Women's March San Francisco

What Women's March San Francisco does

Women's March San Francisco is a grassroots 501(c)3 nonprofit organization established on November 19, 2016, in coordination with the national Women's March movement. Headquartered in San Francisco, it operates as a volunteer-driven civic engagement entity focused on advancing gender equality, social justice, and civic participation through marches, rallies, voter registration drives, and community outreach programs serving residents of the San Francisco Bay Area. Its flagship event, the 2017 San Francisco Women's March, drew an estimated 110,000 participants, establishing it as one of the largest local demonstrations in the movement.

The organization operates with no paid staff and no proprietary technology. Its technical footprint is limited to a Squarespace website, social media channels, and Eventbrite for event management. There is no software platform, data infrastructure, or intellectual property underlying its operations; its value creation is entirely event- and mobilization-driven rather than technology-enabled. Legal and tax-exempt status is maintained through a fiscal sponsorship arrangement with Social Good Fund, which enables the all-volunteer operating model.

Funding derives from individual donations, grassroots fundraising, and merchandise sales. The 2020 march event disclosed a budget of $73,159, while current operating costs are reported to exceed $100,000. Following high participation in 2017, attendance at annual marches declined and the organization announced a pause in activities in 2023 due to volunteer burnout. As of 2025, the organization remains effectively inactive, with co-founders Sophia Andary and Anne Mercogliano having publicly acknowledged the sustainability limits of a fully volunteer-run grassroots model.

Name

Women's March San Francisco

Legal name

Women's March San Francisco

Website

https://womensmarchsf.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Women's March San Francisco is a volunteer-run, grassroots 501(c)3 nonprofit that organizes marches, rallies, and voter registration drives in the San Francisco Bay Area to advance gender equality and civic engagement. The organization has been inactive since 2023.

Ownership category

akta.pro rank

Product category

Civic Advocacy & Grassroots Organizing

NAICS

Social Advocacy Organizations (8133), Civic and Social Organizations (8134)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

Keywords

• Grassroots advocacy organizing
• Civic engagement events
• Voter registration drives
• Women's rights advocacy
• Community organizing services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Others, Personnel

Revenue model

1. Donations: The organization is supported entirely by donations from the community. Women's March San Francisco is a fiscally sponsored project of Social Good Fund (a 501(c)3 organization), and all contributions are tax-deductible. EIN: 46-1323531.
2. Merchandise Sales: Official merchandise (t-shirts, hoodies, totes, posters, water bottles) sold through the Official WMSF Zazzle Store. Proceeds go toward covering direct expenses for organizing rallies and marches.
3. Event Sponsorship: The organization partners with corporate and nonprofit sponsors to cover event costs including permits, insurance, emergency medical, waste clean-up, sound/stage, and accessibility accommodations. Sponsors can cover partial or full costs of specific line items.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Women's March San Francisco organizes annual marches, rallies, voter registration drives, and civic engagement events in the San Francisco Bay Area aimed at empowering women and gender-expansive individuals who stand for human rights, civil liberties, and social justice. It distributes free educational resources on reproductive rights, voter registration, and social justice advocacy through its website and partner network. The organization also sells official branded merchandise through the WMSF Zazzle Store to fund event costs.

Product overview

Women's March San Francisco is a grassroots advocacy organization that operates a website platform for civic engagement, not a technology product company. Their primary digital presence consists of a Squarespace-based website that provides information about marches, rallies, voter registration resources, reproductive rights advocacy, and community partnerships. The organization does not offer software products or technology services.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Women's March & Rally An annual community-organized march and rally held in downtown San Francisco (e.g., SF City Hall Plaza to Embarcadero on Market Street) for women, gender-expansive individuals, and allies advocating for human rights, civil liberties, and social justice. Features speakers, performers, and a public march.
• Voter Registration & Civic Engagement Program (Hear Our Vote) Non-partisan voter registration and civic engagement initiative that helps Bay Area residents register to vote, promotes non-partisan voter guides, and supports get-out-the-vote efforts. Provided free to participants.
• March for Our Rights Rally A social-distanced demonstration and rally co-hosted with partner organizations (NARAL Pro-Choice California, Planned Parenthood Northern California, League of Women Voters SF, SFWPC, The Women's Building) to mobilize voters ahead of the November 2020 election and advocate for reproductive rights.
• WMSF Official Merchandise Store Online merchandise store hosted on Zazzle offering official WMSF branded products (t-shirts, hoodies, totes, posters, water bottles) to supporters and the public. Proceeds go toward covering direct expenses for organizing rallies and marches.
• Virtual Engagement Events (Staying Engaged in 2021 and Beyond) Virtual event series conducted via Run the World and live-streamed on YouTube/Facebook Live to engage the community in civic education and coalition building, replacing in-person marches during the COVID-19 pandemic.
• Beyond the March Resource Center Online resource hub on womensmarchsf.org that connects community members with 80+ partner organizations for sustained civic engagement beyond single events, including directories for reproductive rights, civil rights, LGBTQIA+ rights, environmental justice, immigrant rights, and worker rights organizations.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core, moderate and minor.

• ACCESS Reproductive JusticecoreGTM or Marketing PartnerACCESS Reproductive Justice is a key partner in organizing reproductive rights events and advocacy. They co-hosted the March for Our Rights (October 2020) and are featured on the Reproductive Rights resource page as a front-line partner for abortion access, education, and vital healthcare.
• Planned Parenthood Northern California (PPNorCal)coreGTM or Marketing PartnerPlanned Parenthood Northern California is a co-host of the March for Our Rights (October 2020) and a key partner on reproductive rights advocacy. The organization provides resources for abortion access, education, and vital healthcare and is listed as a front-line partner.
• NARAL Pro-Choice CaliforniacoreGTM or Marketing PartnerNARAL Pro-Choice California (now Reproductive Freedom for All) is a co-host of the March for Our Rights (October 2020) and a key partner in pro-choice advocacy and voter mobilization.
• League of Women Voters San FranciscocoreGTM or Marketing PartnerLeague of Women Voters San Francisco is a co-host of the March for Our Rights (October 2020) and a key civic engagement partner that provides voter education, ballot information, and nonpartisan election resources.
• San Francisco Women's Political Committee (SFWPC)coreGTM or Marketing PartnerSFWPC co-hosted the March for Our Rights (October 2020) and is a key partner championing policies and candidates committed to advancing intersectional feminism, racial justice, gender equity, and equitable systems and structures.
• The Women's Building of San FranciscocoreGTM or Marketing PartnerThe Women's Building co-hosted the March for Our Rights (October 2020) and is a women-led community space advocating self-determination, gender equality, and social justice in San Francisco's Mission District.
• Women's March OaklandcoreStrategic or Co-development PartnerWomen's March Oakland partnered with Women's March San Francisco for the virtual event 'Staying Engaged in 2021 and Beyond' to focus on the next chapter of the movement and define steps for ongoing collaboration, consensus, and coalition building.
• Global Fund for WomenmoderateGTM or Marketing PartnerGlobal Fund for Women is one of the world's leading foundations for gender justice. They featured Women's March SF chair Sophia Andary on 'The Portal Series' to discuss feminist leadership through crisis.
• Moms Demand Action for Gun Sense in AmericamoderateGTM or Marketing PartnerMoms Demand Action is a partner organization advocating for public safety measures to protect people from gun violence. Speaker Shannon Watts, founder of the organization, spoke at the 2020 Women's March SF rally.
• Glide SFmoderateGTM or Marketing PartnerGlide SF is a nationally recognized center for social justice dedicated to fighting systemic injustices, creating pathways out of poverty and crisis, and transforming lives. Listed as a civil rights partner on the Beyond the March resource page.
• Equal Rights Advocates (ERA)moderateGTM or Marketing PartnerEqual Rights Advocates fights for gender justice in workplaces and schools across the country. Listed as a civil rights partner on the Beyond the March resource page.
• Transgender Law CentermoderateGTM or Marketing PartnerTransgender Law Center changes law, policy, and attitudes so that all people can live safely, authentically, and free from discrimination. Listed as an LGBTQIA+ rights partner on the Beyond the March resource page.
• Idle No More SF BaymoderateGTM or Marketing PartnerIdle No More SF Bay is a grassroots all-volunteer organization composed of Native and non-Native allies dedicated to climate change activism and environmental justice.
• The Key PRminorImplementation/ SI/ Consulting PartnerThe Key PR is the public relations firm handling media inquiries and press communications for Women's March San Francisco. Contact: [email protected]
• One Fair WagemoderateGTM or Marketing PartnerOne Fair Wage advances policy to ensure all workers are paid at least the full minimum wage. Speaker Saru Jayaraman, President of One Fair Wage, spoke at the 2020 Women's March SF rally.
• National Center for Lesbian RightsmoderateGTM or Marketing PartnerNational Center for Lesbian Rights is a national legal organization committed to advancing the civil and human rights of LGBTQ+ people. Listed as an LGBTQIA+ rights partner on the Beyond the March resource page.
• SF LGBT CentermoderateGTM or Marketing PartnerSF LGBT Center supports the needs of the entire LGBTQ community through robust programming and connects people to a rich network of organizations. Listed as an LGBTQIA+ rights partner.
• Asian Law Caucus: Asian Americans Advancing JusticemoderateGTM or Marketing PartnerThe nation's first Asian American legal and civil rights organization, committed to serving low-income, immigrant, and underserved Asian Americans and Pacific Islanders. Listed as an immigrant rights partner.
• La Casa de las MadresmoderateGTM or Marketing PartnerLa Casa de las Madres responds to domestic violence victims 24 hours a day, 365 days a year. Listed as an ending violence partner on the Beyond the March resource page.
• Women's Reproductive Rights Assistance Project (WRRAP)moderateGTM or Marketing PartnerWRRAP assists people who are financially unable to pay for safe, legal abortions or emergency contraception. Listed as a reproductive rights partner and abortion fund.
• Stop AAPI HatemoderateGTM or Marketing PartnerStop AAPI Hate advances equity, justice, and power by dismantling systemic racism and building a multiracial movement to end anti-Asian American and Pacific Islander hate. Listed as an ending violence partner.
• Ignite NationalmoderateGTM or Marketing PartnerIGNITE is a movement of young women who are ready to become the next generation of political leaders. Listed as a politics and elections partner on the Beyond the March resource page.
• Bay Area American Indian Two-Spirits (BAAITS)moderateGTM or Marketing PartnerBAAITS exists to restore and recover the role of Two-Spirit people within the American Indian/First Nations community. Listed as an LGBTQIA+ rights partner on the Beyond the March resource page.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Equal Rights Advocates (ERA): Bay Area-based gender justice advocacy organisation listed as a civil rights partner on WMSF's Beyond the March resource page; overlaps on workplace gender equity and women's rights but operates with a paid legal-advocacy model rather than an events-led one.
• ACLU of Northern California: Regional affiliate of a major national civil liberties organisation working on intersecting issues such as immigration, LGBTQIA+ rights and reproductive freedom that WMSF amplifies through its resource page; overlapping thematic focus but operating with a professionalised staff model rather than volunteer-run.

Direct peers

• NARAL Pro-Choice California: State-level reproductive rights advocacy organisation explicitly partnered with WMSF on the March for Our Rights and joint voter mobilisation campaigns; operates with a similar legislative-advocacy-plus-grassroots-events model.
• League of Women Voters of San Francisco: Long-standing partner on voter registration and nonpartisan civic engagement in San Francisco; comparable mission around voter access and civic education, and explicitly co-hosted the March for Our Rights with WMSF.
• Moms Demand Action: National grassroots volunteer-driven advocacy organisation whose founder Shannon Watts spoke at the 2020 WMSF rally; extremely comparable community-led mobilisation model aimed at progressive policy change.
• Indivisible: National grassroots advocacy organisation built around local volunteer-led chapters organising civic engagement and resistance against regressive policies; WMSF operates essentially the same community-led model on a smaller Bay Area scale.
• Women's March Oakland: Direct peer organisation operating the Women's March model in the adjacent Bay Area city of Oakland; WMSF has explicitly partnered with them on virtual events such as 'Staying Engaged in 2021 and Beyond', and they share the same grassroots, volunteer-driven, intersectional feminist mission.
• Planned Parenthood Northern California (PPNorCal): Reproductive health and rights organisation that is a co-host of WMSF's March for Our Rights and is featured on its Reproductive Rights resource page, making it both a partner and a comparable grassroots-events-driven advocacy operator in the same regional market.

Regional players

• Women's March Los Angeles Foundation: Same Women's March chapter model serving Los Angeles; comparable volunteer-run, march-and-rally-based advocacy on women's rights and intersectional issues, but operating in a separate California media market rather than directly competing with WMSF.
• Women's March California: Statewide Women's March coalition operating across California rather than at the city level; serves as a coordinating body that local chapters such as WMSF historically operated in parallel with, making it the closest structural peer in the Women's March ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/wmarchsf
• Facebookfacebook.com/sfwomensmarch
• LinkedInlinkedin.com/company/women-s-march-san-francisco
• Instagraminstagram.com/wmarchsf

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women's March San Francisco