Peak Ski Company

What Peak Ski Company does

Peak Ski Company is a direct-to-consumer manufacturer of premium all-mountain skis, founded in 2022 by Olympic ski racer Bode Miller and industry executive Andy Wirth and headquartered in Park City, Utah. The company designs and sells a focused four-model lineup — the Peak 88, 98, 104, and 110 — at a uniform $799 MSRP, targeting intermediate to advanced recreational skiers seeking a single quiver-killer ski for varied conditions. Manufacturing is contracted to European facilities, while design, marketing, and distribution are run from Utah with a small in-house team.

The company's primary technical differentiator is its proprietary KeyHole Technology, a trademarked design feature embedded in the ski construction. Beyond the core product line, Peak Ski Company runs a B2C e-commerce model with US-only shipping, supplemented by an industry-credibility play that includes showroom presence in Park City and partnerships with professional athletes. The business relies on editorial coverage and review validation from outdoor and ski publications (Outside, Freeskier, Backcountry Magazine, Men's Journal, SkiTalk, and Blister) as the primary demand-generation channel, with no disclosed dealer or rental fleet distribution.

Operationally, Peak Ski Company has been through a period of consolidation: the company describes itself as a "smaller, focused team" following a recent relaunch, and is currently promoting free shipping through January 2026 as a customer-acquisition lever. No external funding rounds, revenue figures, or employee counts are publicly disclosed, and the company ships only within the United States.

Name

Peak Ski Company

Legal name

Peak Skis

Website

https://peakskis.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Peak Ski Company is a US-based direct-to-consumer ski manufacturer founded in 2022 by Bode Miller and Andy Wirth, selling a four-model all-mountain ski lineup (Peak 88, 98, 104, 110) at $799 MSRP to intermediate and advanced recreational skiers.

Ownership category

akta.pro rank

Product category

Alpine Ski Equipment

NAICS

Sporting Goods Retailers (45911)

akta.pro primary industry

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA)

akta.pro secondary industry

Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD)

Keywords

• Alpine ski equipment
• All-mountain skis
• Ski manufacturing
• Direct-to-consumer skis
• Premium ski brand

Headquarters

HQ city

Bozeman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Ski Product Sales: One-time purchase revenue from selling premium all-mountain skis directly to consumers. Models include Peak 88, Peak 98, Peak 104, and Peak 110 at MSRP of $799 for Peak 98. Revenue is generated through direct e-commerce transactions with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Peak Ski Company manufactures and sells premium all-mountain skis (Peak 88, Peak 98, Peak 104, Peak 110) direct-to-consumer through its e-commerce website. Every ski features the proprietary KeyHole Technology—an oval cutaway in the upper alloy layer that creates a flex inflection point for forgiving turn entry and powerful edge control. Skis are priced at $799 MSRP and manufactured in Europe.

Product overview

Peak Ski Company offers a portfolio of high-performance all-mountain skis under the Peak by Bode Miller brand, co-founded by Olympic ski racer Bode Miller and businessman Andy Wirth. The product line centers on three main ski models: the Peak 88 (frontside-oriented, 70% on-trail), Peak 98 (versatile all-mountain), and wider models like Peak 104 and Peak 110 for powder/backcountry conditions. All skis incorporate Peak's proprietary KeyHole Technology, an oval cutaway design in the ski's metal laminate that provides forgiving turn entry while maintaining powerful edging capability. The skis are manufactured in Europe and sold direct-to-consumer. The company is headquartered in Park City, Utah.

Differentiator

Problem solved

Functional benefit

Products and services

• Peak 98 by Bode All-mountain ski designed as the single ski that 80 percent of skiers should pilot 80 percent of the time. Versatile for groomers, powder, crud, and chalk conditions, featuring KeyHole Technology for responsive edge-to-edge performance and stability at speed. Sold at $799 MSRP.
• Peak 88 by Bode Third-generation all-mountain ski with 30% off-trail and 70% on-trail design. Features a slightly relaxed sidecut for composed high-speed performance and versatile variable terrain handling. Tuned for groomer skiers who want a predictable, stable platform that responds instantly when pushing harder. Sold at $799 MSRP.
• Peak 104 by Dav All-mountain wide ski notable for edge hold regardless of terrain or velocity. Floats easily in soft unbroken snow, handles crud with authority, and performs on groomers. KeyHole Technology provides stout construction for aggressive skiing.
• Peak 110 by Bode Women's powder ski with a unique blend that carves mean arcs and floats through deep powder. High-speed stability and damp precision carving. Named Best Women's Powder Ski by Outside/SkiMag.

Quantifiable outcome

• Peak 98 suitable for 80% of skiers 80% of the time
• +3 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Atomic Skis: One of the largest global ski manufacturers with deep all-mountain and racing lineups; provides the dominant competitor benchmark for product breadth, dealer reach, and brand spend that Peak must outperform on differentiation.
• Völkl: Premium German ski brand with strong all-mountain and freeride offerings and global dealer footprint; a direct product-category peer in the mid-to-premium price band where Peak competes.
• Rossignol: Heritage French ski and winter sports manufacturer with a massive all-mountain lineup; comparable at the product category level and represents the incumbent distribution and R&D scale Peak must challenge.
• Nordica: Italian ski manufacturer with strong all-mountain and frontside performance offerings and heritage racing credibility — analogous competitor in the premium ski category where Peak is positioned.
• Blizzard / Tecnica Group: Austrian ski manufacturer under Tecnica Group with broad all-mountain, freeride, and touring lineups; comparable category participation at scale and a useful pricing/positioning benchmark for Peak.

Direct peers

• Armada Skis: Founded by professional skiers in 2002, Armada is a comparable direct-to-consumer premium ski brand with athlete-driven product development, similar boutique positioning, and an emphasis on all-mountain performance — closely mirrors Peak's Bode Miller-led model.
• Icelantic Skis: Small Colorado-based boutique ski manufacturer with premium pricing, direct sales, and a tightly curated all-mountain lineup — runs a similar DTC playbook to Peak with comparable scale and target customer.
• 4FRNT Skis: Boutique ski brand founded by professional freeskiers producing premium all-mountain and powder skis at similar price points to Peak; comparable DTC orientation and pro-athlete heritage/credibility story.
• Wagner Skis: Premium custom ski brand selling direct with celebrity/athlete connection (Olympic skier); similar premium-pricing, DTC-first, and storytelling-driven approach to Peak.
• Liberty Skis: Independent US ski manufacturer with a vertically-integrated Colorado factory, mid-premium all-mountain lineup, and direct-plus-dealer distribution — comparable boutique positioning and product breadth to Peak.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peakskicompany

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peak Ski Company