Waterstone Wealth Strategies

What Waterstone Wealth Strategies does

Waterstone Wealth Strategies is an independent financial advisory firm headquartered at 127 Church Street, Suite 230, Marietta, Georgia, founded by Ben Ferris and operating with a four-person team comprising two client-facing advisors (Ben Ferris as Wealth Advisor and Will Murphy as Associate Advisor) plus administrative and operations support. The firm delivers personalized, comprehensive financial planning services to pre-retirees, retirees, and high-net-worth individuals residing in nine U.S. states (Alabama, Arkansas, Colorado, Florida, Georgia, Kentucky, South Carolina, Tennessee, and Texas), covering investment management, retirement planning (401(k), 403(b), and multiple IRA vehicles), tax planning, estate planning and conservation, college planning, insurance services (life, long-term care, disability), and business planning for owners. Service delivery is relationship-driven, with clients onboarded through Calendly-scheduled consultations and supported by an extensive educational content library spanning articles, financial calculators, a 200+ entry glossary, tax resources, and video content.

The firm's underlying technology stack is composed entirely of industry-standard RIA infrastructure rather than proprietary systems. Securities and investment advisory services are offered through Osaic Wealth, Inc. (member FINRA/SIPC), which provides the broker-dealer, custodial, and technology backbone. Client account access and planning are delivered through Osaic Equipt, Osaic One View, NetXInvestor, and eMoney, with advisor credentialing verifiable via FINRA BrokerCheck. The marketing and content engine is built on the FMG Suite website platform, which delivers the resource center, glossary, tax tools, and calculators that drive organic search-based lead generation.

Waterstone's business model is that of a traditional independent registered investment advisor, with revenue generated through advisory fees routed via the Osaic Wealth broker-dealer relationship — most likely a combination of AUM-based fees, flat planning fees, or hourly engagements typical of small RIAs. No fee schedules are publicly disclosed. Customer acquisition is generated primarily through content marketing (organic SEO over the resource center), community-oriented storytelling, and client referrals, with prospective clients directed to schedule meetings directly. There is no evidence of external institutional ownership, venture funding, or acquisition activity; the firm is privately held and founder-led.

Name

Waterstone Wealth Strategies

Legal name

Waterstone Wealth Strategies

Website

https://waterstoneadvisor.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Independent wealth advisory firm in Marietta, Georgia serving pre-retirees, retirees, and high-net-worth individuals across nine U.S. states with comprehensive financial planning spanning retirement, estate, investment, tax, and insurance disciplines.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF)

akta.pro secondary industries

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB), Business Owner & Executive Financial Planning (FSAEAAAO)

Keywords

• Wealth management services
• Financial planning advisory
• Retirement planning services
• Investment advisory firm
• Estate planning services

Headquarters

HQ city

Marietta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Fees: Securities and investment advisory services are offered through Osaic Wealth, Inc. member FINRA/SIPC, suggesting a revenue model based on advisory fees, which may include Assets Under Management (AUM) fees, flat fees, or hourly planning fees typical of independent registered investment advisors (RIAs). The firm is described as independent with no affiliation to specific investment firms or insurance companies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Waterstone Wealth Strategies is an independent registered investment advisory firm that provides personalized, comprehensive financial planning and wealth management services to individual clients. Core offerings include investment management (stocks, bonds, annuities), retirement planning (401(k), 403(b), IRAs), tax planning, estate planning, college planning, insurance services (life, long-term care, disability), and business planning. Services are delivered through direct advisor-client relationships and supported by Osaic Wealth's broker-dealer platform and client portals.

Product overview

Waterstone Wealth Strategies operates as a financial advisory firm offering a unified suite of wealth management services. The core offering consists of personalized financial planning encompassing investment management (stocks, bonds, annuities), retirement planning (401k, IRA accounts), tax planning, estate planning, insurance services, and business planning. These are supported by educational tools including a comprehensive glossary with over 200 financial terms, tax resources (forms, calendar, publications), and financial calculators. The firm provides client portal access through integrations with Osaic platforms, NetXInvestor, eMoney, and Calendly for meeting scheduling.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Advisory Services
• Investment Services
• Retirement Planning
• Tax Planning
• Estate Planning
• College Planning
• Insurance Services
• Business Planning

Quantifiable outcome

• Financial independence and peace of mind through comprehensive planning and diligent asset protection

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Osaic Wealth, Inc.coreChannel Partner/ Reseller/ DistributorSecurities and investment advisory services are offered through Osaic Wealth, Inc., a member of FINRA/SIPC. Waterstone operates as an independent advisor utilizing Osaic's brokerage platform, custodial services, and technology infrastructure including Osaic Equipt, Osaic One View, NetXInvestor, and eMoney client portals. The firm also links to Osaic's Form CRS for regulatory disclosure. This is a foundational distribution partnership providing the regulatory and technological backbone for the advisory practice.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Keen Wealth Advisors: Boutique independent RIA focused on retirement and tax planning for pre-retirees and retirees. Directly comparable to Waterstone in client segment (pre-retirees), service scope (comprehensive retirement planning), and operating model (small advisor-led team).
• Ritholtz Wealth Management: Independent RIA offering comprehensive financial planning with a strong content-marketing and media-driven client acquisition model. Highly comparable to Waterstone in being a small, advisor-led, planning-centric independent practice that competes on thought leadership rather than scale.
• Buckingham Strategic Wealth: Independent RIA providing comprehensive wealth management with a planning-first approach. Comparable to Waterstone in offering integrated financial planning across investment, retirement, tax, and estate domains for affluent households.
• Alloy Wealth Partners: Independent fee-only RIA offering holistic financial planning and investment management to high-net-worth individuals and families. Directly comparable to Waterstone in client segment (HNW), service scope (comprehensive planning), and small-team advisor-led delivery.

Broad incumbents

• Mercer Advisors: Large national RIA specializing in holistic wealth management, tax, estate, and retirement planning. Comparable to Waterstone in comprehensive planning focus and target segments (including retirees), but operates as a scaled consolidator with multiple offices.
• Edelman Financial Engines: One of the largest independent RIAs in the U.S., offering comprehensive financial planning, investment management, and retirement plan services. Comparable to Waterstone in planning-first philosophy and broad service offering, but at vastly greater AUM and scale.
• Carson Wealth: Large independent RIA and broker-dealer-affiliated wealth management network with comprehensive financial planning services. Comparable to Waterstone in service scope and independent advisor model, but operates at materially greater scale.
• Vanguard Personal Advisor Services: Large hybrid robo-plus-advisor service from Vanguard combining digital tools with human advisor planning. Comparable to Waterstone in offering advisor-led retirement and wealth planning, but with brand scale, low fees, and a technology-first delivery model.
• Creative Planning: Large independent RIA offering comprehensive financial planning, investment management, and tax services to high-net-worth households. Comparable to Waterstone in service breadth and planning-first philosophy, but with institutional scale and broader geographic coverage.

Emerging players

• Facet Wealth: Digital-first RIA delivering comprehensive financial planning via remote advisors. Comparable to Waterstone in the planning-first, fee-based RIA model and target demographic (affluent households), but differentiated by a technology-led delivery model and broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/waterstonewealthstrategies
• LinkedInlinkedin.com/company/waterstone-wealth-strategies

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterstone Wealth Strategies