SURVIVAL OPS LTD

What SURVIVAL OPS LTD does

SURVIVAL OPS LTD is a privately held, direct-to-consumer e-commerce retailer operating under the brand 'Survival Ops' from a ClickFunnels-hosted storefront at shopsurvivalops.com. The company sells curated third-party survival, camping, and outdoor gear across three product categories: Survival Gear (first aid kits, tactical knives, wire and chain saws, emergency blankets, sleeping bags, walkie talkies, climbing gloves, storage bags), Camping Gear (cookware sets, inflatable ground mats, cooking tripods, water filters), and Navigation & Lighting (laser flashlights, solar camping lights, LED SOS bracelets). Products are listed individually at unit prices ranging from roughly $13 to $151, with free worldwide shipping offered on all orders.

The business is built on a self-serve, product-led growth model with no sales team: customers browse the catalog, add items to a shopping cart, and check out independently. There is no disclosed proprietary technology, no manufacturing capability, no mobile application, and no APIs; the company is a curation and merchandising layer over third-party products. The site includes an email newsletter capture and a blog section intended for top-of-funnel SEO traffic, alongside customer testimonials and a money-back guarantee as conversion mechanisms. Founding date is not disclosed; the company describes itself as founder-led by veterans, survival experts, and outdoor enthusiasts inspired by a Pacific Northwest survival incident.

Commercially, the company targets two consumer segments: primary outdoor enthusiasts and survivalists seeking tested tactical gear, and secondary casual campers and hikers seeking durable recreational equipment. No enterprise, B2B, or wholesale channels are disclosed, and there are no reported funding rounds, institutional investors, parent company, or subsidiaries. Revenue is not disclosed, headcount is not disclosed, and operational scale is characterized only by the global shipping claim.

Name

SURVIVAL OPS LTD

Legal name

SURVIVAL OPS LTD

Website

https://shopsurvivalops.com

Company type

Private

Operating status

Operating

Short description

SURVIVAL OPS LTD is a privately held direct-to-consumer e-commerce retailer that curates and sells third-party survival gear, camping equipment, navigation tools, and outdoor lighting to individual consumers worldwide through its own online storefront.

Ownership category

akta.pro rank

Product category

Outdoor & Survival Equipment Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

akta.pro secondary industries

Outdoor Safety, Survival & First Aid Retail (CRAMAMAG), Marine Safety & Navigation Electronics Retail (PFDs, EPIRBs, GPS, VHF) (CRAMAIAH)

Keywords

• Survival gear retail
• Camping equipment
• Emergency preparedness supplies
• Outdoor navigation tools
• Tactical EDC products

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Product Sales: One-time transaction-based sales of survival, camping, and outdoor gear products through their e-commerce platform. Customers purchase individual items at listed prices with free worldwide shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Survival Ops operates a direct-to-consumer e-commerce storefront (shopsurvivalops.com) that curates and resells third-party survival gear (first aid kits, tactical knives, emergency blankets, sleeping bags, walkie talkies), camping equipment (cookware, ground mats, tripods, water filters), and navigation/lighting products (laser flashlights, solar lanterns, SOS bracelets). Products are sold as individual unit-priced items with free worldwide shipping and a money-back guarantee to consumers seeking tested, tactical gear for emergency preparedness and outdoor use.

Product overview

SURVIVAL OPS LTD operates an e-commerce platform selling curated survival, camping, and outdoor gear. The product portfolio spans three main categories: Survival Gear (including first aid kits, survival tool kits, emergency blankets, climbing gloves, tactical knives, wire saws, sleeping bags, walkie talkies, zipper saws, survival kits, and chain saws), Camping Gear (including cookware sets, inflatable ground mats, camping tripods, and water filters), and Navigation & Lighting (including laser flashlights, solar camping lights, and SOS survival bracelets). The company was founded by veterans, survival experts, and outdoor gear enthusiasts committed to providing durable, tested gear for real-world survival scenarios rather than comfort-focused recreational use.

Differentiator

Problem solved

Functional benefit

Products and services

• New Outdoor White Laser Flashlight with Hook and Camping Light Multifunctional flashlight with Tungsten lamp for high brightness, soft light lampshade, and Type-C charging cable, intended for outdoor and camping use.
• LED Solar Camping Light Collapsible LED lantern with reflective lenses, water-resistant and shockproof ABS housing, two brightness modes, and solar or USB charging.
• AK17 Rechargeable LED SOS Survival Bracelet with Compass Wearable survival bracelet (80g, 260x40mm) with rechargeable LED flashlight, built-in compass, and SOS signaling feature for outdoor enthusiasts.
• Outdoor Camping Cookware Set Compact, lightweight cookware set including essential travel tableware, cutlery, and utensils for camping, hiking, and picnics.
• Outdoor Inflatable Camping Ground Mat for Tents Self-inflating mat made from polyester pongee with memory foam filling, inflated dimensions 1880x640x30cm, for tent sleeping and camping comfort.
• Outdoor Camping Tripod for Cooking and Fire Setup Aluminum alloy tripod with arch design, non-slip feet, and adjustable hanging chain for controlling cooking height during camping and bonfire use.
• Pacoone Mini Camping Water Filter for Survival (One Set) Lightweight, compact water filter with a double filtering system designed to remove harmful substances for safe drinking water during outdoor adventures.
• Survival First Aid Kit Durable canvas survival kit including flint, magnetic components, and battery-powered items, functioning as both a survival tool kit and first aid resource.
• Outdoor SOS Survival Tool Kit for Adventures Compact multi-functional field first aid box (220x130x60mm, 840g) containing essential emergency equipment for camping and hiking.
• Emergency Survival Blanket for Outdoor Use Reflective mylar thermal blanket (140x210cm) designed to retain body heat for emergency insulation during hiking, camping, and survival situations.
• Climbing Rope Hook Storage Bag for Outdoor Use Storage bag made from 420D ripstop Oxford cloth (84x27cm unfolded, 21x27cm folded, 0.25kg) designed for storing climbing ropes and gear.
• Tactical Full-Finger Outdoor Climbing Gloves Durable polyester fabric tactical gloves with anti-slip grip, available in Black, Army Green, Sand Yellow, and Camouflage, in sizes M, L, and XL.
• Multifunctional Tactical Swiss Army Knife (Single Unit) Compact stainless steel tactical knife with 5.4cm blade, alumina handle, 15.9cm total length, and 0.18kg weight for EDC and survival use.
• Portable 4-Strand Steel Wire Survival Saw Portable 304 stainless steel wire saw with four strands, 72cm expanded length, and 360-degree rotating handle for cutting wood, plastic, and soft metals.
• Camouflage Waterproof Insulation Survival Sleeping Bag Portable waterproof sleeping bag (200x120cm) with reflective insulation, weighing only 0.15kg, for camping, hiking, and emergency preparedness.
• Baofeng BF777S Mini Walkie Talkie for Outdoor Use Compact handheld two-way radio with 400-470 MHz range, up to 5W RF power, 16 channels, and 3-5 km communication range, weighing 0.4kg.
• Ultimate Camping Zipper Saw Portable zipper saw weighing 140g with 103cm total length and 65cm cutting blade with 11 razor-sharp teeth, packed in a 10x12cm canvas bag.
• 404 Pcs Emergency Supplies & Tactical Survival Kit Comprehensive 404-piece survival kit including ax hammer, tactical shovel, multi-tool, flashlight, emergency blanket, professional first aid supplies, and MOLLE bag (8.3x5.9x4.7 inches).
• Pocket Folding Chain Hand Saw 26-inch flexible chain saw with 11 bidirectional razor-sharp blades, heat-treated 65Mn steel alloy construction, and soft nylon handles for outdoor wood cutting.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Amazon: Dominant mass e-commerce retailer that hosts the survival/outdoor preparedness category with thousands of SKUs and Prime shipping. Sets the floor on pricing, selection, and delivery speed that Survival Ops must compete against.
• Cabela's: Outdoor/hunting retailer (part of Bass Pro) carrying survival gear, first aid, navigation, and camping equipment. Incumbent competitor with established customer base in hunting/outdoor recreation.
• REI: Cooperative outdoor retailer with deep catalog across camping, hiking, navigation, and emergency preparedness. Larger incumbent competing for the same end-customer with broader assortment and stronger brand recognition.
• Bass Pro Shops: Outdoor retail giant covering hunting, camping, and survival equipment. Incumbent broad-line retailer with significant scale advantage in customer reach and inventory depth.

Emerging players

• MyMedic: Specialty first-aid kit brand for outdoor, tactical, and emergency use cases including survival scenarios. Comparable on first-aid product overlap and preparedness customer segment.

Direct peers

• 5.11 Tactical: Tactical gear brand and retailer with strong veteran/first-responder affinity, selling gear including gloves, knives, flashlights, and first-aid kits. Comparable in target persona and product overlap with Survival Ops' tactical positioning.
• Backcountry.com: Online outdoor and adventure gear retailer selling curated equipment across camping, hiking, and survival categories via DTC e-commerce. Direct competitor with similar product breadth and customer base.
• Survival Frog: Survival and preparedness online retailer offering curated kits, fire starters, and emergency gear. Closely comparable niche positioning and assortment structure.
• Ultimate Survival Technologies (UST): Specialty survival/outdoor preparedness brand selling fire starters, water filters, flashlights, and survival kits. Closely comparable assortment and audience to Survival Ops.
• Moosejaw: Outdoor gear e-commerce retailer (now owned by Walmart) selling camping, hiking, and survival-adjacent equipment. Comparable DTC e-commerce model targeting outdoor enthusiasts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SURVIVAL OPS LTD