Leaders.inc

What Leaders.inc does

Leaders.inc is a UK-based membership community that organizes peer groups, events, and development programs for senior business leaders in the property and legal sectors. The company operates 12 active groups of 10-15 non-competing leaders who meet five times per year under the guidance of expert chairs and a curated roster of approximately 70 world-class speakers. Members also attend an annual two-day All Members event, receive quarterly economic updates from Cambridge-educated economists, and access business book summaries and member-only webinars. The core product is the Leaders.inc Membership, supported by sub-brands including LeadersInProperty (the original Property Academy legacy), FutureLeaders (development for emerging leaders within member firms), and EA Masters (an annual awards conference at Evolution London drawing 1,000+ attendees). The organization also runs Intelligent Agency Mornings across seven UK cities and specialist events like the Value Multiplier, focused on business valuation and exit planning.

The business model is subscription-recurring: annual membership fees for participation in peer groups, supplemented by event revenue from conferences, awards programs, and supplier sponsorships. The go-to-market is community-led and event-driven, with prospective members booking 30-minute consultations via Calendly, attending experience sessions, and committing to membership based on word-of-mouth referrals from a deeply embedded peer network. Member retention is exceptionally high, with over 50% of members staying five or more years and 20% remaining for more than ten years. Pricing is not publicly disclosed, and there is no long-term lock-in contract, with one month's notice required to cancel.

The underlying technology is intentionally minimal: a standard website using only essential cookies for security and basic functionality, a virtual event platform for remote sessions, and on-demand content delivery for recorded materials. There are no APIs, SDKs, proprietary software products, or AI/ML capabilities disclosed. The company's competitive moat rests on its curated speaker talent, non-competing group composition, founder-led credibility (including experience building businesses to £10-300 million valuations), and accumulated relational switching costs rather than technological differentiation. Leaders.inc is the trading name of Estate Agency Events Ltd (Company No. 03768013), registered in England and Wales, headquartered in Dunstable, UK, and operates without external institutional investment.

Name

Leaders.inc

Legal name

Estate Agency Events Ltd

Website

https://leaders.inc

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Leaders.inc is a UK-based membership community that runs sector-specific peer groups, events, and leadership development programs for senior business leaders in the property and legal sectors, supported by expert chairs and a curated speaker roster.

Ownership category

akta.pro rank

Product category

Executive Peer Advisory & Leadership Development

NAICS

Convention and Trade Show Organizers (56192), Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Executive Leadership Summits (C-Suite, Board, Strategy Offsites) (THAHAMAA)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

Keywords

• Executive peer advisory
• Peer group membership
• Leadership development community
• Business coaching services
• Professional peer learning

Headquarters

HQ city

Dunstable

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual membership fees for participation in sector-specific peer groups. Members commit to 5 group meetings per year plus the annual two-day All Members event (7 days total annually). Membership includes access to world-class speakers, quarterly economic updates, business book summaries, and member-only webinars. No onerous long-term lock-in contract; one month's notice is required to cancel.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Leaders.inc operates a membership-based peer learning community in which small sector-specific groups (10-15 non-competing business leaders) meet five times annually under expert chairs and world-class speakers. The core offering is the Leaders.inc Membership, supplemented by the annual All Members two-day event, quarterly economic updates, member-only webinars, and business book summaries. The model is sold to SMB owners and senior leaders in the UK Property and Legal sectors as a methodology for escaping mid-table mediocrity and achieving top 5% business performance.

Product overview

Leaders.inc operates as a membership-based leadership development organization offering a platform-plus-community model. The core offering is the Leaders.inc Membership program, supplemented by sector-specific communities (LeadersInProperty), the FutureLeaders Programme for emerging leaders, and the EA Masters annual awards event. Members also receive access to the four-i Journal content platform, Intelligent Agency Mornings educational sessions, Value Multiplier events, and Quarterly Economic Updates. The organization serves sectors including Property, Legal, Retail, Health & Leisure, and Finance, with groups of 10-15 members meeting five times annually under expert chair guidance.

Differentiator

Problem solved

Functional benefit

Brands

• LeadersInProperty: The original Property Academy legacy, supporting estate and letting agency founders, managing directors and senior leadership teams with strategic insight into agency growth and profitability.
• FutureLeaders
• EA Masters

Products and services

• Leaders.inc Membership Annual membership program providing access to sector-specific peer groups (10-15 non-competing leaders) that meet five times a year under expert chair guidance, world-class speakers, the annual two-day All Members event, quarterly economic updates, members-only webinars, and business book summaries. Targeted at SMB owners and senior leaders in the UK Property and Legal sectors.
• LeadersInProperty Sector-specific community supporting estate and letting agency founders, managing directors, and senior leadership teams with strategic insight, peer benchmarking, and best-practice sharing. Operates the property-vertical peer groups within Leaders.inc.
• EA Masters Annual flagship awards ceremony and leadership conference for the UK estate agency sector, featuring the Best Estate Agent Guide Awards, People Awards, Innovation & Improvement Awards, and Supplier Awards. Attracts 1,000+ property sector attendees at Evolution London.
• Intelligent Agency Mornings Half-day, discussion-led morning sessions for agency leaders focused on profitable growth topics such as identifying profitable markets, sharpening proposition and fee defence, and structuring a business model for sustainable success. Held in UK cities with guest contributors; serves as an entry point to Leaders.inc membership.
• Value Multiplier Event Specialist one-day educational event focused on building business value beyond profitability, covering valuation, retention, exit planning, and portfolio quality for business owners considering succession or sale.

Quantifiable outcome

• 50%+ of members stay for 5+ years, 20% for 10+ years - demonstrating high satisfaction and perceived value
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Strategic Coach: Dan Sullivan's coaching franchise running structured workshops and small-group programmes for entrepreneurs and executives. Comparable on small-group format, expert facilitation, premium recurring subscription, and focus on helping founders grow and exit their businesses.
• YPO (Young Presidents' Organization): Premier peer community for chief executives offering forum groups, learning experiences, and global events. Highly comparable in that it sells curated peer groups to senior leaders as a premium recurring membership, with annual gatherings and speaker programming.
• ActionCOACH: Global business coaching and peer-group franchise serving SME owners with structured group coaching programmes and mastermind-style sessions. Comparable on target customer (SMB leaders), recurring membership model, and event-based community activation.
• Entrepreneurs' Organization (EO): Global peer network for founders and entrepreneurs with member-only events, learning forums, and accelerator programmes. Comparable on peer-group structure, premium membership positioning, and event-led engagement, though at larger scale and broader geographic footprint.
• The Alternative Board (TAB): Peer advisory boards for SME owners that meet monthly under a professional chair, combining peer learning with one-to-one coaching. Closely mirrors Leaders.inc's curated peer-group-plus-expert format for business owners and is one of the most direct comparable business models.
• Vistage: The world's largest CEO peer advisory organisation, running small facilitated peer groups of executives who meet regularly with a chair. Directly comparable to Leaders.inc in its core operating model (curated peer groups + chair + expert speakers + annual events), though Vistage operates globally and at significantly greater scale.

Regional players

• Propertymark: The UK's leading professional body for estate and letting agents, providing membership, qualifications, and industry representation. Comparable on the UK property-sector membership community angle, but functions as an industry association rather than a peer-group facilitator.

Others

• Best Estate Agent Guide: Property-sector reviews and awards platform tightly connected with the EA Masters conference and Leaders.inc ecosystem. Adjacent rather than competing — operates as a media/awards partner that supports Leaders.inc's flagship property event.
• British Chambers of Commerce: UK-wide network of accredited Chambers of Commerce offering membership, events, training and policy advocacy to businesses. Comparable as a broader business-membership organisation running events and member services, but at much larger scale and with a different (association/advocacy) remit.

Emerging players

• Tiger 21: Peer learning community for high-net-worth investors with monthly group meetings. Same curated small-group format and recurring membership model, but targets a different (wealth-focused) audience and is therefore an adjacent rather than directly competing peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leaders.inc