BRGR KITCHEN + BAR
- Company typePrivate
- Founded2009
- HeadquartersKansas City, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
BRGR KITCHEN + BAR firmographics
Firmographics- Name
- BRGR KITCHEN + BAR
- Legal name
- BRGR Kitchen + Bar
- Website
- https://brgrkitchen.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
BRGR KITCHEN + BAR industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Burger Fast Casual (THAFABAA)
Keywords
Where BRGR KITCHEN + BAR is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BRGR KITCHEN + BAR business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Dine-In Restaurant Sales: Revenue from on-site dining at two Kansas City metro locations (Prairie Village, KS and Power & Light, Kansas City, MO), featuring burgers, chicken sandwiches, appetizers, salads, craft cocktails, beer, wine, and shakes.
- Carryout and Delivery: Online ordering through DoorDash third-party delivery platform and direct carryout orders through the W. VinZant Restaurants mobile app.
- Catering and Event Services: Offsite catering and BRGR Food Trailer booking for private events, corporate functions, weddings, and parties. Food trailer booking requires $99 non-refundable fee plus food and beverage minimum starting at $800.
- Gift Cards: Gift cards valid at 10+ affiliated restaurants in the W. VinZant Restaurants portfolio including BRGR, Gram & Dun, Va Bene, Taco Republic, Louie's Wine Dive, Fresko, The Latin King, BrewTop, Merchants Pub & Plate, Waldo Pizza, and Cafe Trio.
- Franchise Fees: Franchise opportunities with net worth requirement of $500,000+ and total investment ranging from $625,221 to $1,193,500 per location. Locations are approximately 3,800 to 5,000 square feet.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Power & Light location main menu pricing |
| Unit Pricing | Pay-as-you-go | Prairie Village location main menu pricing |
| Unit Pricing | Pay-as-you-go | BRGR Mondays Special |
| Unit Pricing | Pay-as-you-go | BRGR Food Trailer Catering |
| Unit Pricing | Pay-as-you-go | Kids Menu |
| Other | Multi-year contract | Franchise Total Investment |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
BRGR KITCHEN + BAR product offering
Product offeringCore offering
BRGR Kitchen + Bar operates two full-service classic American burger restaurants in the Kansas City metro area (Prairie Village, KS and Power & Light, Kansas City, MO), serving premium farm-to-table beef burgers sourced exclusively from Hertzog Farms in Butler, Missouri, alongside craft cocktails, beer, wine, and homemade shakes. The brand supplements dine-in service with off-premise catering, a mobile food trailer for events, online ordering through DoorDash and the W. VinZant loyalty app, gift cards valid across 10+ affiliated restaurants, and a franchise program for expansion.
Product overview
BRGR Kitchen + Bar is a single-brand, two-location classic American burger restaurant concept founded in 2009 in Kansas City. The core product is dine-in restaurant service featuring premium burgers made with locally-sourced beef from Hertzog Farms, craft cocktails, and homemade shakes. The brand extends its offering through a mobile food trailer for event catering, full catering services for offsite events, gift cards valid across the W. VinZant Restaurants portfolio, and online ordering via DoorDash and the proprietary W. VinZant App with integrated loyalty rewards. The company also offers franchise opportunities with a stated AUV of $3.23MM per location.
Differentiator
Problem solved
Functional benefit
Products and services
- BRGR Kitchen + Bar Dine-In Restaurant Service
- BRGR Catering Services
- BRGR Food Trailer
- Gift Cards (Cross-Brand Program)
- Online Ordering and Loyalty Program
- BRGR Franchise Program
Quantifiable outcome
- $3.23MM Average Unit Volume per location (2019)
- +2 more outcomes
Companies that use BRGR KITCHEN + BAR
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
BRGR KITCHEN + BAR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
BRGR KITCHEN + BAR partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Hertzog FarmscoreExclusive beef supplier for BRGR Kitchen + Bar. Located in Butler, Missouri. All beef is locally raised, never from mass distributors, never frozen, and responsibly sourced. This is a core supply chain partnership essential to the brand's quality positioning.
- DoorDashminorThird-party delivery platform partner for online ordering and food delivery services.
- W. VinZant RestaurantscoreParent restaurant group overseeing BRGR and affiliated brands. Manages the loyalty rewards app and integrated gift card program across 10+ restaurant concepts including Gram & Dun, Va Bene, Taco Republic, Louie's Wine Dive, Fresko, The Latin King, BrewTop, Merchants Pub & Plate, Waldo Pizza, and Cafe Trio.
- Gift Card Partner RestaurantsminorNetwork of 10+ affiliated restaurants accepting BRGR gift cards: Gram & Dun, Va Bene Italian Eatery, Taco Republic, Louie's Wine Dive, Fresko, The Latin King, BrewTop, Merchants Pub & Plate, Waldo Pizza, and Cafe Trio.
Scale indicators4 records
Recent moves6 records
Expansion highlights2 records
BRGR KITCHEN + BAR competitors and assessment
Company assessmentDirect peers
- Shake Shack: Public premium burger fast-casual chain offering elevated burgers, craft beverages, and casual dining. Most directly comparable to BRGR on positioning, menu structure, and target customer, with significantly greater scale and brand awareness.
- Gram & Dun: Sister concept within the W. VinZant Restaurants portfolio, offering American cuisine in a similar upscale-casual Kansas City setting. Comparable as a brand within the same operating ecosystem, sharing gift card network and loyalty app infrastructure.
- Five Guys: National premium burger fast-casual chain emphasizing fresh, never-frozen beef and customizable burgers. Directly comparable to BRGR on product quality positioning and operating model, with vastly larger footprint.
- Smashburger: Fast-casual smashburger chain with craft beer and cocktails. Directly comparable to BRGR on smashburger product (BRGR won 2025 Burger Battle with one), premium positioning, and bar-integrated dining.
- BurgerFi: Premium burger fast-casual chain with natural Angus beef, craft beer, and a similar dine-in experience. Comparable to BRGR in premium sourcing messaging, menu breadth, and casual bar atmosphere.
- The Habit Burger Grill: California-based charburger chain with franchise expansion history. Comparable to BRGR on menu concept (burgers with multiple proteins), casual dining format, and franchise-led growth model.
- Freddy's Frozen Custard & Steakburgers: Fast-casual steakburger chain with strong franchise model and secondary dessert offering. Comparable to BRGR on premium-but-accessible positioning and franchise-led growth mechanics.
- Wahlburgers: Celebrity-backed premium burger concept with full bar service and casual dining atmosphere. Comparable to BRGR on elevated casual positioning and bar-integrated burger experience.
Broad incumbents
- Culver's: Midwest-rooted fast-casual chain famous for ButterBurgers and frozen custard. Comparable to BRGR on regional Midwestern burger heritage, premium-casual positioning, and strong franchise economics — though with a much broader footprint.
Regional players
- Town Topic: Iconic Kansas City diner serving burgers since 1937 with strong local brand loyalty. Comparable as a Kansas City burger institution competing for the same local customer base and consumer occasions as BRGR.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
BRGR KITCHEN + BAR social profiles
Digital presenceBRGR KITCHEN + BAR compliance and trust
Trust signalCompliance1 record
BRGR KITCHEN + BAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRGR KITCHEN + BAR leadership team
Management profileNumber of profiles
BRGR KITCHEN + BAR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRGR KITCHEN + BAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRGR KITCHEN + BAR
What does BRGR KITCHEN + BAR do?
BRGR Kitchen + Bar operates two full-service classic American burger restaurants in the Kansas City metro area (Prairie Village, KS and Power & Light, Kansas City, MO), serving premium farm-to-table beef burgers sourced exclusively from Hertzog Farms in Butler, Missouri, alongside craft cocktails, beer, wine, and homemade shakes. The brand supplements dine-in service with off-premise catering, a mobile food trailer for events, online ordering through DoorDash and the W. VinZant loyalty app, gift cards valid across 10+ affiliated restaurants, and a franchise program for expansion.
Is BRGR KITCHEN + BAR a public or private company?
BRGR KITCHEN + BAR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BRGR KITCHEN + BAR founded?
BRGR KITCHEN + BAR was founded in 2009. It employs 51 to 100 people.
Where is BRGR KITCHEN + BAR based?
BRGR KITCHEN + BAR is headquartered in Kansas City, United States, in the North America region.
How does BRGR KITCHEN + BAR make money?
Five revenue lines are on record. Dine-In Restaurant Sales are the primary driver. The others are carryout and Delivery, catering and Event Services, gift Cards and franchise Fees.
Who are BRGR KITCHEN + BAR's main competitors?
Direct peers on record are Shake Shack, Gram & Dun, Five Guys, Smashburger, BurgerFi, The Habit Burger Grill, Freddy's Frozen Custard & Steakburgers and Wahlburgers. Culver's is listed as a broad incumbent. Town Topic is listed as a regional player.
Does BRGR KITCHEN + BAR have an API?
No public API is recorded for BRGR KITCHEN + BAR.
What industry is BRGR KITCHEN + BAR in?
BRGR KITCHEN + BAR's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.