Spatial Sound and Guidance Company

What Spatial Sound and Guidance Company does

Spatial Sound and Guidance Company (SSGC) is a London-based, privately held software company that builds an AI-enabled 3D spatial audio wayfinding platform for transport operators, local authorities, real estate developers, and other large organisations. The platform delivers real-time, heads-up, hands-free navigation through directional audio cues anchored to physical locations, eliminating the need for users to interact with smartphone screens while finding transport stops, stations, micromobility pick-up points, or points of interest. It works with standard stereo headphones and runs in the background of host apps, making it accessible to users who are visually impaired, neurodivergent, elderly, or under time pressure.

The underlying technology is built on Microsoft Soundscape, an open-source spatial audio framework originating from a 10-year Microsoft research project designed to assist low-vision users with mobility. SSGC was founded by the original Soundscape project lead (now CPO) and three co-founders with backgrounds in urban planning, digital places, and experience design. The current product portfolio consists of a core 'SSGC Spatial Audio Wayfinding Platform' and an 'AI Guide' sub-product that operates as an agentic assistant, anticipating user needs, adapting to environmental context, and personalising guidance in real time. Capabilities span autonomous agents, speech and audio, recommendation engines, and process automation.

SSGC operates as a B2B platform business. It generates revenue by licensing and integrating its spatial audio wayfinding into existing transport operator applications (rideshare, micromobility, public transport), and by delivering B2B spatial audio campaigns to real estate developers, business improvement districts, and large enterprises that want to drive footfall to physical locations. Pricing is not publicly disclosed and the platform is currently available through a private beta. All commercial activity to date — including Reading-to-London rail, Southwark walking tour, St. Albans community, and Transport for Wales Spring Lab — is structured as pilots, proof-of-concept trials, or accelerator participation rather than disclosed paying engagements.

Name

Spatial Sound and Guidance Company

Legal name

Spatial Sound and Guidance Company Ltd

Website

https://ssgc.io

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Spatial Sound and Guidance Company (SSGC) develops an AI-enabled 3D spatial audio wayfinding platform that integrates into existing transport operator apps, enabling hands-free, screen-free navigation for transport operators, local authorities, real estate developers, and large enterprises.

Ownership category

akta.pro rank

Product category

Spatial Audio Wayfinding Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Indoor Mapping & Wayfinding Platforms (BPAMANAG)

Keywords

• Spatial audio wayfinding
• Transport navigation technology
• Accessible mobility platform
• AI navigation assistant
• Urban wayfinding solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Licensing to Transport Operators: SSGC integrates its spatial audio wayfinding platform into existing transport operator apps (rideshare, micromobility, and public transport apps), generating revenue through licensing and integration fees. The platform enables transport operators to deliver real-time, context-aware guidance to their users.
2. B2B Spatial Audio Campaigns: SSGC uses location intelligence to create navigation experiences that facilitate audio-first campaigns and measure how these campaigns drive users to physical locations for partners including real estate developers, business improvement districts, and large businesses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

SSGC provides an AI-enabled 3D spatial audio wayfinding platform that delivers real-time, context-aware, heads-up navigation guidance through directional audio cues. The platform integrates into existing rideshare, micromobility, and public transport operator apps, allowing passengers to locate stops, stations, and pick-up points without looking at a screen. The company's technology is derived from ten years of Microsoft Soundscape research, combined with an agentic AI Guide that personalises navigation in real time.

Product overview

SSGC offers a unified spatial audio wayfinding platform built on Microsoft Soundscape technology. The core product is an AI-enabled 3D spatial audio wayfinding platform that guides users through directional audio cues, with an AI Guide component providing personalised, context-aware assistance. The platform integrates into existing transport operator apps to deliver real-time guidance without requiring smartphone screens, transforming navigation from 'heads-down' to 'heads-up' experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• SSGC Spatial Audio Wayfinding Platform AI-enabled 3D spatial audio wayfinding platform that guides users to transport stops, stations, and points of interest through directional audio cues without requiring smartphone screen interaction. It integrates into existing transport operator apps to deliver real-time, context-aware guidance that is intuitive, accessible, and hands-free, and is targeted at transport operators, local authorities, and real estate developers.
• AI Guide An AI-powered guide that acts as an 'honest broker' of information, providing personalised assistance while users navigate environments. It draws on context-based information shared by users to enrich the heads-up, hands-free spatial audio experience, anticipating missed transfers, adjusting routes dynamically, and remaining present in the environment rather than lost in a screen.

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

One partnership is on record.

• Transport for Wales (TfW)flagshipStrategic or Co-development Partner · 6 May 2026SSGC has been accepted into the Spring Lab by Transport for Wales accelerator under the 'Future of Transport' wildcard category. The partnership aims to seamlessly integrate SSGC's AI-enabled 3D spatial audio wayfinding platform into the public transit ecosystem, eliminating the 'smartphone shuffle' for passengers. The collaboration also involves work toward the ambitious Cardiff Central Station redevelopment project. This is a joint venture involving kick-off events in Pontypridd and Cardiff.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• What3Words: What3Words offers a global addressing system and is increasingly integrated into transport and last-mile navigation. It addresses a related but distinct location-addressing problem that could complement or compete with SSGC's spatial audio wayfinding in transit contexts.
• Locus Map / ViewRanger (Outdooractive): Outdooractive provides outdoor navigation and trail guidance including audio cues. It is comparable to SSGC on walking tours and city trails use cases (e.g., the Southwark walking tour) where spatial audio enhances exploration.

Broad incumbents

• Mapbox: Mapbox supplies customizable mapping, navigation, and location services to developers and enterprises. It is a plausible underlying platform for SSGC's transport operator integrations and competes for the same enterprise navigation budgets.
• Citymapper: Citymapper is a major multimodal transit navigation app used by commuters in major cities. It overlaps with SSGC's transport wayfinding mission but remains entirely screen-based, positioning it as the incumbent SSGC aims to evolve beyond.
• HERE Technologies: HERE provides mapping and location platform services used by automakers, transport operators, and enterprises. It competes indirectly by supplying the location infrastructure layer that SSGC's transport operator integrations would build upon.
• Google Maps: Google Maps is the dominant consumer navigation platform, including transit, walking, and micromobility. Its scale, mapping data, and AR features make it the most important incumbent whose audio-first evolution could threaten or accelerate SSGC's adoption.

Direct peers

• Navenio: Navenio provides indoor location and wayfinding for hospitals, warehouses, and campuses, including accessibility-focused deployments. It overlaps with SSGC on indoor/outdoor wayfinding for complex physical environments.
• BlindSquare: BlindSquare is the leading audio-based navigation app for the blind and visually impaired, providing auditory wayfinding in indoor and outdoor environments. It is the closest direct competitor to SSGC's accessibility-rooted spatial audio navigation use case.
• Wayfindr: Wayfindr developed the open standard for audio wayfinding on public transport, particularly London Underground trials. It addresses the same transit accessibility and audio navigation niche as SSGC's transport operator integrations.
• Microsoft Soundscape Community: The community continuation of Microsoft Soundscape, the open-source research project SSGC is commercializing. Represents the same underlying technology lineage and use case for low-vision mobility independence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC6Y4nWzTf6rU7hvqi8EnkQg
• LinkedInlinkedin.com/company/ssgc-seva

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spatial Sound and Guidance Company