WEBHOOKS LTD
Webhooks Ltd is a solo UK software consultancy founded in May 2024 that delivers MVP builds, SaaS development, Azure cloud architecture, API integration and fractional CTO services to early-stage and growth-stage UK companies using Microsoft and JavaScript stacks.
- Company typePrivate
- Founded2024
- HeadquartersTonyrefail, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What WEBHOOKS LTD does
Webhooks Ltd is a one-person software consultancy founded in May 2024 by Mark Rawson and operating from Tonyrefail, South Wales, in the United Kingdom. The firm delivers bespoke software development services to UK-based early-stage and growth-stage businesses. Engagement categories span MVP builds, SaaS application development, Azure cloud architecture, API and integration engineering, and fractional CTO advisory. The business is positioned as a single-operator technical delivery practice rather than a scaled agency, and operates without any disclosed external funding, co-founders, or investors.
The technology stack is Microsoft-centric with a modern JavaScript front-end, comprising C# and .NET on the back end, Blazor and React on the front end, and TypeScript and Node.js for integration work. Infrastructure is delivered on Microsoft Azure, with explicitly named services including Azure Kubernetes Service (AKS), Azure Container Apps, Service Bus, Event Grid, and Cosmos DB — indicating a serverless and microservices-architecture bias for messaging, event-driven workflows, and data persistence. AI capability is delivered exclusively through third-party large language model APIs — Claude, OpenAI, and Azure OpenAI — without any indication of proprietary model development, in-house training, or owned training data assets.
Revenue is generated through two pricing models: fixed-fee project engagements ranging from approximately £1,500 to £25,000 or more, and monthly retainers priced at £2,500 to £6,000. Customer logos, headcount beyond the founder, contracted revenue, and pipeline metrics are not disclosed in the available input. The brands referenced in the firm's background (Wealthify, nisien.ai, Zero) appear to be the founder's prior employment credentials rather than current Webhooks Ltd clients, limiting any inference about the current customer base or sector exposure.
WEBHOOKS LTD firmographics
Firmographics- Name
- WEBHOOKS LTD
- Legal name
- Webhooks Ltd
- Website
- https://webhooks.technology
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Short description
- Webhooks Ltd is a solo UK software consultancy founded in May 2024 that delivers MVP builds, SaaS development, Azure cloud architecture, API integration and fractional CTO services to early-stage and growth-stage UK companies using Microsoft and JavaScript stacks.
- Ownership category
- akta.pro rank
WEBHOOKS LTD industry classification
Industry- Product category
- Software Consulting Services
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO)
Keywords
Where WEBHOOKS LTD is headquartered
LocationHeadquarters
- HQ city
- Tonyrefail
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
WEBHOOKS LTD business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fixed-Price Project Engagements: MVP Sprint (6-10 weeks), Feature Build or Rescue (2-6 weeks), Paid Discovery (1-2 weeks), and SaaS Integration projects. Fixed-fee engagements with milestone billing. Deposit upon commencement, milestone payments based on deliverable completion, final payment upon acceptance.
- Fractional CTO Retainer: Technical leadership for non-technical founders: technology roadmap, architecture decisions, hiring, and technical due diligence prep. One to three days per week on a three or six month retainer.
- Ongoing AI Support: Post-launch optimisation and maintenance for production AI systems. Prompt refinement, cost optimisation, model updates, feature expansion. Monthly retainer priced at £3,000-£6,000 per month.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | MVP Sprint (6-10 weeks fixed scope) |
| One time/ perpetual license | Pay-as-you-go | Feature Build or Rescue (2-6 weeks) |
| One time/ perpetual license | Pay-as-you-go | Paid Discovery (1-2 weeks) |
| Subscription | Monthly | Fractional CTO (1-3 days/week) |
| One time/ perpetual license | Pay-as-you-go | Simple Integration (£1,500 - £3,000) |
| One time/ perpetual license | Pay-as-you-go | Production Integration (£3,000 - £5,000) |
| One time/ perpetual license | Multi-year contract | Complex System (£5,000 - £20,000+) |
| One time/ perpetual license | Pay-as-you-go | AI Feature Discovery (£5,000 - £7,000) |
| One time/ perpetual license | Pay-as-you-go | AI Feature Implementation - Typical (£8,000 - £12,000) |
| One time/ perpetual license | Multi-year contract | AI Feature Implementation - Standard (£12,000 - £18,000) |
| One time/ perpetual license | Multi-year contract | AI Feature Implementation - Complex (£18,000 - £25,000+) |
| Subscription | Monthly | Ongoing AI Support (£3,000 - £6,000/month) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
WEBHOOKS LTD product offering
Product offeringCore offering
Webhooks Ltd is a software development and IT consulting firm that builds custom software, AI integrations, SaaS applications, and Azure-based cloud solutions for UK startup and scale-up clients. Services are delivered through fixed-price project engagements (MVP Sprint, Feature Build or Rescue, Paid Discovery), specialized SaaS and AI integration packages, and recurring fractional CTO retainers. All work is performed directly by founder Mark Rawson using C#/.NET, Blazor, React, TypeScript, Node.js on Microsoft Azure infrastructure.
Product overview
WEBHOOKS LTD is a software development and IT consulting firm offering five core service areas: MVP & Product Development, Azure Cloud Architecture, SaaS & Web Applications, API Development & Integration (including AI feature integration), and Fractional CTO services. These are delivered through structured engagement types (MVP Sprint, Feature Build or Rescue, Paid Discovery) and specialized AI integration services (AI Feature Discovery, AI Feature Implementation, Ongoing AI Support), plus SaaS Integration Services. The offering is a portfolio of consulting and development services rather than a software product platform.
Differentiator
Problem solved
Functional benefit
Companies that use WEBHOOKS LTD
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
WEBHOOKS LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability10 records
Feature5 records
WEBHOOKS LTD partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights3 records
WEBHOOKS LTD competitors and assessment
Company assessmentDirect peers
- Atomic Object: US-based consultancy exclusively building custom software products for clients across web, mobile, and connected devices. Comparable in product-focused bespoke development model with senior-only delivery teams, though US-geography-focused.
- Merapar: Netherlands/UK-based consultancy specialising in cloud-native development, particularly AWS and Kubernetes. Comparable in cloud-native engineering depth and serving product-led teams, though with different primary cloud focus.
- Geneca: Custom software development consultancy building bespoke applications for mid-market and enterprise clients. Comparable in senior-engineer-led delivery model and custom product focus, though operating from the US market.
- Scott Logic: UK custom software consultancy building bespoke applications for enterprise and scale-up clients. Comparable in offering bespoke product development with senior engineering, though typically operating at larger engagement sizes.
- Instil Software: Northern Ireland-based software consultancy focused on custom product development using modern cloud stacks. Comparable in serving ambitious startups and scale-ups with senior engineering delivery, similar to Webhooks' MVP-to-Series-B positioning.
- NewOrbit: UK-based consultancy specialising in Azure and cloud-native software development for startups and scale-ups. Most comparable peer given similar Azure focus, target customer segment, and bespoke engineering delivery model.
Broad incumbents
- EPAM Systems: Global digital transformation and product engineering services firm. Comparable in custom software and cloud engineering delivery, though operating at significantly larger scale with thousands of engineers.
- AND Digital: UK tech consultancy building digital products with colocated engineering squads. Comparable in custom product development for UK clients but operates a hub-based, multi-consultant model rather than a solo senior engineer.
- Thoughtworks: Global technology consultancy providing custom software development, cloud architecture, and platform engineering. Overlaps with Webhooks' Azure/DevOps and MVP delivery but serves a broader enterprise client base at much larger scale.
Emerging players
- 10x Banking: UK-based cloud-native core banking platform provider with deep Azure/.NET engineering culture. Comparable in UK fintech-relevant Azure engineering expertise and founder's Wealthify heritage, though positioned as a SaaS platform rather than consultancy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
WEBHOOKS LTD compliance and trust
Trust signalCompliance1 record
WEBHOOKS LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
WEBHOOKS LTD leadership team
Management profileNumber of profiles
Profiles1 record
WEBHOOKS LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WEBHOOKS LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WEBHOOKS LTD
What does WEBHOOKS LTD do?
Webhooks Ltd is a software development and IT consulting firm that builds custom software, AI integrations, SaaS applications, and Azure-based cloud solutions for UK startup and scale-up clients. Services are delivered through fixed-price project engagements (MVP Sprint, Feature Build or Rescue, Paid Discovery), specialized SaaS and AI integration packages, and recurring fractional CTO retainers. All work is performed directly by founder Mark Rawson using C#/.NET, Blazor, React, TypeScript, Node.js on Microsoft Azure infrastructure.
Is WEBHOOKS LTD a public or private company?
WEBHOOKS LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WEBHOOKS LTD founded?
WEBHOOKS LTD was founded in 2024.
Where is WEBHOOKS LTD based?
WEBHOOKS LTD is headquartered in Tonyrefail, United Kingdom, in the Europe region.
How does WEBHOOKS LTD make money?
Three revenue lines are on record. Fixed-Price Project Engagements are the primary driver. The others are fractional CTO Retainer and ongoing AI Support.
Who are WEBHOOKS LTD's main competitors?
Direct peers on record are Atomic Object, Merapar, Geneca, Scott Logic, Instil Software and NewOrbit. Broad incumbents are EPAM Systems, AND Digital and Thoughtworks. 10x Banking is listed as an emerging player.
Does WEBHOOKS LTD have an API?
No public API is recorded for WEBHOOKS LTD.
What industry is WEBHOOKS LTD in?
WEBHOOKS LTD's product category is Software Consulting Services. Its primary akta.pro industry code is BPAEAKAO, Managed DevOps / Platform Operations (Run & Operate). Its NAICS code is 5415 and its SIC code is 7371.