Creator TV Sports

What Creator TV Sports does

Creator TV Sports is a private sports media company that develops creator-led sports competitions and related programming for television, streaming, and live events. The company builds franchise properties around digital creators who already have established audiences, providing the production infrastructure, distribution relationships, and audience data needed to convert those audiences into recurring sports entertainment formats. Its 2026 slate comprises three franchises: the Creator Poker Championship (produced in partnership with World Poker Tour®), World Chase Tag, and the Creator Pickleball Tour, with 2027 expansions announced including the Creator Boxing League, Streetball Invitational, and Creator Golf Classic, alongside commentary and documentary series.

The company's underlying technology layer is App Science®, a proprietary behavioral intelligence platform that measures how audiences watch, engage, and return to content across mobile and connected TV (CTV) devices. Distribution spans FAST and AVOD platforms (Xumo, Sling, Roku, Tubi, Fire TV, Plex), linear TV partners (TCL, Live TV), and social channels (TikTok, Instagram, YouTube, Twitch), which the company reports reaches a cumulative 149.6M audience.

The business model combines franchise and event sponsorship sales, content distribution and licensing across FAST/AVOD/social, and a planned 2027 live pay-per-view stream for the Creator Boxing League. Customer engagement is direct: franchise slots and sponsorship opportunities are sold by inquiry through a partnerships email channel, with pricing not publicly disclosed. The primary customer segments are brand advertisers and sponsors seeking access to Gen Z and millennial sports audiences, and the creator supply side, with live-event presence demonstrated through filming the Creator Pickleball Tour at VidCon Anaheim (55,000 attendees).

Name

Creator TV Sports

Legal name

Creator TV Sports

Website

https://creatortvsports.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Sports Media

NAICS

Spectator Sports (71121), Other Spectator Sports (711219), Sports Teams and Clubs (711211)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Social/Creator-Led Sports Live Streaming & Watch-Alongs (MPAKAOAI)

akta.pro secondary industries

Poker Tournaments & Tours (Live/Hybrid) (MPAEAEAE), Virtual Sports & Esports Live Events (Broadcast + Interactive Viewing) (MPAGAOAH), Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK)

Keywords

• Creator sports media
• Sports franchise events
• FAST channel distribution
• Creator-led competitions
• Sports content production

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Franchise and Event Sponsorships: The company sells franchise slots for its sports competitions and offers sponsorship opportunities for annual events like the Creator Poker Championship, World Chase Tag, and Creator Pickleball Tour. Early sponsorship opportunities are available for 2027 programming.
2. Content Distribution Licensing: Original content distributed across FAST, AVOD, TikTok, Instagram, YouTube, and linear platforms including Xumo, Sling, Roku, Tubi, Fire TV, TCL, and Live TV, generating licensing and platform revenue.
3. Live Event Pay-Per-View: Live PPV boxing events featuring top digital creators through the Creator Boxing League launching in 2027.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Creator TV Sports produces original franchise sports competitions and annual live events built around digital creators who already have established audiences. The company operates three 2026 franchise properties (Creator Poker Championship, World Chase Tag, Creator Pickleball Tour) and is expanding in 2027 with Creator Boxing League, Streetball Invitational, and Creator Golf Classic. Content is distributed across FAST channels, AVOD platforms, social media, and linear TV reaching 149.6 million audiences, with revenue generated from franchise slot sales, sponsorships, content licensing, and live PPV events.

Product overview

Creator TV Sports is a sports media company producing original franchise competitions, annual events, and real-stakes content built around digital creators. The company operates three core franchise properties for 2026: the Creator Poker Championship (in partnership with World Poker Tour®), World Chase Tag, and Creator Pickleball Tour. Additional sub-brands coming in 2027 include the Creator Boxing League (live PPV boxing), Streetball Invitational (3-on-3 basketball), and Creator Golf Classic, plus documentary and commentary series ("Damn, She's Fast," "My Sports Take," "On the Pulse"). The portfolio spans live sporting events, tournament formats, and creator-driven content distributed across FAST, AVOD, and social platforms reaching 149.6MM audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Creator Poker Championship A premium high-stakes poker tournament series produced in partnership with World Poker Tour®, uniting digital creators in competition broadcast live across digital and linear channels.
• World Chase Tag An elite athletic competition featuring fast, physical parkour and tag at iconic global venues, built around viral sport content with production infrastructure and platform relationships to create a recurring franchise property targeting Gen Z and millennial audiences.
• Creator Pickleball Tour A single-elimination pickleball tournament featuring 16 creators competing on one court, filmed at live events and distributed across FAST, AVOD, TikTok, Instagram, and YouTube with premium brand integration opportunities.
• Creator Boxing League Live pay-per-view boxing events featuring top digital creators competing in combat sports, launching in 2027.
• Streetball Invitational A 3-on-3 basketball competition with influencer captains and professional coaches, targeting Gen Z and millennial audiences.
• Creator Golf Classic A celebrity-creator golf tournament with lifestyle brand integrations.
• Damn, She's Fast An all-access documentary series looking at women pushing the limits of motorsports.
• My Sports Take A weekly creator-hosted sports commentary series.
• On the Pulse A weekly creator-hosted entertainment commentary series.

Quantifiable outcome

• Audience 50% more likely to be sports lovers vs general population
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

One partnership is on record.

• World Poker Tour®coreStrategic or Co-development PartnerWorld Poker Tour® is a strategic partner for the Creator Poker Championship franchise. The partnership combines World Poker Tour's established poker tournament expertise and brand recognition with Creator TV Sports' creator network and production capabilities. The premium event features creators competing in high-stakes poker tournaments, broadcast live across digital and linear channels. Produced December 2025, premiering summer 2026.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Overtime: Overtime produces creator- and athlete-led short-form sports content for Gen Z audiences across social and OTT platforms. It directly parallels Creator TV Sports' model of turning digital-native sports talent into franchise properties with multi-platform distribution.
• Wave Sports + Entertainment: Wave Sports builds sports-themed entertainment franchises around athletes and creators (e.g., Athletes vs. YouTubers, athlete-led series) distributed across YouTube and social. It is the closest competitor in the creator-led sports franchise format.
• Whistle Sports: Whistle Sports produces creator-driven sports content and distributes it across digital platforms (historically YouTube/WhistleTV). It pioneered the athlete-and-creator sports content model that Creator TV Sports is now extending into live franchise competitions.

Broad incumbents

• Bleacher Report: Bleacher Report is a Turner/Warner Bros. Discovery-owned digital sports media brand producing content for Gen Z and millennial sports fans across social, app, and OTT platforms. It competes for the same audience and advertiser dollars at greater scale.
• LIV Golf: LIV Golf is a Saudi-backed alternative golf league that uses celebrities, creators, and team formats to attract young audiences and digital distribution. It is comparable in deploying non-traditional formats and creator/celebrity crossover to drive Gen Z engagement.
• Barstool Sports: Barstool is an established digital sports media company with creator personalities, sports gambling content, and a Penn Entertainment-backed distribution footprint. It is a broader incumbent in the creator-driven sports media category.
• Sports Illustrated Play / Time USA (sports media arm): SI has launched digital-first, creator-led sports verticals and streaming shows targeting Gen Z. It represents the legacy sports media publisher expanding into the same creator-led franchise territory.

Emerging players

• Major League Pickleball (and PPA Tour): MLP operates a professional pickleball league with team-based franchise and broadcast formats. It is a vertical-specific comparable given Creator TV Sports' Creator Pickleball Tour franchise targeting the same sport.
• Dude Perfect: Dude Perfect is a creator-led sports-tricks and competition media brand with significant digital reach and brand integrations. It is comparable as a creator-centric sports entertainment brand pursuing partnership and sponsorship economics similar to Creator TV Sports' model.
• World Chase Tag (franchise/operator): World Chase Tag operates the original competitive parkour-and-tag league. Creator TV Sports holds broadcasting/franchise rights to it, making WCT both a supplier partner and a peer in the niche competitive sports property space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• YouTubeyoutube.com/@creator_television
• LinkedInlinkedin.com/company/creator-television
• Instagraminstagram.com/creatortelevision
• TikToktiktok.com/@creatortelevision

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creator TV Sports