Sur-ron

What Sur-ron does

Sur-ron, legally registered as Hangzhou Qiulong Technology Co., Ltd., is a privately held Chinese electric motorcycle manufacturer headquartered in Hangzhou, China. The company designs, produces, and sells a four-model lineup of electric off-road and dual-purpose motorcycles under the SURRON brand: the Hyper Bee (extreme terrain), Light Bee S (street-legal commuter and off-road), Ultra Bee (flagship high-performance), and Storm Bee (off-road for challenging terrain). The underlying technology centers on electric drivetrain and battery systems for two-wheeled vehicles, with no disclosed proprietary software, AI, or patents in the available data.

The company generates revenue almost exclusively through hardware sales of these electric motorcycles, with pricing not publicly disclosed on its website. Its go-to-market is a global authorized dealer model, supported by a public dealer map and an active dealer application intake, with end customers including off-road riding enthusiasts and electric vehicle consumers (off-road riding, urban commuting, and electric mobility use cases). Marketing and customer engagement are run through a community platform, media center, mobile app, downloadable manuals, and social media channels. The company is privately held with no disclosed funding rounds, institutional investors, leadership team, subsidiaries, or M&A activity in the provided source material.

Name

Sur-ron

Legal name

Hangzhou Qiulong Technology Co., Ltd.

Website

https://surron.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Sur-ron is a privately held Chinese electric motorcycle manufacturer (Hangzhou Qiulong Technology Co., Ltd.) that designs and sells a four-model lineup of electric off-road and dual-purpose bikes — Hyper Bee, Light Bee, Ultra Bee, and Storm Bee — through a global authorized dealer network targeting off-road enthusiasts and urban commuters.

Ownership category

akta.pro rank

Product category

Electric Motorcycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)

akta.pro secondary industry

E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)

Keywords

• Electric motorcycles
• Off-road vehicles
• Electric powertrains
• Electric two-wheelers
• Motorcycle manufacturing

Headquarters

HQ city

Nuneaton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Electric Vehicle Sales: Sur-ron generates revenue primarily through the sale of electric motorcycles and off-road vehicles, including models such as Hyper Bee, Light Bee, Ultra Bee, and Storm Bee.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Sur-ron designs, manufactures, and sells electric motorcycles and off-road electric vehicles under the SURRON brand. Its product lineup consists of four models — Hyper Bee (extreme-terrain), Light Bee S (street-legal / commuter), Ultra Bee (flagship high-performance), and Storm Bee (challenging off-road conditions) — sold globally through an authorized dealer network and supported by a mobile app, downloadable manuals, a media center, and an online community.

Product overview

Sur-ron is an electric vehicle manufacturer offering a lineup of electric motorcycles. The product portfolio includes four distinct models: Hyper Bee (extreme terrain), Light Bee S (street/commuter), Ultra Bee (flagship high-performance), and Storm Bee (off-road). The company provides supporting infrastructure through its dealer network, mobile application (APP), downloadable manuals, media resources, and community features.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyper Bee Electric off-road motorcycle designed for extreme terrain riding with a high-performance electric drivetrain, targeted at off-road enthusiasts.
• Light Bee S Street-legal electric motorcycle offering a balance of urban commuting capability and off-road performance for individual riders.
• Ultra Bee High-performance electric motorcycle positioned as Sur-ron's flagship model with advanced capabilities for demanding riders.
• Storm Bee Electric off-road motorcycle designed for challenging terrain and extreme riding conditions for off-road enthusiasts.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Stark Future: Stark Future is an emerging Spanish electric motorcycle maker whose off-road/performance models compete with Sur-ron's Ultra Bee and Storm Bee for high-end electric dirt bike buyers, particularly in European markets.
• Cake: Cake is a Swedish electric motorcycle company focused on lightweight off-road and urban models (e.g., Kalk, Bukk), making it an emerging player comparable to Sur-ron's Light Bee on use case and rider persona.

Broad incumbents

• LiveWire (Harley-Davidson): LiveWire, spun out of Harley-Davidson, is an electric motorcycle brand with a dealer network that increasingly overlaps with Sur-ron's premium electric motorcycle positioning and dealer-channel go-to-market model.
• KTM: KTM is an established motorcycle and off-road OEM that has launched electric off-road models (e.g., Freeride E) and competes with Sur-ron in the high-performance dirt bike and enduro category while serving a much broader motorcycle portfolio.
• Husqvarna Motorcycles: Husqvarna offers electric off-road and minicycle models under the Pioneer and EE series, directly overlapping with Sur-ron's Hyper Bee entry-level and Storm Bee/Ultra Bee performance off-road segments.
• Segway Powersports: Segway Powersports (part of Segway-Ninebot) offers a broad lineup of powersports vehicles including electric dirt bikes and off-road youth models, making it a broader incumbent comparable to Sur-ron's off-road and entry-level product mix.
• Polaris: Polaris is a major powersports manufacturer with off-road motorcycles (e.g., RZR-adjacent segments, Indian eFTR) that competes in adjacent off-road and electric vehicle categories where Sur-ron also operates.

Direct peers

• Talaria: Talaria is the most direct competitor to Sur-ron, manufacturing lightweight electric off-road motorcycles (e.g., Sting, X) that overlap heavily with Sur-ron's Light Bee and Ultra Bee in size, performance, and target customer.
• Zero Motorcycles: Zero is a pioneer in electric motorcycles, with dual-sport and off-road models (e.g., FX) that compete directly with Sur-ron's off-road line while serving a similar rider segment focused on performance and environmental sustainability.
• RFN: RFN is a Chinese manufacturer of electric dirt bikes and youth off-road models that directly competes with Sur-ron's Hyper Bee and Light Bee lines on price and distribution channels, particularly in North America and Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/uk-surron

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sur-ron