What LIRANA LTD does

Lirana Ltd is a privately held Kenyan e-commerce and physical retail company, founded in 2017 and headquartered at Family Trade Center, Tom Mboya Street, Nairobi. It operates a WooCommerce storefront at liranaltd.co.ke, offering 110+ products across 12 categories that span personal protective equipment (PPE), workwear, garden tools, pet accessories, cleaning and hygiene supplies, and security tools. Pricing is unit-based in Kenyan Shillings, with no subscription tiers or enterprise contracts evident; customers purchase individual items directly through the website or via the physical shop. The company also runs in-house embroidery and on-site printing facilities that enable custom-branded workwear orders for business clients.

The company serves a mix of industrial and commercial buyers (PPE and workwear for workplace safety), pet owners, gardening enthusiasts, and households/facilities purchasing cleaning supplies. It positions itself on custom embroidery/printing capability, staff trade experience of over 10 years, and a combination of price and quality. Distribution is exclusively through the company's own online store and Nairobi shop; no marketplace listings, B2B sales motion, or third-party distribution channels are indicated.

Lirana claims to serve clients at local, national, and international levels, but its operating footprint is single-country (Kenya) with no disclosed institutional investors, parent company, M&A activity, or external funding. Revenue, headcount, and ownership details are not disclosed in the available sources, representing material data gaps for any investment-grade assessment. The underlying technology stack is a standard WooCommerce deployment with no proprietary features, custom integrations, APIs, or AI/ML capabilities referenced.

Name

LIRANA LTD

Legal name

Lirana Ltd

Website

https://liranaltd.co.ke

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Lirana Ltd is a Nairobi-based Kenyan retailer selling PPE, workwear, garden tools, pet accessories, and cleaning supplies via a WooCommerce e-commerce storefront and a physical shop. It serves both B2B industrial buyers needing custom-branded workwear and B2C consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of Personal Protective Equipment (PPE), workwear, garden tools, pet accessories, and cleaning/hygiene products through the company's e-commerce website. Revenue is generated through one-time product transactions with customers purchasing individual items at listed prices in Kenyan Shillings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LIRANA LTD is a Kenya-based e-commerce retailer selling Personal Protective Equipment (PPE), workwear, garden tools, pet accessories, and cleaning/hygiene products through its own WooCommerce online store at liranaltd.co.ke. The company lists 110+ products across 12 categories priced individually in Kenyan Shillings and also offers in-house embroidery and on-site printing services for custom-branded work clothing.

Product overview

LIRANA LTD is an e-commerce retail company offering a diverse portfolio of PPE (Personal Protective Equipment), workwear, garden tools, and pet accessories. The core product lines include respiratory protection (face masks, respirators), hand protection (gloves), foot protection (gumboots, safety shoes), body protection (coveralls, gowns), head protection (safety helmets), eye protection (goggles, face shields), and ear protection (ear muffs, plugs). Additional product categories span garden tools (sprinklers, pruning shears, sprayers), pet accessories (toys, collars, harnesses, nail clippers), and cleaning/hygiene supplies (mops, brooms, dust bins). The company also provides embroidery and on-site printing services for custom work clothing. The product architecture is organized as a unified e-commerce platform with multiple product categories, operating since 2017 and serving local, national, and international clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Protective Equipment (PPE) and Workwear Comprehensive PPE range covering respiratory protection (face masks, dust masks, chemical respirators, welding face shields), ear protection (ear muffs, ear plugs), foot protection (PVC gumboots, safety shoes, boots, disposable shoe covers), body protection (disposable coveralls, surgical gowns, dust coats, safety harnesses, rain coats, reflector jackets), hand protection (rubber, nitrile, leather, PVC chemical, and disposable plastic gloves), head protection (heavy duty safety helmets, disposable chef hats, hair nets), eye and face protection (safety goggles, welding goggles, face shields), and security tools (locks), for industrial, commercial, and workplace safety.
• Garden Tools Gardening equipment including sprinklers, pruning shears, slashers, knapsack sprayers, and leaf rakes for agricultural and home garden maintenance.
• Pet Accessories Pet care products including dog and cat toys (teething bone toys, ball chew toys, tug-of-war toys), collars, leashes, harnesses, nail clippers, muzzles, and grooming brushes.
• Cleaning and Hygiene Products Cleaning and hygiene supplies including mops, brooms, dust pans, mop buckets with wringers, pedal dust bins, spray paints, and cleaning squeegees for residential and commercial janitorial use.
• Embroidery and On-site Printing Services Custom embroidery and on-site printing services applied to work clothing and corporate uniforms, supporting branding for individual custom items through to large bulk orders for entire warehouses.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Uline: North American distributor of shipping, industrial, and safety supplies including PPE, cleaning, and janitorial categories. Comparable on the broad-sundries-plus-safety assortment and direct-from-warehouse fulfillment approach.
• Tractor Supply Co. U.S. rural-lifestyle retailer combining workwear, footwear, pet, cleaning, and garden categories under one omnichannel brand. Comparable on the same broad horizontal assortment strategy mixing work, garden, and pet categories that Lirana pursues.
• Grainger: Large industrial MRO distributor serving businesses with safety, janitorial, and facility maintenance supplies. Comparable business model logic of bundling PPE, cleaning, and consumables for industrial buyers, even though at vastly larger scale and primarily B2B.
• Kimberly-Clark Professional: Manufacturer of hygiene, cleaning, and PPE consumables for commercial and industrial buyers. Comparable on cleaning/hygiene and disposable PPE categories that are part of Lirana's storefront.
• Ansell: Global specialist in hand and body protection, particularly industrial and medical gloves, gowns, and coveralls. Highly relevant given Lirana's hand-protection and body-protection categories are major revenue anchors on its storefront.
• 3M Safety & Industrial: Global manufacturer of personal protective equipment including respirators, safety helmets, eyewear, and hearing protection. Comparable as the upstream brand whose commodity products Lirana resells, and as the reference standard for certified safety specifications the retailer would need to meet.
• Honeywell Personal Protective Equipment: Global manufacturer of industrial PPE spanning head, eye, hearing, hand, and respiratory protection. Comparable as a dominant incumbent whose products populate Lirana's catalog and whose certified positioning the retailer competes against on quality perception.

Direct peers

• Jumia Kenya: Pan-African e-commerce marketplace with a strong Kenyan storefront selling a broad mix of consumer goods including safety, pet, cleaning, and household categories via self-serve online checkout. Most directly comparable on channel, geography, customer base, and product breadth.

Regional players

• Mr Price Apparel: Africa-focused value apparel retailer with physical and online presence across East Africa. Comparable as an Africa-headquartered retailer competing on price-sensitive workwear-adjacent apparel with similar mid-market positioning.

Others

• Carhartt: Workwear brand spanning jackets, coveralls, gloves, and accessories for industrial and outdoor workers. Comparable as a reference point for the branded workwear category that Lirana's in-house embroidery services would supply into.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIRANA LTD