SALINE
SALINE is a UK-based business consulting firm, founded in 2014, that operates two arms — Saline Business Services (outsourced business development, sales support, and marketing) and Saline Ventures (climate tech incubation and M&A advisory) — serving marine, construction, decarbonisation, and purpose-driven enterprises across the UK and UAE.
- Company typePrivate
- Founded2014
- HeadquartersBlandford Forum, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
SALINE firmographics
Firmographics- Name
- SALINE
- Legal name
- SALINE Business Services LTD
- Website
- https://saline.org.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SALINE is a UK-based business consulting firm, founded in 2014, that operates two arms — Saline Business Services (outsourced business development, sales support, and marketing) and Saline Ventures (climate tech incubation and M&A advisory) — serving marine, construction, decarbonisation, and purpose-driven enterprises across the UK and UAE.
- Ownership category
- akta.pro rank
SALINE industry classification
Industry- Product category
- Business Consulting Services
- NAICS
- Business Support Services (5614), Advertising, Public Relations, and Related Services (5418), Environmental Consulting Services (54162)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Water, Wastewater & Hydraulics Engineering Consulting (BPAHAIAD)
Keywords
Where SALINE is headquartered
LocationHeadquarters
- HQ city
- Blandford Forum
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SALINE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Business Development Services: Outsourced business development services including lead generation, sales support, account management, and strategic consulting. Services are tailored to client needs and delivered as ongoing partnerships.
- Ventures & Incubation Services: Climate tech incubator services including investment advisory, growth consulting, M&A support, and exit planning for early-stage green technology businesses.
- Marketing Services: Marketing services including social media content creation, account-based marketing, PR and communications, and marketing collateral development.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
SALINE product offering
Product offeringCore offering
SALINE is a UK-based business consulting firm that provides outsourced business development, sales support, marketing, and go-to-market strategy services to organisations in marine, construction, decarbonisation, and climate technology sectors. The company operates two core arms: Saline Business Services (outsourced BD, marketing, and account management acting as an extension of client teams) and Saline Ventures (climate tech incubator offering investment advisory, growth support, M&A, and exit planning), with Saline Marketing providing dedicated collateral, social media, ABM, and PR services.
Product overview
SALINE operates two primary arms: Saline Ventures (a climate tech incubator providing investment, incubation, growth advisory, and M&A/exit support) and Saline Business Services (outsourced business development, go-to-market strategy, sales support, and marketing services). These are supported by a dedicated Saline Marketing sub-brand offering collateral, social media, ABM, and PR services. Service modules include lead generation and outreach campaigns, CRM setup and management (via HubSpot), and investment and incubation. SALINE also co-developed the YOUR7MENTOR programme with Red7 Marine, and its portfolio company Farm Urban offers ESG packages (Nourish, Nurture, Flourish). The portfolio company DLV Technologies was launched in November 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Saline Ventures A climate tech incubator providing investment and incubation, growth and business advisory, mergers and acquisitions support, and exit planning for early-stage and scaling green technology businesses.
- Saline Business Services Outsourced business development, marketing, sales support, and go-to-market strategy services for organisations of all sizes, with a focus on the sustainability sector and purpose-driven businesses building a greener future.
- Saline Marketing Professional marketing services including marketing collateral, social media content, account-based marketing (ABM), and PR and communications, designed to boost visibility and growth for businesses.
Quantifiable outcome
- Helped generate £750,000+ quarterly pipeline for The Marine Group
- +4 more outcomes
Companies that use SALINE
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
SALINE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
SALINE partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, supporting and portfolio.
- Go Climate PositivecoreSALINE has partnered with Go Climate Positive for their Road to Net Zero program, a comprehensive initiative to implement strategies for minimising environmental impact and achieving carbon neutrality. This partnership guides SALINE in reducing emissions and demonstrating commitment to sustainability.
- GlenigansupportingSALINE utilizes Glenigan tools and databases as part of their business development service for clients like Practicality Brown, accessing construction project data and tender opportunities.
- Connected EnergyportfolioClient of Saline Business Services in the sustainability/energy sector.
- Ian WilliamsportfolioClient of Saline Business Services in the construction/maintenance sector.
- EEEGR (East of England Energy Group)portfolioClient/partner in the energy sector, specifically marine energy and renewables.
- Marine Energy WalesportfolioClient/partner in the marine renewable energy sector.
- Latent DriveportfolioPortfolio company of Saline Ventures in the climate tech/clean energy space.
- NodumportfolioPortfolio company of Saline Ventures.
- Salmon MarineportfolioPortfolio company of Saline Ventures in the marine sector.
- Go PositiveportfolioPortfolio company of Saline Ventures in sustainability/climate space.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
SALINE competitors and assessment
Company assessmentDirect peers
- Equator: UK B2B marketing agency offering brand, content and lead generation services. Comparable to Saline Marketing's services bundle for B2B clients, though Equator is more brand-led and less vertical-specialised in marine/climate.
- Antler: Global early-stage VC and startup generator that invests in and supports founders from day zero. Comparable to Saline Ventures' incubation and capital-connection offering, though Antler takes direct equity and operates a much larger global program.
- The Lead Agency: UK-based B2B lead generation and marketing agency serving SMEs and mid-market clients. Direct peer to Saline Business Services on outsourced BD, lead gen and outbound campaigns, though without SALINE's marine/climate specialisation.
Broad incumbents
- EcoAct: European climate strategy and carbon consultancy supporting organisations on net-zero strategies and carbon markets. Comparable to SALINE's climate-tech and decarbonisation client work, but focused on advisory rather than go-to-market execution.
- South Pole: Global climate consultancy and project developer covering carbon markets, climate strategy and sustainability services. Comparable to SALINE's voluntary carbon market work (e.g. Nature Broking) but operating globally at much larger scale.
- Baringa Partners: Independent consultancy advising energy, resources and climate clients on strategy and transformation. Overlaps with SALINE's marine/offshore wind and decarbonisation client base, but operates as a large strategy house.
- Anthesis Group: Large global sustainability consultancy offering advisory and implementation services to corporates. Overlaps with SALINE's climate-tech and ESG packaging work but at significantly larger scale and broader scope.
- Cambridge Consultants: Deeptech and engineering consultancy working across energy, marine and industrial sectors. Comparable to SALINE's work with marine/climate clients but operating as a much larger engineering and innovation firm.
- Carbon Trust: International climate and sustainability advisory helping organisations decarbonise. Overlaps with SALINE's decarbonisation and climate-tech focus areas, though Carbon Trust is an established institution with broader service lines.
- Techstars: Global startup accelerator providing mentorship, capital and programming to early-stage companies. Direct overlap with Saline Ventures' incubation model, though Techstars is a much larger institutional program.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SALINE social profiles
Digital presenceSALINE financial estimates
Financial estimateRevenue estimate
Valuation estimate
SALINE leadership team
Management profileNumber of profiles
Profiles9 records
SALINE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SALINE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SALINE
What does SALINE do?
SALINE is a UK-based business consulting firm that provides outsourced business development, sales support, marketing, and go-to-market strategy services to organisations in marine, construction, decarbonisation, and climate technology sectors. The company operates two core arms: Saline Business Services (outsourced BD, marketing, and account management acting as an extension of client teams) and Saline Ventures (climate tech incubator offering investment advisory, growth support, M&A, and exit planning), with Saline Marketing providing dedicated collateral, social media, ABM, and PR services.
Is SALINE a public or private company?
SALINE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SALINE founded?
SALINE was founded in 2014. It employs 11 to 50 people.
Where is SALINE based?
SALINE is headquartered in Blandford Forum, United Kingdom, in the Europe region.
How does SALINE make money?
Three revenue lines are on record. Business Development Services are the primary driver. The others are ventures & Incubation Services and marketing Services.
Who are SALINE's main competitors?
Direct peers on record are Equator, Antler and The Lead Agency. Broad incumbents are EcoAct, South Pole, Baringa Partners, Anthesis Group, Cambridge Consultants, Carbon Trust and Techstars.
Does SALINE have an API?
No public API is recorded for SALINE.
What industry is SALINE in?
SALINE's product category is Business Consulting Services. Its primary akta.pro industry code is BPAHAIAD, Water, Wastewater & Hydraulics Engineering Consulting. Its NAICS code is 5614 and its SIC code is 8744.