MobileXtra inc.

What MobileXtra inc. does

MobileXtra Inc. is a Montréal-based enterprise mobility management company founded in 2018 that delivers a 14-solution platform covering EMM/UEM/MDM policy enforcement, IoT and telecom cost optimization, and full device lifecycle services (deployment, repair, recycling) to Canadian businesses. The company serves more than 100 customers with approximately 50,000 active users spanning SMB through enterprise segments, and operates an in-house secure processing facility certified to ISO 9001:2008 for device handling. Its primary technical differentiator is the proprietary mxai platform, an AI-powered IoT cost optimization engine that runs 24/7 monitoring, anomaly detection, and automated optimization, with marketing claims of 15-30% mobile/IoT spend reduction and an average of approximately $185K in IoT savings per engagement.

The business model rests on multi-year subscription contracts for the enterprise mobility platform, supplemented by a freemium consumer-facing mobile application, MobileXtra Connect, which functions as a brand and lead-generation channel rather than a primary revenue line. MobileXtra's go-to-market combines direct enterprise sales with digital marketing and diagnostic tools such as the mxai Savings Calculator. Trust and qualification for security-conscious buyers are reinforced by ISO/IEC 27001:2022 certification obtained December 13, 2021, alongside the ISO 9001:2008 secure-processing designation.

The company operates as a privately held, independent business with no disclosed parent, no funding rounds to date, and no disclosed revenue or ARR figures. Capital intensity appears low and expansion is consistent with a bootstrapped profile: a small team (10+ employees), a 2024 move to a national Canadian footprint from its Québec origins, and ongoing product, channel, and hiring investments. The absence of external capital signals either deliberate organic growth or limited access to institutional financing, both of which are material context for any PE/VC/M&A evaluation.

Name

MobileXtra inc.

Legal name

MobileXtra Inc.

Website

https://mobilextra.ca

Company type

Private

Founded year

2018

Operating status

Operating

Short description

MobileXtra is a Montréal-based enterprise mobility management company serving Canadian SMBs and enterprises with EMM/UEM/MDM platforms, AI-powered IoT cost optimization (mxai), and device lifecycle services under multi-year subscription contracts.

Ownership category

akta.pro rank

Product category

Enterprise Mobility Management

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)

Keywords

• Enterprise mobility management
• Unified endpoint management
• Mobile device management
• Telecom expense management
• IoT cost optimization

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed Mobility Services (EMM/UEM/MDM): Recurring subscription services for enterprise mobility management, including device management, security policies, telecom expense management, and support. Billed monthly or annually under 12, 24, or 36-month agreement terms. Price adjusts pro rata based on number of devices.
2. Deployment & Project Management: One-time professional services for mobile device deployment, including certified project management (PMP), migration planning, on-site or remote deployment assistance, and user support. Implementation fees apply; 40% charged if client withdraws within 30 days.
3. Device Repair Plans: Annual repair subscription plans (Express 5%, Professionnel 10%, Ultime 15% of fleet) providing a fixed number of free repairs per year. Billed monthly or annually under multi-year terms. Pan-Canadian service center with free delivery and 12-month warranty.
4. Device Recycling & Buyback: One-time transaction for purchasing end-of-life or unused mobile devices from enterprises. Includes secure transport, data erasure certification, and payment by cheque within 45 days of transaction confirmation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

MobileXtra provides enterprise mobility management (EMM/UEM/MDM) software and managed services for Canadian businesses, covering the full mobile device lifecycle: PMP-certified deployment and migration, multi-tier unified endpoint management across iOS/Android/Windows/Mac, repair and recycling with secure data erasure, and the proprietary mxai AI platform that connects directly to telecom and IoT accounts to automatically optimize connectivity costs. Offerings are delivered under multi-year subscription agreements (12, 24, or 36 months) and supported by an in-house service desk accessible via phone, email, chat, and a mobile app.

Product overview

MobileXtra is an enterprise mobility management company offering a unified portfolio of solutions comprising Deployment & Project Management (PMP-certified device migration), EMM (mobile expense analysis and supplier management), UEM (tiered device security and management across iOS, Android, Windows, Mac), Repair & Recycling (fleet protection and eco-responsible device disposal), and mxai (AI-powered 24/7 IoT and telecom cost optimization). Supporting tools include the MXAI Savings Calculator for ROI estimation and MobileXtra Connect mobile app for employee support. The company is ISO/IEC 27001:2022 certified and operates from Montreal, serving Canadian businesses.

Differentiator

Problem solved

Functional benefit

Brands

• mxai: AI-powered IoT bill-monitoring platform that connects directly to telecommunications accounts, continuously monitors connected devices (SIM cards, routers, IoT sensors) 24/7, and automatically optimizes telecom costs by detecting unnecessary spending or better plans.
• MobileXtra Connect

Products and services

• EMM (Enterprise Mobility Management) Enterprise mobility management service for Canadian businesses, including organizational hierarchy configuration, monthly mobility invoice analysis and reporting, supplier management, integrated service desk with ticketing system, and inventory management for corporate mobile devices. Designed for IT teams that need centralized visibility and operational control of corporate mobile fleets.
• UEM (Unified Endpoint Management) Unified endpoint management platform with five tiered licenses (Express, Pro, Enterprise, Ultimate, Ultra) covering device enrollment, security management, OS update management, per-app VPN, geofencing, remote view, Mac/Windows management, SCCM integration, BitLocker, FileVault, and automation workflows. Designed for organizations that need to manage heterogeneous endpoint fleets with escalating security and integration requirements.
• Deployment & Project Management PMP-certified professional service for enterprise mobile device deployment and migration, including stakeholder engagement, communication planning, personalized online appointment scheduling tool capable of migrating up to 90 users per day, on-site or remote deployment assistance, data transfer, and device configuration. Targeted at enterprises undertaking new rollouts or platform migrations.
• mxai AI-powered IoT and telecom cost optimization platform that connects directly to telecom accounts and IoT platforms (e.g., Cisco Control Centre) to continuously monitor SIM cards, routers, and IoT sensors 24/7. Automatically detects unnecessary spending, identifies inactive or over-consuming lines, suspends inactive devices, and optimizes plans without manual intervention. Claims 15–30% mobile expense reduction and approximately CAD 185,000 average annual IoT savings per client.
• Repair & Recycling Annual subscription repair plans (Express 5%, Professionnel 10%, Ultime 15% of fleet) providing a fixed number of free repairs per year, plus secure device recycling and buyback services. Repairs handled through a pan-Canadian service center with free delivery and 12-month warranty. Recycling uses an ISO 9001:2008 certified secure processing facility with data erasure certification and 24/7 surveillance; buyback pays clients by cheque within 45 days.

Quantifiable outcome

• 15–30% reduction in mobile expenses for clients using MobileXtra management solutions
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature4 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• 42Gears: Emerging UEM/MDM vendor with strong support for Android, rugged, and IoT-style device management. Overlaps with MobileXtra's multi-OS and IoT/SIM-focused mxai proposition.
• Lookout: Mobile security and EMM vendor focused on endpoint threat protection and zero-trust for mobile devices. Adjacent competitor to MobileXtra's UEM/security stack for regulated Canadian enterprises.

Broad incumbents

• BlackBerry: Canadian-headquartered incumbent with legacy strength in mobile/endpoint security and UEM after its Good Technology acquisition. Comparable as a Canadian-origin enterprise mobility and security vendor with broader portfolio reach than MobileXtra.
• Microsoft Intune: Cloud-based UEM solution bundled into Microsoft 365 E3/E5, broadly adopted across enterprises. The dominant baseline UEM offering MobileXtra must differentiate against, especially on managed services and IoT cost optimization.
• ManageEngine (Zoho): Broad IT management suite including endpoint/MDM capabilities, often sold into SMB and mid-market enterprises. Comparable to MobileXtra's combination of UEM, service desk ticketing, and device lifecycle management.
• Ivanti (including MobileIron): Broad IT service and endpoint management vendor after MobileIron acquisition; provides UEM, MDM, and security across heterogeneous fleets. Competes with MobileXtra's UEM/EMM tier offering in mid-market and enterprise segments.
• Omnissa (formerly VMware Workspace ONE): Enterprise UEM platform spun out of VMware, serving large multi-OS environments. Represents a global benchmark for UEM architecture, integrations (SCCM, identity), and enterprise security posture that MobileXtra competes against.

Direct peers

• SOTI Inc. Canadian-headquartered (Mississauga) UEM/MDM vendor with strong presence in enterprise mobility for iOS, Android, and rugged devices. Directly comparable to MobileXtra as a Canadian-origin UEM specialist expanding into IoT/SIM-based device management.
• Jamf: Publicly traded UEM vendor specializing in Apple device management with expansion into Android and Windows. Comparable to MobileXtra's UEM tier offering and a likely competitor in Canadian enterprise mobility RFPs.
• Hexnode: UEM vendor focused on SMB and mid-market with tiered licensing and multi-OS support. Directly comparable to MobileXtra's five-tier UEM packaging and target segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/WixFrance
• YouTubeyoutube.com/channel/UCy7ONifkKb8_cWLWgjub7Mg/featured
• Facebookfacebook.com/mobilextra
• LinkedInlinkedin.com/company/mobilextra
• Instagraminstagram.com/mxa_mobilextra

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MobileXtra inc.