SBA Consulting Limited

What SBA Consulting Limited does

SBA Consulting Limited is a privately held, New Zealand-based professional services consultancy founded in 2017 and headquartered in Paraparaumu on the Kapiti Coast, north of Wellington. The firm provides strategic and management consulting, executive coaching, stakeholder engagement, communications support, and program/project management to three primary client verticals: central and local government agencies, Iwi (Māori tribal organizations), and community organizations across Aotearoa New Zealand. Its core offering is structured around an end-to-end 'strategy to action' value chain, helping clients translate strategy into clear, executable plans and stakeholder communications.

The firm operates on an asset-light delivery model: it employs a small core team of five named professionals (Directors Mike Shatford and Nigel Shatford, Principal Consultants Kate Lee and Felicity Cuzens, and Consultant Belinda Milnes) and extends capacity through a network of expert associates and specialist delivery partners. The leadership bench is the central value proposition — team members bring decades of senior-level experience including 30+ years of executive leadership, ICF-accredited executive coaching, senior advisory roles at the Deputy Prime Minister's office, Department of Internal Affairs ministerial private secretary positions, and strategic-level command in the New Zealand Army. There is no proprietary technology platform, software product, or digital tool underpinning the business; SBA Consulting delivers human expertise directly to clients.

Revenue is generated through professional services engagements on a quote-based, customized pricing model, with no publicly disclosed rates or contract sizes. Customer acquisition is sales-led and relationship-driven, relying on direct outreach to the Directors, network referrals, LinkedIn presence, and the corporate website. The firm has no external investment, no parent company, no subsidiaries, and no disclosed funding history. Its operating geography is exclusively New Zealand.

Name

SBA Consulting Limited

Legal name

SBA Consulting Limited

Website

https://sbaconsulting.co.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

SBA Consulting Limited is a privately held New Zealand consultancy founded in 2017, providing strategy, executive coaching, stakeholder engagement, communications, and program management services to central and local government, Iwi, and community organizations across Aotearoa New Zealand via a small senior team.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Strategic consulting services
• Executive coaching support
• Stakeholder relations consulting
• Programme management advisory
• Government public sector consulting

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Professional consulting services providing strategy development, executive support, stakeholder relations, communications support, and project/program management to organizations. Revenue is generated through client engagements for consulting work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

SBA Consulting provides strategy development, executive coaching, stakeholder relations and communications support, and project/programme management services to organizations across Aotearoa New Zealand. The firm serves central and local government, Iwi (Māori tribal organizations), and community organizations, helping leaders translate strategy into clear actions and connect with their communities and key audiences. Services are delivered by a small core team of senior consultants backed by a scalable network of associates and specialist delivery partners.

Product overview

SBA Consulting Limited is a professional consulting firm operating in New Zealand, offering strategy development, project delivery and programme management, executive coaching, stakeholder relations, and communications support services. The company works with Iwi, government agencies (both central and local), and community organizations across Aotearoa New Zealand. The service offering is delivered through a network of experienced consultants and specialist delivery partners, providing end-to-end programme management from strategy through to execution. SBA does not appear to offer a distinct software product, platform, or digital tool—the company provides human-delivered consulting services rather than a technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Development and Execution Strategy development and execution support that helps organizations develop their strategy and turn it into action aligned with stakeholder and community needs. Targeted at government, Iwi, and community organizations across New Zealand.
• Executive Coaching and Leadership Support Executive coaching and leadership support delivered by an accredited ICF coach, helping leaders develop their decision-making, communication, and stakeholder engagement capabilities. Targeted at senior leaders in government and community organizations.
• Stakeholder Relations and Communications Support Stakeholder relations and communications support that helps organizations connect with their communities and key audiences, develop messaging strategies, and clear communication roadblocks. Targeted at government, Iwi, and community organizations.
• Project and Programme Management Project and programme management services including setting up, running, or reviewing projects and programmes across Aotearoa New Zealand. Includes business case development, governance framework support, and formal reviews and assessments. Targeted at government, Iwi, and community organizations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Deloitte New Zealand: Big Four firm with a sizeable NZ government and Iwi advisory practice — overlapping with SBA on public-sector strategy, transformation, and stakeholder engagement but as part of a global full-service portfolio.
• KPMG New Zealand: Big Four firm with advisory services to NZ government agencies on strategy, risk, and programme delivery — a broad incumbent competing for the same government and Iwi engagements that SBA targets.
• PwC New Zealand: Big Four firm operating broadly across NZ government and Iwi consulting via its Public Sector practice — a much larger incumbent that competes with SBA on government strategy and programme mandates, but at significantly greater scale and with a wider service portfolio.

Direct peers

• New Zealand Institute of Economic Research (NZIER): Wellington-based economic research and consulting firm providing policy advice and stakeholder engagement support to NZ government — comparable to SBA in serving government strategy and stakeholder communications needs.
• Business and Economic Research Limited (BERL): NZ-owned research and consulting firm supporting central and local government, Iwi, and community sectors with economic, social, and policy analysis — closely aligned with SBA's vertical mix and government focus.
• MartinJenkins: Wellington-based management and public policy consultancy advising central and local government across strategy, organisational performance, and evaluation — directly comparable to SBA's NZ government and Iwi consulting focus but at significantly larger scale.
• Synergia Consulting: NZ consultancy focused on social sector, community, health, and iwi/Māori outcomes — overlapping with SBA's community and Iwi segment, with shared delivery through senior associates and partners.
• Allen + Clarke: NZ-owned policy, implementation, and evaluation consultancy serving central government, Iwi, and community organisations — a close peer to SBA on target segments (government, Iwi, NGO) and on stakeholder engagement work.
• Navigatus Consulting: NZ management consultancy delivering strategy, organisational design, and transformation work for public and private sector clients — overlapping with SBA on strategy-to-execution consulting in NZ.
• The Workshop: Wellington-based strategy, design, and public policy consultancy working with government and community on complex social challenges — comparable to SBA on strategy development and stakeholder-led programme delivery.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/sba_consulting
• LinkedInlinkedin.com/company/sba-consulting-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBA Consulting Limited