Westbridge Licensing

What Westbridge Licensing does

Westbridge Licensing (operating under Westbridge Holdings LLC) is a privately held, Santa Fe-based licensing consultancy founded in 2008 with a team of 1-10 employees. The firm provides three core services: Manufacturer Representation (sourcing brand licenses to extend product ranges), Brand Representation (expanding brand owners into new product categories through outbound licensing), and Advisory Services (strategic branding initiative evaluation). These are supported by a broader suite of modules including strategic licensing planning, partnership prospecting, tactical negotiations, product approvals, royalty management, brand and style guide development, legal and contract services, international representation, inventor relations, product sourcing, and marketing communications.

The company's underlying technology is minimal: there is no proprietary platform, software product, or AI/ML capability. Service delivery is relationship-driven, with the website (westbridgeinc.com) functioning as the primary digital touchpoint for inbound inquiries. Westbridge does not sell products directly; instead, it earns revenue through professional services fees from licensing engagements and management of licensing arrangements.

The go-to-market is sales-led and relationship-driven, targeting brand owners seeking outbound licensing and manufacturers seeking inbound brand licenses across Fashion, Lifestyle, Food & Beverage, Toys, Sports & Entertainment, Art, Automotives, and Travel. The firm has represented or collaborated with over 30 globally recognized brands (Disney, Mattel, Hasbro, Marvel, Star Wars, McDonald's, Ford, NFL, National Geographic, U.S. Army, among others) and currently holds active representation mandates for Trejo's Tacos, Trader Vic's, Santa Monica Beach Club, Smokey Bear, Braniff International Airlines, Pierce Archive, and Creative Playthings. A co-representation partnership with Perpetual Licensing and affiliate relationships with Beanstalk Learning and Upper Deck extend deal flow without proportional headcount growth.

Name

Westbridge Licensing

Legal name

Westbridge Holdings LLC

Website

https://westbridgeinc.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Westbridge Licensing is a Santa Fe-based boutique consultancy that represents brand owners and manufacturers in negotiating and managing strategic licensing deals across entertainment, food and beverage, toys, sports, and travel verticals, serving enterprise clients globally.

Ownership category

akta.pro rank

Product category

Licensing Consulting Services

NAICS

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533)

akta.pro industry

PRIMARYMPADALAF

Merchandising, Character & Brand Licensing

Media, Entertainment & Sports/Film & Video Production/Distribution/Film/TV Licensing & Rights Management

Keywords

• Brand licensing services
• Manufacturer representation
• Licensing consulting
• Brand advisory
• Trademark licensing

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Licensing Consulting and Advisory Services: Professional services for brand owners and manufacturers including strategic licensing plans, partnership prospecting, tactical negotiations, product approvals, royalty management, and advisory services. Revenue derived from consulting fees and potentially licensing arrangement management fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Westbridge Licensing is a boutique licensing consultancy that represents brand owners seeking outbound licensing partnerships and manufacturers seeking inbound brand licenses. The firm provides strategic licensing plans, partnership prospecting, tactical negotiations, product approvals, royalty management, and advisory services across verticals including toys, entertainment, food & beverage, automotive, sports, fashion, and lifestyle. Revenue is derived from consulting fees and licensing arrangement management fees negotiated per engagement.

Product overview

Westbridge Licensing is a licensing management and advisory services firm offering a unified platform of professional services that connect brands with manufacturers. The core offerings consist of Manufacturer Representation (identifying and securing brands to extend product range), Brand Representation (expanding brands into new products and categories), and Advisory Services (evaluation and development of strategic branding initiatives). These core services are supported by a suite of specialized modules including Strategic Licensing Plans, Partnership Prospecting, Tactical Negotiations, Product Approvals, Royalty Management, Consulting & Advisory Services, Brand & Style Guide Development, Legal & Contract Services, International Representation, Inventor Relations, Product Sourcing, and Marketing Communications. The company specializes in industries including Fashion, Lifestyle, Food & Beverage, Toys, Sports & Entertainment, and Art, Automotives & Travel.

Differentiator

Problem solved

Functional benefit

Products and services

• Manufacturer Representation Identifies and secures brands to extend a manufacturer's product range, helping manufacturers acquire diverse brand licenses to elevate their retail offerings.
• Brand Representation Expands a brand's presence into new products and categories through strategic licensing partnerships, helping brand owners maximize the potential of their brands and trademarks.
• Advisory Services Evaluation and development of strategic branding initiatives, tailored to address specific licensing challenges and provide actionable solutions for brand owners and manufacturers.

Named customers22 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered current, core and affiliate.

• Trejo's TacoscurrentOEM/ Whitelabel/ Licensing Partner · 1 January 2026Currently seeking licensing opportunities in partnership with Perpetual Licensing. Westbridge represents Trejo's Tacos brand for licensing expansion into new product categories.
• Perpetual LicensingcoreStrategic or Co-development Partner · 1 January 2026Strategic partnership with Perpetual Licensing for co-represented brands like Trejo's Tacos. Perpetual Licensing collaborates with Westbridge on licensing opportunities.
• Trader Vic'scurrentOEM/ Whitelabel/ Licensing PartnerCurrent brand representation relationship. Westbridge is actively seeking licensing opportunities for Trader Vic's brand.
• Santa Monica Beach ClubcurrentOEM/ Whitelabel/ Licensing PartnerCurrent brand representation relationship. Westbridge is actively seeking licensing opportunities for Santa Monica Beach Club.
• Smokey BearcurrentOEM/ Whitelabel/ Licensing PartnerCurrent brand representation relationship. Westbridge is actively seeking licensing opportunities for Smokey Bear.
• Braniff International AirlinescurrentOEM/ Whitelabel/ Licensing PartnerCurrent brand representation relationship. Westbridge is actively seeking licensing opportunities for Braniff International Airlines.
• Pierce ArchivecurrentOEM/ Whitelabel/ Licensing PartnerCurrent brand representation relationship. Westbridge is actively seeking licensing opportunities for Pierce Archive.
• Creative PlaythingscurrentOEM/ Whitelabel/ Licensing PartnerCurrent brand representation relationship. Westbridge is actively seeking licensing opportunities for Creative Playthings.
• Beanstalk LearningaffiliateChannel Partner/ Reseller/ DistributorAffiliate network partner of Todd Lustgarten. Part of Westbridge's diverse network of affiliates and strategic partnerships.
• Upper DeckaffiliateChannel Partner/ Reseller/ DistributorAffiliate network partner of Todd Lustgarten. Part of Westbridge's diverse network of affiliates and strategic partnerships.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Bulldog Licensing: UK-based licensing agency representing brand owners and manufacturers across entertainment, sports, and consumer products — analogous operating model but serving primarily UK/European brands.
• Rocket Licensing: Independent UK licensing agency representing brand owners and offering manufacturer representation — same business model as Westbridge but with a UK geographic base and roster focused on British IP.

Direct peers

• Beanstalk: Global brand licensing agency offering manufacturer and brand representation, royalty management, and strategic advisory — the closest direct competitor to Westbridge, and notably already listed as an affiliate partner of Todd Lustgarten.
• Licensing Management Company of America (LMCA): Long-standing US licensing representation firm covering brand owners and manufacturers with category breadth similar to Westbridge's Toy/Entertainment/Food/Beverage focus.
• Brandgenuity: US-based full-service brand licensing agency providing representation for licensors and manufacturers across consumer products, sports, and entertainment — operates the same dual-sided representation model as Westbridge.
• Striker Licensing: Licensing agency focused on brand and manufacturer representation across multiple categories — directly comparable mid-sized North American licensing consultancy offering Westbridge's same service stack.

Broad incumbents

• IMG / Endeavor Licensing: Endeavor-owned global brand licensing business covering sports, entertainment and lifestyle IP — overlaps with Westbridge's brand representation work but operates at significantly larger scale and roster breadth.
• WildBrain: Canadian entertainment and licensing company owning and licensing major IP including Teletubbies, Peanuts, Strawberry Shortcake — adjacent to licensing representation but operates as an IP owner/exploiter, a category Westbridge serves rather than competes with.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/westbridge-licensing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westbridge Licensing