What THIRTY-ONE CIRCLES LTD does

Thirty-One Circles Ltd is an independent UK-based data consultancy that operates a subscription SaaS platform serving agencies, SMBs, eCommerce businesses, and selected verticals including sports. Founded around 2022 and headquartered in London (The Gallery, 14 Upland Road), the company is incorporated in England and Wales as a private limited company (company number 13999453). It describes itself as founder-owned and bootstrapped with no disclosed institutional investors or funding rounds. The company has achieved Google Cloud Partner status and positions itself as platform-independent, contrasting with vendors tied to specific analytics ecosystems.

The company's platform is built on cloud infrastructure hosted on AWS and Google Cloud Platform within the UK (London) region, with data localisation supporting GDPR compliance. Core offerings span three service pillars: Measurement (end-to-end tracking implementation across complex eCommerce journeys and lead forms), Data Integration (centralising marketing, sales, and business data into a unified source of truth), and Visualisation (custom dashboards and reporting). The Audience Platform — the core product — enables consent-based audience segmentation for advertising targeting, with capabilities including CRM and transaction data uploads, SHA256 hashing of email and phone identifiers, Attribute Audiences for bespoke definitions, and a Data Clean Room for cross-project matching without data transfer. The platform integrates with Google Analytics, Looker Studio, Power BI, HubSpot, Salesforce, Funnel.io, and BigQuery, with Google Sign-In authentication and Stripe payment processing.

Monetisation follows a hybrid SaaS model: subscription fees (annual billing, advertised at sign-up, non-cancellable and non-refundable) supplemented by usage-based charges for excess data storage. Distribution combines a self-serve PLG motion (Google sign-in onboarding) with sales-assisted 1:1 consultations for enterprise accounts. Named enterprise customers include Teleperformance, Worley, Zilch, and Schneider Electric, with the European Tour logo also featured on the homepage. The company has recently expanded its product surface with AI Agent Workflows, ML Forecasting, and Sentiment Analysis modules, though these appear as feature additions rather than core architectural differentiators. Revenue, headcount, and detailed financial metrics are not disclosed in the available source material.

Name

THIRTY-ONE CIRCLES LTD

Legal name

THIRTY-ONE CIRCLES LTD

Website

https://thirtyonecircles.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Thirty-One Circles is an independent UK-based data consultancy operating a subscription SaaS platform that delivers measurement, data integration, visualisation, and audience management services to agencies, SMBs, and eCommerce businesses, with UK-localised cloud infrastructure and Google Cloud Partner status.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription Services: SaaS platform subscription providing access to data analytics, audience management, and reporting tools. Subscription fees are advertised at the sign-up page and may include promotional or discounted offers. Fees are non-cancellable and non-refundable, payable in pounds sterling plus VAT.
2. Excess Data Storage: Additional charges for customers who exceed allocated disk storage space beyond the base subscription allowance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

THIRTY-ONE CIRCLES is an independent data consultancy that operates a subscription-based SaaS platform delivering Measurement, Data Integration, and Visualisation services. The platform centres on an Audience Management product for consent-based audience segmentation and advertising targeting, complemented by add-on toolkits including AI Agent Workflows, ML Forecasting, Attribution Modelling, and Attribute Audiences.

Product overview

Thirty-One Circles is an independent data consultancy offering a subscription-based SaaS platform with three core services: Measurement (end-to-end data collection and tracking), Data Integration (centralizing marketing, sales, and business data), and Visualization (custom dashboards and reporting). The Audience Platform is the core product enabling audience insights and segmentation for advertising targeting, complemented by add-on modules including AI Agent Workflows, ML Forecasting, Attribute Audiences, Dashboard Manager, and various analytics toolkits (Attribution Modelling, Forecasting & Prediction, Alerts & KPI Monitoring). The platform integrates with Google Analytics, Looker Studio, Power BI, HubSpot, Salesforce, Funnel.io, and BigQuery for data connectivity, with authentication via Google Sign-In and payment processing through Stripe.

Differentiator

Problem solved

Functional benefit

Products and services

• Measurement Solutions End-to-end data collection and tracking implementation service covering complex eCommerce journeys and lead form submissions, designed to future-proof businesses against privacy regulations and cookie deprecation. Delivered as a consultancy service.
• Data Integration Centralised data platform service that consolidates marketing, sales, and business data into a single source of truth, eliminating manual work and enabling organisational alignment.
• Visualisation Custom dashboard and reporting system building service for data visualisation and confident decision-making, integrating with Looker Studio, Power BI, and Google Analytics.
• Audience Platform Subscription-based SaaS platform providing audience insights and segmentation for advertising targeting and compliance management based on data subject consent, with Audience Upload, Attribute Audiences, and Data Clean Room capabilities.

Quantifiable outcome

• 80% time savings in candidate onboarding (for Worley via Veremark)
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature16 records

Partnerships

Twelve partnerships are on record, tiered core and secondary.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is used as a sub-processor for hosting customer data, analytics processing, and audience segment creation. All membership details, use logs, payment information (last 4 digits and expiration), and website analytics are processed through AWS infrastructure in the UK (London) region.
• Google Cloud Platform (GCP)coreTechnology or IntegrationGCP is used as a sub-processor for audience segmentation and loading data to customer platforms. User ID and analytics data are processed through Google Cloud in the UK (London) region.
• Google AnalyticscoreTechnology or IntegrationGoogle Analytics is referenced as a core tool in their toolkit for web tracking and audience segmentation. The platform integrates with GA4 data.
• Looker StudiocoreTechnology or IntegrationLooker Studio is a core tool in their stack. They offer a Dashboarding Hub that centralises access to Looker Studio dashboards with dynamic menus for logged-in users.
• Power BIsecondaryTechnology or IntegrationPower BI is listed as a tool in their toolkit, indicating integration and reporting capabilities with Microsoft's business intelligence platform.
• HubSpotsecondaryTechnology or IntegrationHubSpot is listed as a core tool in their stack, indicating CRM and marketing integration capabilities.
• SalesforcesecondaryTechnology or IntegrationSalesforce is listed as a core tool in their stack, indicating CRM integration capabilities.
• Funnel.iosecondaryTechnology or IntegrationFunnel.io is listed as a core tool in their stack, indicating marketing data integration capabilities.
• Google BigQuerycoreTechnology or IntegrationBigQuery is used for customer table connections, enabling automated data integration from CMS systems. The platform supports BigQuery Automated Attributes data source connections.
• MailchimpsecondaryTechnology or IntegrationMailchimp is used for marketing communications and audience segmentation. Name and email data are processed for marketing purposes with consent.
• StripecoreTechnology or IntegrationStripe is used as a sub-processor for processing payment details including buyer name, email, address, credit card information, and IP address for membership subscriptions.
• LinkedInsecondaryTechnology or IntegrationLinkedIn is referenced as an advertising network in their cookie policy, indicating integration for targeted advertising campaigns.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thirty-one-circles

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THIRTY-ONE CIRCLES LTD