3Play Media
3Play Media is a Boston-based AI-and-human video accessibility and localization platform providing captioning, subtitling, dubbing, and audio description to 10,000+ customers including universities, media companies, and technology enterprises, with 40+ platform integrations and Pulse compliance auditing.
- Company typePrivate
- Founded2007
- HeadquartersBoston, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What 3Play Media does
3Play Media is a Boston-headquartered provider of video accessibility and localization services, combining proprietary AI tooling with human expert review to deliver captioning, subtitling, dubbing, audio description, and live captioning. Its platform architecture centers on automated speech recognition for transcription, machine translation across 90+ languages, computer-vision-driven audio description scripting, and generative AI voice synthesis for dubbing, with a human-in-the-loop quality layer that guarantees 99%+ captioning accuracy. Distribution is multi-modal: a self-serve SaaS platform for ordering, an enterprise sales motion with demo-led conversion, and an API-first channel with REST APIs, sandbox environments, and 40+ native integrations across video platforms (Brightcove, Vimeo, YouTube, Kaltura), LMS systems (Canvas, Blackboard), lecture capture (Panopto, Echo360), and cloud storage (AWS S3, Dropbox, Box).
The company monetizes through a mix of per-minute professional services for captioning, subtitling, dubbing, and audio description, alongside emerging subscription contracts for its Pulse compliance-auditing platform (tiered at $10K Level A and $50K Level AA annually). Pulse, launched in March 2026, audits and remediates entire video libraries for Title II compliance using predictive accuracy scoring. Customer segments span higher education (2,000+ universities), media and entertainment (NBC Sports, PBS, Viacom, Starz), technology enterprises (Salesforce, Dell, Cisco, Oracle, Autodesk), eLearning (Skillsoft, edX, 2U), and sports broadcasting, with a logo base of 10,000+ customers and 14M+ files processed cumulatively.
3Play Media's strategic positioning is anchored in regulatory expertise across ADA Title II, Section 504/508, CVAA, WCAG 2.1 AA, and the European Accessibility Act, reinforced by 15 patents and membership in The Valuable 500. Pulse represents a deliberate pivot from transactional per-minute revenue toward recurring enterprise compliance contracts, while the API and integration ecosystem extends distribution into customer media stacks. The combination of compliance-driven demand, broad vertical reach, and embedded workflow integrations points to a company transitioning from professional services into a hybrid SaaS-plus-services platform.
3Play Media firmographics
Firmographics- Name
- 3Play Media
- Legal name
- 3Play Media
- Website
- https://3playmedia.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- 3Play Media is a Boston-based AI-and-human video accessibility and localization platform providing captioning, subtitling, dubbing, and audio description to 10,000+ customers including universities, media companies, and technology enterprises, with 40+ platform integrations and Pulse compliance auditing.
- Ownership category
- akta.pro rank
3Play Media industry classification
Industry- Product category
- Video Accessibility & Localization Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Subtitling & Captioning Services (Timed Text, SDH/CC) (MPAHAFAA)
- akta.pro secondary industries
- Accessibility Localization (Audio Description, Accessibility QC) (MPAHAFAG), Translation & Transcreation Services (Script/Dialogue Adaptation) (MPAHAFAD)
Keywords
Where 3Play Media is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
3Play Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Captioning Services: Professional closed captioning services with guaranteed 99%+ accuracy using AI + human review. Revenue generated on a per-minute or per-project basis with various turnaround options.
- Subtitling and Translation: Video subtitling services in 90+ languages, priced per language and minute of content. Includes cultural localization and translation profile customization.
- Dubbing Services: AI-powered dubbing with human review for video localization into multiple languages. Human-in-the-loop approach ensures quality while reducing traditional dubbing costs by 40%.
- Audio Description Services: Audio description services for accessibility compliance, available with human or synthesized speech options. Patented AI solution reduces costs by 40% compared to traditional methods.
- Live Captioning: Real-time captioning services for live events, broadcasts, and virtual meetings. Integrates with platforms like Zoom, YouTube, and Brightcove for seamless delivery.
- Pulse Platform (Enterprise Auditing): Enterprise-level video accessibility auditing and remediation platform. Annual contracts with tiered pricing based on coverage level (Level A or Level AA) and remediation scope.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pulse Audit Only - Level A (Captioning) |
| Subscription | Annual | Pulse Audit Only - Level AA (Captioning + Audio Description) |
| Subscription | Annual | Pulse Audit + Remediation |
| Unit Pricing | Pay-as-you-go | Accommodation - Professional Captioning |
| Unit Pricing | Pay-as-you-go | Accommodation - Live Professional Captioning |
| Unit Pricing | Pay-as-you-go | Accommodation - Audio Description |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
3Play Media product offering
Product offeringCore offering
3Play Media provides video accessibility and localization services including closed captioning, subtitling, audio description, dubbing, and live captioning through an AI-powered platform combined with human expert review. The platform supports 50+ languages for captioning, 90+ languages for subtitling, and 30+ languages for audio description, with 99%+ accuracy guarantees and compliance with ADA, WCAG, EAA, CVAA, Section 504/508, and Title II regulations. The company serves over 10,000 brands including universities, media companies, technology firms, and eLearning platforms through direct sales, a self-serve platform, and 40+ pre-built integrations with video, LMS, and cloud storage systems.
Product overview
3Play Media is a video accessibility and localization platform that combines AI technology with human expertise to deliver captioning, subtitling, audio description, and dubbing services. The platform is built around a unified core architecture where services integrate seamlessly—Dubbing and Subtitling handle localization while Captioning and Audio Description ensure accessibility, all connected through a centralized platform with Developer APIs and 40+ integrations. Pulse serves as an AI-powered auditing layer that identifies compliance risks across video libraries and automates remediation workflows. The platform supports 50+ languages for captioning/subtitling and 30+ languages for audio description, with guaranteed accuracy SLAs and compliance with WCAG, EAA, ADA, CVAA, Section 504/508, and Title II.
Differentiator
Problem solved
Functional benefit
Brands
- Pulse: AI-powered video accessibility auditing tool that identifies compliance risks, scores videos, and automates remediation workflows for Title II compliance.
Products and services
- Captioning
Quantifiable outcome
- 99%+ captioning accuracy guaranteed with actual measured average of 99.6%
- +6 more outcomes
Companies that use 3Play Media
Customer profileNamed customers28 records
Segments7 records
Ideal customer profiles6 records
3Play Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration37 records
AI capability10 records
Feature6 records
3Play Media partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- WistiacorePre-built video platform integration allowing customers to order captions and track delivery directly within Wistia.
- DropboxcoreFile sharing platform integration enabling customers to submit video files from Dropbox for accessibility processing.
- BoxcoreEnterprise cloud content management integration for file submission and accessibility service delivery.
- ZoomcoreLive captioning integration for Zoom meetings and webinars, supporting real-time accessibility.
- BrightcovecoreVideo cloud platform integration for seamless ordering and automated caption/subtitle delivery to Brightcove video players.
- KalturacoreVideo platform integration for education and enterprise customers, enabling automated accessibility workflows.
- VimeocoreVideo hosting platform integration for caption ordering and delivery to Vimeo videos.
- YouTubecoreVideo platform integration enabling caption ordering and automated upload to YouTube channels.
- AWS (Amazon Web Services)coreAWS S3 integration allowing customers to connect cloud buckets for fully automated captioning workflows - upload in, captions out.
- Google DrivecoreCloud storage integration for file submission and retrieval of accessibility services.
- PanoptocoreLecture capture system integration widely used in higher education for automated caption delivery.
- Canvas (Instructure)coreLearning management system integration for education customers, supporting accessibility compliance workflows.
- Echo360coreLecture capture platform integration for higher education institutions.
- AIM (Accommodations Management)coreStudent accommodations management platform integration for disability services workflow automation.
- The Valuable 500minorGlobal business initiative focused on disability inclusion. 3Play Media is a Working Member, demonstrating commitment to accessibility and inclusion in business.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
3Play Media competitors and assessment
Company assessmentDirect peers
- Rev.com: Rev.com offers AI- and human-powered transcription, captioning, and translation services for video and audio, closely overlapping with 3Play Media's core captioning and subtitling offerings for enterprise and media customers.
- Verbit: Verbit provides AI-driven captioning and transcription with human review for education, media, and legal markets, directly competing with 3Play Media's AI-plus-human captioning model and higher-ed compliance focus.
- Trint: Trint is a SaaS transcription and captioning platform with collaborative editing workflows for journalists and media teams, competing with 3Play in AI-assisted transcription and captioning for content creators and broadcasters.
- VSI Group: VSI is a media-focused dubbing, subtitling, and accessibility (including audio description) provider serving broadcast and streaming customers, directly comparable to 3Play's localization and accessibility services for media and entertainment.
- Caption Access: Caption Access is a closed captioning, subtitling, and audio description services provider for broadcast, education, and corporate clients, directly competing with 3Play Media in captioning and accessibility services.
Broad incumbents
- TransPerfect: TransPerfect is a large global localization and translation services provider offering subtitling, dubbing, and interpretation across 170+ languages, overlapping with 3Play's broader localization business at the enterprise end of the market.
- Lionbridge: Lionbridge is a major enterprise translation and localization services company delivering subtitling, dubbing, and AI data services, competing with 3Play for media and eLearning localization engagements worldwide.
- Otter.ai: Otter.ai is a leading AI meeting and conversation transcription platform expanding into enterprise meeting notes and collaboration, broadly overlapping with 3Play's transcript and live captioning capabilities for virtual meetings and events.
- LanguageLine Solutions: LanguageLine Solutions is a large enterprise language services provider offering interpretation and translation, broadly comparable to 3Play's multilingual subtitling and translation business for regulated and global customers.
Emerging players
- AudioEye: AudioEye provides digital accessibility compliance tooling and remediation services for websites and applications, adjacent to 3Play's Pulse offering but focused on web/app rather than video accessibility.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
3Play Media social profiles
Digital presence3Play Media compliance and trust
Trust signalCompliance6 records
3Play Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
3Play Media leadership team
Management profileNumber of profiles
3Play Media funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3Play Media M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3Play Media
What does 3Play Media do?
3Play Media provides video accessibility and localization services including closed captioning, subtitling, audio description, dubbing, and live captioning through an AI-powered platform combined with human expert review. The platform supports 50+ languages for captioning, 90+ languages for subtitling, and 30+ languages for audio description, with 99%+ accuracy guarantees and compliance with ADA, WCAG, EAA, CVAA, Section 504/508, and Title II regulations. The company serves over 10,000 brands including universities, media companies, technology firms, and eLearning platforms through direct sales, a self-serve platform, and 40+ pre-built integrations with video, LMS, and cloud storage systems.
Is 3Play Media a public or private company?
3Play Media is a private company. It is classified as unknown and is currently operating.
When was 3Play Media founded?
3Play Media was founded in 2007. It employs 501 to 1,000 people.
Where is 3Play Media based?
3Play Media is headquartered in Boston, United States, in the North America region.
How does 3Play Media make money?
Six revenue lines are on record. Captioning Services are the primary driver. The others are subtitling and Translation, dubbing Services, audio Description Services, live Captioning and pulse Platform (Enterprise Auditing).
Who are 3Play Media's main competitors?
Direct peers on record are Rev.com, Verbit, Trint, VSI Group and Caption Access. Broad incumbents are TransPerfect, Lionbridge, Otter.ai and LanguageLine Solutions. AudioEye is listed as an emerging player.
Does 3Play Media have an API?
Yes. 3Play Media's REST APIs enable developers to build automated workflows and custom applications to make media accessible. The APIs support ordering and postback for closed captions, translation, audio description, and live captioning, along with service customizations. Features include bulk file submission, real-time progress tracking, and automatic delivery of completed captions. Supports both Production and Sandbox environments. Offers Postman collection for API interaction. Developer documentation is at docs.3playmedia.dev.
What industry is 3Play Media in?
3Play Media's product category is Video Accessibility & Localization Software. Its primary akta.pro industry code is MPAHAFAA, Subtitling & Captioning Services (Timed Text, SDH/CC), with a secondary code of MPAHAFAG, Accessibility Localization (Audio Description, Accessibility QC). Its NAICS code is 51219 and its SIC code is 7819.