What PokerListings does

PokerListings is a Limassol, Cyprus–headquartered (with US-domiciled operating roots) affiliate content platform serving online poker and casino players globally. Founded in 2003 and operating with approximately 7 employees, it is among the longest-running poker media brands in the world. The platform aggregates news, tournament coverage (WSOP, EPT, WPT), 400+ free strategy articles, beginner rules and tutorials, and a portfolio of free web-based tools — Texas Hold'em and Omaha odds calculators, a hand-winner calculator, a side-pot calculator, PKO bounty calculator and educational quizzes. Content distribution spans a website localized into 15+ languages, two podcasts (Table Talk and On The Road), a YouTube channel, an Instagram presence (7,182 followers) and an email newsletter, with tournament reporting supported by staff such as Content and Live Reporting Manager Jason Glatzer (joined 2022, ex-PocketFives and PokerNews) and podcast host Cameron Dhaliwal.

The core product surface is editorial and tooling, not transaction-processing. All consumer-facing content and tools are free; PokerListings monetizes exclusively through affiliate commissions paid by featured poker rooms and online casinos when users sign up via tracked links. Core channel partners are Stake.US Poker, Americas Cardroom, CoinPoker, JackPoker and BetOnline, with the platform also covering sweeps/casual operators and major tournament tours. Differentiators emphasized in the company's own materials are: longevity (2003 vintage), brand trust (4.5 Trustpilot), content volume (400+ articles), free tools, multi-language footprint and responsible-gaming certifications (GPWA, GambleAware, GamCare, NCPG, ICRG, RGC).

The business model is therefore a single-revenue-stream, capital-light affiliate publisher. Geographic restrictions exclude Washington State and Idaho (US), and the company is privately held with no disclosed parent, funding rounds or institutional investors. Risks include heavy reliance on a small number of affiliate partners for revenue, regulatory exposure to gambling affiliate compliance regimes (notably in the US, UK and EU), AI-driven commoditization of SEO content, and concentration risk if any single poker-room partner's terms change.

Name

PokerListings

Legal name

PokerListings

Website

https://pokerlistings.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

PokerListings is an independently operated, affiliate-driven content platform serving online poker and casino players since 2003. It monetizes via commissions when users sign up at featured poker rooms, supported by strategy guides, free tools, podcasts, and 15+ localized language sites.

Ownership category

akta.pro rank

Product category

Online Poker Media and Affiliate Portal

NAICS

Gambling Industries (7132)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Poker Affiliate & Community Sites (MPAEAMAC)

akta.pro secondary industries

Poker Training, Coaching & Content (Courses, Solvers, Communities) (MPAEAEAF), Poker Media, Streaming & Sponsorship (Broadcast, Influencers, Brand Deals) (MPAEAEAG)

Keywords

• Online poker reviews
• Poker strategy guides
• Poker news media
• Casino site reviews
• Poker affiliate portal

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate Commissions: PokerListings earns commissions when users sign up through affiliate links to featured poker rooms and casinos. The site features promotions and bonuses for operators like Stake.US Poker, Americas Cardroom, CoinPoker, BetOnline Poker, and others. Many of the links on pokerlistings.com are affiliate links and the company receives a commission if visitors sign up through them.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

PokerListings is a free online content and affiliate platform that publishes poker news, strategy guides, poker site and casino reviews, video and podcast content, and provides browser-based poker tools (odds calculators, hand winners, side pot calculators, quizzes) for individual poker players. The company monetizes by earning referral commissions when users sign up with featured poker rooms and online casinos through its affiliate links.

Product overview

PokerListings is a content and media platform for online poker and casino enthusiasts, operating since 2003. The core offering consists of poker site reviews and bonuses, combined with editorial news coverage of poker tournaments (WSOP, EPT, WPT) and casino content. The platform provides free poker strategy guides (400+ articles), educational tools including odds calculators (Texas Hold'em, Omaha), hand won calculators, side pot calculators, and poker quizzes. Content distribution includes two podcasts (Table Talk and On The Road), poker videos, and live stream curation. The site aggregates poker room and casino reviews with affiliate partnerships, serving US and international markets across 16 language regional sites.

Differentiator

Problem solved

Functional benefit

Products and services

• PokerListings News & Editorial Daily editorial coverage of poker news, including tournament results, WSOP news, player interviews, promotions, legality updates, rumors, and casino news for poker players.
• Poker Site Reviews & Bonuses Reviews of real money online poker sites in the US and Canada with ratings, payment methods, software comparisons, and exclusive sign-up bonuses accessed via affiliate links.
• Casino Reviews & Bonuses Reviews of online casino sites including sweepstakes casinos with bonus information, payment options, and game selections for casino players.
• Poker Strategy Guides Over 400 free poker strategy articles covering all skill levels, including ICM vs Bounties, PLO bounty calculations, mindset shifts, and cash game improvements.
• Poker Rules & Tutorials Detailed rules, etiquette, hand rankings, and poker terminology for Texas Hold'em, Omaha, 7 Card Stud, Chinese Poker, and poker positions.
• Texas Hold'em Odds Calculator Free browser-based tool that calculates poker odds and hand probabilities for Texas Hold'em.
• Omaha Odds Calculator Specialized browser-based odds calculator for Omaha poker variants, complementing the Texas Hold'em calculator.
• Which Hand Wins Calculator Free browser-based tool that determines which poker hand wins when players show different hands.
• Side Pot Calculator Free browser-based tool that calculates side pot distributions when multiple players are all-in at different stack levels.
• Poker Quizzes Interactive quizzes testing poker knowledge, including the Iconic Poker Hands Quiz, Phil Ivey Quiz, Doyle Brunson Quiz, PokerStars Quiz, and Women In Poker Quiz.
• Table Talk Podcast Monthly podcast and vodcast featuring interviews with poker professionals and personalities, hosted by Cameron Dhaliwal and distributed on Spotify, Apple Podcasts, and YouTube.
• On The Road Podcast Podcast hosted by Jason Glatzer providing behind-the-scenes coverage of major poker tournaments and events with player interviews and hand analysis, available on Spotify, Apple Podcasts, and YouTube.
• Poker Videos Video content including how-to tutorials, strategy videos, documentaries, and best poker moments compilations on the PokerListings YouTube channel.
• Poker Live Streams Directory Curated directory of poker live streams from Twitch, YouTube and other platforms, covering major tournaments and poker streamers.
• WSOP Tournament Coverage Comprehensive World Series of Poker coverage including event schedules, results, player of the year rankings, and historical records.
• Poker Tournaments Hub Coverage of major live and online tournament series including WSOP, EPT, WPT, Battle of Malta, and Festival Series with schedules, results, and player profiles.
• Casino Games Guides Educational content for casino games including online slots, roulette, blackjack, craps, baccarat, and live game shows with RTP information.
• Poker Blog Editorial blog covering WSOP history, home poker, poker worldwide, poker legends, strategy tips, and industry commentary.
• Hand Analysis Breakdown articles of significant poker hands from major tournaments, including WSOP coverage with player commentary.
• PokerListings Newsletter Email newsletter offering subscribers exclusive bonuses, freeroll opportunities, and poker promotions.

Quantifiable outcome

• Over 1 million online poker players have taken advantage of PokerListings' exclusive sign-up deals
• +3 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Stake.US PokercoreChannel Partner/ Reseller/ DistributorStake.US Poker is featured as a top poker room partner with an exclusive offer of $55 Stake Cash + 260K Gold Coins for PokerListings users. This is a sweepstakes poker platform featured prominently on the site.
• Americas CardroomcoreChannel Partner/ Reseller/ DistributorAmericas Cardroom (part of Winning Poker Network) is featured with 100% bonus up to $2000. ACR Poker celebrates its 25th Anniversary with special events promoted through PokerListings.
• CoinPokercoreChannel Partner/ Reseller/ DistributorCoinPoker is a cryptocurrency poker room partner offering 150% bonus up to $2000 with 33% rakeback. PokerListings runs exclusive Mystery Race promotions on CoinPoker.
• JackPokercoreChannel Partner/ Reseller/ DistributorJackPoker is featured with exclusive promotions including Galaxy Race competitions, Flipout Tournaments, and first deposit bonuses. PokerListings runs ongoing exclusive races and promotions.
• Betonline PokerminorChannel Partner/ Reseller/ DistributorBetonline Poker (Chico Network) featured with 100% bonus up to $1000 and up to 25% cashback.
• World Series of Poker (WSOP)coreGTM or Marketing PartnerPokerListings provides extensive WSOP coverage including live reporting, tournament schedules, results, player profiles, and WSOP news. The platform serves as a media partner for WSOP events.
• European Poker Tour (EPT)coreGTM or Marketing PartnerPokerListings covers EPT events and tournaments, providing player coverage and tournament reporting for this major poker tour.
• World Poker Tour (WPT)coreGTM or Marketing PartnerPokerListings covers WPT events and tournaments including WPT Global, providing tournament reporting and player coverage.
• The Festival SeriesminorGTM or Marketing PartnerJason Glatzer serves as Content and Live Reporting Manager for both PokerListings and The Festival Series. PokerListings provides coverage for Festival Series poker events.
• PokerStarsminorGTM or Marketing PartnerPokerListings provides reviews and coverage of PokerStars including tournament series (WCOOP, SCOOP), live events, and player promotions.
• GGPokerminorGTM or Marketing PartnerPokerListings covers GGPoker events including GGMillion$ tournaments, WSOP Online events, and platform news.
• PokerGominorGTM or Marketing PartnerPokerListings references PokerGo as a subscription service for WSOP coverage and major poker tournaments.
• partypokerminorGTM or Marketing PartnerPokerListings covers partypoker live events and tournaments including Million events and WPT collaborations.
• 888pokerminorGTM or Marketing PartnerPokerListings covers 888poker events including 888Live tournaments and BLAST jackpot sit & go games.
• Battle of MaltaminorGTM or Marketing PartnerPokerListings provides video coverage and reporting for Battle of Malta poker tournament events.
• Kings of TallinnminorGTM or Marketing PartnerPokerListings provides live reporting and coverage for Kings of Tallinn poker tournament.
• GambleAwareminorOthersGambleAware is listed as a gambling supervisor/responsible gaming partner of PokerListings.
• GamCareminorOthersGamCare is listed as a gambling supervisor/responsible gaming partner of PokerListings.
• NCPGminorOthersNational Council on Problem Gambling (NCPG) is listed as a gambling supervisor/responsible gaming partner.
• ICRGminorOthersInternational Center for Responsible Gaming is listed as a gambling supervisor partner.
• RGCminorOthersResponsible Gambling Council is listed as a gambling supervisor partner.
• DMCAminorOthersWebsite certified by DMCA (Digital Millennium Copyright Act) protecting content intellectual property.
• GPWAminorOthersPokerListings is a GPWA (Global Poker Association) Approved Portal, verified as a responsible affiliate.
• TrustpilotminorOthersPokerListings maintains a Trustpilot review profile with 4.5 rating.
• Jason GlatzercoreOthersJason Glatzer serves as veteran poker reporter, Content and Live Reporting Manager at PokerListings since early 2022. Previously at PocketFives and PokerNews. Provides On The Road podcast content and live tournament reporting.
• Cameron DhaliwalcoreOthersCameron Dhaliwal is the host of Table Talk with PokerListings podcast, interviewing top poker professionals.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• VegasSlotsOnline: VegasSlotsOnline is a casino affiliate and review platform that historically launched from a poker-vertical background; its review-and-bonus content model and affiliate revenue stack mirror the PokerListings playbook applied to casino rather than poker.
• Run It Once: Run It Once, founded by Phil Galfond, focuses on advanced poker training content, hand analysis tools, and community, with a more narrow high-skill emphasis than PokerListings but overlapping content-and-tools offering.
• Casino.org: Casino.org is an iGaming affiliate portal providing reviews, news, and bonus offers across online casino and poker verticals; overlaps with PokerListings on affiliate mechanics and on coverage of casino products alongside poker.
• Poker Guru: Poker Guru operates as a poker affiliate and review site with operator listings and bonus comparison; a smaller direct peer demonstrating the breadth of competing affiliate content sites in the poker vertical.

Direct peers

• PokerStrategy: PokerStrategy.com is one of the largest poker training and community platforms globally, offering strategy content, forums, and academy courses with affiliate integrations—a direct comparison to PokerListings' content + community + affiliate stack.
• PokerNews: PokerNews is a leading poker media and affiliate platform offering news, strategy content, live event coverage (WSOP, EPT), poker school, and affiliate-driven sign-up promotions—directly overlapping with PokerListings across content, tools, and affiliate revenue model.
• Upswing Poker: Upswing Poker is a poker training and content platform led by Doug Polk that combines strategy courses, free articles, and affiliate offers. It competes for the same professional-leaning player segment and shares the affiliate monetization pattern.
• CardPlayer.com: Card Player Magazine and CardPlayer.com publish poker news, strategy columns, and tournament coverage while monetizing via advertising and operator partnerships—a long-standing legacy print-and-digital peer in the same editorial vertical.
• Cardplayer Lifestyle: Cardplayer Lifestyle is an independent poker media brand publishing strategy, news, and lifestyle content for poker players, monetizing through affiliate partnerships—closely analogous to PokerListings' editorial + affiliate model.
• PocketFives: PocketFives operated an online poker community and player rankings portal with affiliate sign-up offers. It is the most direct former employer of PokerListings' lead reporter, reflecting how comparable the affiliate-community model is to PokerListings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pokerlistings
• YouTubeyoutube.com/@PokerListings
• Facebookfacebook.com/PokerListings
• LinkedInlinkedin.com/company/pokerlistings
• Instagraminstagram.com/pokerlistings

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PokerListings