Souls Shot Portrait Project
Souls Shot Portrait Project is a Philadelphia-based 501(c)(3) nonprofit founded in 2017 that links volunteer fine artists with families of gun violence victims to create memorial portraits, producing annual traveling exhibitions and catalogs across Philadelphia, New Jersey, and Pennsylvania chapters.
- Company typePrivate
- Founded2017
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Souls Shot Portrait Project does
Souls Shot Portrait Project is a Philadelphia-based 501(c)(3) nonprofit organization founded in 2017 (EIN 84-4482993) that links volunteer fine artists aged 25 and older with families and friends of gun violence victims to produce memorial portraits celebrating the lives of the deceased. The organization matches each family with an artist who meets with loved ones to learn about the subject's life and then creates a portrait in any media; the portraits are juried before inclusion. Core outputs are an annual traveling art exhibition (currently in its 8th Philadelphia cycle for 2024-2025), a published full-color catalog for each exhibition (11 volumes produced to date across Philadelphia, New Jersey, and Pennsylvania), and free virtual exhibitions hosted via Google Slides. All exhibitions are free and open to the public, and participation is free for victims' families.
The project operates with 1-10 staff (primarily volunteers, with a volunteer bookkeeper noted) under Executive Director and Curator Laura Madeleine. Geographic scope has expanded from a single Philadelphia focus to three chapters: Philadelphia, New Jersey (launched 2021 with Rowan College of South Jersey as anchor partner), and central Pennsylvania (with Harrisburg State Capitol exhibitions and a 2025 Pennsylvania Portraits series). Distribution relies on a network of host venues including galleries, churches, schools, libraries, hospitals, and government buildings — notably a three-floor installation at Philadelphia City Hall in 2022 and a Pennsylvania State Capitol exhibition.
Revenue is derived almost entirely from catalog sales (the organization's stated primary fundraiser, sold via the website and Lulu.com), individual monetary donations (the organization states 100% of donated funds go to project operations), and third-party Facebook/Instagram fundraisers. There are no disclosed revenue figures, no institutional grants documented, no funding rounds, and no commercial revenue contracts. Marketing is almost entirely earned media across Philadelphia television (NBC10, 6ABC, CBS3, Fox29), radio (KYW Newsradio, WHYY), and print outlets (Philadelphia Inquirer, Philadelphia Tribune).
Souls Shot Portrait Project firmographics
Firmographics- Name
- Souls Shot Portrait Project
- Legal name
- Souls Shot Portrait Project
- Website
- https://soulsshotportraitproject.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Souls Shot Portrait Project is a Philadelphia-based 501(c)(3) nonprofit founded in 2017 that links volunteer fine artists with families of gun violence victims to create memorial portraits, producing annual traveling exhibitions and catalogs across Philadelphia, New Jersey, and Pennsylvania chapters.
- Ownership category
- akta.pro rank
Souls Shot Portrait Project industry classification
Industry- Product category
- Nonprofit Arts / Community Memorial Services
- NAICS
- Photography Studios, Portrait (541921), Photographic Services (54192), Independent Artists, Writers, and Performers (7115)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Arts Education & Community Arts Programs (BPAGAHAC)
- akta.pro secondary industry
- Media Arts & Film/Photography Nonprofits (BPAGAHAJ)
Keywords
Where Souls Shot Portrait Project is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Souls Shot Portrait Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Catalog Sales: The organization sells full-color catalogs documenting each exhibition, containing portrait images and commentary from artists and families of victims. This is described as their primary and currently only fundraiser.
- Monetary Donations: Individual donations from supporters. The organization states that 100% of funds received go towards keeping the project going.
- Facebook Fundraisers: Third-party fundraising events organized by supporters on Facebook and Instagram platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free participation for victims' families |
| Unit Pricing | Pay-as-you-go | Catalog sales |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Souls Shot Portrait Project product offering
Product offeringCore offering
Souls Shot Portrait Project is a nonprofit arts organization that pairs volunteer fine artists with family members or friends of gun violence victims; artists meet with the loved ones, learn about the victim's life, and create a memorial portrait. The organization produces annual traveling exhibitions (Philadelphia, New Jersey, and Pennsylvania chapters), full-color exhibition catalogs (11 volumes published), and virtual exhibitions accessible online. Participation is completely free for families, and all exhibitions are free and open to the public.
Product overview
Souls Shot Portrait Project is a nonprofit arts organization that memorializes victims of gun violence through portraiture. The core offering consists of linking fine artists with families of victims to create portraits that celebrate lives lost. The organization produces annual traveling art exhibitions (operating since 2017 with chapters in Philadelphia, New Jersey, and Pennsylvania), full-color catalogs (The Souls series, 11 volumes published), and virtual online exhibitions. Participation is free for families of victims, and all exhibitions are free and open to the public. The project accepts artists aged 25 and older working in any media.
Differentiator
Problem solved
Functional benefit
Products and services
- Souls Shot Portrait Program Core nonprofit program that links fine artists aged 25 and older with family members or friends of gun violence victims; artists meet with loved ones to learn about the victim's life, then create a memorial portrait provided at no cost to the family.
- Traveling Art Exhibitions Annual multi-venue traveling exhibitions displaying Souls Shot portraits at galleries, churches, schools, libraries, hospitals, and government buildings across Pennsylvania and New Jersey; all exhibitions are free and open to the public.
- The Souls Exhibition Catalogs Full-color printed and digital catalogs documenting each Souls Shot exhibition, containing portrait images and commentary from artists and families of victims; sold via the organization's shop page and Lulu.com as the project's primary fundraiser.
- Virtual Exhibitions Online exhibition presentations hosted via Google Slides, allowing remote viewing of Souls Shot portraits with full commentary from artists and families of victims.
Quantifiable outcome
- 8th annual exhibition in 2024-2025
- +2 more outcomes
Companies that use Souls Shot Portrait Project
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Souls Shot Portrait Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Souls Shot Portrait Project partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Rowan College of South JerseycoreMajor partner hosting the inaugural New Jersey chapter exhibition. Exhibition held at both Gloucester and Cumberland campuses. The college president gave an address at the opening event and the institution provides gallery space and support for the traveling exhibition.
- WHYY (PBS/NPR Station)coreFeatured on WHYY's 'You Oughta Know' television program, which highlights people, places and events in the Philadelphia region. Four-minute segment featured Executive Director, artists, and mothers of victims.
- Einstein Medical CentercoreHosted third exhibition of portraits at Einstein Philadelphia. The Trauma Department brought the exhibition to the medical center. As a Level 1 Trauma Center, staff see firsthand the devastation caused by guns.
- Presbyterian Church of Chestnut HillcorePrimary host venue for multiple Philadelphia exhibitions since the project's inception. Opening events have drawn over 200 attendees.
- Heeding God's Call to End Gun ViolencecoreFaith-based movement to prevent gun violence that sponsors the creation and showing of artworks dedicated to victims. Co-sponsored exhibitions including 'A Month of Nonviolence' at Chestnut Hill College.
- CeaseFirePAcoreGun violence prevention organization whose Executive Director participated in panel discussions and press conferences with the project. Representation at State Capitol exhibition.
- Artworks TrentonminorNew Jersey gallery venue that hosted the 2021 NJ exhibition alongside 'The Potential Project,' another exhibition highlighting lives lost to violence.
- Markeim Arts CenterminorNew Jersey venue that hosted the 2021 exhibition, providing gallery space for the traveling portraits.
- Philadelphia Episcopal Cathedral / Cathedral ArtscoreHosted closing ceremony and panel discussion for 2021 Philadelphia portraits exhibition in June 2022.
- City of Philadelphia Office of Arts, Culture and Creative EconomycoreHosted immersive exhibition spread across three floors at Philadelphia City Hall. Exhibition ran April 23 to July 15, 2022.
- MUMs (Moms Uplifting Moms)minorSubgroup of Bridgeton Municipal Alliance - Youth to Youth program. Arranged visits to the NJ exhibition and provides community engagement and prevention programming related to gun violence.
- The Potential ProjectminorArt organization using art to acknowledge stories and lives of those lost to violence and imagine community healing. Co-exhibited with Souls Shot at Artworks Trenton.
- Free Library of PhiladelphiacoreHosted 2019-2020 exhibition at Logan Library branch. Produced interview series with community members affected by gun violence.
- Pennsylvania State CapitolcoreHosted 2021-22 Philadelphia portraits exhibition in March 2022. Press conference featured Senator Art Haywood, CeaseFirePA, and project representatives.
- Beth AM IsraelminorHosted virtual panel discussion on healing from gun violence in January/February 2021 as part of exhibition opening.
- Willingboro Public LibraryminorHosted December 2019 exhibition organized by Willingboro Social Action Network, which includes NAACP Willingboro and Vicinity Branch, Willingboro Community Development Corporation, and Fighting 4 Youth.
- University of Pennsylvania Carey Law SchoolminorProduced documentary discussing crime victims compensation and young people of color, featuring families of Souls Shot portrait subjects who were denied state compensation.
- Chestnut Hill CollegecoreHost venue for 2019-2020 and other exhibitions as part of 'A Month of Nonviolence' programming. Institute for Forgiveness & Reconciliation sponsored events.
- UCAN (Families of Victims)minorConnected with families of victims at UCAN event, expanding participant base for the project.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Souls Shot Portrait Project competitors and assessment
Company assessmentEmerging players
- Center for Art & Advocacy: Nonprofit organization supporting artists who have been directly impacted by the criminal-legal system through fellowships and exhibitions. Comparable as a nonprofit arts-meets-advocacy model connecting artists with social-justice themes.
Direct peers
- The Potential Project: Nonprofit arts organization that uses visual art to acknowledge stories and lives lost to violence and imagine community healing. Co-exhibited with Souls Shot at Artworks Trenton in 2021, making it the closest direct peer in mission and medium.
- Mothers in Charge: Philadelphia-based nonprofit founded by mothers who lost children to gun violence, focused on violence prevention and family support. Comparable as a Philadelphia-centered victim-family-led gun violence organization operating in the same community.
- CeaseFirePA: Pennsylvania-based gun violence prevention advocacy organization whose Executive Director has participated in Souls Shot panel discussions and State Capitol press conferences. Comparable as a regional advocacy peer working in the same gun-violence-prevention mission space.
- Heeding God's Call to End Gun Violence: Faith-based movement to prevent gun violence that has co-sponsored Souls Shot exhibitions including 'A Month of Nonviolence' at Chestnut Hill College. Directly comparable as a Philadelphia-area gun-violence-prevention organization using arts and community programming.
Regional players
- Artworks Trenton: Trenton-based community arts organization that hosted the 2021 Souls Shot NJ exhibition alongside The Potential Project. Comparable as a community-arts host venue in the same New Jersey geography.
Broad incumbents
- Everytown for Gun Safety: Largest U.S. gun violence prevention organization with extensive advocacy, research, and community programs. Comparable in gun-violence-prevention mission but operates nationally at a vastly larger scale than Souls Shot's regional portraiture model.
- Mothers Against Drunk Driving (MADD): Long-established nonprofit that memorializes victims of a specific public-health crisis (drunk driving) and drives advocacy. Comparable as a victim-memorialization-and-advocacy nonprofit model though addressing a different crisis category.
- Sandy Hook Promise: Nationally recognized gun violence prevention nonprofit founded after the Sandy Hook tragedy, focused on school-based prevention programs and policy advocacy. Broader in scope and budget than Souls Shot but comparable in mission to prevent gun violence through community-based programs.
- Brady (Brady Center to Prevent Gun Violence): National gun violence prevention organization combining policy advocacy, litigation, and education. Operates on a much larger scale than Souls Shot but shares the gun-violence-prevention mission and operates educational programming.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Souls Shot Portrait Project social profiles
Digital presenceSouls Shot Portrait Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Souls Shot Portrait Project leadership team
Management profileNumber of profiles
Profiles2 records
Souls Shot Portrait Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Souls Shot Portrait Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Souls Shot Portrait Project
What does Souls Shot Portrait Project do?
Souls Shot Portrait Project is a nonprofit arts organization that pairs volunteer fine artists with family members or friends of gun violence victims; artists meet with the loved ones, learn about the victim's life, and create a memorial portrait. The organization produces annual traveling exhibitions (Philadelphia, New Jersey, and Pennsylvania chapters), full-color exhibition catalogs (11 volumes published), and virtual exhibitions accessible online. Participation is completely free for families, and all exhibitions are free and open to the public.
Is Souls Shot Portrait Project a public or private company?
Souls Shot Portrait Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Souls Shot Portrait Project founded?
Souls Shot Portrait Project was founded in 2017. It employs 1 to 10 people.
Where is Souls Shot Portrait Project based?
Souls Shot Portrait Project is headquartered in Philadelphia, United States, in the North America region.
How does Souls Shot Portrait Project make money?
Three revenue lines are on record. Catalog Sales are the primary driver. The others are monetary Donations and facebook Fundraisers.
Who are Souls Shot Portrait Project's main competitors?
Center for Art & Advocacy is listed as an emerging player. Direct peers are The Potential Project, Mothers in Charge, CeaseFirePA and Heeding God's Call to End Gun Violence. Artworks Trenton is listed as a regional player. Broad incumbents are Everytown for Gun Safety, Mothers Against Drunk Driving (MADD), Sandy Hook Promise and Brady (Brady Center to Prevent Gun Violence).
Does Souls Shot Portrait Project have an API?
No public API is recorded for Souls Shot Portrait Project.
What industry is Souls Shot Portrait Project in?
Souls Shot Portrait Project's product category is Nonprofit Arts / Community Memorial Services. Its primary akta.pro industry code is BPAGAHAC, Arts Education & Community Arts Programs, with a secondary code of BPAGAHAJ, Media Arts & Film/Photography Nonprofits. Its NAICS code is 541921 and its SIC code is 7330.