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BRGR KITCHEN + BAR

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uuid022gmiu

Namestring
BRGR KITCHEN + BAR
Legal namestring
BRGR Kitchen + Bar
Websiteurl
brgrkitchen.com
Company typeenum
Private
Founded yearint
2009
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersKansas City, United States
HQ citystring
Kansas City
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
casual dining restaurants, premium burger concept, craft cocktail service, event catering services, restaurant franchise opportunities
Industry1 code
1Burger Fast Casual
CodeTHAFABAAPrimaryYes
NAICS code1 code
  • Limited-Service Restaurants722513
SIC code1 code
  • Retail-Eating & Drinking Places5810
Product category
Casual Dining Restaurants
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model5 records
1Dine-In Restaurant Sales
TypeOne Time License
Description

Revenue from on-site dining at two Kansas City metro locations (Prairie Village, KS and Power & Light, Kansas City, MO), featuring burgers, chicken sandwiches, appetizers, salads, craft cocktails, beer, wine, and shakes.

brgrkitchen.com
2Carryout and Delivery
TypeTransaction Fee
Description

Online ordering through DoorDash third-party delivery platform and direct carryout orders through the W. VinZant Restaurants mobile app.

brgrkitchen.com
3Catering and Event Services
TypeOne Time License
Description

Offsite catering and BRGR Food Trailer booking for private events, corporate functions, weddings, and parties. Food trailer booking requires $99 non-refundable fee plus food and beverage minimum starting at $800.

brgrkitchen.com
4Gift Cards
TypeOne Time License
Description

Gift cards valid at 10+ affiliated restaurants in the W. VinZant Restaurants portfolio including BRGR, Gram & Dun, Va Bene, Taco Republic, Louie's Wine Dive, Fresko, The Latin King, BrewTop, Merchants Pub & Plate, Waldo Pizza, and Cafe Trio.

brgrkitchen.com
5Franchise Fees
TypeLicensing Royalties
Description

Franchise opportunities with net worth requirement of $500,000+ and total investment ranging from $625,221 to $1,193,500 per location. Locations are approximately 3,800 to 5,000 square feet.

brgrkitchen.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels6 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others
Pricing details6 tiers
1Power & Light location main menu pricing
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Burgers range from $13 (S&P) to $20 (Lamb Burger, Steakhouse). Chicken sandwiches $17-$18. Appetizers $11-$19. Salads $10-$18. Happy Hour: Mon-Fri 3-6pm with discounted drinks.

brgrkitchen.com
2Prairie Village location main menu pricing
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Burgers range from $13 (BRGR basic) to $19 (Steakhouse). Chicken sandwiches $16. Appetizers $11-$16. Happy Hour: Mon-Fri 4-6pm with $4-$9 drink specials.

brgrkitchen.com
3BRGR Mondays Special
ModelUnit PricingBilling cadencePay-as-you-go
Notes

4 BRGRs + Fries for $32 from 4-6pm on Mondays at Prairie Village location. Add GF bun for $1 per burger. Dine-in and carry-out only, no substitutions.

brgrkitchen.com
4BRGR Food Trailer Catering
ModelUnit PricingBilling cadencePay-as-you-go
Notes

$99 non-refundable booking fee. Food & beverage minimum starting at $800 (based on guest count). Standard 2-hour booking. Additional hours at $200/hr added to minimum. Famous burgers start at $13. Canned beer $6, vodka lavender lemonade $12, bottled sodas $3, bottled water $3.

brgrkitchen.com
5Kids Menu
ModelUnit PricingBilling cadencePay-as-you-go
Notes

Little BRGRs $7 - includes hamburger, cheeseburger, grilled cheese, hot dog, chicken sandwich, or fried chicken fingers with choice of side and drink. Ice cream sundae $2. Kids eat free with adult meal purchase on Tuesdays (after 4pm, one kids meal per adult meal).

brgrkitchen.com
6Franchise Total Investment
ModelOtherBilling cadenceMulti-year contract
Notes

Total investment to open a new BRGR ranges from $625,221 to $1,193,500. Franchise locations are approximately 3,800 to 5,000 square feet with patios of 600-1,200 square feet. Net worth requirement of $500,000+ required.

brgrkitchen.com
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

BRGR Kitchen + Bar operates two full-service classic American burger restaurants in the Kansas City metro area (Prairie Village, KS and Power & Light, Kansas City, MO), serving premium farm-to-table beef burgers sourced exclusively from Hertzog Farms in Butler, Missouri, alongside craft cocktails, beer, wine, and homemade shakes. The brand supplements dine-in service with off-premise catering, a mobile food trailer for events, online ordering through DoorDash and the W. VinZant loyalty app, gift cards valid across 10+ affiliated restaurants, and a franchise program for expansion.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • $3.23MM Average Unit Volume per location (2019)
+2 more records
Product overview1 text field

BRGR Kitchen + Bar is a single-brand, two-location classic American burger restaurant concept founded in 2009 in Kansas City. The core product is dine-in restaurant service featuring premium burgers made with locally-sourced beef from Hertzog Farms, craft cocktails, and homemade shakes. The brand extends its offering through a mobile food trailer for event catering, full catering services for offsite events, gift cards valid across the W. VinZant Restaurants portfolio, and online ordering via DoorDash and the proprietary W. VinZant App with integrated loyalty rewards. The company also offers franchise opportunities with a stated AUV of $3.23MM per location.

Product and service6 records
1BRGR Kitchen + Bar Dine-In Restaurant Service
CategoryCasual Dining Restaurants
2BRGR Catering Services
CategoryEvent Catering
3BRGR Food Trailer
CategoryMobile Event Catering
4Gift Cards (Cross-Brand Program)
CategoryGift Card Program
5Online Ordering and Loyalty Program
CategoryDigital Ordering and Loyalty
6BRGR Franchise Program
CategoryFranchise Development
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
1Hertzog Farms
Strategic tierCoreTypeOthers
Description

Exclusive beef supplier for BRGR Kitchen + Bar. Located in Butler, Missouri. All beef is locally raised, never from mass distributors, never frozen, and responsibly sourced. This is a core supply chain partnership essential to the brand's quality positioning.

brgrkitchen.com
2DoorDash
Strategic tierMinorTypeChannel Partner/ Reseller/ Distributor
Description

Third-party delivery platform partner for online ordering and food delivery services.

3W. VinZant Restaurants
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Parent restaurant group overseeing BRGR and affiliated brands. Manages the loyalty rewards app and integrated gift card program across 10+ restaurant concepts including Gram & Dun, Va Bene, Taco Republic, Louie's Wine Dive, Fresko, The Latin King, BrewTop, Merchants Pub & Plate, Waldo Pizza, and Cafe Trio.

4Gift Card Partner Restaurants
Strategic tierMinorTypeGTM or Marketing Partner
Description

Network of 10+ affiliated restaurants accepting BRGR gift cards: Gram & Dun, Va Bene Italian Eatery, Taco Republic, Louie's Wine Dive, Fresko, The Latin King, BrewTop, Merchants Pub & Plate, Waldo Pizza, and Cafe Trio.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Peers10 records
1Shake Shack
TypeDirect peer
Description

Public premium burger fast-casual chain offering elevated burgers, craft beverages, and casual dining. Most directly comparable to BRGR on positioning, menu structure, and target customer, with significantly greater scale and brand awareness.

2Gram & Dun
TypeDirect peer
Description

Sister concept within the W. VinZant Restaurants portfolio, offering American cuisine in a similar upscale-casual Kansas City setting. Comparable as a brand within the same operating ecosystem, sharing gift card network and loyalty app infrastructure.

3Five Guys
TypeDirect peer
Description

National premium burger fast-casual chain emphasizing fresh, never-frozen beef and customizable burgers. Directly comparable to BRGR on product quality positioning and operating model, with vastly larger footprint.

4Smashburger
TypeDirect peer
Description

Fast-casual smashburger chain with craft beer and cocktails. Directly comparable to BRGR on smashburger product (BRGR won 2025 Burger Battle with one), premium positioning, and bar-integrated dining.

5BurgerFi
TypeDirect peer
Description

Premium burger fast-casual chain with natural Angus beef, craft beer, and a similar dine-in experience. Comparable to BRGR in premium sourcing messaging, menu breadth, and casual bar atmosphere.

6The Habit Burger Grill
TypeDirect peer
Description

California-based charburger chain with franchise expansion history. Comparable to BRGR on menu concept (burgers with multiple proteins), casual dining format, and franchise-led growth model.

7Culver's
TypeBroad incumbent
Description

Midwest-rooted fast-casual chain famous for ButterBurgers and frozen custard. Comparable to BRGR on regional Midwestern burger heritage, premium-casual positioning, and strong franchise economics — though with a much broader footprint.

8Freddy's Frozen Custard & Steakburgers
TypeDirect peer
Description

Fast-casual steakburger chain with strong franchise model and secondary dessert offering. Comparable to BRGR on premium-but-accessible positioning and franchise-led growth mechanics.

9Town Topic
TypeRegional player
Description

Iconic Kansas City diner serving burgers since 1937 with strong local brand loyalty. Comparable as a Kansas City burger institution competing for the same local customer base and consumer occasions as BRGR.

10Wahlburgers
TypeDirect peer
Description

Celebrity-backed premium burger concept with full bar service and casual dining atmosphere. Comparable to BRGR on elevated casual positioning and bar-integrated burger experience.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration5 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

BRGR KITCHEN + BAR

Casual Dining Restaurantsbrgrkitchen.com

BRGR KITCHEN + BAR firmographics

Firmographics
Name
BRGR KITCHEN + BAR
Legal name
BRGR Kitchen + Bar
Website
https://brgrkitchen.com
Company type
Private
Founded year
2009
Operating status
Operating
Headcount range
51–100 employees
Ownership category
akta.pro rank

BRGR KITCHEN + BAR industry classification

Industry
Product category
Casual Dining Restaurants
NAICS
Limited-Service Restaurants (722513)
SIC
Retail-Eating & Drinking Places (5810)
akta.pro primary industry
Burger Fast Casual (THAFABAA)

Keywords

  • Casual dining restaurants
  • Premium burger concept
  • Craft cocktail service
  • Event catering services
  • Restaurant franchise opportunities

Where BRGR KITCHEN + BAR is headquartered

Location

Headquarters

HQ city
Kansas City
HQ country
United States
HQ region
North America

Offices2 records

Markets served

BRGR KITCHEN + BAR business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

  1. Dine-In Restaurant Sales: Revenue from on-site dining at two Kansas City metro locations (Prairie Village, KS and Power & Light, Kansas City, MO), featuring burgers, chicken sandwiches, appetizers, salads, craft cocktails, beer, wine, and shakes.
  2. Carryout and Delivery: Online ordering through DoorDash third-party delivery platform and direct carryout orders through the W. VinZant Restaurants mobile app.
  3. Catering and Event Services: Offsite catering and BRGR Food Trailer booking for private events, corporate functions, weddings, and parties. Food trailer booking requires $99 non-refundable fee plus food and beverage minimum starting at $800.
  4. Gift Cards: Gift cards valid at 10+ affiliated restaurants in the W. VinZant Restaurants portfolio including BRGR, Gram & Dun, Va Bene, Taco Republic, Louie's Wine Dive, Fresko, The Latin King, BrewTop, Merchants Pub & Plate, Waldo Pizza, and Cafe Trio.
  5. Franchise Fees: Franchise opportunities with net worth requirement of $500,000+ and total investment ranging from $625,221 to $1,193,500 per location. Locations are approximately 3,800 to 5,000 square feet.

Pricing tiers

ModelBillingPrice
Unit PricingPay-as-you-goPower & Light location main menu pricing
Unit PricingPay-as-you-goPrairie Village location main menu pricing
Unit PricingPay-as-you-goBRGR Mondays Special
Unit PricingPay-as-you-goBRGR Food Trailer Catering
Unit PricingPay-as-you-goKids Menu
OtherMulti-year contractFranchise Total Investment

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

BRGR KITCHEN + BAR product offering

Product offering

Core offering

BRGR Kitchen + Bar operates two full-service classic American burger restaurants in the Kansas City metro area (Prairie Village, KS and Power & Light, Kansas City, MO), serving premium farm-to-table beef burgers sourced exclusively from Hertzog Farms in Butler, Missouri, alongside craft cocktails, beer, wine, and homemade shakes. The brand supplements dine-in service with off-premise catering, a mobile food trailer for events, online ordering through DoorDash and the W. VinZant loyalty app, gift cards valid across 10+ affiliated restaurants, and a franchise program for expansion.

Product overview

BRGR Kitchen + Bar is a single-brand, two-location classic American burger restaurant concept founded in 2009 in Kansas City. The core product is dine-in restaurant service featuring premium burgers made with locally-sourced beef from Hertzog Farms, craft cocktails, and homemade shakes. The brand extends its offering through a mobile food trailer for event catering, full catering services for offsite events, gift cards valid across the W. VinZant Restaurants portfolio, and online ordering via DoorDash and the proprietary W. VinZant App with integrated loyalty rewards. The company also offers franchise opportunities with a stated AUV of $3.23MM per location.

Differentiator

Problem solved

Functional benefit

Products and services

  • BRGR Kitchen + Bar Dine-In Restaurant Service
  • BRGR Catering Services
  • BRGR Food Trailer
  • Gift Cards (Cross-Brand Program)
  • Online Ordering and Loyalty Program
  • BRGR Franchise Program

Quantifiable outcome

  • $3.23MM Average Unit Volume per location (2019)
  • +2 more outcomes

Companies that use BRGR KITCHEN + BAR

Customer profile

Named customers2 records

Segments3 records

Ideal customer profiles3 records

BRGR KITCHEN + BAR technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

BRGR KITCHEN + BAR partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core and minor.

  • Hertzog FarmscoreOthersExclusive beef supplier for BRGR Kitchen + Bar. Located in Butler, Missouri. All beef is locally raised, never from mass distributors, never frozen, and responsibly sourced. This is a core supply chain partnership essential to the brand's quality positioning.
  • DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery platform partner for online ordering and food delivery services.
  • W. VinZant RestaurantscoreStrategic or Co-development PartnerParent restaurant group overseeing BRGR and affiliated brands. Manages the loyalty rewards app and integrated gift card program across 10+ restaurant concepts including Gram & Dun, Va Bene, Taco Republic, Louie's Wine Dive, Fresko, The Latin King, BrewTop, Merchants Pub & Plate, Waldo Pizza, and Cafe Trio.
  • Gift Card Partner RestaurantsminorGTM or Marketing PartnerNetwork of 10+ affiliated restaurants accepting BRGR gift cards: Gram & Dun, Va Bene Italian Eatery, Taco Republic, Louie's Wine Dive, Fresko, The Latin King, BrewTop, Merchants Pub & Plate, Waldo Pizza, and Cafe Trio.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

BRGR KITCHEN + BAR competitors and assessment

Company assessment

Direct peers

  • Shake Shack: Public premium burger fast-casual chain offering elevated burgers, craft beverages, and casual dining. Most directly comparable to BRGR on positioning, menu structure, and target customer, with significantly greater scale and brand awareness.
  • Gram & Dun: Sister concept within the W. VinZant Restaurants portfolio, offering American cuisine in a similar upscale-casual Kansas City setting. Comparable as a brand within the same operating ecosystem, sharing gift card network and loyalty app infrastructure.
  • Five Guys: National premium burger fast-casual chain emphasizing fresh, never-frozen beef and customizable burgers. Directly comparable to BRGR on product quality positioning and operating model, with vastly larger footprint.
  • Smashburger: Fast-casual smashburger chain with craft beer and cocktails. Directly comparable to BRGR on smashburger product (BRGR won 2025 Burger Battle with one), premium positioning, and bar-integrated dining.
  • BurgerFi: Premium burger fast-casual chain with natural Angus beef, craft beer, and a similar dine-in experience. Comparable to BRGR in premium sourcing messaging, menu breadth, and casual bar atmosphere.
  • The Habit Burger Grill: California-based charburger chain with franchise expansion history. Comparable to BRGR on menu concept (burgers with multiple proteins), casual dining format, and franchise-led growth model.
  • Freddy's Frozen Custard & Steakburgers: Fast-casual steakburger chain with strong franchise model and secondary dessert offering. Comparable to BRGR on premium-but-accessible positioning and franchise-led growth mechanics.
  • Wahlburgers: Celebrity-backed premium burger concept with full bar service and casual dining atmosphere. Comparable to BRGR on elevated casual positioning and bar-integrated burger experience.

Broad incumbents

  • Culver's: Midwest-rooted fast-casual chain famous for ButterBurgers and frozen custard. Comparable to BRGR on regional Midwestern burger heritage, premium-casual positioning, and strong franchise economics — though with a much broader footprint.

Regional players

  • Town Topic: Iconic Kansas City diner serving burgers since 1937 with strong local brand loyalty. Comparable as a Kansas City burger institution competing for the same local customer base and consumer occasions as BRGR.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

BRGR KITCHEN + BAR social profiles

Digital presence

BRGR KITCHEN + BAR compliance and trust

Trust signal

Compliance1 record

BRGR KITCHEN + BAR financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BRGR KITCHEN + BAR leadership team

Management profile

Number of profiles

BRGR KITCHEN + BAR funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BRGR KITCHEN + BAR M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRGR KITCHEN + BAR

What does BRGR KITCHEN + BAR do?

BRGR Kitchen + Bar operates two full-service classic American burger restaurants in the Kansas City metro area (Prairie Village, KS and Power & Light, Kansas City, MO), serving premium farm-to-table beef burgers sourced exclusively from Hertzog Farms in Butler, Missouri, alongside craft cocktails, beer, wine, and homemade shakes. The brand supplements dine-in service with off-premise catering, a mobile food trailer for events, online ordering through DoorDash and the W. VinZant loyalty app, gift cards valid across 10+ affiliated restaurants, and a franchise program for expansion.

Is BRGR KITCHEN + BAR a public or private company?

BRGR KITCHEN + BAR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was BRGR KITCHEN + BAR founded?

BRGR KITCHEN + BAR was founded in 2009. It employs 51 to 100 people.

Where is BRGR KITCHEN + BAR based?

BRGR KITCHEN + BAR is headquartered in Kansas City, United States, in the North America region.

How does BRGR KITCHEN + BAR make money?

Five revenue lines are on record. Dine-In Restaurant Sales are the primary driver. The others are carryout and Delivery, catering and Event Services, gift Cards and franchise Fees.

Who are BRGR KITCHEN + BAR's main competitors?

Direct peers on record are Shake Shack, Gram & Dun, Five Guys, Smashburger, BurgerFi, The Habit Burger Grill, Freddy's Frozen Custard & Steakburgers and Wahlburgers. Culver's is listed as a broad incumbent. Town Topic is listed as a regional player.

Does BRGR KITCHEN + BAR have an API?

No public API is recorded for BRGR KITCHEN + BAR.

What industry is BRGR KITCHEN + BAR in?

BRGR KITCHEN + BAR's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAA, Burger Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.

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