IMR-University of Nicosia

What IMR-University of Nicosia does

Insights Market Research (IMR) LTD, operating under the trade name 'IMR/University of Nicosia', is a Cyprus-domiciled professional services firm founded in 2002 that delivers market research, social impact research, strategic consultancy, and ancillary services to government ministries, financial institutions, ICT firms, and commercial enterprises. The firm operates from a single headquarters in Nicosia and serves clients primarily within Cyprus, with stated regional capabilities.

The company's technological core is the proprietary Market Business Intelligence (MBI) platform, which integrates multi-channel data acquisition, real-time analytics, predictive modelling, anomaly detection, and customer segmentation. This platform supports several modules including the Customer Feedback Tool (CFT) with 365 real-time reporting, an AI-based Emotion Analytics module using Facial Emotion Recognition and Eye Tracking, an Insight Analytics module for in-site monitoring (heat maps, queue analysis, people counting), and an electronic Mystery Shopper questionnaire with automated data validation. A separate Sustainability Journey methodology provides ESG advisory under an eight-step framework.

Revenue is generated primarily through professional services engagements priced on a quote basis. The firm offers six main service streams: market research (quantitative, qualitative, mystery audits), social impact strategy, corporate development and business strategy, European and national grants advisory, vocational training, and call center services. A separate sub-brand, LeadPro, operates as a lead-generation product. Distribution is direct-to-client via consultative sales, and the firm maintains a modest digital presence across LinkedIn, Facebook, X, and Instagram. No external investors, funding rounds, or named customer logos are disclosed.

Name

IMR-University of Nicosia

Legal name

Insights Market Research (IMR) LTD

Website

https://imr.com.cy

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Management Consulting Services (54161), Computer Systems Design Services (541512)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Services (8741)

akta.pro primary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

akta.pro secondary industry

Program & Project Management (PMO) Consulting (BPAHACAL)

Keywords

• Market research services
• Social impact research
• Strategic consultancy
• Business intelligence analytics
• Customer feedback monitoring

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Comprehensive market research services including quantitative and qualitative research, mystery audits, and consumer behavior analysis.
2. Social Impact Strategy: Consulting services focused on stakeholder engagement, needs assessment, and social impact measurement for organizations.
3. Corporate Development & Business Strategy: Strategic consultancy services leveraging MBI tools and analytical capabilities to develop actionable corporate strategies.
4. European & National Grants Advisory: Support services for securing European and National Grants including application preparation and project compliance management.
5. Vocational Training Programs: Industry-aligned vocational training programs providing practical skills and knowledge across various sectors.
6. Call Center Services: Inbound and outbound call center services including customer support, market research surveys, and follow-up communications.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

IMR-University of Nicosia is a Cyprus-based market research and strategic consultancy firm that delivers quantitative and qualitative research, social impact strategy, corporate development advisory, European and national grant support, call center services, and vocational training. Its proprietary Market Business Intelligence (MBI™) platform and Customer Feedback Tool (CFT) provide real-time data collection, predictive analytics, emotion recognition, and insight analytics to clients across government, financial services, telecom, FMCG, healthcare, and other verticals.

Product overview

IMR/University of Nicosia™ operates as a market research and strategic consultancy firm offering a portfolio of interconnected services centered around its proprietary Market Business Intelligence (MBI™) platform. The core offering includes the MBI™ platform with integrated modules for customer feedback (Customer Feedback Tool), mystery shopping, emotion analytics, insight analytics, and the Sustainability Journey™ methodology. Supporting services include market research (quantitative, qualitative, mystery audits), social impact strategy, corporate development, European & national grants support, communication strategy, call center services, and vocational training. The company also offers LeadPro as a separate lead generation sub-brand. The portfolio is designed to provide end-to-end insights and strategic support for businesses across multiple sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Market Business Intelligence™ (MBI™) Tool: A proprietary tool offering live data collection, advanced analytics, and tailored visualizations for swift and accurate processing of big data.
• Customer Feedback Tool (CFT)
• Sustainability Journey™

Products and services

• Market Research
• Social Impact Strategy
• Corporate Development & Business Strategy
• European & National Grants
• Communication Strategy
• Sustainability Solutions
• Call Center
• Vocational Training Center
• Market Business Intelligence (MBI™)
• Customer Feedback Tool (CFT)
• LeadPro

Quantifiable outcome

• Daily capability to monitor market parameters and customer expectations

Segments15 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Qualtrics: Enterprise experience management platform covering CX, employee experience, and market research — broader than IMR but overlapping significantly on customer feedback, employee analytics, and real-time reporting.
• Medallia: Enterprise customer experience and voice-of-customer analytics platform — comparable to IMR's Customer Feedback Tool and emotion analytics capabilities, but serving enterprise-scale clients globally.

Direct peers

• Ipsos: Global market research and analytics firm offering quantitative, qualitative, social impact, and CX research across dozens of verticals — directly comparable to IMR's core market research and strategy consulting offerings, but at global scale.
• YouGov: Online market research and public opinion polling platform leveraging proprietary panels and technology — comparable to IMR's social impact research, voter sentiment analysis, and tech-enabled survey capabilities.
• GfK / NIQ: Global consumer market research firm offering insights on consumer behavior, retail, and FMCG — directly comparable to IMR's FMCG, retail, and consumer behavior research verticals.
• Toluna: Online consumer insights platform combining panel research, surveys, and real-time analytics — directly comparable to IMR's MBI platform, Customer Feedback Tool, and online survey capabilities.
• Quantilope: Tech-enabled consumer insights platform offering automated quantitative research and real-time dashboards — closely comparable to IMR's MBI platform, predictive modeling, and advanced segmentation capabilities.
• Forsta: Experience and research technology platform (formerly Confirmit) offering survey, feedback, and CX analytics — closely comparable to IMR's Customer Feedback Tool and integrated research platform approach.
• Nielsen: Global market research and consumer intelligence firm offering media measurement, consumer behavior analytics, and predictive insights — overlaps with IMR's MBI platform, consumer research, and forecasting capabilities.
• Kantar: Global market research and analytics firm specializing in consumer insights, brand strategy, and customer experience — directly comparable to IMR's market research, customer feedback, and corporate strategy services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/imrunic
• Facebookfacebook.com/imrunic
• LinkedInlinkedin.com/company/imr-university-of-nicosia
• Instagraminstagram.com/imr_unic?igsh=bzBodmZwdnB5NnVn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IMR-University of Nicosia