SALINE

Name

SALINE

Legal name

SALINE Business Services LTD

Website

https://saline.org.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

SALINE is a UK-based business consulting firm, founded in 2014, that operates two arms — Saline Business Services (outsourced business development, sales support, and marketing) and Saline Ventures (climate tech incubation and M&A advisory) — serving marine, construction, decarbonisation, and purpose-driven enterprises across the UK and UAE.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Business Support Services (5614), Advertising, Public Relations, and Related Services (5418), Environmental Consulting Services (54162)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Water, Wastewater & Hydraulics Engineering Consulting (BPAHAIAD)

Keywords

• Business development services
• Outsourced sales support
• Climate tech incubation
• Go-to-market consulting
• Marketing services

Headquarters

HQ city

Blandford Forum

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Business Development Services: Outsourced business development services including lead generation, sales support, account management, and strategic consulting. Services are tailored to client needs and delivered as ongoing partnerships.
2. Ventures & Incubation Services: Climate tech incubator services including investment advisory, growth consulting, M&A support, and exit planning for early-stage green technology businesses.
3. Marketing Services: Marketing services including social media content creation, account-based marketing, PR and communications, and marketing collateral development.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

SALINE is a UK-based business consulting firm that provides outsourced business development, sales support, marketing, and go-to-market strategy services to organisations in marine, construction, decarbonisation, and climate technology sectors. The company operates two core arms: Saline Business Services (outsourced BD, marketing, and account management acting as an extension of client teams) and Saline Ventures (climate tech incubator offering investment advisory, growth support, M&A, and exit planning), with Saline Marketing providing dedicated collateral, social media, ABM, and PR services.

Product overview

SALINE operates two primary arms: Saline Ventures (a climate tech incubator providing investment, incubation, growth advisory, and M&A/exit support) and Saline Business Services (outsourced business development, go-to-market strategy, sales support, and marketing services). These are supported by a dedicated Saline Marketing sub-brand offering collateral, social media, ABM, and PR services. Service modules include lead generation and outreach campaigns, CRM setup and management (via HubSpot), and investment and incubation. SALINE also co-developed the YOUR7MENTOR programme with Red7 Marine, and its portfolio company Farm Urban offers ESG packages (Nourish, Nurture, Flourish). The portfolio company DLV Technologies was launched in November 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Saline Ventures A climate tech incubator providing investment and incubation, growth and business advisory, mergers and acquisitions support, and exit planning for early-stage and scaling green technology businesses.
• Saline Business Services Outsourced business development, marketing, sales support, and go-to-market strategy services for organisations of all sizes, with a focus on the sustainability sector and purpose-driven businesses building a greener future.
• Saline Marketing Professional marketing services including marketing collateral, social media content, account-based marketing (ABM), and PR and communications, designed to boost visibility and growth for businesses.

Quantifiable outcome

• Helped generate £750,000+ quarterly pipeline for The Marine Group
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Ten partnerships are on record, tiered core, supporting and portfolio.

• Go Climate PositivecoreStrategic or Co-development PartnerSALINE has partnered with Go Climate Positive for their Road to Net Zero program, a comprehensive initiative to implement strategies for minimising environmental impact and achieving carbon neutrality. This partnership guides SALINE in reducing emissions and demonstrating commitment to sustainability.
• GlenigansupportingTechnology or IntegrationSALINE utilizes Glenigan tools and databases as part of their business development service for clients like Practicality Brown, accessing construction project data and tender opportunities.
• Connected EnergyportfolioStrategic or Co-development PartnerClient of Saline Business Services in the sustainability/energy sector.
• Ian WilliamsportfolioStrategic or Co-development PartnerClient of Saline Business Services in the construction/maintenance sector.
• EEEGR (East of England Energy Group)portfolioStrategic or Co-development PartnerClient/partner in the energy sector, specifically marine energy and renewables.
• Marine Energy WalesportfolioStrategic or Co-development PartnerClient/partner in the marine renewable energy sector.
• Latent DriveportfolioStrategic or Co-development PartnerPortfolio company of Saline Ventures in the climate tech/clean energy space.
• NodumportfolioStrategic or Co-development PartnerPortfolio company of Saline Ventures.
• Salmon MarineportfolioStrategic or Co-development PartnerPortfolio company of Saline Ventures in the marine sector.
• Go PositiveportfolioStrategic or Co-development PartnerPortfolio company of Saline Ventures in sustainability/climate space.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Equator: UK B2B marketing agency offering brand, content and lead generation services. Comparable to Saline Marketing's services bundle for B2B clients, though Equator is more brand-led and less vertical-specialised in marine/climate.
• Antler: Global early-stage VC and startup generator that invests in and supports founders from day zero. Comparable to Saline Ventures' incubation and capital-connection offering, though Antler takes direct equity and operates a much larger global program.
• The Lead Agency: UK-based B2B lead generation and marketing agency serving SMEs and mid-market clients. Direct peer to Saline Business Services on outsourced BD, lead gen and outbound campaigns, though without SALINE's marine/climate specialisation.

Broad incumbents

• EcoAct: European climate strategy and carbon consultancy supporting organisations on net-zero strategies and carbon markets. Comparable to SALINE's climate-tech and decarbonisation client work, but focused on advisory rather than go-to-market execution.
• South Pole: Global climate consultancy and project developer covering carbon markets, climate strategy and sustainability services. Comparable to SALINE's voluntary carbon market work (e.g. Nature Broking) but operating globally at much larger scale.
• Baringa Partners: Independent consultancy advising energy, resources and climate clients on strategy and transformation. Overlaps with SALINE's marine/offshore wind and decarbonisation client base, but operates as a large strategy house.
• Anthesis Group: Large global sustainability consultancy offering advisory and implementation services to corporates. Overlaps with SALINE's climate-tech and ESG packaging work but at significantly larger scale and broader scope.
• Cambridge Consultants: Deeptech and engineering consultancy working across energy, marine and industrial sectors. Comparable to SALINE's work with marine/climate clients but operating as a much larger engineering and innovation firm.
• Carbon Trust: International climate and sustainability advisory helping organisations decarbonise. Overlaps with SALINE's decarbonisation and climate-tech focus areas, though Carbon Trust is an established institution with broader service lines.
• Techstars: Global startup accelerator providing mentorship, capital and programming to early-stage companies. Direct overlap with Saline Ventures' incubation model, though Techstars is a much larger institutional program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/saline-business

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SALINE