THE SOCIAL SUPERMARKET LTD

What THE SOCIAL SUPERMARKET LTD does

The Social Supermarket Ltd is a UK-based B2B marketplace and corporate gifting platform founded in 2018 and headquartered in London (registered office at Basement Office, 30 Percy Street, W1T 2DB). The company operates an e-commerce marketplace of 3,000+ sustainable branded merchandise products sourced from 150+ vetted social enterprises and impact-led brands, organised across categories such as drinkware, bags and travel, clothing, tech and office, home and living, and food and drink. The platform layers two enterprise offerings on top of the marketplace: a Team Gifting Platform for scalable sustainable gifting with integrated impact reporting, and Branded Webstores that provide white-label storefronts for enterprise clients. Each product carries a sustainability rating and measurable impact data, surfaced via an Impact Dashboard designed to feed directly into ESG reporting and board-level presentations.\n\nThe business serves corporate HR and People & Culture teams, marketing and events teams, sustainability-focused enterprises (including B Corps), and procurement departments, addressing pain points around disposable generic merchandise, lack of measurable ESG ROI, and difficulty sourcing genuinely impact-led products. Revenue is generated through three streams: transactional product sales on the marketplace (one-time, with per-brand delivery charges and free delivery over £100), recurring corporate platform subscriptions for branded webstores and the team gifting platform, and an affiliate programme via the Awin network. The company became a certified B Corporation in January 2022 and also holds PPF Verified Social Enterprise, GoodMarket, and BPMA distributor credentials.\n\nGo-to-market is sales-led B2B with PR-driven brand awareness, supported by content marketing, email, organic social, the Awin affiliate programme, and an active PR relationship with Kibbo Kift Agency. Named customers include Legl (a legal-technology startup) and Equans (an enterprise facilities management client for whom 13,000 sustainable Christmas gifts were delivered to individual UK addresses). The company has 1-10 employees, no disclosed funding rounds, and operates as a privately held entity with no institutional backing or revenue disclosed in available sources.

Name

THE SOCIAL SUPERMARKET LTD

Legal name

The Social Supermarket Ltd.

Website

https://socialsupermarket.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Social Supermarket Ltd is a B Corp-certified UK B2B marketplace offering 3,000+ sustainable corporate gifts and branded merchandise from 150+ vetted social enterprises, with an Impact Dashboard, branded webstores, and a team gifting platform for HR, marketing, and ESG-focused enterprise buyers.

Ownership category

akta.pro rank

Product category

Sustainable Corporate Gifting Marketplace

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Sustainable corporate gifts
• Branded merchandise marketplace
• Social enterprise sourcing
• ESG impact reporting
• Team gifting platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (Marketplace): E-commerce marketplace taking orders directly from corporate buyers for sustainable branded merchandise and gift hampers. Products sourced from social enterprise partners are shipped directly to customers with per-brand delivery charges.
2. Corporate Platform Subscriptions: Branded webstore and team gifting platform services for enterprise clients requiring custom procurement solutions.
3. Affiliate Programme: Commission-based affiliate programme allowing partners to earn commission promoting Social Supermarket to new audiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Social Supermarket operates a B2B online marketplace that aggregates sustainable corporate gifts, hampers, branded merchandise, and gift boxes from 150+ vetted social-enterprise brands into a single catalogue of 3,000+ products. It supplements the marketplace with a Corporate Gifting Platform, white-label Branded Webstores, and an Impact Dashboard that translates each purchase into measurable ESG metrics for client reporting.

Product overview

The Social Supermarket is a B Corp certified UK marketplace and gifting platform offering sustainable corporate gifts and branded merchandise. The core offering consists of two main platforms: a Corporate Gifting Platform for team gifting with built-in impact reporting, and Branded Webstores for white-label merchandise solutions. These are supported by product categories including Social Supermarket Hampers (pre-curated gift collections), Onboarding Gifts, Corporate Recognition & Milestone Gifts, Seasonal Gifting, and B Corp Merch & Gifts. The marketplace stocks over 3,000 sustainable branded merchandise products across Drinkware (524 products), Bags & Travel (654 products), Clothing (249 products), Tech & Office (447 products), Home & Living (314 products), and various other categories. All products come with sustainability ratings and measurable impact data. The platform includes an Impact Dashboard feature for ESG reporting. Products are fulfilled directly by partner brands with global delivery capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Supermarket Hampers Curated gift hampers assembled from products sourced across 150+ social-enterprise brands, designed for corporate gifting occasions and available with customisable packaging and inserts.
• Onboarding Gifts Welcome and new-starter gift sets sourced from social enterprises, intended for HR and People & Culture teams to send to new employees as part of onboarding programmes.
• Corporate Recognition & Milestone Gifts Recognition gifts for employee milestones such as work anniversaries, promotions, and service awards, sourced from social enterprises and used by HR teams for staff recognition programmes.
• Seasonal Gifting & Special Occasions Seasonal and occasion-based corporate gifts (e.g., Valentine's Day Gift Boxes, Chinese New Year Hampers, Christmas) released as themed collections for corporate buyers planning annual gifting calendars.
• B Corp Merch & Gifts Gifts and merchandise positioned around the B Corp community, including the B Corp Celebration Gift Box, intended for B Corp-certified companies and their stakeholders.
• Corporate Gifting Platform Enterprise software platform that lets HR, People & Culture, and marketing teams manage corporate gifting programmes end-to-end — maintaining an address book of recipients, controlling budgets, and executing gifting workflows against the social-enterprise product catalogue.
• Branded Webstores White-label, customisable webstores that allow corporate clients to launch their own branded merchandise storefronts populated with sustainable, social-enterprise products, with customisation, fulfilment, and reporting handled by The Social Supermarket.
• Branded Merchandise Customisable branded merchandise catalogue for corporate marketing and events teams, covering Drinkware, Bags & Travel, Clothing, Tech & Office, Stationery, and related sub-ranges, available with no minimum order quantity on stocked items and custom branding options.
• Gift Voucher Eco-friendly digital gift cards that allow recipients to choose from the social-enterprise product catalogue, used by corporate buyers as a flexible gifting option.
• Gift Boxes Pre-curated themed gift boxes (including the B Corp Celebration Gift Box and Valentine's Day Gift Boxes) assembled from social-enterprise products for corporate and personal gifting.

Quantifiable outcome

• Impact dashboard metrics: hours of fair wage work funded, kilos of waste diverted, bottles pulled from the sea
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• B Lab (B Corporation)coreStrategic or Co-development PartnerB Corp certification partner. Social Supermarket is a certified B Corporation, demonstrating high standards of social and environmental performance. Offers B Corp Merch & Gifts product line.
• 150+ Social Enterprise BrandscoreStrategic or Co-development PartnerEcosystem of 150+ vetted social enterprises and impact-led businesses that supply products through the marketplace. All suppliers vetted for sustainable production, fair employment, and transparent trade.
• PPF (Pioneers Post Foundation)minorOthersPPF Verified Social Enterprise designation through Pioneers Post Foundation.
• GoodMarketminorOthersGoodMarket verified social enterprise listing for global visibility.
• British Promotional Merchandise Association (BPMA)minorOthersBPMA distributor member representing promotional merchandise industry standards.
• Awin (Affiliate Network)minorChannel Partner/ Reseller/ DistributorAffiliate marketing partnership through Awin platform, enabling affiliates to earn commission promoting Social Supermarket to new audiences.
• Kibbo Kift AgencycoreGTM or Marketing PartnerPR agency handling press enquiries, expert comments from co-founders, and media relations for articles about Social Supermarket, buying social, and the social enterprise landscape.
• SES AwardsminorOthersSES Awards winner for sustainable enterprise recognition.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• BAM (Boody Eco Wear): Sustainable bamboo-based apparel brand with a wholesale and corporate gifts arm. Adjacent peer given the overlap in sustainable branded clothing merchandise and corporate gifting catalogues.

Direct peers

• EcoEnclose: Sustainable packaging and branded merchandise supplier focused on eco-friendly materials and circular design. Comparable as a mission-driven B2B supplier targeting values-led brands with measurable sustainability claims.
• Presentful: Sustainable corporate gifting platform enabling companies to send eco-friendly gifts at scale with ESG/impact reporting. Direct functional overlap with Social Supermarket's Team Gifting Platform and Impact Dashboard combination.
• Quality Logo Products: Online B2B promotional products retailer offering 1M+ customizable branded items across drinkware, apparel, bags and tech. Competitor for Social Supermarket's branded merchandise SKUs with similar self-serve B2B e-commerce experience.
• Teemill: UK-based sustainable apparel and merchandise platform with built-in print-on-demand and circular recycling. Directly comparable as a UK-headquartered, sustainability-led, B2B-and-B2C branded merchandise platform.
• Custom Earth Promos: Eco-friendly promotional products distributor serving B2B customers with sustainable branded merchandise. Most directly comparable peer given the shared focus on combining promotional merchandise scale with verified sustainability positioning.

Broad incumbents

• Etsy Wholesale: Consumer marketplace with a B2B/wholesale arm aggregating independent makers and small brands. Compares on curated multi-seller discovery and brand-led storytelling applied to corporate gifting buyers.
• 4imprint: One of the largest North-American promotional product distributors with a vast multi-category SKU catalogue. Compares to Social Supermarket on the B2B branded merchandise and corporate gifting motion, but operates as a broad incumbent rather than a sustainability-only specialist.
• Faire: Large B2B wholesale marketplace connecting independent brands with retailers. Relevant comparator on the multi-seller marketplace mechanics, branded storefront tooling, and global logistics that underpin Social Supermarket's platform.
• National Pen: Established direct promotional products company offering branded merchandise and corporate gifts globally. Comparable on the B2B branded merchandise, gifting and personalized print business lines Social Supermarket sells into enterprise customers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/soc_supermarket
• Facebookfacebook.com/thesocialsupermarket
• LinkedInlinkedin.com/company/the-social-supermarket
• Instagraminstagram.com/thesocialsupermarket

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE SOCIAL SUPERMARKET LTD