TEAM Alliance
TEAM Alliance is a 501(c)(3) nonprofit running student-powered K-12 robotics competitions across four age-tiered programs — indi, BOLT, RVR, and Blueprint Robotics — built on Sphero hardware, serving 1,600+ teams and 8,700+ students in 12 countries.
- Company typePrivate
- Founded2020
- HeadquartersGreenville, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What TEAM Alliance does
TEAM Alliance is a 501(c)(3) nonprofit organization founded in 2020 and headquartered in Greenville, Texas, that operates student-powered robotics competitions for K-12 audiences. It serves students across four age-tiered programs aligned to Sphero hardware platforms: indi for grades K-2, BOLT for grades 3-5, RVR for grades 6-8, and Blueprint Robotics for grades 9-12. The organization has scaled to 8,700+ students, 1,600+ teams, and 12 countries since inception.
The competition platform requires student-built teams (typically from schools, clubs, or home-school co-ops) to acquire Sphero hardware kits, register for a season, learn block-based and JavaScript programming, complete engineering-design cycles, and submit runs either remotely or at in-person events. Revenue is generated primarily through per-team, per-season registration fees that range roughly $100 to $600 depending on program tier. Andy Schaafs serves as Executive Director, with Kelly Gray (Sphero) sitting on the board, signaling tight commercial alignment with the hardware partner that underpins the entire curriculum and competition infrastructure.
The go-to-market motion is event-driven and community-distributed rather than enterprise sales-led; teams form organically through educator networks and informal channels. As a nonprofit, financial mechanics extend beyond registration fees to include sponsorships, grants, and donations associated with the Sphero partnership, though none of these flows are quantified in the input. There is no disclosed funding-round history, no AI/ML capability claim, and no staffing disclosure beyond executive leadership.
TEAM Alliance firmographics
Firmographics- Name
- TEAM Alliance
- Legal name
- TEAM Alliance
- Website
- https://teamalliance.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- TEAM Alliance is a 501(c)(3) nonprofit running student-powered K-12 robotics competitions across four age-tiered programs — indi, BOLT, RVR, and Blueprint Robotics — built on Sphero hardware, serving 1,600+ teams and 8,700+ students in 12 countries.
- Ownership category
- akta.pro rank
TEAM Alliance industry classification
Industry- Product category
- Educational Robotics Programs
- NAICS
- Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX) (EDAMADAE)
- akta.pro secondary industry
- Robotics After-School & Enrichment Clubs (EDAMADAA)
Keywords
Where TEAM Alliance is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TEAM Alliance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Team Season Registration Fees: Annual team registration fees that include entry into multiple events throughout the season. Different programs have different price points: indi Missions (In-Person $220, Remote $100), Blueprint Robotics Competition ($600).
- Event Registration: Registration fees for specific events included in season registration. Championship event fees may be credited to organization accounts if not attended.
- Event Hosting Revenue: Event hosts receive registration fees and can attract local sponsorships to offset event costs and support their programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | indi Missions - In-Person Team Registration |
| Subscription | Annual | indi Missions - Remote Submission |
| Subscription | Annual | Blueprint Robotics Competition - In-Person Team Registration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
TEAM Alliance product offering
Product offeringCore offering
TEAM Alliance delivers student-powered robotics competition and mission programs for K-12 students using Sphero robotics platforms (indi, BOLT, RVR, and Blueprint Robotics). Schools, clubs, and community organizations register teams through the myteamevents.org platform and participate in either in-person events hosted by volunteer organizations or through remote/online submissions.
Product overview
TEAM Alliance is a student-powered robotics education organization offering a tiered portfolio of programs using Sphero robotics products. The portfolio consists of four distinct programs: indi (screen-free coding for grades K-2), BOLT (block/text-based coding for grades 3-5), RVR (advanced coding and sensor integration for grades 6-8), and Blueprint Robotics (head-to-head competition for grades 9-12). Programs progress in complexity from screen-free tile coding to advanced engineering and autonomous competition, with students advancing through age-appropriate divisions as they develop robotics and coding skills.
Differentiator
Problem solved
Functional benefit
Brands
- Sphero Robotics Missions: Student-powered robotics mission programs for grades K-8 using Sphero robots (indi, BOLT, RVR)
- Blueprint Robotics
Products and services
- indi Missions
Quantifiable outcome
- Over 8,700 students served across 12 countries since 2020
- +1 more outcomes
Companies that use TEAM Alliance
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles2 records
TEAM Alliance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TEAM Alliance partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SpherocoreSphero is the primary technology partner providing robotics hardware for all TEAM Alliance programs. The partnership enables use of Sphero robots (indi, BOLT, RVR, RVR+) and proprietary accessories including Blueprint Robotics kits, code mats, and field elements. Kelly Gray from Sphero serves on the TEAM Alliance Board of Directors, indicating a close strategic relationship.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
TEAM Alliance competitors and assessment
Company assessmentBroad incumbents
- Sphero: Sphero is TEAM Alliance's primary hardware partner providing indi, BOLT, and RVR robots, and also runs its own Sphero Global Challenge. Broader edtech incumbent whose educational robot line directly underpins TEAM Alliance's product stack and overlaps in the competition-robotics market.
- LEGO Education: LEGO Education offers WeDo, SPIKE, and MINDSTORMS kits with FIRST LEGO League as its flagship competition partner. A broader incumbent in K-12 STEM/robotics education with hardware, curriculum, and competition reach that overlaps significantly with TEAM Alliance's programs.
Direct peers
- Wonder Workshop: Wonder Workshop sells Dash and Dot educational robots and the Wonder League robotics competition for elementary classrooms. Directly comparable K-5 STEM robotics competition model and competes with TEAM Alliance's indi and BOLT programs for the same school budgets.
- Botball / KIPR (KIPR Open Autonomous Robotics): Botball runs autonomous robotics competitions for middle and high school teams using a standardized kit. Targets the same school robotics competition niche as TEAM Alliance's RVR and Blueprint divisions and competes for the same team-coordinator base.
- STEM Center USA: STEM Center USA is a nonprofit running after-school STEM and robotics programs, camps, and competitions for K-12 students. Closely comparable operating model, customer base, and nonprofit structure to TEAM Alliance, competing for the same school and community-based program budgets.
- VEX Robotics (Robomatter / Innovation First International): VEX runs VEX IQ, VEX V5, and VEX U competitions, the largest direct competitor to TEAM Alliance's robotics competition stack. Targets identical K-12 segments with hardware-plus-competition model, year-over-year team registrations, and championship pipelines.
- BEST Robotics: BEST (Boosting Engineering, Science, and Technology) Robotics hosts middle/high school team competitions with a six-week build cycle and kit-based hardware. Comparable competition structure, school-team registration model, and volunteer event-host network as TEAM Alliance.
- FIRST (For Inspiration and Recognition of Science and Technology): FIRST operates FIRST LEGO League, FIRST Tech Challenge, and FIRST Robotics Competition, the dominant K-12 team robotics competition programs globally. Directly comparable to TEAM Alliance's tiered indi/BOLT/RVR/Blueprint portfolio and competes for the same school and club team registrations and sponsorship dollars.
Emerging players
- Makeblock: Makeblock produces mBot, Codey Rocky, and Steam Kit hardware used in schools worldwide and hosts its own MakeX robotics competition. Overlaps with TEAM Alliance's coding-and-competition offering and competes for school robotics budgets in the K-12 segment.
- CoderZ: CoderZ delivers virtual and hybrid robotics competitions (CoderZ League, Cyber Robotics Competition) using simulated and physical robots for K-12. Comparable competition-and-coding-platform model, particularly the remote submission format that mirrors TEAM Alliance's remote indi Missions offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
TEAM Alliance social profiles
Digital presenceTEAM Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
TEAM Alliance leadership team
Management profileNumber of profiles
Profiles2 records
TEAM Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TEAM Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TEAM Alliance
What does TEAM Alliance do?
TEAM Alliance delivers student-powered robotics competition and mission programs for K-12 students using Sphero robotics platforms (indi, BOLT, RVR, and Blueprint Robotics). Schools, clubs, and community organizations register teams through the myteamevents.org platform and participate in either in-person events hosted by volunteer organizations or through remote/online submissions.
Is TEAM Alliance a public or private company?
TEAM Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was TEAM Alliance founded?
TEAM Alliance was founded in 2020.
Where is TEAM Alliance based?
TEAM Alliance is headquartered in Greenville, United States, in the North America region.
How does TEAM Alliance make money?
Three revenue lines are on record. Team Season Registration Fees are the primary driver. The others are event Registration and event Hosting Revenue.
Who are TEAM Alliance's main competitors?
Broad incumbents on record are Sphero and LEGO Education. Direct peers are Wonder Workshop, Botball / KIPR (KIPR Open Autonomous Robotics), STEM Center USA, VEX Robotics (Robomatter / Innovation First International), BEST Robotics and FIRST (For Inspiration and Recognition of Science and Technology). Emerging players are Makeblock and CoderZ.
Does TEAM Alliance have an API?
No public API is recorded for TEAM Alliance.
What industry is TEAM Alliance in?
TEAM Alliance's product category is Educational Robotics Programs. Its primary akta.pro industry code is EDAMADAE, Competition Robotics Teams & Coaching (FLL/FTC/FRC, VEX), with a secondary code of EDAMADAA, Robotics After-School & Enrichment Clubs. Its NAICS code is 711211 and its SIC code is 7997.