TADELAKT LTD

What TADELAKT LTD does

Tadelakt Ltd is a privately held UK-registered limited company that operates the 'Tadelakt US' e-commerce storefront, retailing the full set of materials, tools, and accessories required to apply authentic Moroccan Tadelakt—a lime-soap waterproof plaster finish with centuries of heritage. The legal entity is based at 18 Chaseville Park Rd, London (N21 1PD), while commercial activity and a US-facing phone line ((747) 777-3704) and customer support are oriented to North American and British customers. The product line is organized into four categories: Tadelakt materials (Base, Primer Contact, Finish, Moroccan Black Soap, Polishing Wax), professional tools (Pavan, Japanese pointed/rectangular/rounded, Standard, Plastic, Bucket, and External/Internal Corner trowels, plus Polishing Stone, Sponge Float, and Tadelakt Detail Tool in 10mm/16mm), 68 colour sample boards (5in x 5in at US$4 each), and accessories (safety goggles, fibre-glass mesh tape, masking tape, polishing cloth, wool buff pad, roller-and-brush set, applicator sponge). The catalogue comprises roughly 55 core SKUs, 14 tools, and 8 accessories.

The underlying product is a chemical-and-technique system: Tadelakt requires a specific lime-soap plaster chemistry applied with dedicated trowels and finished with black soap and polishing wax to achieve its waterproof, seamless surface. Tadelakt Ltd does not manufacture; it sources and distributes branded Tadelakt-compatible products as a curated bundle, with explicit marketing emphasis on product interoperability within the system. The competitive premise is one-stop procurement for an otherwise fragmented and geographically niche category—reducing the friction professional contractors and DIY homeowners face in locating authentic materials and the correct tooling outside Morocco and southern Europe.

The revenue model is direct-to-consumer e-commerce supplemented by a retail-partner/reseller network for local pickup. Sales are unit-based, one-time purchases with no disclosed subscription, recurring, or licensing component. Pricing is mid-to-premium and tiered: colour samples at US$4, accessories US$12–US$35, tools US$25–US$115, and core Tadelakt materials US$35–US$515. Marketing is content-led—application instructions, inspiration gallery, organic social on Facebook and Instagram—and uses the low-cost US$4 colour-sample SKU as a funnel entry point. Revenue, headcount, funding, and ownership are not disclosed in the source data.

Name

TADELAKT LTD

Legal name

Tadelakt Ltd

Website

https://tadelakt.com

Company type

Private

Operating status

Operating

Short description

Tadelakt Ltd (operating as Tadelakt US) is a UK-registered e-commerce retailer specializing in materials, tools, and accessories for authentic Moroccan Tadelakt waterproof lime plaster finishes, serving DIY homeowners and professional contractors across US and UK markets.

Ownership category

akta.pro rank

Product category

Decorative Plaster Materials and Tools

NAICS

Lime and Gypsum Product Manufacturing (3274)

SIC

Abrasive, Asbestos & Misc Nonmetallic Mineral Prods (3290)

akta.pro primary industry

Textured Wall Finishes (Plasters, Stucco, Tadelakt) (IMADAKAH)

Keywords

• Waterproof plaster finishes
• Tadelakt plaster materials
• Lime plaster supplies
• Plastering application tools
• Decorative plaster finishes

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Product Sales: Direct e-commerce sales of Tadelakt materials (base, primer, finish, black soap, polishing wax) and professional tools (trowels, floats, spatulas) to contractors and homeowners. Products are priced individually with variations based on size/quantity. Single one-time purchase model per product.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

TADELAKT LTD operates as a direct-to-consumer e-commerce retailer specializing in sourcing and supplying the complete system of materials, professional tools, color samples, and accessories needed to apply Tadelakt — an ancient Moroccan waterproof lime-soap plaster finish. The product line spans Tadelakt Base, Tadelakt Finish, Polishing Wax, Primer Contact, and Moroccan Black Soap (core materials), a full set of trowels (Pavan, Japanese pointed/rectangular/rounded, standard, plastic, bucket, corner trowels), polishing stones, sponge floats, spatulas, and detail tools, plus 68 color sample boards and supporting accessories.

Product overview

TADELAKT LTD operates as an e-commerce retailer offering a complete product line for Tadelakt installation, an ancient Moroccan waterproof plaster finish. The product portfolio is organized into four main categories: Tadelakt Products (including Tadelakt Base, Tadelakt Finish, Polishing Wax, Primer Contact, and Moroccan Black Soap) which form the core materials needed for application; Tools (featuring Pavan Trowel, Japanese Pointed/Rectangular/Rounded Trowels, Standard Trowel, Plastic Trowel, Bucket Trowel, External/Internal Corner Trowels, Spatula, Plastic Spatula, Polishing Stone, Sponge Float, and Tadelakt Detail Tool) for professional application work; Colour Samples offering 68 color options in 5in x 5in sample boards at $4.00 each; and Accessories (Safety Goggles, Fibre Glass Mesh Tape, Masking Tape, Polishing Cloth, Wool Buff Pad, Roller & Brush Set, Applicators Sponge) for supporting the application process. The company positions itself as a one-stop source for all Tadelakt materials and tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Tadelakt Base Base coat plaster product used as the foundation layer for Tadelakt finish application, priced at US$153.00 per unit.
• Tadelakt Finish Final finish coat plaster product for completing the Tadelakt waterproof plaster surface, priced US$153.00 to US$515.00 depending on size/variant.
• Polishing Wax Wax product used for polishing and sealing Tadelakt surfaces to achieve the characteristic glossy waterproof finish, priced US$80.00 to US$200.00 by variant.
• Primer Contact Primer product applied to surfaces before the Tadelakt base coat to improve adhesion, priced at US$85.00.
• Moroccan Black Soap Traditional Moroccan black soap used in the Tadelakt application and finishing process, priced at US$35.00.
• Pavan Trowel Professional-grade Italian Pavan trowel designed for Tadelakt plaster application.
• Japanese Pointed Trowel Japanese-style pointed trowel for detailed and intricate Tadelakt application work.
• Japanese Rectangular Trowel Japanese-style rectangular trowel for flat Tadelakt application surfaces.
• Japanese Rounded Trowel Japanese-style rounded trowel for curved Tadelakt application surfaces.
• Standard Trowel Standard professional trowel for general Tadelakt plaster application, priced at US$115.00.
• Plastic Trowel Plastic trowel for Tadelakt application and smoothing, priced from US$30.00.
• Bucket Trowel Trowel designed for mixing and scooping Tadelakt materials from buckets.
• External Corner Trowel Specialized trowel for creating clean external corners in Tadelakt installations.
• Internal Corner Trowel Specialized trowel for forming internal corners in Tadelakt applications.
• Polishing Stone Stone tool used for polishing Tadelakt surfaces to achieve the characteristic shine.
• Sponge Float Sponge float tool for applying and smoothing Tadelakt plaster, priced at US$25.00.
• Tadelakt Detail Tool (Plasterer Iron) Detail tool with hardened, fine-ground, flexible flat stainless steel blade for intricate Tadelakt work, available in 10mm and 16mm sizes.
• Spatula General-purpose spatula for Tadelakt application work.
• Roller & Brush Set Set of rollers and brushes for Tadelakt primer and finish application, priced up to US$35.00.
• Colour Samples 5in x 5in color sample boards available in 68 colors (e.g., Blue Slate, Cinnamon, Coventry Gray, Brown Cap, Florence, Aruba), priced at US$4.00 each, allowing customers to preview Tadelakt colors before purchasing full products.
• Safety Goggles Safety eyewear for protection during Tadelakt application, priced at US$35.00.
• Fibre Glass Mesh Tape Reinforcement tape used in Tadelakt installation for crack prevention, priced US$13.00 to US$15.00.
• Masking Tape Masking tape for protecting surfaces during Tadelakt application, priced US$12.00 to US$14.00.
• Polishing Cloth Cloth used for polishing Tadelakt surfaces to a smooth finish.
• Wool Buff Pad Wool pad for buffing and polishing Tadelakt finishes to a glossy shine.

Quantifiable outcome

• 68 colors available for order
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Retail PartnersminorChannel Partner/ Reseller/ DistributorNetwork of retail partners listed on the Tadelakt US website who distribute Tadelakt materials and tools to local customers. Partners enable local pickup and purchase options for customers who prefer in-person shopping over e-commerce.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Bauwerk Colour: Australia-based lime-wash and natural paint brand selling direct to consumer across APAC, Europe, and select international markets. Comparable to Tadelakt Ltd in product philosophy and natural-finish positioning; differs primarily by primary market geography and a paint-led (not plaster-led) assortment.

Broad incumbents

• Farrow & Ball: UK-headquartered global premium decorative paint and wallpaper brand with strong direct-to-consumer e-commerce and color-sampling infrastructure. Comparable to Tadelakt Ltd in DTC selling of high-ASP decorative finishes with a curated color story, though Farrow & Ball operates at much greater scale and a far broader product portfolio beyond lime-based chemistry.
• James Hardie: Global building-products giant dominating fiber cement siding, trim, and backerboard sold through pro channels. Comparable to Tadelakt Ltd only at the broad level of selling wall-finishing building materials, but operates at vastly larger scale, broader assortment, and deeper pro-relationship channels.

Direct peers

• Kreidezeit: Germany-based manufacturer and retailer of natural lime paints, plasters, and Tadelakt-style finishes. Closely comparable to Tadelakt Ltd as a specialty lime-plaster brand marketing authentic, natural wall finishes to both DIY and professional users across a similar product taxonomy (base coats, finishes, tools, colorants).
• LimeWorks: US-based retailer of lime-based building materials including hydraulic lime, lime plasters, and lime-mortars. Highly comparable to Tadelakt Ltd in DTC distribution of lime-derivative construction and finishing products, with overlapping contractor and historic-restoration customer segments.
• Stucco Italiano: Italian specialty retailer and formulator of lime-based decorative plasters including Venetian, marmorino, and Tadelakt. Highly comparable as a multi-product specialty plaster storefront combining base materials, decorative coats, and specialized tools for skilled installers and ambitious DIYers.
• Romabio: US-based specialty brand selling lime-based masonry paints, limewash, and mineral coatings direct to homeowners and pros. Comparable to Tadelakt Ltd in targeting premium decorative-finish customers with mineral/lime chemistry positioned for authenticity and natural beauty.

Emerging players

• Real Milk Paint Company: US e-commerce retailer of milk paint, limewash, and all-natural finishes with a DIY-leaning customer base. Comparable to Tadelakt Ltd in positioning premium mineral/natural finishes to the same DIY-and-historic-renovation customer, though with a broader and less lime-specific product mix.

Others

• Armorstone: Supplier of decorative stone veneers and architectural finish elements to designers and contractors. Adjacent comparison to Tadelakt Ltd as a complementary decorative-finish vendor serving similar high-end residential and design-Specifier customers, with overlapping color-sampling and project-specification workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tadelaktofficial
• Instagraminstagram.com/tadelakt.official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TADELAKT LTD