MARK & LONA

What MARK & LONA does

MARK & LONA, operated by CUBE CO., LTD., is a Japanese premium golf apparel and sport-luxury fashion brand founded in 2008 and headquartered in Akasaka, Tokyo. The company designs, sources, and sells golf apparel, footwear, accessories, equipment (bags, gloves, golf goods), cosmetics, and lifestyle items for men and women through a unified portfolio spanning core lines (MARK & LONA main collection) and sub-brands (CODE, T-LINE, FER, DST, Golf or Cafe, HORN GARMENT, ALARM, COSMETIC, RICH & FAMOUS, Wetsuit). Technical fabric technologies (Dry Tech, Layer Tech) underpin performance claims, and celebrity collaborations — notably K-pop idol KARINA as brand ambassador and a VVUP x RICH & FAMOUS crossover — anchor the brand's cultural positioning at the intersection of golf and fashion.

The business operates exclusively through direct-to-consumer channels: a global Shopify-based e-commerce storefront (markandlona.us) supporting 11+ languages and 26+ countries, a dedicated iOS mobile application with download incentives, and physical retail locations in Japan. There are no disclosed wholesale or third-party distribution partners, allowing full margin capture and direct customer relationships. Pricing is structured across premium ($280-$611), core ($145-$280), and entry-level accessories ($85-$314) tiers, with an Archive Store offering discounted prior-season inventory and a membership rewards program (10% member discount, redeemable points) incentivizing repeat purchases.

Customer segments are horizontal: male and female golf enthusiasts seeking on-course performance with off-course wearability, plus a secondary fashion-conscious consumer base drawn by K-pop and celebrity-driven brand appeal. Revenue is not publicly disclosed; the company is privately held by CUBE CO., LTD. with no disclosed external investment or parent ownership structure.

Name

MARK & LONA

Legal name

CUBE CO., LTD.

Website

https://markandlona.us

Company type

Private

Founded year

2008

Operating status

Operating

Short description

MARK & LONA, operated by CUBE CO., LTD., is a Japanese premium golf apparel and sport-luxury fashion brand founded in 2008. It sells apparel, footwear, accessories, cosmetics, and golf equipment directly to consumers globally through e-commerce, iOS app, and Japanese retail stores, anchored by K-pop ambassador partnerships.

Ownership category

akta.pro rank

Product category

Golf Apparel

NAICS

Sporting Goods Retailers (45911), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD)

akta.pro secondary industries

Golf Footwear & Apparel Retail (CRAMACAH), Golf Footwear Retail (CRAMAGAE), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Golf apparel
• Luxury sportswear
• Golf accessories
• Spikeless golf shoes
• Sport fashion brand

Headquarters

HQ city

Akasaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Direct E-commerce Sales: The company generates revenue through direct-to-consumer e-commerce sales via its global online store and mobile application. Products are sold at full retail price with no intermediaries. The revenue model includes seasonal sales through the Archive Store, where discounted items are offered. The company also offers a membership program where subscribers receive points and discounts (10% off for members).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

MARK & LONA designs, markets, and sells premium golf-inspired apparel, footwear, accessories, and select golf equipment under its own brand and sub-collections (CODE, T-LINE, FER, DST, Golf or Cafe, HORN GARMENT, ALARM) for men and women. The brand also operates a cosmetics line, a wetsuit-inspired apparel collection, collaborative capsules (KARINA, RICH & FAMOUS, EPON), and an Archive Store for discounted prior-season inventory. Products are sold globally through the brand's own e-commerce platform, iOS mobile app, and physical retail stores primarily located in Japan.

Product overview

MARK & LONA is a Japanese luxury golf apparel brand operated by CUBE CO., LTD. The company offers a unified portfolio of golf-inspired fashion across multiple collections. The core MARK & LONA line provides the main apparel range including outerwear, tops, bottoms, shoes, and accessories for both men and women. The portfolio includes sub-brands CODE (contemporary streetwear), T-LINE (technical performance), FER (premium craftsmanship), DST (versatile lifestyle), Golf or Cafe (casual lifestyle), HORN GARMENT (heritage brand), plus collaborative lines with K-pop brand RICH & FAMOUS, cosmetics, and EPON. The company also operates a dedicated Archive Store for discounted clearance items. Supporting product lines include fashion accessories (bags, caps, belts, socks, eyewear), golf-specific gear (bags, gloves, golf goods), and spikeless golf sneakers. The brand is available through its global e-commerce platform and mobile app, with physical retail locations across Asia.

Differentiator

Problem solved

Functional benefit

Brands

• HORN GARMENT: A sub-brand/lifestyle collection under MARK & LONA featuring clothing and accessories.
• CODE
• T-LINE
• FER
• DST
• EPON

Products and services

• MARK & LONA Main Collection Primary apparel line offering golf-inspired luxury clothing including outerwear, tops, bottoms, shoes, and accessories for men and women.
• CODE Collection Sub-collection offering contemporary streetwear-inspired golf apparel with modern silhouettes and premium materials.
• T-LINE Collection Technical performance line focused on athletic functionality and advanced fabric technologies for golf performance.
• FER Collection Signature collection featuring distinctive design elements and premium craftsmanship for fashion-conscious golfers.
• DST Collection Golf apparel collection with a focus on contemporary design and versatility for on and off the course wear.
• Golf or Cafe Collection Lifestyle-focused collection bridging golf fashion with casual cafe aesthetics for versatile everyday wear.
• HORN GARMENT Sister brand offering premium golf apparel with a focus on heritage-inspired design and craftsmanship.
• RICH & FAMOUS Collaboration Collaborative collection created with K-pop idol brand RICH & FAMOUS featuring limited-edition golf-inspired fashion pieces.
• COSMETIC Collection Beauty and cosmetics line featuring golf-inspired makeup and skincare products for the fashion-conscious golfer.
• ALARM Collection Contemporary golf apparel collection featuring bold designs and statement pieces for fashion-forward golfers.
• EPON Collaboration Collaborative product line with EPON featuring specialized golf equipment and apparel integration.
• Wetsuit Collection Specialized collection featuring water-resistant and wetsuit-inspired apparel for golf and water sport activities.
• KARINA Ambassador Selection Curated collection featuring pieces selected by brand ambassador KARINA, showcasing signature styles and favorite items.
• MARK & LONA Archive Store Clearance and archive sale section offering discounted previous-season items, discontinued styles, and special sale offerings.
• Fashion Accessories Comprehensive line of accessories including bags, caps, visors, beanies, belts, socks, eyewear, and umbrellas for men and women.
• Golf Bags & Covers Premium golf bags and protective covers designed with luxury aesthetics and functional features for golfers.
• Golf Gloves Specialized golf gloves offering grip, comfort, and style for golfers of all skill levels.
• Golf Goods

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Three partnerships are on record, tiered minor and core.

• EPONminorStrategic or Co-development PartnerMARK & LONA collaborated with EPON on a product collection (MARK & LONA x EPON). EPON is a golf equipment/brand. The collaboration resulted in a dedicated product line within the ACCESSORY section. The nature of the partnership appears to be product co-development or licensing for golf-themed merchandise.
• KARINA (K-pop Idol/Ambassador)coreGTM or Marketing PartnerKARINA, a K-pop idol, serves as the brand ambassador for MARK & LONA. A dedicated 'KARINA Ambassador Selection' collection (26SS) is available featuring items curated or styled by KARINA. This ambassador partnership drives brand awareness and desirability among K-pop fans and fashion-conscious consumers.
• VVUP x RICH & FAMOUSminorGTM or Marketing PartnerMARK & LONA collaborated with VVUP (K-pop idol) and RICH & FAMOUS brand on a product collection. The RICH & FAMOUS collaboration collection is featured under the COLLECTION section. This partnership leverages K-pop celebrity culture to drive brand appeal to younger demographics.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• J.Lindeberg: Swedish sport-fashion brand specializing in golf apparel that blends on-course performance with contemporary fashion aesthetics — the closest direct comparable to MARK & LONA in positioning, target customer, and price-point strategy.
• G/FORE: Premium golf apparel and footwear brand known for fashion-forward, bold designs targeting style-conscious golfers — operates in the same sport-luxury golf-fashion niche as MARK & LONA with overlapping customer segments.
• Peter Millar: Premium American golf and lifestyle apparel brand offering polos, outerwear, and accessories at comparable price points to MARK & LONA, sold through pro shops, department stores, and DTC — a directly comparable premium golf-lifestyle competitor.
• TravisMathew: California-based premium men's golf apparel brand combining performance fabrics with lifestyle styling, sold through DTC and golf retail — operates in the same sport-luxury positioning and price band as MARK & LONA.

Broad incumbents

• Lacoste: Heritage French sportswear brand with a deep-rooted golf heritage (founded by a tennis/golf champion), offering polos, apparel, and accessories — a broad incumbent in the premium sport-fashion-golf crossover category.
• Nike Golf: Global athletic giant's golf division offering premium performance apparel, footwear, and accessories at multiple price tiers — sets the dominant competitive benchmark for golf apparel worldwide and a key incumbent competitor.
• RLX Ralph Lauren: Ralph Lauren's golf-specific performance line offering premium golf apparel for men and women, sold through pro shops, department stores, and DTC — a much larger incumbent competitor with overlapping golf-fashion positioning.
• Under Armour Golf: Performance athletic brand's golf line offering technical apparel and footwear for men and women — competes with MARK & LONA in the technical-performance segment of the golf apparel market.

Emerging players

• Devereux: Texas-based premium golf apparel brand offering fashion-forward men's and women's golf wear — a smaller but directly comparable niche player pursuing sport-luxury positioning.
• Maloja: German premium outdoor and sportswear brand with cycling and golf-adjacent collections — competes in the European market with similar sport-fashion aesthetic and quality positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/mark_and_lona
• YouTubeyoutube.com/user/apriCube
• Facebookfacebook.com/MARKANDLONAGLOBALONLINESTORE
• Instagraminstagram.com/markandlona_global
• LinkedInlinkedin.com/company/markandlona

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MARK & LONA