincare, wax warmers, and accessories through an authorized distributor (Soulin OÜ in Estonia) to beauty salons and SPAs globally. The company also sells its branded products directly to end consumers via e-commerce, and offers structured waxing training programs and depilation services through its owned Estonian salon.

Product overview

Lycon is a professional depilation products company founded in Australia in 1978 by Lydia Jordane. The company offers a comprehensive portfolio of waxing products including traditional hard waxes, Lycojet hard waxes, hybrid waxes, and wax cartridges/pots. The product ecosystem includes pre- and post-depilation skincare products, wax warmers, and specialized accessories. Lycon operates multiple sub-brands: PINKINI (luxury Brazilian collection), MANifico (men's depilation), LYCON Skin (facial skincare), LYCON Spa (body care), Ingrown-X-It (ingrown hair prevention), LYCOCIL (eyelash/eyebrow dyes), and LYCO'PEDI (pedicure series). The company also provides professional training services. Products are used in top spas and salons across more than 90 countries worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• LYCON Skin: Skincare product line including micellar cleansing gel, moisturizers, and treatment products for face and body care.
• PINKINI
• MANifico
• LYCON SPA
• INGROWN-X-IT
• LYCOCIL
• LYCO'PEDI

Products and services

• LYCON Professional Depilation Waxes (Hard Waxes) Professional depilation waxes sold to beauty salons, including traditional hard waxes, LYCOJET hard waxes, thin/film hard waxes, and hybrid hard waxes, designed to remove hair from as short as 1mm with low skin irritation.
• PINKINI Luxury Brazilian Collection
• MANifico Men's Depilation Line Waxing line specifically formulated for men, addressing stronger and more resistant hair growth while remaining gentle on skin, used by barbershops and men's grooming salons.
• LYCON Skin Facial Skincare Line Facial skincare product line including micellar cleansing gel, exfoliators, massage oils, moisturizers, and anti-aging products, formulated around the EXO-P marine exopolysaccharide with minimal allergenic profile.
• LYCON Spa Body Care Collection Body care product collection including body creams, aloe vera gels, and gentle body exfoliators, designed for use between salon depilation procedures.
• Ingrown-X-It Ingrown Hair Prevention and Treatment Products for preventing and treating ingrown hairs, including foaming gel, solution spray, and exfoliating gloves with salicylic acid, sold to both salons and end consumers.
• LYCOCIL Eyelash and Eyebrow Tints Professional eyelash and eyebrow coloring products for salon use, sold to beauticians and salons.
• LYCO'PEDI Professional Pedicure Series Professional pedicure product series from Lycon, sold to salons for use in pedicure services.
• Wax Warmers and Heaters (incl. Lycopro Duo) Professional wax warmers and heaters, including the Lycopro Duo, sold to salons for optimal wax melting and temperature control.
• Depilation Accessories and Pre/Post Care Essential accessories and supplies for professional depilation including spatulas, wax strips, and pre- and post-depilation products, sold to salons.
• Professional Depilation Training Programs Structured training services for salon professionals covering base waxing techniques, Brazilian waxing methods, and combined base+Brazilian courses, delivered in Estonia.
• Professional Depilation Salon Services (Soulin OÜ Salon)

Quantifiable outcome

• Hair removal from as short as 1mm length
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Soulin OÜcoreChannel Partner/ Reseller/ DistributorSoulin OÜ (company registry: 12841874) is the official Lycon distributor for the Estonian market. They operate the Estonian e-commerce platform (soulin.eu), provide product sales to professional salons, offer training programs, and operate their own beauty salon using Lycon products. Contact: [email protected].
• Estonian Salon Partners NetworkcoreChannel Partner/ Reseller/ DistributorNetwork of 25+ professional beauty salons across Estonia authorized to use Lycon products, including locations in Tallinn, Tartu, Pärnu, and other cities. Consumers can find nearest salon through the Lycon/Soulin website directory.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• European Wax Center: US-listed specialty retail chain of waxing-focused beauty salons. A broader incumbent in the professional waxing services category — comparable to Lycon as a downstream consumer of professional wax products and as a category shaper, though not a direct product manufacturer peer.

Direct peers

• GiGi (HBC Group): Long-established US professional wax brand with a broad hard wax, soft wax, and pre/post depilation product line sold to salons and estheticians. Directly comparable to Lycon in product offering, professional channel focus, and training services.
• Satin Smooth: US-based professional wax brand offering hard and soft waxes, warmers, and depilation accessories to salons and spas. Comparable to Lycon's core professional wax portfolio and equipment (warmers/accessories) offering.
• Perron Rigot: French professional wax manufacturer with a heritage dating back to the early 20th century, selling hot wax, strip wax, and post-depilation products to estheticians and salons worldwide. Directly comparable to Lycon in product type, professional channel, and international distribution.
• Waxness: US-born direct-to-professional online retailer of hard and soft waxes and depilation supplies. Comparable to Lycon's hybrid B2B/B2C e-commerce approach (Soulin's soulin.eu) and broad professional wax assortment.
• Starpil: Spanish-based professional depilatory wax brand selling hard waxes, soft waxes, and pre/post-care products to salons and spas globally. Highly comparable to Lycon in product category, B2B salon-distribution model, and presence across multiple countries.
• Depilève: Spanish professional depilation brand offering waxes and post-depilation care products to beauty salons and professionals. Comparable to Lycon's portfolio of professional hard waxes and pre/post treatment products targeting esthetician customers.
• Parissa: Canadian depilation brand offering waxes, sugaring, and at-home hair removal products. Comparable to Lycon's overlap into consumer/home-use depilation products alongside the professional channel.
• Hive of Beauty: UK professional wax brand supplying salons with hard waxes, strip waxes, and pre/post depilation care products. Directly comparable in product mix, professional channel focus, and European-market relevance to Lycon.
• Caronlab Australia: Australian professional wax and beauty products manufacturer founded in 1979, sharing Lycon's country of origin and professional salon channel. Offers comparable hard waxes, strip waxes, and skincare ancillaries for beauty professionals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lyconeesti

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lycon