Cyclando

What Cyclando does

Cyclando S.r.l. is an Italian digital marketplace for cycling tourism, founded in 2019 and headquartered in Modena with an operational office in Ghezzano (Pisa). The company operates an e-commerce platform that aggregates over 800 cycling tour packages across 15+ European countries, allowing customers to search, compare, and book self-guided and guided cycling holidays typically ranging from 4 to 9 days. Tour inventory spans standard cycling, road racing, combined bike-and-boat, e-bike, gravel, MTB, family, dog-friendly, and corporate team-building categories. The company is led by a three-person founding team — Riccardo Sedola (CEO), Alessio Piccioli (CTO), and Pierantonio Guiglia (CFO) — operating with a total headcount in the 1-10 range while actively recruiting.

Cyclando's technology stack combines a proprietary InnoCicloTour (ICT) data management platform — which standardizes how cycling tourism packages are described to enable aggregation on the e-commerce storefront — with cartography and digital mapping, GPS tracking, road-books, and dedicated mobile navigation tooling for self-guided tours. The ICT platform is being augmented with AI algorithms, validated against data from more than 1,300 customers, as part of a publicly funded scale-up project under the SMART & START / POR FESR 2014-2020 program. Supporting integrations include Stripe for payments, SendinBlue for email, HubSpot for CRM and live chat, Google Analytics 4, and Google Maps for location display.

The business model operates on two tracks: a B2B2C marketplace in which third-party tour operators, travel agencies, and hospitality providers list packages under Monobrand, Pluribrand, or Custom arrangements with Cyclando taking a commission on each sale, and direct package sales in which Cyclando itself acts as organizer or seller under Italian tourism law. Tour prices range from approximately €769 to €2,874 per person with promotional discounts of 25-45%, a €30 per-person practice management fee, a 25% deposit at reservation, and balance due 30 days before departure; add-on revenue includes bike rental and travel insurance. End customers are predominantly individual cyclists and couples aged roughly 30-65 across Europe, with secondary segments in families, e-bike users, sport cyclists, and corporate groups.

Name

Cyclando

Legal name

Cyclando S.r.l.

Website

https://cyclando.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Cyclando is a 2019-founded Italian e-commerce marketplace aggregating 800+ cycling tour packages across 15+ European countries for individual cyclists, families, and corporate groups via a commission-based B2B2C model with integrated GPS, booking, and partner-operator network.

Ownership category

akta.pro rank

Product category

Online Cycling Tourism Marketplace

NAICS

Tour Operators (56152), Recreational Goods Rental (532284)

akta.pro primary industry

Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

akta.pro secondary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Cycling tourism marketplace
• Bike holiday booking
• Self-guided cycling tours
• E-bike tour packages
• B2b travel platform

Headquarters

HQ city

Modena

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Marketplace Commission: Cyclando acts as a platform operator taking commission on packages sold by third-party tour operators and travel companies. The commission is deducted from the sale price before paying the partner. Commission rates are individually negotiated with each partner during activation.
2. Direct Package Sales: Cyclando also operates as a direct tour operator selling its own cycling packages. Depending on the package type, Cyclando may act as 'organizzatore' (organizer) or 'venditore' (seller) under Italian tourism law.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Cyclando runs an online marketplace that aggregates and sells cycling tourism packages across Europe, combining accommodation booking, luggage transfer, bike rental, GPS/mobile navigation, and 24/7 local assistance into single bookable trips. It serves both end consumers via cyclando.com and B2B tour operators via a commission-based partner platform, with a sustainability hook of planting a tree per booking.

Product overview

Cyclando operates as a unified e-commerce platform for cycling tourism, combining a consumer-facing marketplace with a B2B partner network. The core Cyclando Platform aggregates over 800 cycling tour packages from third-party operators, offering various tour types including Tour in Bici (standard), Tour in Bici da Corsa (road cycling), Tour in Bici e Barca (bike and boat), Tour in E-bike, Tour in Bici Gravel, and Tour in MTB. The B2B Partner Platform enables tour operators and accommodation providers to list packages through commission-based arrangements. Supporting services include bike rental (muscle and electric), GPS/APP navigation tools, corporate events, and dog-friendly options.

Differentiator

Problem solved

Functional benefit

Products and services

• Cyclando Platform (Consumer Marketplace)
• B2B Partner Platform
• Corporate Outdoor Events (Eventi Corporate)
• Bike Rental Service

Quantifiable outcome

• 4.9/5 average customer satisfaction rating from 15 reviews

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• Active Italy (activeitaly.it)minorGTM or Marketing PartnerTourism marketing partner promoting active travel experiences in Italy. Visible as partner logo on Cyclando website footer.
• Startup Turismo (startup-turismo.it)minorGTM or Marketing PartnerItalian tourism startup ecosystem partner supporting innovative travel technology companies. Visible as partner logo on Cyclando website footer.
• Adventure Travel (adventuretravel.biz)minorChannel Partner/ Reseller/ DistributorInternational adventure travel trade association connecting specialized tour operators with global distribution. Visible as partner logo on Cyclando website footer.
• Cycle AlbaniaminorImplementation/ SI/ Consulting PartnerLocal cycling tour operator in Albania providing on-ground services for Cyclando customers on Albania-based routes. Referenced in customer review for Southern Albania UNESCO tour.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• BikeTours.com: Online marketplace aggregating self-guided and guided cycling tours across Europe and beyond. Closest direct competitor to Cyclando, with overlapping inventory of multi-day bike-and-bike-and-boat holidays and a similar B2C booking model.
• TourRadar: Multi-activity adventure-tour marketplace that lists cycling tours alongside hiking and cultural tours. Comparable two-sided marketplace model with operator onboarding and commission-based revenue.
• Backroads: US-headquartered active-travel company specializing in cycling, hiking and family adventure trips. Operates both directly and through partner operators, overlapping with Cyclando's guided and self-guided cycling tour offerings.
• Butterfield & Robinson: Long-established luxury cycling and walking tour operator offering guided and self-guided trips across Europe. Comparable inventory of high-end multi-day cycling holidays with similar luggage-transfer and accommodation logistics.
• Exodus Travels: UK adventure-tour operator with a sizable catalog of European cycling trips (road, leisure, e-bike). Comparable product range and customer overlap with Cyclando's adventure-cycling segments.
• Discover Europe: Specialist in self-guided European walking and cycling tours with hotel booking and luggage transfer. Direct competitor for Cyclando's self-guided product line, particularly in France and Italy.
• Macs Adventure: Self-guided walking and cycling holiday operator across Europe with online booking and GPS/app navigation. Closely comparable to Cyclando on self-guided infrastructure and target customer (active independent travelers).
• Headwater: UK-based self-guided walking, cycling and canoeing holiday specialist covering Europe. Direct competitor on self-guided cycling itineraries with luggage transfer and curated accommodations.

Broad incumbents

• Intrepid Travel: Large global sustainable adventure-travel company with a cycling product line and broader portfolio. Overlaps with Cyclando on small-group European cycling tours and eco-conscious branding.

Emerging players

• Komoot: European cycling and hiking route-planning app with trip recommendations and GPX export. Partial overlap with Cyclando on route planning and self-guided navigation, but Komoot does not handle booking or logistics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyclando