YEP S.R.L.

What YEP S.R.L. does

YEP S.R.L., operating as Yep Bike, is an Italian private limited company based in Cerbaia, San Casciano Val di Pesa, that runs an integrated bicycle tourism business in the Chianti region of Tuscany, roughly 25-30 minutes from Florence. The company's core operations span four revenue streams: e-bike and traditional bicycle rentals (trekking, gravel, road, MTB) with shop pickup or accommodation delivery; guided cycling tours sold across three tiers (Daily Group Tours starting at EUR 130 per person, Private Tours from EUR 225, and Bespoke Private Tours from EUR 400); a professional workshop offering maintenance and repair for all bike categories including e-mtb; and a secondary line of refurbished used e-bike sales from brands such as Lapierre, Moser, and Raymon priced between EUR 390 and EUR 1,400. The product lineup was materially refreshed in March 2026 with the Chianti Hills Private Collection and a redesigned Daily Tour Collection, alongside a Private Performance Rides segment using premium Bianchi carbon bikes.

The target market is tourists and visitors to Florence and the Chianti wine region, segmented into four personas: general tourists seeking curated countryside experiences, cycling enthusiasts requiring premium equipment, families needing safe child-friendly routes, and luxury travelers wanting bespoke multi-day itineraries. The go-to-market is direct-to-consumer, supported by an editorial blog, Instagram and Facebook presence, email newsletters, TripAdvisor and Google review accumulation, and a partnership channel with local hotels, travel designers, and concierge teams. The business carries no external funding, no parent company, and no disclosed headcount beyond a small founder-led team.

Technology is not a differentiator: booking is handled through the third-party Lokki platform, and route navigation is supported via the third-party Komoot app. There are no proprietary systems, no API, no mobile app, and no AI capabilities disclosed in any source. The competitive position rests on local guide talent, curated route content, premium Bianchi-branded equipment, and accumulated reputation (300+ 5-star reviews), with delivery-to-accommodation as a service differentiator versus walk-in-only competitors.

Name

YEP S.R.L.

Legal name

YEP s.r.l.

Website

https://yep-bike.com

Company type

Private

Operating status

Operating

Short description

YEP S.R.L. (Yep Bike) is a Chianti-based bicycle tourism operator near Florence offering e-bike and bike rentals, guided and bespoke cycling tours, professional bike workshop services, and used e-bike sales to tourists and cycling enthusiasts visiting Tuscany.

Ownership category

akta.pro rank

Product category

Cycling Tourism Services

NAICS

Recreational Goods Rental (532284), Tour Operators (561520)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Used & Refurbished Bike Retail (CRAMAHAK)

Keywords

• Bicycle rental services
• Guided cycling tours
• E-bike rentals
• Bike repair workshop
• Tuscan cycling experiences

Headquarters

HQ city

Cerbaia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Bike Rental: Core revenue from renting e-bikes, gravel bikes, road bikes, trekking bikes, and MTBs to tourists and visitors. Rentals are available daily, multi-day, and weekly, with pickup at the shop or delivery to customer accommodations.
2. Organized Tours: Guided cycling and e-bike tours through Chianti including daily group tours, private tours, and bespoke customized experiences. Revenue generated through tour fees that include bike rental, guide services, and experiences such as wine tastings and meals.
3. Workshop and Repair Services: Professional bike repair and maintenance services for all types of bicycles including road, gravel, MTB, and e-mtb. Available to both rental customers and external cyclists passing through the area.
4. Used Bike Sales: Sale of refurbished used e-bikes and bicycles. The company maintains an inventory of used bikes including brands like LaPierre, Moser, and Raymon.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

YEP S.R.L. (Yep Bike) rents e-bikes and traditional bicycles (trekking, gravel, road, and MTB) to tourists and visitors in the Chianti region near Florence, with pickup at the Cerbaia shop or delivery to customer accommodations. The company organizes guided cycling tours across three tiers — daily group tours, private tours, and fully bespoke private tours — combining cycling with wine tastings, farm visits, meals, and cultural experiences, and operates an on-site professional bike workshop offering repair and maintenance services. It also sells refurbished used e-bikes (brands including Lapierre, Moser, and Raymon) to the public.

Product overview

YEP S.R.L. is a bicycle rental and tour operator based in the Chianti region near Florence, Italy. The company operates a unified service offering centered on bicycle experiences: e-bike and traditional bicycle rentals (trekking, gravel, road, MTB), guided tour experiences across three tiers (Daily Group Tours, Private Tours, and Bespoke Private Tours), professional bike workshop services, and used e-bike sales. The core product is the e-bike rental combined with guided Chianti experiences. Featured brands include Bianchi bicycles. Tour products include themed experiences such as Tastes of Tuscany, Riverside Family Ride, wine tastings, cheese-making tours, and ceramics workshops.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Bike Rental Rental of electric bicycles for exploring the Chianti region near Florence. Bikes can be picked up at the shop or delivered to customer accommodations, targeting individual tourists and visitors.
• Bicycle Rental (Non-Electric) Rental of traditional bicycles including trekking bikes, gravel bikes, road bikes, and mountain bikes (MTB) for tourists and visitors exploring Chianti and Florence.
• Daily Group Tours Guided small-group cycling and e-bike tours through Chianti with expert guides and premium equipment, priced from EUR 130 per person.
• Private Tours Private guided cycling experiences with a dedicated guide, flexible pacing, and personalized routes through Chianti, priced from EUR 225 per person.
• Bespoke Private Tours Fully customized, tailor-made Chianti cycling experiences designed entirely around the customer's preferences, priced from EUR 400 per person.
• Tastes of Tuscany Full-day e-bike vineyard experience of approximately 28 km and 330 m elevation, including wine tasting, olive oil tasting, and Tuscan lunch at a multi-generational estate, priced from EUR 219 per person.
• Riverside Tuscan Family Ride Car-free, family-friendly e-bike ride along protected riverside paths with child bike options, ending at a children's park; rated difficulty 1/5.
• The Abbey Ascent: Gravel Edition Performance-oriented gravel cycling experience ascending to historic abbeys, featuring challenging terrain and panoramic views.
• Chianti Superiore Private Wine Experience Private e-bike journey of approximately 18 km one way to a 12th-century vineyard, including sommelier-led wine tasting, olive oil tasting, and seasonal Tuscan lunch.
• Handmade Cheese & Farmhouse Flavors E-bike tour of approximately 28 km to a multi-generational cheese producer, including a cellar visit and tasting of cheese, olive oil, bread, and honey.
• Riverside Ride & Tuscan Ceramics Family e-bike ride to a traditional ceramic atelier with a hands-on pottery workshop where participants create and take home an espresso cup.
• Farm Life & Tuscan Flavors Family e-bike experience of approximately 18 km over 5 hours visiting a working vineyard with farm animals, garden activities, and Tuscan lunch.
• Private Performance Rides High-performance cycling experiences for ambitious riders, including road cycling on Bianchi Infinito Carbon, gravel riding on Bianchi Impulso Gravel Carbon, and mountain biking on Bianchi E-Vertic Full Suspension, with multi-day and staged options available.
• Bike Workshop & Assistance Professional bicycle repair and maintenance service covering road, gravel, MTB, and e-mtb bikes, available to all cyclists including external riders passing through the area.
• Used E-Bikes for Sale Sale of pre-owned e-bikes and bicycles, including brands such as Lapierre, Moser, and Raymon, individually priced between EUR 390 and EUR 1,400.

Quantifiable outcome

• Rated 5/5 by over 300 riders

Named customers7 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Divertimente (Florence tours): Florence-based tour operator running guided bike and walking tours of the city and surrounding countryside; comparable on guided tourist experience format and Florence-area geography.
• Rentalbike.tuscany: Tuscan bike rental provider offering road, gravel, MTB and e-bike rentals to tourists with delivery options; comparable on rental core product and Tuscany tourist geography.

Broad incumbents

• Context Travel: High-end small-group tour operator offering expert-led walking and themed tours across Italy including Florence; comparable on premium tourist positioning and tour-led experiential product, though broader geography and walking-led.
• Walks of Italy: Established Italian small-group tour operator offering guided experiences including food, walking and active tours; broader portfolio than YEP but overlapping luxury tourist segment and Italy focus.

Others

• Lokki: Booking and rental management platform YEP Bike uses for online reservations; ecosystem enabler rather than direct competitor, but increasingly aggregates competing bike rental operators in the same region.

Direct peers

• Cyclando: Italian bike tour specialist offering self-guided and guided cycling holidays across Italy including Chianti; comparable tour operator model, Italian geography, and experiential travel customer.
• Girolibero: Italy-wide cycling holiday operator offering self-guided and guided bike tours across Tuscany, Piedmont, and other regions; directly comparable multi-day tour format and Italian experiential cycling customer.
• Florence by Bike: Long-established Florence bike rental and tour operator offering self-guided and guided tours around Florence and Tuscany; directly comparable on product mix (rentals + tours), tourist customer base, and Florence/Tuscany geography.
• Tuscany Bike Tours: Chianti-focused guided cycling tour operator offering day and multi-day wine-region rides; comparable on guided-tour core product, Chianti geography, and tourist target segment.
• I Bike Italy: Rome-anchored bike rental and tour operator serving tourists with daily guided tours and rentals; comparable direct-to-consumer tourist model, though operating primarily in Rome rather than Tuscany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/yepbike
• Instagraminstagram.com/yep_bike

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YEP S.R.L.