PokerPro

What PokerPro does

PokerPro (operated by Teddy Strawberries Productions OÜ, Tallinn, Estonia) is an online poker affiliate and editorial platform that has operated since 2007. The company aggregates poker news, strategy articles, site reviews, live tournament reporting, and a poker tournament calendar on its WordPress-based website, poker.pro, serving recreational and serious online poker players globally. It does not operate its own poker software; instead, it monetizes by referring players to partner online poker rooms — WPT Global, ChampionPoker, KKPoker, BetKings Poker, and Stake Poker as core partners, with RedStar Poker and Betsson Poker as minor partners — earning referral commissions on player sign-ups and activity.

The platform distributes content through organic SEO, a blog, an email newsletter, a dedicated Discord server, and social media channels (YouTube, Facebook, Instagram, Telegram). Editorial output has been recognized by the industry: in February 2025, lead journalist Jonathan Raab and poker.pro won Best Written Media Content at the 6th Global Poker Awards for investigative reporting on online poker bot farms. The company operates with a lean headcount of 1–10 employees in Estonia, a registered office at Narva mnt 5, 10117 Tallinn, and no external funding or parent company. Revenue is generated exclusively through affiliate referral commissions; no pricing applies to end users, as the site is free to access.

Name

PokerPro

Legal name

Teddy Strawberries Productions OÜ

Website

https://poker.pro

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

PokerPro is an online poker affiliate and editorial platform, founded in 2007 and operated from Tallinn, Estonia, that aggregates poker news, strategy content, site reviews, and live tournament reporting to drive referral traffic to partner online poker rooms.

Ownership category

akta.pro rank

Product category

Online Poker Affiliate & Media

NAICS

Other Gambling Industries (71329), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAEAMAC

Poker Affiliate & Community Sites

Media, Entertainment & Sports/Gambling, Betting & Casinos/Affiliate Marketing & Lead Generation for Betting

SECONDARYMPAEAEAF

Poker Training, Coaching & Content (Courses, Solvers, Communities)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Poker (Live & Online)

SECONDARYMPAEAEAG

Poker Media, Streaming & Sponsorship (Broadcast, Influencers, Brand Deals)

Media, Entertainment & Sports/Gambling, Betting & Casinos/Poker (Live & Online)

Keywords

• Online poker affiliate
• Poker news media
• Poker strategy content
• Rakeback deals
• Poker site reviews

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Referrals: PokerPro earns commissions by referring players to partner poker sites. The platform promotes multiple poker rooms including WPT Global, ChampionPoker, KKPoker, BetKings Poker, and Stake Poker, receiving referral fees for player sign-ups and activity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

PokerPro operates the poker.pro online platform, providing poker news, live tournament reporting, strategy articles, site reviews, and an aggregated calendar of poker tournaments to a global community of online poker players. The platform aggregates exclusive VIP deals, bonuses, and rakeback offers from partner online poker rooms and earns revenue by referring players to those partners. Supplementary community and engagement channels include a Discord server, email newsletter, and social media presence across Facebook, YouTube, Telegram, and Instagram.

Product overview

PokerPro is an online poker affiliate and media platform (poker.pro) operated by Teddy Strawberries Productions OÜ since 2007. The platform aggregates poker news, strategy articles, live tournament reporting, a poker tournament calendar, and promotional content for partner poker rooms. It does not offer its own proprietary poker software or standalone digital product; its service offering consists entirely of editorial content, community features (Discord, newsletter), and affiliate links to third-party poker sites.

Differentiator

Problem solved

Functional benefit

Products and services

• PokerPro (poker.pro) Online Poker Affiliate & Media Platform Online poker community and affiliate platform offering poker news, live tournament reporting, strategy content, poker site reviews, a poker tournament calendar, and partner poker room promotions with exclusive VIP and rakeback deals for individual online poker players worldwide.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• WPT GlobalcoreChannel Partner/ Reseller/ DistributorWPT Global is featured as a recommended poker site on PokerPro, offering players exclusive deals including 100% up to $3,000 bonus plus free tournament tickets. WPT Global brings the World Poker Tour brand prestige to online poker, offering NLH, PLO, Short Deck, and Flash Poker.
• ChampionPokercoreChannel Partner/ Reseller/ DistributorChampionPoker, part of the iPoker Network by Playtech, is promoted on PokerPro with offers including 30% rakeback and monthly rake chase with up to €10,000 in prizes. Licensed by Government of Curacao.
• KKPokercoreChannel Partner/ Reseller/ DistributorKKPoker is listed as a PP Approved and recommended poker site on PokerPro, offering poker services with exclusive deals for PokerPro users.
• BetKings PokercoreChannel Partner/ Reseller/ DistributorBetKings, part of the GG Network, is promoted with offers including 200% up to $1,000 welcome bonus or $100 free tickets, and up to 60% cashback through Fish Buffet rewards program.
• Stake PokercoreChannel Partner/ Reseller/ DistributorStake Poker, the crypto-based poker platform from Stake.com, is featured with $1,000,000 Bad Beat Jackpot and up to $2,000 welcome bonus. Operates under Curaçao license since 2017.
• RedStar PokerminorChannel Partner/ Reseller/ DistributorRedStar Poker, part of iPoker Network, is promoted with 200% up to €2,000 welcome bonus and up to 35% rakeback. Operating since 2005 with strong European reputation.
• Betsson PokerminorChannel Partner/ Reseller/ DistributorBetsson Poker, part of iPoker Network, promoted with 100% up to €2,000 welcome bonus and up to 30% loyalty cashback. Swedish company with decades of reputation.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• PokerStrategy: PokerStrategy.com is one of the longest-running poker strategy and community sites, combining educational content with affiliate referrals to poker rooms. Matches PokerPro's content-plus-affiliate model and historical longevity in the poker affiliate space.
• The Hendon Mob: The Hendon Mob combines a poker results database with editorial content, live reporting, and affiliate partnerships. Comparable to PokerPro in news/live-reporting focus and poker-affiliate monetization.
• CardsChat: CardsChat is an online poker community and review platform that publishes strategy content and earns affiliate commissions from poker rooms. Directly comparable to PokerPro in audience (online poker players), format (reviews + strategy), and revenue model (affiliate referrals).
• PokerListings: PokerListings is a poker affiliate and review site featuring site reviews, bonuses, and poker news. Directly comparable to PokerPro as a poker-specific affiliate with editorial content and partner promotions.
• OnlinePoker.net: OnlinePoker.net is an online poker review and affiliate site targeting US and international players. Comparable to PokerPro in affiliate-driven reviews of poker rooms and bonus promotions.
• PokerScout: PokerScout tracks online poker traffic and offers affiliate links to poker rooms. Comparable to PokerPro as a niche affiliate platform serving online poker players with site comparisons and referral economics.
• PokerNews: PokerNews is the largest online poker media outlet and affiliate, offering news, strategy, live reporting, and reviews of poker rooms. Directly comparable to PokerPro in content format, affiliate model, and SEO-driven player acquisition.

Emerging players

• PocketFives: PocketFives is an online poker community and rankings site with affiliate relationships. Comparable to PokerPro in combining community features, rankings, and affiliate referrals in the online poker vertical.

Broad incumbents

• Two Plus Two: Two Plus Two is one of the longest-running poker forums with deep strategic content and historical affiliate relationships. Comparable to PokerPro as a long-lived poker community with content depth and audience overlap.
• World Poker Tour: World Poker Tour operates one of the most recognized live poker brands and its own online poker room (WPT Global), which is a PokerPro partner. Comparable as both a content/affiliate ecosystem participant and a major incumbent whose traffic PokerPro funnels referrals to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xt.me/pokerprovipsupport
• YouTubeyoutube.com/channel/UCe3Yrln50VuemfUFzLaAzYw
• Facebookfacebook.com/pokerproworld
• Instagraminstagram.com/pokerproworld
• LinkedInlinkedin.com/company/poker-pro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PokerPro